Hirado International Trading

Name

Hirado International Trading

Website

https://hiradotrading.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Almere

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Vehicle Sales: Primary revenue is generated through the direct sale of new and used Japanese scooters and mopeds, including Vespa and Honda models. Sales are conducted through a physical showroom and an online product catalog with listed prices. The company also offers related accessories such as saddle covers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Hirado International Trading is a Dutch specialty retailer that imports, restores, and sells premium Japanese and Italian small-displacement scooters and mopeds directly to consumers. Its inventory centers on Honda models such as the Super Cub 50 (including Street, Deluxe, and Custom variants), Honda Dax ST50, and Honda Zoomer, alongside the Vespa Sprint 50. The company operates a physical showroom in Almere, an online product catalog with condition-graded listings, and a home delivery service within the Netherlands.

Product overview

Hirado International Trading is a Dutch specialty retailer offering premium Japanese and Italian small-displacement motorcycles and scooters. The product portfolio centers on Honda's iconic Super Cub 50 series (including Street, Deluxe, and Custom variants), Honda Dax ST50 mini motorcycles, Honda Zoomer urban scooters, and Vespa Sprint 50 premium scooters. The company sells vehicles across various conditions—from new and showroom-ready to pre-owned with verified mileage. Beyond vehicles, Hirado offers the Benly 50s seat cover accessory and home delivery services. The company positions itself as a specialist in importing and selling quality Japanese vehicles to the European market.

Differentiator

Problem solved

Functional benefit

Products and services

• Vespa Sprint 50 Italian-made premium small-displacement scooter available in custom configurations such as the Rose Gold with Full Options package, priced at €5,995 for new units. Targeted at Dutch consumers seeking premium-quality scooters.
• Honda Zoomer Honda's rugged urban scooter featuring distinctive chunky styling, offered in like-new condition with low verified mileage (e.g., 2016 model at 568 km priced at €4,500). Targeted at Dutch urban riders.
• Honda Super Cub 50 Iconic Honda small-displacement motorcycle offered in multiple model years and color variants (e.g., Tasmania Green, Virgin Beige, Urban Blue Metallic), in showroom or used condition with verified mileage. Priced from €2,995 to €3,495 depending on year and condition.
• Honda Super Cub 50 Street Street variant of the Honda Super Cub 50 with a more urban-oriented configuration (e.g., 2019 Harvest Beige at 15,478 km priced at €3,495 in showroom condition).
• Honda Super Cub C50 Deluxe Deluxe variant of the classic Honda Super Cub featuring upgraded specifications and finish (e.g., 1997 Tasmania Green Deluxe at 11,898 km priced at €2,395).
• Honda Super Cub C50 Custom Custom-modified variant of the Honda Super Cub C50 with personalized styling and features (e.g., 2000 Adventue Blue Custom at 10,012 km priced at €2,495).
• Honda Dax ST50 Compact Honda mini motorcycle with distinctive T-shaped frame, offered in vintage color options (e.g., 1995 Candy Orchid Red at 9,682 km priced at €3,495).
• Home Delivery Service Home delivery service ('Bezorging aan huis') that delivers purchased mopeds and scooters directly to customers' addresses within the Netherlands.
• Benly 50s Saddle Cover (Zadelovertrek) Seat cover accessory for Benly 50s motorcycles sold as a supplementary part to complement vehicle purchases.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• Peugeot Motocycles: European scooter and moped manufacturer with deep French and Benelux retail presence. Comparable as a mainstream alternative for Dutch buyers shopping in the 50cc category, often adjacent to Hirado's premium import offering.
• SYM Motor: Taiwanese scooter and motorcycle manufacturer distributed across Europe. Comparable as another mainstream 50cc brand option in the same Dutch retail market where Hirado competes for small-displacement scooter buyers.
• Yamaha Motor: Major Japanese scooter and motorcycle manufacturer with a broad 50cc portfolio sold through European dealer networks. Comparable as a head-to-head brand competitor to Honda for the same Dutch commuter and enthusiast moped buyer that Hirado targets.
• Honda Motor: Manufacturer of the Honda Super Cub, Dax, Zoomer, and Benly — the four of Hirado's core product lines. Comparable as the dominant brand whose Japanese-spec models Hirado specializes in importing and reselling in the Netherlands.
• Piaggio Group: Italian manufacturer of Vespa scooters — the marque that anchors Hirado's premium Vespa Sprint 50 offering. Comparable as the upstream brand supplier whose vehicles Hirado retail-distributes, with overlapping end customers in the small-displacement European scooter market.
• Kymco: Taiwanese scooter and moped manufacturer with a strong European distribution footprint. Comparable as a competing small-displacement scooter brand sold through established dealer channels in the same Dutch retail market.

Direct peers

• Scooter Center: German specialty retailer and wholesaler focused on Vespa, Lambretta, and small-displacement scooters, with both physical and e-commerce channels. Directly comparable to Hirado as a Europe-based scooter specialty retailer with a curated import/inventory model and enthusiast customer base.
• SIP Scootershop: Germany-based specialty retailer and parts specialist for Vespa and small-displacement scooters, with a strong e-commerce and mail-order operation. Closely comparable to Hirado as a European small-scale specialist dealer focused on the Vespa / small-scooter enthusiast segment, combining showroom, online catalog, and cross-region shipping.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hirado International Trading