AMAR International
AMAR International is a family-owned Australian repatriation and funeral services firm coordinating the return of deceased and seriously ill travellers from overseas to Australia, serving families, travel insurers, consular offices, and global funeral director partners across a 100+ year network.
- Company typePrivate
- Founded1851
- HeadquartersBangkok, Thailand
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What AMAR International does
AMAR International is an Australian-headquartered, family-owned repatriation and funeral services company tracing its operational roots to 1851 (firmographics state 1921), now in its fifth generation of Allison family ownership. Its core offering is international repatriation of deceased persons from overseas back to Australia, covering the full workflow — consular and embassy liaison, documentation, embalming and preparation to international aviation standards, airline booking as known-shipper airfreight, customs/biosecurity clearance, and handover to Australian funeral directors. The company also offers worldwide funeral services, cremation services, pre-paid funeral planning (with funds held by an independent trustee), and medical repatriation for seriously ill or injured travellers.
The underlying "technology" is essentially human coordination: a 24/7 multilingual team (English, French, German, Thai, Russian) of qualified repatriation coordinators backed by a curated global network of funeral directors, airline partners, and consular contacts built over decades. There are no proprietary software platforms, APIs, or digital products; the workflow is delivered via direct phone contact, a professional SEO-oriented website with online callback booking, and partner referrals. AMAR Assistance Thailand operates as a strategic on-the-ground partner providing Asia-Pacific coverage.
The business model is a hybrid of professional services (quote-based event fees for repatriation cases, typically billed directly to travel insurers) and subscription/recurring pre-paid funeral plans. Distribution is dominated by enterprise relationships with major travel insurers and assistance companies, referrals from foreign embassies and consular offices, and direct-to-consumer inbound via 24/7 phone lines and online inquiry. The downstream Australian market is served through a captive network of 25+ partner funeral directors across Victoria, NSW, and Queensland, anchored by the Allison Monkhouse sub-brand acquired in 1956.
AMAR International firmographics
Firmographics- Name
- AMAR International
- Legal name
- AMAR International
- Website
- https://amarinternational.com
- Company type
- Private
- Founded year
- 1851
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AMAR International is a family-owned Australian repatriation and funeral services firm coordinating the return of deceased and seriously ill travellers from overseas to Australia, serving families, travel insurers, consular offices, and global funeral director partners across a 100+ year network.
- Ownership category
- akta.pro rank
AMAR International industry classification
Industry- Product category
- International Repatriation and Funeral Services
- NAICS
- Funeral Homes and Funeral Services (81221), Cemeteries and Crematories (81222), Death Care Services (8122)
- SIC
- International Affairs (9721)
- akta.pro primary industry
- Evacuation, Repatriation & Extraction Services (THACANAG)
- akta.pro secondary industry
- Insurance, Employer & Government-Sponsored Medical Travel Administrators (THAKAIAO)
Keywords
Where AMAR International is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices3 records
Markets served
AMAR International business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others, Infrastructure
Revenue model
- International Repatriation Services: Fees charged for coordinating international repatriation of deceased persons. Services include documentation, embassy liaison, preparation, transport, customs clearance, and handover to Australian funeral directors. Pricing is quote-based after case assessment with no hidden fees. Works directly with travel insurers and assistance companies who may bill insurers directly.
- Pre-Paid Funeral Plans: Pre-planning and pre-paying for funerals where customers pay in advance at today's prices. Payments can be lump sum or instalments. Funds are held securely by an independent entity (friendly society or trustee company) until services are required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | International Repatriation Services - Custom quotation based on country, routing, airline, coffin requirements, and additional services |
| Subscription | Multi-year contract | Pre-Paid Funeral Plans - Fixed at today's prices with lump sum or instalment options |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
AMAR International product offering
Product offeringCore offering
AMAR International provides worldwide repatriation and funeral services, coordinating the return of deceased individuals from overseas to Australia (and vice versa) through documentation, embassy liaison, preparation, international air transport, customs clearance, and handover to Australian funeral directors. The company additionally offers worldwide funeral services in foreign countries, pre-planning funeral arrangements, cremation services, and medical repatriation for seriously ill or injured travellers, available 24/7 via phone lines in Australia and Thailand.
Product overview
AMAR International operates as a single unified service offering centered on international repatriation, with four interconnected service modules. The core product is International Repatriation Services, which handles the complete process of returning deceased persons from overseas to Australia. This is supported by Worldwide Funeral Services for international funeral arrangements and Cremation Services for families choosing cremation over repatriation. The Pre-Planning Funerals module allows advance arrangement and prepayment. Medical Repatriation is available for living patients requiring transport home. AMAR Assistance Thailand serves as a trusted partner providing on-the-ground support in Asia-Pacific.
Differentiator
Problem solved
Functional benefit
Brands
- Allison Monkhouse: Funeral services brand operating in Victoria, Australia - acquired business retained as a brand.
Products and services
- International Repatriation Services Core service coordinating the complete return of deceased individuals from overseas back to Australia (and vice versa), including documentation, embassy liaison, preparation, international transport, customs clearance, and handover to Australian funeral directors. Available 24/7.
- Worldwide Funeral Services International funeral director services providing guidance, paperwork, permits, transport arrangements, and regulatory compliance for funerals held in foreign countries, including translation of documents and coordination with international partners.
- Pre-Planning Funerals Pre-paid funeral planning services allowing individuals to arrange and prepay funerals in advance to relieve family members of decisions and financial burden during emotional times, with funds held securely by an independent entity (friendly society or trustee company).
- Cremation Services Cremation arrangement services including collection of the deceased, floral tributes, cremation service coordination, and optional burial or scattering of remains, with repatriation of cremated ashes as needed.
- Medical Repatriation Coordination of medical repatriations for seriously injured or ill travellers, involving air ambulance operators, commercial airline arrangements, medical escorts, and hospital coordination at both origin and destination.
Quantifiable outcome
- Most international repatriations to Australia take 7 to 14 days from initial contact to arrival
- +1 more outcomes
Companies that use AMAR International
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
AMAR International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AMAR International partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- AMAR Assistance ThailandcoreTrusted partner in Thailand - a family-run company based in Bangkok providing compassionate, professional support for international repatriation and funeral services. With more than 15 years of experience and a multilingual team available 24/7, AMAR Assistance has guided families from over 35 nationalities. Services include body and ashes repatriation, local cremations, burials, administrative formalities and consular liaison.
- Global Network of Funeral DirectorscoreTrusted global network of funeral directors, airlines and consular contacts. AMAR insists all partners and stakeholders maintain the same professionalism and commitment to assist repatriation swiftly and effectively.
- Allison MonkhousecoreAffiliated funeral home that can conduct Australian-side services as a continuation of the same repatriation case, allowing families to deal with one provider from start to finish.
- Australian Funeral Director Partners (NSW)coreNetwork of funeral directors in New South Wales including Albert & Meyer (Thornleigh), G. Beavans (Bowral), Gregory & Carr (Gordon), TJ Andrews (Baulkham Hills), Ian J Arthur (Baulkham Hills), Hills Family Funerals (Castle Hill), Windsor Funeral Home (Windsor), Max Perram (Liverpool), Joseph Medcalf (Matraville), Bernard Laverty (Macksville), Allan Pearse (Tuncurry), James Murray (Newcastle), Meighans (Newcastle), Kerry Linegar Funerals (Lithgow), Leura Funeral Directors (Leura), Innes Gardens (Port Macquarie).
- Australian Funeral Director Partners (Victoria)coreNetwork of funeral directors in Victoria including Allison Monkhouse (Springvale, Wantirna South, Hastings, Brighton), Hollibone Funerals (Seddon), Gateway Grant Funerals (Chelsea Heights), Rosebud Funerals (Rosebud), Napier Park (Bendigo), Mulqueen Family Funerals (Bendigo), Mannings.
- Australian Funeral Director Partners (Queensland)coreNetwork of funeral directors in Queensland including Cairns Funeral Directors (Cairns), Blacks Funerals (Innisfail), Des Allen Funerals (Bundaberg), Traditional Funerals (Burpengary), Newhaven Funerals (Stapylton), A Gentle Touch (Mudgeeraba), Horizon Funerals.
- Airline PartnerscoreAMAR books the most direct and respectful routing back to Australia with airline partners. The deceased travels as known-shipper airfreight with full documentation pack.
- Travel Insurers and Assistance CompaniescoreAMAR works directly with most major travel insurers and assistance companies. Where policies allow, they bill insurers directly so families are not out of pocket.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
AMAR International competitors and assessment
Company assessmentBroad incumbents
- International SOS: Global medical and travel assistance company providing medical evacuation and repatriation services for insurers and corporates. Overlaps with AMAR's medical repatriation offering and competes for travel-insurer assistance-company contracts in Asia-Pacific.
- Dignity plc: UK-listed funeral services group with international repatriation capabilities via its Metropolitan International brand. Larger, publicly traded incumbent operating in the same end-of-life services space as AMAR.
- Europ Assistance: Global travel insurance assistance group with repatriation of remains capabilities and direct relationships with insurance carriers. Competes with AMAR for insurer-driven case work, particularly for European-origin travellers in Asia-Pacific.
- Service Corporation International: NYSE-listed North American funeral and cemetery services giant with international reach. Provides broad-incumbent comparison in death-care services; less specialised than AMAR in cross-border deceased repatriation.
- InvoCare Limited: Australia's largest funeral services operator (White Lady, Simplicity, Guardian). Competes with AMAR's Allison Monkhouse subsidiary on domestic funeral services and provides scale comparison for valuation purposes, though not specialised in international repatriation.
Direct peers
- Rowland Brothers International: UK-based specialist in international repatriation of the deceased with over a century of history. Directly comparable to AMAR in service model (documentation, embassy liaison, airline freight) and in serving both grieving families and insurance/assistance company partners.
- Metropolitan International Funeral Directors: International funeral and repatriation specialist serving families across multiple continents. Closest direct peer in the cross-border deceased-repatriation niche, with overlapping insurer and assistance-company relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
AMAR International social profiles
Digital presenceAMAR International financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMAR International leadership team
Management profileNumber of profiles
Profiles1 record
AMAR International subsidiaries and ownership
Company hierarchySubsidiaries1 record
AMAR International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMAR International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMAR International
What does AMAR International do?
AMAR International provides worldwide repatriation and funeral services, coordinating the return of deceased individuals from overseas to Australia (and vice versa) through documentation, embassy liaison, preparation, international air transport, customs clearance, and handover to Australian funeral directors. The company additionally offers worldwide funeral services in foreign countries, pre-planning funeral arrangements, cremation services, and medical repatriation for seriously ill or injured travellers, available 24/7 via phone lines in Australia and Thailand.
Is AMAR International a public or private company?
AMAR International is a private company. It is classified as family owned and is currently operating.
When was AMAR International founded?
AMAR International was founded in 1851. It employs 11 to 50 people.
Where is AMAR International based?
AMAR International is headquartered in Bangkok, Thailand, in the Asia region.
How does AMAR International make money?
Two revenue lines are on record. International Repatriation Services are the primary driver. The others are pre-Paid Funeral Plans.
Who are AMAR International's main competitors?
Broad incumbents on record are International SOS, Dignity plc, Europ Assistance, Service Corporation International and InvoCare Limited. Direct peers are Rowland Brothers International and Metropolitan International Funeral Directors.
Does AMAR International have an API?
No public API is recorded for AMAR International.
What industry is AMAR International in?
AMAR International's product category is International Repatriation and Funeral Services. Its primary akta.pro industry code is THACANAG, Evacuation, Repatriation & Extraction Services, with a secondary code of THAKAIAO, Insurance, Employer & Government-Sponsored Medical Travel Administrators. Its NAICS code is 81221 and its SIC code is 9721.