Choice Medical Group
Choice Medical Group is a physician-owned Independent Practice Association operating 200–300+ physicians and 14 urgent care facilities across California's High Desert, serving Medicare, senior, and general community patients through capitated health plan contracts and integrated ancillaries.
- Company typePrivate
- Founded1990
- HeadquartersApple Valley, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Choice Medical Group does
Choice Medical Group is a physician-owned and physician-directed Independent Practice Association (IPA) founded in 1990 and headquartered in Apple Valley, California. It operates across California's High Desert region (Apple Valley, Victorville, Hesperia, Barstow, and Adelanto) through a network of 200–300+ primary care and specialty physicians, 14 urgent care facilities, and affiliated entities including Choice Physicians Network and Horizon Valley Medical Group. The group is anchored by three hospital affiliations (Victor Valley Global Medical Center, Barstow Community Hospital, and Desert Valley Medical Center) and operates wholly-owned ancillary service lines including Desert Vascular Center, Fit Lab Fitness Center, Senior Kicks Club, Senior Lounge, Health & Wellness Center, Savannah Best Care Congregate nursing home, and the ChoiceConnect newsletter. Leadership includes founder/President Dr. Manmohan Nayyar (practicing in the region since 1986) and Chief Medical Officer Dr. Rahul Nayyar. The organization has been recognized as 'Best of the Desert' for 12+ consecutive years and holds a 5.0-star aggregate rating across 4,699 patient reviews.
The platform combines an IPA contracting layer (capitated agreements with multiple health plans) with vertically integrated care delivery and community programs. Core technology consists of third-party systems including the FollowMyHealth patient portal (Allscripts), telehealth virtual visits, MCG clinical decision support, and Phreesia payment processing, supported by Foundation Laboratory for diagnostics. The company is privately held, physician-owned, with no external private equity, venture capital, or parent company ownership indicated in the source materials, and has no disclosed funding rounds.
Revenue is generated primarily through managed-care capitation contracts as an IPA, supplemented by fee-for-service revenue from urgent care and out-of-network/self-pay encounters, and Medicare Advantage–focused services including the Senior Resource Center and Senior Helpline. Patient acquisition occurs through insurance network participation, physician referrals, the Senior Kicks Club community engagement program (founded 2006), the Best of the Desert nominations campaign, social media presence, and direct access via 14 walk-in urgent care locations. Multi-language support (Amharic, English, Hindi, Punjabi, Spanish) and free interpreter services are provided to address the High Desert's diverse population.
Choice Medical Group firmographics
Firmographics- Name
- Choice Medical Group
- Legal name
- Choice Medical Group
- Website
- https://choicemg.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Choice Medical Group is a physician-owned Independent Practice Association operating 200–300+ physicians and 14 urgent care facilities across California's High Desert, serving Medicare, senior, and general community patients through capitated health plan contracts and integrated ancillaries.
- Ownership category
- akta.pro rank
Choice Medical Group industry classification
Industry- Product category
- Healthcare Services - Physician-Owned Medical Group / Independent Practice Association
- NAICS
- Offices of Physicians (62111), Offices of Physicians (6211)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Skilled Nursing Care Facilities (8051), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Value-Based Primary Care Organizations (Risk-Bearing) (HLAFAGAF)
- akta.pro secondary industries
- Independent Primary Care Practices (HLAFAGAA), Retail & Walk-In Primary Care Clinics (HLAFAGAC), Primary Care & General Medicine Virtual Care (HLALAAAA)
Keywords
Where Choice Medical Group is headquartered
LocationHeadquarters
- HQ city
- Apple Valley
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Choice Medical Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Managed Care Capitation: As an IPA (Independent Practice Association), Choice Medical Group generates revenue through capitated contracts with health insurance plans. The network of physicians contracts collectively with health plans, allowing members to access care from any contracted provider within the network.
- Fee-for-Service (Out-of-Network/Self-Pay): Revenue from patients seeking care outside their insurance network or self-pay arrangements, including urgent care visits and specific services.
- Medicare Advantage Programs: Specialized Medicare services including Senior Kicks Club, Senior Resource Center, and Medicare information assistance for senior patients. Contact helpline at 760.338.0914.
