Richer Poorer
Richer Poorer is a California-based apparel essentials brand, founded in 2010, offering women's and men's everyday basics such as tanks and tees. Acquired by DTC swimwear brand Andie in May 2025, it sells primarily through Andie's e-commerce platform and wholesale partners.
- Company typePrivate
- Founded2010
- HeadquartersSan Juan Capistrano, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Richer Poorer does
Richer Poorer is a California-based apparel essentials brand founded in 2010, specializing in women's and men's everyday basics including tanks, tees, and crop tops made from quality materials such as Lyocell Rib Knit and Pigment Dye Jersey. Its core product line centers on the Vintage Rib Tank and Relaxed Crop Tee, priced between $29 and $42, with bundle promotions (20% off 3+ best sellers) and free shipping over $150. The company was previously owned by Francesca's in 2023 and was acquired by DTC swimwear brand Andie on May 13, 2025, marking Andie's first acquisition as it transitions into a multi-brand lifestyle business.
Richer Poorer firmographics
Firmographics- Name
- Richer Poorer
- Legal name
- Richer Poorer
- Website
- http://richer-poorer.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Richer Poorer is a California-based apparel essentials brand, founded in 2010, offering women's and men's everyday basics such as tanks and tees. Acquired by DTC swimwear brand Andie in May 2025, it sells primarily through Andie's e-commerce platform and wholesale partners.
- Ownership category
- akta.pro rank
Richer Poorer industry classification
Industry- Product category
- Everyday Apparel & Basics
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Cut and Sew Apparel Manufacturing (except Contractors) (31525), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Women's, Misses', And Juniors Outerwear (2330), Retail-Women's Clothing Stores (5621), Knit Outerwear Mills (2253)
- akta.pro primary industry
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
- akta.pro secondary industries
- Dress & Formal Footwear (CRAAACAC), Knitwear & Sweaters Manufacturers (CRAAAAAJ)
Keywords
Where Richer Poorer is headquartered
LocationHeadquarters
- HQ city
- San Juan Capistrano
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Richer Poorer business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Direct Product Sales: Richer Poorer generates revenue through direct-to-consumer sales of apparel essentials including women's and men's basics such as tanks, tees, and tops. Products are sold at price points ranging from $29-$42 for core items with promotional discounts offered.
- Wholesale Distribution: Revenue generated through wholesale partnerships and stockist sales, with dedicated wholesale and stockists pages on the company website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Vintage Rib Tank - Women's basic top priced at $42, currently on sale for $29 (31% off) |
| Unit Pricing | Pay-as-you-go | Relaxed Crop Tee - Women's casual top priced at $40 |
| Unit Pricing | Pay-as-you-go | Bundle Discount - 20% off 3+ Best Sellers |
| Unit Pricing | Pay-as-you-go | Sale Items - Up to 25% off Best Selling Styles |
| Unit Pricing | Pay-as-you-go | Free Shipping Threshold |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
Richer Poorer product offering
Product offeringCore offering
Richer Poorer designs and sells everyday wardrobe essentials for women and men, including tanks, tees, and basic tops made from quality materials such as Lyocell Rib Knit and Pigment Dye Jersey. The brand operates as a direct-to-consumer label under Andie Co., with additional distribution through wholesale and stockist channels.
Product overview
Richer Poorer is an essentials and basics apparel brand offering women's and men's everyday wardrobe staples. The brand was acquired by DTC swimwear company Andie in May 2025, marking Andie's first acquisition as it expands toward becoming a multi-brand lifestyle business. Richer Poorer operates under the Andie Co. umbrella and continues to offer its core product lines—women's and men's basics including tops, tanks, and tees—featuring quality materials like Lyocell Rib Knit and Pigment Dye Jersey fabrics. The product portfolio centers on the Vintage Rib Tank and Relaxed Crop Tee as key offerings, with seasonal collections like The Summer Drop.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Vintage Rib Tank Women's top made from Lyocell Rib Knit fabric, available in multiple colors including Black, Bone, and Moonlit Ocean. Priced at $42, currently on sale for $29.
- Women's Relaxed Crop Tee Women's relaxed-fit crop top in Pigment Dye Jersey fabric, part of the everyday essentials collection. Priced at $40.
- Richer Poorer Best Sellers Collection Curated collection of the brand's most popular styles across women's and men's categories, with 20% off when purchasing 3 or more best-selling items.
