SAMS

What SAMS does

SAMS (Strategic Alliance Management Services Private Limited) is a New Delhi-headquartered, founder-owned management consulting firm founded in 1990 and incorporated in 1995, with a focused practice on India's social sector since 1997. The firm operates two core divisions. The HR Consulting Division delivers Talent Acquisition Solutions (executive search, bulk hiring, and CXO-level recruitment for bilaterals, UN agencies, INGOs, and government) and Third-Party Payrolling (TPP) / Employer on Record (EOR) services that manage project workforces ranging from 40 to 4,000 persons, supported by a sophisticated proprietary HRIS handling payroll, attendance, travel, claims, compliance, and performance management. The PSCM Consulting Division provides end-to-end Procurement Agency and Supply Chain Management services for India's National Health Programmes — including NACO, RNTCP/NTEP, NVBDCP, UIP, and the COVID-19 response — following World Bank and GFR 2017 procurement guidelines, and has cumulatively procured drugs and medical supplies worth INR 1,800+ Crores.

The firm's business model is predominantly B2B professional services with a small B2C add-on. Revenue is generated through fee-for-service recruitment mandates, project-based TPP/EOR contracts, and procurement agency commissions, supplemented by a recently launched tiered consumer offering of Resume/LinkedIn Optimisation (Rs 2,000–Rs 7,500) and Interview Success Coaching (Rs 7,500–Rs 15,000). Customers are concentrated among multilateral agencies (WHO, UNICEF, UNDP, UNFPA), bilateral agencies (GIZ), large INGOs (Jhpiego, CARE India, Water.org, Room to Read, Save the Children, The Union, FIND, KNCV), and Central/State Government institutions (NACO, RNTCP/NTEP, NVBDCP, National Health Authority, UPSRLM). Go-to-market is sales-led via direct enterprise engagement, supported by a proprietary candidate community of 100,000+ professionals, an early-mover LinkedIn sourcing capability, and a referral network of senior influencers within the social sector. The firm has 50+ named key clients, has filled 45,000+ vacancies over 27 years, and operates with 101–250 total employees including a 60+ cross-functional consulting bench.

Name

SAMS

Legal name

Strategic Alliance Management Services Private Limited

Website

https://sams.co.in

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

SAMS (Strategic Alliance Management Services Pvt. Ltd.) is a New Delhi-based, founder-owned consulting firm providing talent acquisition, third-party payrolling/EOR, and procurement & supply chain management services exclusively to India's public health and development sectors, serving UN agencies, INGOs, and government clients.

Ownership category

akta.pro rank

Product category

HR and Recruitment Consulting Services

NAICS

Human Resources Consulting Services (541612), Employment Placement Agencies and Executive Search Services (56131), Employment Services (5613), Executive Search Services (561312)

SIC

Services-Employment Agencies (7361), Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG)

akta.pro secondary industries

HRIS/HCM Managed Services & Support (BPAEAGAF), HR Shared Services Centers (Captive/Managed) (BPACAKAB)

Keywords

• Social sector recruitment
• HR consulting services
• Third-party payrolling
• Procurement consulting
• Supply chain management

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Talent Acquisition / Recruitment Services: Full-cycle recruitment services for public health and development sector organizations. SAMS fills vacancies at all levels for bilaterals, multilaterals, UN agencies, INGOs, and government institutions. Includes executive search for senior positions (CXO, Programme Directors, Functional Heads).
2. Third-Party Payrolling (TPP) / Employer on Record (EOR): Manages payroll for project staff ranging from 40 to 4,000 persons. Services include contractual engagement, onboarding/offboarding, leave tracking, benefits management, HRIS, compliance management, and monthly reporting. Clients include UN Agencies, bilaterals, INGOs, and Government.
3. Procurement & Supply Chain Management (PSCM) Consulting: Provides Procurement Agency and Supply Chain Management services to INGOs and National Health Programmes including NACO, RNTCP/NTEP, NVBDCP, UIP. Handles procurement of drugs, medical supplies, equipment, and manages inventory logistics.
4. Resume & LinkedIn Profile Optimisation: Tiered pricing service for resume preparation, LinkedIn optimization, and combined packages based on career level (0-2.9 years, 3-7.9 years, 8+ years, Leadership roles). Pricing ranges from Rs 2,000 to Rs 7,500.
5. Interview Success Coaching: 5-step coaching process including personalized job analysis, resume review, customized question bank, mock interviews, and detailed feedback. Packaged pricing for junior (Rs 7,500), senior (Rs 10,000), and top-level (Rs 15,000) job seekers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

SAMS is a New Delhi-headquartered management consultancy that delivers HR and procurement/supply chain services exclusively to India's social sector. Its HR Consulting Division provides full-cycle talent acquisition, executive search, and third-party payrolling/Employer on Record (EOR) for project workforces of 40 to 4,000 persons. Its PSCM Division acts as a Procurement Agent and supply chain manager for national health programmes, having procured over INR 1,800 crores of drugs, equipment, and medical supplies.