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Choice Medical Group product offering
Product offeringCore offering
Choice Medical Group is a physician-owned and physician-directed Independent Practice Association that contracts with health plans and provides primary care, specialty care, and urgent care through a network of 300+ physicians and 14 urgent care facilities in California's High Desert. The group also operates ancillary service lines including a dedicated vascular surgery center (Desert Vascular Center), a fitness center (Fit Lab Fitness Center), senior wellness programs (Senior Kicks Club), a 24-hour nursing home (Savannah Best Care Congregate), telehealth visits, and a FollowMyHealth patient portal.
Product overview
Choice Medical Group operates as a physician-owned and physician-directed independent practice association (IPA) serving California's High Desert communities. The organization functions as a platform-plus-network model, combining its core medical group (Choice Medical Group), physician network (Choice Physicians Network), and affiliated Horizon Valley Medical Group with integrated service facilities. Key products and services include fourteen Choice Urgent Care locations, Desert Vascular Center (the only dedicated vascular surgery center in the High Desert), Fit Lab Fitness Center, the Senior Kicks Club senior wellness program, Health & Wellness Center with diabetes education and nutrition classes, Telehealth virtual visits, and the FollowMyHealth patient portal. Additional offerings include Savannah Best Care Congregate nursing facility, ChoiceConnect digital newsletter, and the Senior Lounge. A broad network of 300+ primary care and specialty physicians provides services across cardiology, neurology, orthopedics, oncology, and numerous other specialties.
Differentiator
Problem solved
Functional benefit
Brands
- Choice Urgent Care: Urgent care facilities providing quick medical attention for non-life-threatening situations
- Desert Vascular Center
- Fit Lab Fitness Center
- Senior Kicks Club
- Savannah Best Care Congregate
- ChoiceConnect
- FollowMyHealth
Products and services
- Choice Medical Group (IPA Network)
- Choice Physicians Network
Quantifiable outcome
- 5.0 star rating from 4,699 patient reviews
- +2 more outcomes
Companies that use Choice Medical Group
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Choice Medical Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature2 records
Choice Medical Group partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Victor Valley Global Medical CentercoreProudly affiliated hospital providing inpatient and emergency services. Patients requiring hospitalization are referred to this facility within the Choice Medical Group network.
- Barstow Community HospitalcoreAffiliated hospital serving Barstow and surrounding areas with inpatient and emergency medical services within the network referral system.
- Desert Valley Medical CentercoreAffiliated hospital providing additional inpatient and emergency care options for Choice Medical Group patients in the High Desert region.
- Foundation LaboratorycoreContracted clinical diagnostic laboratory providing lab services at multiple Patient Service Centers throughout High Desert (Apple Valley, Barstow, Hesperia, Victorville). Services include routine blood work and specialized testing.
- FollowMyHealth (Allscripts)corePatient portal platform provider enabling 24/7 access to personal health records, appointment scheduling, prescription renewals, test results viewing, and secure provider messaging from any device.
- Choice Urgent CarecoreOwned urgent care facility open 8AM-7:30PM daily with 24/7 nurse hotline. Provides walk-in medical attention for non-emergency situations as part of the Choice Medical Group network.
- Dr. Mike's Walk-In ClinicminorPartner urgent care clinic at 716 East Main Street, Barstow. Hours: Monday-Friday 8:00AM-8:00PM, Saturday 10:00AM-5:00PM.
- Meridian Urgent Care & Occupational Health CareminorPartner urgent care facility at 705 E Virginia Way Suite N, Barstow. Hours: Monday-Friday 9:00AM-4:30PM, Sat/Sun 9:00AM-4:00PM.
- Health Insurance Plans (Multiple)coreAs an IPA (Independent Practice Association), Choice Medical Group contracts with multiple health insurance plans allowing members to access the physician network. 'Most Health Plans Accepted.' Member Services verifies specific plan coverage.
- Choice Physicians Network / Horizon Valley Medical GroupcoreAffiliated medical networks under the same organizational umbrella. Dr. Manmohan Nayyar serves as President of all three entities. Patients may be served across these affiliated networks.
Scale indicators6 records
Recent moves1 record
Expansion highlights5 records
Choice Medical Group competitors and assessment
Company assessmentDirect peers
- Lakeside Medical Group: California IPA with capitated contracts and a network of primary care and specialty physicians. Closely mirrors Choice's IPA structure, health plan contracting approach, and senior-focused service orientation in Southern California markets.