Quantifiable outcome
- Target of $100 million in sales within 3-5 years following acquisition
Companies that use Richer Poorer
Customer profileSegments2 records
Ideal customer profiles2 records
Richer Poorer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Richer Poorer partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AndiecoreAndie, a direct-to-consumer swimwear brand, acquired Richer Poorer in May 2025. This acquisition marks Andie's first acquisition and represents a strategic step toward becoming a multi-brand lifestyle business. The acquisition aims to enhance operational efficiency, expand product offerings into everyday apparel, and leverage cross-selling opportunities while maintaining Richer Poorer's brand identity.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Richer Poorer competitors and assessment
Company assessmentDirect peers
- Madewell: Direct peer operating as a multi-channel apparel brand offering women's essentials, tees, and basics with quality materials. Now owned by J.Crew Group, Madewell competes with Richer Poorer for the same women's everyday-wear consumer with comparable pricing and channel mix.
- Everlane: Direct peer operating as a DTC apparel brand focused on everyday essentials and basics at accessible premium price points with an emphasis on transparent sourcing and quality materials. Everlane competes head-to-head with Richer Poorer for the same consumer segments across tops, tees, and core wardrobe items.
- Buck Mason: Direct peer in the premium basics category, offering American-made tees, tanks, and everyday essentials with a focus on quality construction and timeless design. Buck Mason's price points ($30-$80) and target consumer overlap closely with Richer Poorer's positioning.
- Pact: Direct peer in the sustainable basics category, offering organic cotton tees, tanks, and everyday essentials at accessible price points. Pact shares Richer Poorer's emphasis on quality materials and everyday comfort, targeting a similar consumer profile.
- American Giant: Direct peer in premium American-made basics, offering tees, tanks, and everyday apparel with an emphasis on quality materials and construction. American Giant competes with Richer Poorer for consumers willing to pay a premium for well-made everyday essentials.
- Cuyana: Direct peer operating in the premium essentials category with a focus on quality materials, timeless design, and a 'fewer, better things' philosophy. Cuyana's price points and target consumer overlap with Richer Poorer across women's basics and wardrobe staples.
- Kotn: Direct peer in the quality essentials category, offering Egyptian cotton tees, tanks, and basics with a focus on premium natural materials and ethical sourcing. Kotn's material-led positioning and DTC model are closely comparable to Richer Poorer's approach.
Emerging players
- Quince: Emerging DTC apparel brand offering affordable premium essentials and basics directly to consumers with a focus on quality materials at accessible prices. Quince's price-disrupting model in the basics category creates direct competitive pressure on Richer Poorer's positioning.
- Outdoor Voices: Emerging player in the active basics category, offering tees, tanks, and everyday essentials designed for activity and lifestyle wear. Outdoor Voices competes for a similar casual-everyday consumer with comparable price points and brand-led marketing approach.
Broad incumbents
- Aritzia: Broader incumbent apparel brand operating in everyday essentials and lifestyle basics at premium price points ($40-$200) with extensive DTC and physical retail distribution. Aritzia's scale and category breadth position it as a more established competitor in the same consumer mindshare as Richer Poorer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Richer Poorer social profiles
Digital presenceRicher Poorer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Richer Poorer leadership team
Management profileNumber of profiles
Profiles2 records
Richer Poorer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Richer Poorer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Richer Poorer
What does Richer Poorer do?
Richer Poorer designs and sells everyday wardrobe essentials for women and men, including tanks, tees, and basic tops made from quality materials such as Lyocell Rib Knit and Pigment Dye Jersey. The brand operates as a direct-to-consumer label under Andie Co., with additional distribution through wholesale and stockist channels.
Is Richer Poorer a public or private company?
Richer Poorer is a private company. It is classified as corporate owned and is currently operating.
When was Richer Poorer founded?
Richer Poorer was founded in 2010. It employs 11 to 50 people.
Where is Richer Poorer based?
Richer Poorer is headquartered in San Juan Capistrano, United States, in the North America region.
How does Richer Poorer make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale Distribution.
Who are Richer Poorer's main competitors?
Direct peers on record are Madewell, Everlane, Buck Mason, Pact, American Giant, Cuyana and Kotn. Emerging players are Quince and Outdoor Voices. Aritzia is listed as a broad incumbent.
Does Richer Poorer have an API?
No public API is recorded for Richer Poorer.
What industry is Richer Poorer in?
Richer Poorer's product category is Everyday Apparel & Basics. Its primary akta.pro industry code is CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers, with a secondary code of CRAAACAC, Dress & Formal Footwear. Its NAICS code is 45811 and its SIC code is 2330.