Avenel Truck & Equipment

What Avenel Truck & Equipment does

Avenel Truck & Equipment, Inc. is a privately held, U.S.-based industrial equipment dealer specializing in terminal tractors (yard trucks). Founded in 1992 and operating as a subsidiary of the diversified Dana Companies group out of Avenel, New Jersey, the business holds authorized dealer status with the three dominant terminal-tractor original equipment and component manufacturers: Kalmar Ottawa (terminal tractors manufactured in Ottawa, Kansas), Cummins (engines, notably QSB 6.7L Tier 4i), and Allison Transmission (3000 RDS transmissions). The company serves commercial and industrial customers with distribution centers, warehouses, and logistics operations that require reliable equipment for switching trailers and yard operations.

The company's product and service stack integrates five revenue-generating lines: new and used yard truck sales, leasing (with or without maintenance coverage), short- and long-term rentals, on-site and in-facility servicing by master technicians, and parts distribution — with the latter claimed as the largest yard truck parts inventory in the country. Delivery and mobile service coverage spans the continental United States, executed via a fleet of parts delivery trucks and fully equipped service vehicles. Underlying technology is conventional diesel powertrain engineering (Cummins QSB 6.7L Tier 4i engines paired with Allison 3000 RDS transmissions) rather than proprietary intellectual property; the company's technical edge rests on OEM authorization and accumulated service expertise rather than internally developed technology.

The business model is a hybrid of one-time equipment sales (per-unit pricing observed at $47,500–$60,500 for used inventory), recurring leasing and rental contracts, transaction-based parts sales, and project-based service revenue. Go-to-market is enterprise field sales plus a website-driven inventory channel, targeting businesses that own or operate fleets of yard trucks in port, distribution, warehouse, and industrial settings. The company is small in scale, with 11–50 employees, no public funding history, and no disclosed revenue, consistent with a stable niche dealer operation rather than a high-growth technology business.

Name

Avenel Truck & Equipment

Legal name

Avenel Truck & Equipment, Inc.

Website

https://aveneltruck.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Avenel Truck & Equipment is a U.S. authorized dealer of Kalmar Ottawa terminal tractors, Cummins engines, and Allison transmissions, selling, leasing, renting, servicing, and supplying parts for yard trucks to commercial and industrial customers across the continental United States. Founded in 1992, it operates as a subsidiary of Dana Companies.

Ownership category

akta.pro rank

Product category

Commercial Truck Dealer and Yard Equipment Services

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Terminal & Port Vehicles (Yard Tractors, RoRo Tractors, Straddle Carriers) (IMAHAIAE)

akta.pro secondary industry

Dock Equipment & Yard Logistics Systems (Dock Levelers, Restraints, Yard Trucks) (IMAHABAF)

Keywords

• Yard truck sales
• Terminal tractor dealer
• Yard truck leasing
• Yard truck rentals
• Yard truck parts supply

Headquarters

HQ city

Avenel

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Truck Sales: Sales of new and used yard trucks including Kalmar Ottawa terminal tractors. Inventory includes various models and years at price points ranging from $47,500 to $60,500.
2. Truck Leasing: Leasing services with or without maintenance coverage for yard trucks and terminal tractors.
3. Truck Rentals: Short-term rentals (daily, weekly) and long-term rentals (monthly, seasonal) of yard trucks.
4. Servicing: Maintenance and repair services performed at client location or at company facility by master technicians specializing in yard trucks.
5. Parts Sales: Sales of terminal tractor parts including Cummins engine parts, Allison transmission parts, and Kalmar Ottawa components. Company claims largest parts inventory in the country.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Avenel Truck & Equipment sells, leases, and rents Kalmar Ottawa yard trucks (terminal tractors) equipped with Cummins engines and Allison transmissions, and supports them with on-site and in-house maintenance, parts supply, and delivery services. The company acts as an authorized dealer for Kalmar Ottawa, Cummins, and Allison and maintains what it describes as the largest yard truck parts inventory in the country. Operations span new and used equipment sales, leasing with optional maintenance coverage, short- and long-term rentals, and a mobile service truck fleet serving commercial and industrial customers throughout the continental United States.

Product overview

Avenel Truck & Equipment is a leading supplier of terminal tractor products (yard trucks) throughout the nation since 1992. The company operates as a single unified offering combining sales, leasing, and rental of yard trucks with comprehensive servicing, parts supply, and delivery capabilities. The core product line centers on Kalmar Ottawa terminal tractors, which Avenel sells as new or used units or offers through flexible leasing and rental arrangements. Supporting the truck sales business, Avenel maintains the largest yard truck parts inventory in the country—stocking Kalmar Ottawa, Cummins Engine, and Allison Transmission components—and provides expert maintenance and repair services both at client locations and at their facility. The company also offers transport and delivery services throughout the Continental U.S. As part of the Dana Companies family, Avenel serves as an authorized dealer for Kalmar Ottawa Terminal Tractors, Cummins engines, and Allison transmissions.

