Swiss Snow Sports School Davos

What Swiss Snow Sports School Davos does

Swiss Snow Sports School Davos (legal name: Schweizer Schneesportschule Davos) is a privately held, traditional ski school founded in 1932 and headquartered at Promenade 157, Davos Dorf, Switzerland. It employs over 250 certified snow sports instructors and operates a multi-location footprint across Parsenn, Bolgen, and Bünda — including owned ski lift infrastructure at the Bünda valley station. The school offers private and group lessons in alpine skiing, snowboarding, cross-country skiing, telemark, and snowshoe hiking, with structured progression tracks (Blue / Red / Black League and an Academy tier) and dedicated children's programs such as the Swiss Snow Kids Village and the local "Einheimische" course.

The technology layer is built on the WS SPORTS software suite from Waldhart Software (relationship since 2002), which powers an online booking system launched in 2011, a customer portal, and a smartphone app that lets instructors manage scheduling and reporting in the field. The 2022 "Digital Step" initiative represented the most significant upgrade to this stack: a full website redesign, a renewed customer portal, and broader internal digitization. The school also licenses the "Snowli" mascot trademark for children's branding and aligned its visual identity with the Davos Klosters destination brand in 2018.

The business model is service-based and transactional: revenue comes from one-time lesson fees (private and group), gift certificates (Wertgutschein), corporate and team-building events, and specialized offerings such as accessible winter sports. Pricing is not publicly disclosed; customers transact through the online shop or at on-site sales points. Customer segments are diversified across individual tourists, families, children/youth, corporate groups, local residents, and guests with disabilities — all served within the single geographic market of Davos, which makes tourism and snow conditions the dominant macro drivers of demand.

Name

Swiss Snow Sports School Davos

Legal name

Schweizer Schneesportschule Davos

Website

https://ssd.ch

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

101–250 employees

Short description

Swiss Snow Sports School Davos is a private, Davos-based ski school founded in 1932 that delivers private and group lessons in alpine ski, snowboard, cross-country, telemark, and snowshoe hiking to tourists, families, children, and corporate groups via 250+ certified instructors.

Ownership category

akta.pro rank

Product category

Snow Sports Instruction

NAICS

Sports and Recreation Instruction (611620), Skiing Facilities (713920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ski & Snowboard Schools (Instruction & Coaching) (THAAAJAC)

akta.pro secondary industries

Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD), Winter Sports Schools & Activity Centers (Ski, Snowboard, Snowmobile) (THAAAKAI)

Keywords

• Ski instruction services
• Snowboard lessons
• Cross-country skiing
• Winter sports school
• Snow sports education

Headquarters

HQ city

Davos Dorf

HQ country

Switzerland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ski and Snowboard Lessons: Private lessons and group courses for ski, snowboard, cross-country skiing, telemark, and snowshoe hiking. Courses are offered for all ages and ability levels (beginners to advanced).
2. Gift Certificates (Wertgutschein): Gift vouchers that can be redeemed for snow sports lessons of the customer's choice.
3. Corporate and Team Events: Specialized team building winter sports events for companies.
4. Children's Courses: Group lessons for children including Swiss Snow Kids Village and various league programs.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Swiss Snow Sports School Davos is a ski and snowboard instruction service provider in Davos, Switzerland, delivering private and group lessons in alpine skiing, snowboarding, cross-country skiing, telemark, and snowshoe hiking for all ages and ability levels. Courses are organized by skill progression (Blue, Red, and Black Leagues) and delivered by more than 250 certified instructors across multiple locations including Parsenn, Bolgen, and Bünda.

Product overview

Swiss Snow Sports School Davos is a ski and snowboard instruction service provider offering a comprehensive portfolio of snow sports courses. The school operates as a single unified service provider with offerings organized by sport type (ski, snowboard, cross-country skiing, telemark, snowshoe hiking) and lesson format (private lessons, group lessons for children, group lessons for adults). Key products include private and group ski lessons across all skill levels with progression tracks (Blue/Red/Black League), snowboard instruction, cross-country skiing courses, telemark, snowshoe hiking, accessible winter sports, and corporate team events. The school also provides supplementary services including an online booking system, customer portal, and value vouchers. Courses are delivered by over 250 certified instructors. Founded in 1932, it is one of Switzerland's oldest and largest snow sports schools.