Product overview

SAMS operates as a management consultancy with two primary divisions offering distinct but complementary services. The HR Consulting Division provides Talent Acquisition Solutions (recruitment and executive search) and Third-Party Payrolling/EOR services (employer on record and payroll outsourcing). The PSCM Consulting Division delivers Procurement & Supply Chain Management services for national health programmes. Supporting these core offerings are add-on services including Interview Success Coaching for interview preparation and Resume & LinkedIn Profile Optimisation for career branding. The company focuses exclusively on India's social sector, serving UN agencies, bilaterals, INGOs, and government organizations with staffing headcounts ranging from 40 to 4,000 persons.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Acquisition Solutions Full-cycle recruitment and executive search services for UN agencies, bilaterals, INGOs, and government bodies in the public health and development sector. Includes bulk hiring, CXO-level searches, and customized candidate assessment.
• Third-Party Payrolling (TPP) / Employer on Record (EOR) Outsourced payroll and EOR services for UN agencies, bilaterals, INGOs, and government organizations, managing project headcounts of 40 to 4,000 persons with contractual engagement, onboarding/offboarding, compliance, benefits management, and monthly reporting.
• Procurement & Supply Chain Management (PSCM)

Quantifiable outcome

• 45,000+ vacancies filled for leading social sector organizations over 27 years
• +5 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and significant.

• The Union (International Union Against Tuberculosis and Lung Disease)coreStrategic or Co-development Partner · 1 January 2021SAMS established State Technical Support Unit (STSU) in 2021 under CTD, MoHFW for strengthening NTEP Programme in Maharashtra in collaboration with The Union. The STSU assists State TB Office in improving TB notifications from private healthcare providers, deepening collaboration with corporate hospitals, ensuring patient support till treatment completion, and improving access to diagnostics for TB patients.
• Evidence ActionsignificantOthersSAMS developed and provided customized Employer on Record (EOR) payrolling solutions for Evidence Action, USA to position key staff members in India.
• KNCV Tuberculosis FoundationsignificantOthersSAMS developed and provided customized EOR solutions for KNCV Tuberculosis Foundation, The Hague Netherlands to position key staff members in India.
• FIND (Foundation for Innovative New Diagnostics)coreStrategic or Co-development PartnerSAMS has been providing Procurement Agency Services for procurement of Equipment, Goods, Works and Services for up-gradation/strengthening of TB C-DST Labs on behalf of FIND, India, under RNTCP/NTEP of MoHFW, GOI, funded by The Global Fund since November 2013. Total procurement value approximately INR 200+ Crores.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Chemonics International: Global international development consultancy implementing donor-funded programmes with embedded HR, procurement and supply chain capabilities. Comparable in social-sector consulting and donor-funded contract execution, broader geographic and functional scope.
• Randstad India: India subsidiary of global HR services leader offering staffing, recruitment, RPO and HR solutions. Comparable B2B staffing and talent acquisition model with broader industry exposure than SAMS's social-sector focus.
• Adecco India: India operations of Adecco Group, offering staffing, permanent placement and HR services. Comparable enterprise-focused recruitment model, broader sector mix.
• TeamLease Services: India's largest publicly listed staffing and HR services company, providing temporary staffing, payroll, recruitment and EOR services across industries. Comparable as a managed HR services provider at scale, though much broader sector focus than SAMS.
• ManpowerGroup India: India arm of global workforce solutions leader providing permanent placement, temporary staffing, RPO and talent advisory. Comparable as a B2B recruitment and HR services provider, much larger scale and broader sectors.
• Michael Page India: India arm of PageGroup providing professional recruitment including for non-profit and development sector leadership roles. Comparable executive search capability at the CXO/functional-head level where SAMS also operates.

Emerging players

• Palladium: Global social-sector consulting firm providing implementation support, HR and procurement services for donor and government programmes. Comparable as a development-sector professional services firm with HR/SCM capabilities, primarily international footprint.

Direct peers

• ABC Consultants: One of India's largest recruitment and HR consulting firms, offering executive search, staffing and HR services across sectors including social/development. Directly comparable in scale, services and Indian B2B GTM model.
• Crown Agents: UK-headquartered international development company acting as procurement agent and supply chain manager for donor-funded health programmes globally. Highly comparable to SAMS's PSCM division, with overlapping donor/government clients and equivalent mandate structures.
• Antal International India: Global executive search firm with a strong India presence and significant practice covering non-profit, development and social-impact sectors. Comparable mid-to-senior level search with social-sector expertise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SAMSJobs

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAMS