Media One Contact

Name

Media One Contact

Legal name

Media One Group

Website

https://mediaone.ch

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Broadcast Media Advertising

NAICS

Radio and Television Broadcasting Stations (5161), Television Broadcasting Stations (516120), Media Representatives (541840)

SIC

Radio Broadcasting Stations (4832), Television Broadcasting Stations (4833), Services-Advertising (7310)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA), Broadcast Media Buying (TV & Radio) (BPAFABAA)

Keywords

• Radio advertising sales
• Television advertising
• Broadcast media services
• Digital media advertising
• Event marketing solutions

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Radio Advertising: Sale of advertising spots on 8 radio stations (LFM, One FM, Rouge among others) reaching 409,768 daily listeners across Swiss Romande.
2. TV Advertising: Sale of advertising spots on 5 Carac TV channels reaching 210,000+ daily viewers with peaks over 230,000. Includes prime time film sponsorship and sports event coverage (ATP tournaments, Geneva Marathon, etc.).
3. Digital Advertising: Digital advertising on websites, apps, and social media of radio and TV brands.
4. Production Services: Audio and video production services for radio, TV, and digital advertising campaigns.
5. Event Solutions: Custom event solutions including strategic consulting and operational implementation for internal and public communications events.
6. Sponsorship: Program sponsorship opportunities including exclusive sponsoring of shows like the humor chronicle by Yann Lambiel, TV programs, and sports event broadcasts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Media One Contact operates the largest private media group in Swiss Romande, owning 8 radio stations (including LFM, One FM, and Rouge) and 5 Carac TV channels (carac1 through carac5). The company sells advertising airtime and digital inventory on these broadcast properties to businesses seeking to reach French-speaking Swiss audiences, reaching 409,768 daily radio listeners and 210,000+ daily TV viewers. It also offers in-house audio/video production services for advertising campaigns and custom event solutions for corporate communications.

Product overview

Media One Contact operates as a Swiss media company offering an integrated portfolio of 8 radio stations (including LFM, One FM, and Rouge) and 5 Carac TV channels. The offering spans broadcast advertising across radio and television, complemented by production services, digital media advertising (websites, apps, social networks), and custom event solutions. The company serves advertisers seeking to reach French-speaking Swiss audiences through targeted, multi-platform media campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Radio Stations Advertising (8 stations)

Quantifiable outcome

• 409,768 daily radio listeners
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• SRG SSRcoreStrategic or Co-development Partner · 1 January 2025Partnership with Swiss public broadcaster SRG SSR for broadcast of Gonet Geneva Open 2026 tennis tournament. Carac1 will provide coverage of multiple matches from the ATP 250 event.
• Energy Gruppe SchweizcoreGTM or Marketing Partner · 1 January 2025Unified advertising partnership simplifying access for advertisers. Single booking covers five major Swiss cities. Streamlines ad buying process for clients.
• Nestlé CommunityminorGTM or Marketing Partner · 1 January 2025Sponsorship partner for Béjart Ballet Lausanne outdoor performance event at Montbenon esplanade. Nestlé Community sponsored the free public event organized in partnership with Media One Contact.
• TPG (Transports publics genevois)minorStrategic or Co-development Partner · 1 January 2025Co-production of television show 'Ça bouge à Genève' featuring TPG experts discussing public transportation topics. TPG provides expertise and access while Media One Contact produces and broadcasts content.
• CCIG (Chambre de commerce, d'industrie et des services de Genève)minorStrategic or Co-development Partner · 1 January 2025Co-production of 'Parlons économie' program on carac2 featuring CCIG guests discussing economic topics. CCIG provides guests and topics while Media One Contact provides production and broadcast.
• Die MobiliarminorGTM or Marketing Partner · 1 January 2025Season 3 sponsorship of 'Chère Mobilière' TV program on carac1. Insurance company sponsors content exploring sports and community topics in celebration of Mobiliar's 200th anniversary.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RTL Group: Europe's largest broadcaster, operating TV, radio, and digital across multiple countries. Comparable as a broadcast advertising sales group with multi-platform sales and content partnerships.
• Ringier AG: Switzerland's largest privately held media group, operating Blick, SonntagsBlick, and a broad digital portfolio. Comparable as a multi-platform media owner selling advertising across print, digital, and TV properties in the same Swiss market.
• TX Group: Swiss media group operating Tages-Anzeiger, 20 Minuten, and various digital marketplaces. Comparable as a multi-channel Swiss media owner monetizing audiences through advertising and classifieds.
• CH Media: Swiss private broadcaster and publisher formed from the merger of AZ Medien and NZZ Regionalmedien. Operates TV, radio, and digital outlets across German-speaking Switzerland, comparable as a regional broadcast + advertising sales group.

Regional players

• Rhône FM: French-language Swiss radio station based in French-speaking Switzerland. Direct regional radio competitor in the same Swiss Romande market Media One Contact serves.
• Radio Télévision Neuchâteloise (RTN): Regional radio and TV broadcaster in the Swiss Romande. Comparable as a regional French-Swiss broadcast media group selling advertising to local businesses.

Others

• SRG SSR: Swiss public broadcaster and Media One Contact's co-production partner for ATP tennis. Although not a commercial competitor, it sets the dominant audience and content benchmark for the same Swiss Romande TV market.
• Admeira: Swiss joint venture by SRG SSR, Ringier, and TX Group for unified TV and radio advertising sales. Comparable as a competing media-sales platform that aggregates Swiss broadcast inventory against Media One Contact's offering.

Emerging players

• NRJ Group: European radio and digital advertising group operating NRJ and other stations. Comparable as a multi-station radio advertising platform with a focus on European French-speaking markets.

Direct peers

• Energy Gruppe Schweiz: Major Swiss private radio group and Media One Contact's GTM partner under the unified multi-city offering. Directly competes for radio advertising share in Switzerland and is the closest comparable in format and audience target.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/m-dia-one-contact-sa

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media One Contact