Differentiator

Problem solved

Functional benefit

Brands

• Snowli: Mascot and trademark of Swiss ski and snowboard schools, used to introduce children to snow sports in a playful way

Products and services

• Ski Private Lessons One-on-one private ski lessons for individuals of all ages and skill levels, delivered by certified instructors at the school's Davos locations.
• Ski Group Lessons for Children Group ski lessons for children organized by skill level (Blue League, Red League, Black League/Academy), including the Swiss Snow Kids Village program for beginners.
• Ski Group Lessons for Adults Group ski lessons for adults organized by skill level (Blue League, Red League, Black League).
• Ski Freeride Off-piste and freeride ski instruction for advanced skiers seeking adventure beyond marked trails.
• Snowboard Private Lessons One-on-one private snowboard lessons tailored to individual skill levels, delivered by certified instructors.
• Snowboard Group Lessons Group snowboard lessons for children and adults organized by skill level (Blue League, Red League, Academy).
• Snowboard Freeride Off-piste and freeride snowboard instruction for advanced riders.
• Cross-Country Skiing Courses Cross-country skiing instruction for private lessons and group classes for children and adults, delivered at a separate dedicated website (langlaufen-davos.ch).
• Telemark Lessons Telemark skiing instruction for those seeking to learn this traditional skiing technique.
• Snowshoe Hiking Guided snowshoe hiking tours through Davos's winter landscapes.
• Accessible Winter Sports Inclusive winter sports programs designed for guests with disabilities or special needs.
• Corporate and Team Events Corporate team-building winter sports events and experiences for businesses.
• Local Children's Courses (Einheimische) Special ski and snowboard courses for local children (Einheimische) residing in Davos.
• Value Vouchers (Wertgutschein) Gift vouchers redeemable for snow sports lessons of the customer's choice, available for purchase online and on-site.

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Davos Klosters DestinationcoreStrategic or Co-development Partner · 1 January 2018The ski school is part of the Davos Klosters destination brand. Following the destination's brand redesign in April 2018, the ski school adapted its logo to align with the destination's new brand identity. The partnership reflects the ski school's role as an integral part of the Davos tourism ecosystem.
• Waldhart SoftwarecoreTechnology or Integration · 1 January 2002Waldhart Software provides the WS SPORTS ski school software used for digital administration of the school. The partnership includes the online booking system, customer portal, and smartphone app for instructor scheduling. The company actively supports the ski school with innovative solutions.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Ski School Arlberg (Skischule Arlberg): One of Austria's largest and most prestigious ski schools, based in St. Anton am Arlberg, offering alpine, snowboard, and freeride lessons with hundreds of instructors. Comparable as a heritage-rich, large-scale European destination ski school with similar multi-discipline curriculum.
• Ski School Zermatt: One of Switzerland's largest and most established destination ski schools, offering private and group ski, snowboard, and freeride lessons in a premium Alpine resort. Directly comparable in scale, instructor base, and premium destination positioning to Swiss Snow Sports School Davos.
• Ski School Verbier: Verbier's main ski and snowboard school offering private and group lessons, children's programs, and freeride/off-piste instruction. Comparable in service breadth, target audience (international visitors), and Swiss resort destination model.
• Ski School St. Moritz: Long-established Swiss ski and snowboard school in another high-end Engadin resort, offering similar multi-discipline lessons and children's programs. Comparable in heritage, target customer (international premium skiers), and full-discipline curriculum.
• Skischule Klosters (Swiss Ski & Snowboard School Klosters): Direct partner/peer ski school sharing the same Davos Klosters destination brand as the subject company. Operates within the same ski area (Parsenn links the two resorts) and offers the same Swiss Snow League progression system, making it the closest peer in geography and brand alignment.
• Swiss Ski School Saas Fee: Another large Swiss ski and snowboard school offering multi-discipline lessons (alpine, snowboard, cross-country, freeride) with significant instructor capacity. Directly comparable in service mix, Swiss Snow Kids/League progression, and B2C destination-school model.

Regional players

• Strolz Sports (Lech am Arlberg): Austrian ski school and sports retailer in Lech am Arlberg, offering lessons plus equipment retail. Comparable as a heritage destination ski school with integrated retail/lesson model, though operating in a different Alpine region.

Others

• Davos Klosters Mountains (Bergbahnen): Operator of the broader lift network and mountain infrastructure across the Davos Klosters destination (excluding the school's own Bünda lift). Comparable as a key ecosystem partner and infrastructure provider whose ticketing, grooming, and snowmaking decisions directly affect Swiss Snow Sports School Davos's operating environment.

Broad incumbents

• École du Ski Français (ESF): France's national federation of ski schools and the largest ski-school network in the world, offering ski, snowboard, and adaptive lessons across French resorts. Comparable as a broad incumbent in European snow-sports instruction, though operating a different national model.
• Swiss Snowsports (Schweizer Skischulen / SSV): Umbrella industry association for Swiss ski and snowboard schools, including the subject company via its sub-brand. Comparable as the governing body that defines Swiss Snow League curricula, instructor certifications, and the Snowli trademark — directly shaping the subject company's product standards.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SchneesportschuleDavos
• Instagraminstagram.com/schneesportschuledavos

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swiss Snow Sports School Davos