- Exer Urgent Care: Southern California urgent care chain with multiple walk-in facilities offering immediate non-emergency care. Direct comparable to Choice Urgent Care's 14 facilities in terms of service line and walk-in patient acquisition motion, though broader in geographic reach.
- Heritage Provider Network: Large California-based IPA with capitated contracts and a multi-specialty physician network serving Southern California communities. Operates a similar risk-bearing, IPA-style model with affiliated medical groups and is among the most direct structural comparables for Choice Medical Group.
- Vantage Medical Group: Southern California IPA-style multi-specialty medical group contracting with health plans on a capitated basis. Comparable in business model (IPA capitation, multi-specialty physician network) and serves overlapping Inland Empire and high-desert-area populations.
- Beaver Medical Group: Inland Empire / Southern California multi-specialty physician group with capitated contracts and an integrated care delivery model. Comparable as a regional IPA-style network serving California communities outside major metros.
Regional players
- Loma Linda University Health: Academic health system in the Inland Empire with multi-specialty physician network, hospital services, and community wellness programs. Comparable as a vertically integrated care provider in the broader Inland Empire / High Desert region and a potential competitive encroachment vector.
- Sharp Community Medical Group: San Diego-based IPA-style medical group affiliated with Sharp HealthCare, contracting with health plans on capitated terms and serving a defined regional community. Comparable as a regional IPA platform, though in a different Southern California geography.
Broad incumbents
- HealthCare Partners (Optum California): Large California multi-specialty IPA now owned by Optum / UnitedHealth Group, operating capitated care delivery across Southern California. A scaled incumbent version of Choice's IPA model with the strategic and capital backing to expand into the High Desert.
- Facey Medical Group: Southern California multi-specialty medical group (now part of Providence) with a capitated IPA-style model and integrated urgent care. Operates a similar physician-network-plus-urgent-care platform serving defined geographic communities.
- Prospect Medical Group: Multi-state physician network and IPA operating capitated contracts across Southern California and other markets. Comparable business model with broader geographic reach and larger hospital ownership footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Choice Medical Group social profiles
Digital presenceChoice Medical Group compliance and trust
Trust signalCompliance4 records
Choice Medical Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Choice Medical Group leadership team
Management profileNumber of profiles
Profiles4 records
Choice Medical Group subsidiaries and ownership
Company hierarchySubsidiaries8 records
Choice Medical Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Choice Medical Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Choice Medical Group
What does Choice Medical Group do?
Choice Medical Group is a physician-owned and physician-directed Independent Practice Association that contracts with health plans and provides primary care, specialty care, and urgent care through a network of 300+ physicians and 14 urgent care facilities in California's High Desert. The group also operates ancillary service lines including a dedicated vascular surgery center (Desert Vascular Center), a fitness center (Fit Lab Fitness Center), senior wellness programs (Senior Kicks Club), a 24-hour nursing home (Savannah Best Care Congregate), telehealth visits, and a FollowMyHealth patient portal.
Is Choice Medical Group a public or private company?
Choice Medical Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Choice Medical Group founded?
Choice Medical Group was founded in 1990. It employs 51 to 100 people.
Where is Choice Medical Group based?
Choice Medical Group is headquartered in Apple Valley, United States, in the North America region.
How does Choice Medical Group make money?
Three revenue lines are on record. Managed Care Capitation is the primary driver. The others are fee-for-Service (Out-of-Network/Self-Pay) and medicare Advantage Programs.
Who are Choice Medical Group's main competitors?
Direct peers on record are Lakeside Medical Group, Exer Urgent Care, Heritage Provider Network, Vantage Medical Group and Beaver Medical Group. Regional players are Loma Linda University Health and Sharp Community Medical Group. Broad incumbents are HealthCare Partners (Optum California), Facey Medical Group and Prospect Medical Group.
Does Choice Medical Group have an API?
No public API is recorded for Choice Medical Group.
What industry is Choice Medical Group in?
Choice Medical Group's product category is Healthcare Services - Physician-Owned Medical Group / Independent Practice Association. Its primary akta.pro industry code is HLAFAGAF, Value-Based Primary Care Organizations (Risk-Bearing), with a secondary code of HLAFAGAA, Independent Primary Care Practices. Its NAICS code is 62111 and its SIC code is 8011.