What SOCCO does

SOCCO is a privately held, USA-made athletic sock brand founded in 1978 and headquartered in Wilmington, United States. The company sells retro-striped tube socks — its signature three-stripe design — alongside knee-high, crew, ankle (Shorty's), and skateboarding- and roller-skating-specific sock formats, plus a small apparel line of t-shirts, hoodies, and headwear. All products are manufactured in North Carolina through a domestic supply chain spanning yarn to finished goods.

The core product technology centers on premium cotton blends with moisture-wicking fabrics, built-in functional heels, arch support, reinforced heels and toes, and seamless toe construction designed for durability under grip-tape abrasion. SOCCO extends its catalog through collaborations with pro skateboarders Mike Vallely, Sierra Prescott, and Jamie Foy, roller skater Olivia Wardlow, and underground artist Dirty Donny, as well as a licensed Stranger Things collection tied to Netflix's 1980s-era series. The product line includes sub-brands SOCCO Naturals (organic, unbleached cotton) and Shorty's (low-profile skater socks), and a dedicated kids line (SOCCO Jr.) and women's line.

The business model is direct-to-consumer e-commerce, operated through a Shopify storefront at socco78.com, supplemented by Amazon marketplace listings and a wholesale program to independent skate shops and retailers. Pricing is per-unit with socks ranging $7-$15, t-shirts $20-$25, and hoodies at $45. The company also offers custom sock manufacturing for bulk and private-label orders. Distribution reaches the USA, Canada, the UK, Germany, France, the Netherlands, Japan, and Australia. SOCCO has no outside funding, no disclosed revenue, and operates with 1-10 employees.

Name

SOCCO

Legal name

SOCCO

Website

https://socco78.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

SOCCO is a privately held USA-made athletic sock brand founded in 1978 that sells retro-striped tube socks and small apparel line direct-to-consumer through Shopify, Amazon, and skate-shop wholesale, targeting skateboarders, roller skaters, and pop culture consumers.

Ownership category

akta.pro rank

Product category

Athletic Socks

NAICS

Apparel Accessories and Other Apparel Manufacturing (31599), Shoe Retailers (45821)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Performance Socks, Underlayers & Active Essentials (CRAAAEAJ)

akta.pro secondary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

Keywords

• Athletic socks
• Skateboarding apparel
• Retro tube socks
• USA made socks
• Action sports socks

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sock Sales: Primary revenue stream through their Shopify e-commerce platform selling socks directly to consumers. Products include crew socks, tube socks, knee-high socks, and specialty collaborations at price points ranging from $7-$15 per pair.
2. Apparel Sales: Secondary revenue stream from branded apparel including t-shirts ($20-$25), hoodies ($45), and headwear
3. Wholesale Distribution: Bulk/wholesale orders for retailers and skate shops
4. Custom Sock Manufacturing: Custom sock manufacturing services for bulk orders and private label

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SOCCO designs, manufactures, and sells retro striped athletic socks—primarily crew, knee-high, and ankle-length (Shorty's) styles—engineered with reinforced heels/toes, moisture-wicking fabrics, and arch support for skateboarding and roller skating. The brand operates a direct-to-consumer e-commerce store at socco78.com (Shopify) selling socks, branded apparel (T-shirts, hoodies, headwear), and licensed/collaboration collections, with supplemental wholesale distribution to skate shops and Amazon marketplace presence. All socks are made in North Carolina using a domestic supply chain from yarn to hang tags.

Product overview

SOCCO is a USA-made sock brand operating as a unified e-commerce platform built on Shopify. The core product is the Original Retro Tube Socks collection featuring three-stripe athletic designs in various lengths (crew, knee high, ankle/shorty). The portfolio includes the SOCCO Naturals sub-brand (organic cotton), Shorty's Collection (ankle-high skater socks), Skateboarding Socks (reinforced durability), Roller Skating Socks (cushioned comfort), and a comprehensive Kids/Women's line. SOCCO extends its reach through athlete and artist collaborations including Mike Vallely (lightning bolt designs), Dirty Donny (art-driven graphics), Sierra Prescott (signature summer styles), and Olivia Wardlow (roller skating crew socks). The brand also offers Stranger Things licensed socks, apparel (T-shirts, hoodies, headwear), and multi-pack bundles. All products are manufactured in the USA, primarily in North Carolina.