Differentiator

Problem solved

Functional benefit

Products and services

• New and Used Yard Trucks (Kalmar Ottawa Terminal Tractors) Sale of new and pre-owned Kalmar Ottawa yard trucks (terminal tractors) to commercial and industrial buyers across the continental United States, with delivery included.
• Yard Truck Leasing Multi-year leasing of yard trucks with optional maintenance coverage, offered to commercial customers seeking equipment without upfront purchase.
• Yard Truck Rentals Rental of yard trucks on short-term (daily, weekly) and long-term (monthly, seasonal) bases for commercial customers with fluctuating or temporary yard capacity needs.
• Yard Truck Servicing and Repair Scheduled maintenance and repair of yard trucks performed by master technicians at either the client's location using mobile service vehicles or at the Avenel facility.
• Yard Truck Parts Inventory Sale of OEM and aftermarket parts for Kalmar Ottawa, Cummins engine, and Allison transmission yard trucks, with delivery available throughout the continental United States.
• Delivery and Transport Services Logistics and delivery of yard trucks, parts, and service vehicles to customers across the continental United States.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and flagship.

• Kalmar OttawacoreChannel Partner/ Reseller/ DistributorAvenel Truck is an authorized dealer of Kalmar Ottawa Terminal Tractors. They sell, lease, and rent Kalmar Ottawa yard trucks and maintain inventory of related parts. Kalmar Ottawa manufactures terminal tractors in Ottawa, Kansas.
• CumminscoreChannel Partner/ Reseller/ DistributorAvenel Truck is an authorized dealer of Cummins engines and parts. Cummins QSB 6.7L Tier 4i engines are featured in Kalmar Ottawa yard trucks sold by Avenel. Company maintains large inventory of Cummins engine products.
• Allison TransmissioncoreChannel Partner/ Reseller/ DistributorAvenel Truck is an authorized dealer of Allison transmissions and parts. Allison 3000 RDS transmissions are featured in Kalmar Ottawa yard trucks sold by Avenel. Company maintains inventory of Allison transmission products.
• Dana CompaniesflagshipChannel Partner/ Reseller/ DistributorAvenel Truck is part of the Dana Companies family. Dana Companies is the parent organization of Avenel Truck & Equipment, Inc. This parent company relationship provides Avenel with organizational backing and brand association.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Autocar Trucks: Manufacturer of severe-duty vocational trucks including terminal tractors and yard tractors. Sells direct and through dealer channels serving the same fleet customers Avenel addresses with its yard-truck offering.
• Capacity Trucks: Manufacturer of terminal tractors (yard trucks) that competes head-to-head with Kalmar Ottawa, the brand Avenel distributes. Avenel's own media content includes a Kalmar Ottawa vs. Capacity comparison, underscoring the direct rivalry.
• TICO Manufacturing: Manufacturer of terminal tractors and yard-haulage equipment distributed to ports, distribution centers, and intermodal yards. Comparable to Avenel's core product line of yard trucks built for trailer-switching operations.

Others

• Kalmar Ottawa: Manufacturer of the terminal tractors Avenel sells, leases, and services as an authorized dealer. Functions both as Avenel's primary OEM partner and as the upstream supplier whose broader direct-sales and dealer network shapes Avenel's competitive set.
• Allison Transmission: Transmission OEM whose 3000 RDS units power the yard trucks Avenel sells, and whose parts Avenel inventories. Functions as a critical supplier partner rather than a direct competitor.
• Cummins Inc. Engine OEM whose QSB 6.7L Tier 4i engines power the Kalmar Ottawa units Avenel distributes, and whose parts Avenel stocks and sells under authorized-dealer status. Compares as a key upstream supplier and ecosystem partner.

Broad incumbents

• Volvo Trucks North America: Major heavy-duty truck OEM with an established dealer network that overlaps with Avenel's fleet customers, and a growing presence in terminal-tractor-adjacent segments. Comparable as a broad incumbent channel participant in the same end-customer base.
• Mack Trucks: Heavy-duty truck OEM and dealer-channel operator serving vocational and logistics fleets that also purchase yard tractors. Comparable as a broad incumbent in the same customer purchasing environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aveneltruck

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avenel Truck & Equipment