Differentiator

Problem solved

Functional benefit

Brands

• SOCCO Naturals: Natural cotton sock collection made from unbleached natural cotton, non-toxic materials, offering vintage-inspired style with everyday performance.
• Shorty's

Products and services

• SOCCO Core Sock Collection Flagship retro-striped crew-length tube socks in three-stripe designs with moisture-wicking polyester and built-in functional heels; the foundational product line of SOCCO offered across multiple color combinations and styles.
• SOCCO Naturals Collection Organic cotton sub-brand using unbleached natural cotton with vintage-inspired stripes and non-toxic materials; targets consumers seeking a softer, more natural look.
• Shorty's Retro Tube Sock Collection Sub-brand of ankle-high skater socks with retro stripes and cushioned comfort in premium cotton; offers a low-profile alternative to crew and knee-high socks for skateboarding and streetwear.
• SOCCO Skateboarding Socks Performance-engineered socks built for skateboarders with reinforced construction, impact support, and all-day comfort for repeated skate sessions.
• SOCCO Roller Skating Socks Cushioned socks with stay-put fit for roller skating, offered in knee-high and crew lengths with retro styling; targets rink and street skaters.
• SOCCO Knee High Collection Classic striped knee-high socks with vibrant colors for skateboarding, roller skating, or casual wear; offered at $14 per pair.
• SOCCO Kids Socks (SOCCO Jr.) Skateboarding and athletic socks for children with retro styling, checkered patterns, and striped designs in youth-appropriate sizes.
• SOCCO Women's Socks Retro striped tube socks for women combining premium comfort with long-lasting durability for skating and everyday fashion.
• SOCCO x Mike Vallely Collaboration Signature collaboration collection with pro skateboarder Mike Vallely featuring lightning bolt patterns, elephant V logo, and limited-edition Lightning Bolt Socks V1/V2 alongside co-branded apparel.
• SOCCO x Dirty Donny Collaboration Collaboration with underground artist Dirty Donny featuring wild-eye and cobra designs with 70s-style graphics on crew socks, hoodies, and logo apparel.
• SOCCO x Sierra Prescott Signature Collection Signature sock series from pro skater Sierra Prescott featuring vibrant summer-inspired designs celebrating her passion and skateboarding style; proudly made in USA.
• SOCCO x Olivia Wardlow Sunshine Crew Socks Sunshine roller skating crew socks from teen skating phenom Olivia Wardlow featuring full foot cushioning, moisture-wicking fabric, and built-in functional heel.
• SOCCO x Mike V & The Rats Collection Sponsorship collaboration collection celebrating Mike Vallely's 2025 punk-rock tour with The Rats, uniting skateboarding and punk DIY culture through co-branded socks and apparel.
• SOCCO Stranger Things Licensed Socks Licensed socks inspired by the Netflix series Stranger Things featuring retro 1980s styling in gold, maroon, and purple stripes evoking Hawkins, Indiana aesthetics.
• SOCCO Apparel Branded apparel line including T-shirts ($20-$25), hoodies ($45), and headwear; includes the Era Collection featuring organic Greenlite Tees in dark green and cream with retro-modern styling.
• Custom Sock Manufacturing Service B2B custom sock manufacturing and private-label production service for bulk buyers, leveraging SOCCO's USA-based North Carolina manufacturing capabilities.
• Wholesale Distribution Program B2B wholesale program distributing SOCCO sock inventory to independent skate shops and select retailers through a dedicated wholesale channel.

Quantifiable outcome

• 117 million plays on ESPN Instagram featuring sponsored athlete Olivia Wardlow

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Mike V & The RatsminorGTM or Marketing Partner · 1 January 2025SOCCO sponsors the 2025 tour of Mike V & The Rats punk rock band led by skate legend Mike Vallely. Partnership celebrates the connection between skateboarding and punk culture, uniting two forces known for rebellious energy and DIY spirit.
• Mike VallelycoreStrategic or Co-development PartnerLong-term strategic partnership with legendary skateboarder Mike Vallely featuring signature sock collections, lightning bolt designs, and brand endorsement. Mike V's uncompromising skate ethic is channeled through performance-driven sock designs. Partnership includes apparel collaborations and co-branded products.
• Dirty DonnycoreStrategic or Co-development PartnerCollaboration with underground artist Dirty Donny from heavy metal and punk scene. Designs feature bold graphics like cheetah heads, cobras, and acid green accents on SOCCO socks. Partnership extends to apparel including hoodies and t-shirts.
• Sierra PrescottcoreStrategic or Co-development PartnerPro skateboarder Sierra Prescott signature sock series. Collaboration celebrates pure fun and passion, with designs inspired by her skateboarding style. Products proudly made in USA.
• Olivia Wardlow (Miss O)coreStrategic or Co-development PartnerTeen roller-skating sensation and Team SOCCO member known for viral ESPN content (117M plays). Signature crew socks celebrating her vibrant energy and fearless skating. Collaboration targets roller skating community.
• East Coast RipperscoreGTM or Marketing PartnerSkate crew partnership providing socks to team riders for use during skate sessions and events. Crew members like Jamie Foy featured in social media content and Woodward Camp activations.
• Team JarritosminorGTM or Marketing PartnerJoint skate crew collaboration at Woodward Camp events alongside East Coast Rippers, featuring lifestyle content and event activations.
• Woodward CampcoreGTM or Marketing PartnerLong-standing presence at Woodward Camp skate events and skatepark facilities. SOCCO provides socks to riders and sponsors activities including kickflip challenges and bump-to-rail contests.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bombas: Bombas is a DTC-first premium athletic sock brand focused on comfort, performance features, and social mission. It competes with SOCCO on the same premium-performance cue (arch support, reinforced construction, moisture-wicking) and DTC channel, though SOCCO is more action-sports positioned while Bombas is mass athletic.
• Boardroom Socks: Boardroom Socks is a niche DTC sock brand selling premium dress and casual socks through a direct e-commerce model. Comparable to SOCCO's DTC-only premium-sock operator profile, though positioned more toward dress than action sports.
• Happy Socks: Happy Socks is a global lifestyle brand selling colorful, design-forward socks with bold graphics and artist collaborations. SOCCO's Dirty Donny and Stranger Things collaborations follow a similar artist-collaboration model, making Happy Socks a strong comparable on positioning, pricing ($10-$15), and channel mix.
• Pair of Thieves: Pair of Thieves is a digitally native multi-brand apparel/sock company selling directly to consumers via own e-commerce and Amazon. It is comparable to SOCCO as a DTC sock competitor with comparable price points and similar reliance on Amazon marketplace and DTC channels.
• Stance: Stance is the leading premium lifestyle and athletic sock brand, originally built on action sports and now a broad lifestyle player. It directly competes with SOCCO in the striped athletic tube sock category and is explicitly named in SOCCO's own comparison content — making it the most direct competitor in product, customer, and brand positioning.
• Darn Tough Vermont: Darn Tough is a US-manufactured performance sock brand selling directly via DTC and specialty retail. It is highly comparable to SOCCO on the USA-made story, premium performance positioning (reinforced construction, lifetime guarantee), and DTC + wholesale distribution model.
• American Trench: American Trench is a US-made apparel and accessories brand that uses domestic manufacturing and a DTC model. Comparable to SOCCO on the American-made, premium-quality positioning and small-team DTC operation, though American Trench tilts more toward fashion than action sports.
• Richer Poorer: Richer Poorer sells DTC lifestyle socks with bold, retro-inspired designs at the $10-$15 price point. Comparable to SOCCO on price point, design-led aesthetic, and a multi-channel DTC + wholesale distribution strategy.

Broad incumbents

• Adidas: Adidas is a global athletic apparel giant offering socks across performance and lifestyle categories. Comparable to SOCCO as a broad incumbent in the athletic sock and apparel space, with significant skate and lifestyle crossover through its Adidas Skateboarding line.
• Nike: Nike is a global athletic apparel and footwear giant that sells socks as part of its broader portfolio. While Nike's socks are mass-market and not a perfect product match, Nike's Nike SB line directly competes with SOCCO's skateboarding customer base and its marketing scale dwarfs SOCCO's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/socco78
• Xx.com/socco78

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOCCO