Mamamiga

What Mamamiga does

Mamamiga is the public-facing brand of ASPRECAM (Associação de Prevenção e Combate ao Câncer Mamamiga), a Brazilian nonprofit (OSCIP) founded in 1984 in Belo Horizonte that focuses on breast cancer prevention, early diagnosis, and patient support. The organization trains healthcare professionals and community health agents (ACS) through active-search programs and a 40-hour certification course (Agente Mamamiga), while also providing psychosocial support to women undergoing treatment via its DedicAção volunteer program. Its methodology, recognized by Brazil's National Cancer Institute (INCA), is built around a patented physical didactic model for teaching breast self-examination (patent MU 78010 35-7) and a pending multimedia system (patent PI 0902246-5, Rede Mamamigatech), complemented by a gamified training simulator.

The commercial offering combines individual course enrollment (R$300 per participant for the 40-hour course; R$800 with a physical model) with tiered B2B clinic kits (Kit 1 through Kit 5 plus a customizable Kit Flex) sold at price points between R$1,200 and R$10,500. These kits bundle tactile models, educational videos, and certification course vouchers, and are targeted at gynecology, mastology, and plastic surgery clinics. Additional revenue and impact flow from donations through the Movimento Mamamiga Pela Vida program and from institutional partnerships with pharmaceutical and corporate supporters. Distribution runs through the REDEC/AVA e-learning platform, a proprietary e-commerce store, WhatsApp-based direct sales, and community networks spanning hundreds of Brazilian municipalities.

Organizationally, Mamamiga operates with 11–50 employees and is led by founder Dr. Thadeu Rezende Provença (Mastologist and Plastic Surgeon, inventor of the patented didactic model) and Administrative Director Cláudia Magalhães (volunteer since 2016). The brand portfolio includes the Mamamiga flagship, Movimento Mamamiga Pela Vida, Programa DedicAção, Rede Pontos de Prevenção, Agente Mamamiga de Prevenção, and Kits Mamamiga as sub-brands, with REDEC functioning as a wholly-owned educational subsidiary responsible for course certification and content production.

Name

Mamamiga

Legal name

ASPRECAM – Associação de Prevenção e Combate ao Câncer Mamamiga

Website

https://mamamiga.com.br

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Mamamiga is a Brazilian nonprofit (ASPRECAM, founded 1984) that delivers breast cancer prevention education through patented tactile models, gamified training courses, multimedia content, and tiered clinic kits, serving healthcare professionals, community health agents, clinics, and women at risk across Brazil.

Ownership category

akta.pro rank

Product category

Health Education and Training

NAICS

Medical Equipment and Supplies Manufacturing (33911)

akta.pro primary industry

Breast Oncology (HLAKAFAJ)

Keywords

• Breast cancer prevention
• Health professional training
• Tactile medical models
• Medical clinic kits
• Community health education

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Educational Courses: Revenue from certification courses for prevention agents, nurses, and healthcare professionals. The 40-hour Agente Mamamiga course is offered at R$300 per participant, with course plus physical model packages at R$800.
2. Educational Kits and Materials: Sale of physical and digital educational kits to medical clinics, including Mamamiga models (hand, wall, table versions), educational videos, and course vouchers. Kits range from R$1,200 to R$10,500.
3. Donations and Social Support: The Movimento Mamamiga Pela Vida program receives donations to support women undergoing cancer treatment, providing emotional and psychosocial support.
4. Institutional Partnerships: Partnerships with healthcare institutions, clinics, and public health systems for program implementation and training.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Operated by ASPRECAM since 1984, Mamamiga develops and sells breast cancer prevention education products and training. The offering includes patented tactile physical models for breast self-examination (hand, wall, and table versions), a 40-hour online certification course for healthcare professionals, an interactive simulation game, and bundled educational kits containing models, videos, and course vouchers sold to medical clinics and healthcare institutions across Brazil.

Product overview

Mamamiga is a comprehensive breast cancer prevention ecosystem operated by ASPRECAM since 1984. The offering consists of physical educational models (hand, wall, and table tactile models with patents MU 78010 35-7 and PI 0902246-5), an interactive simulator for agent training, a 40-hour certification course, and multimedia content. These products are sold individually or as bundled kits (Kit 1-5 and Kit Flex) to clinics, healthcare institutions, and volunteers. Additional programs include the Rede Pontos de Prevenção (prevention point network), DedicAção volunteer support, and Busca Ativa active search training. The products work together to provide tactile education tools, digital content, professional training, and community-based programs for early breast cancer detection in Brazil's public health system.

Differentiator

Problem solved

Functional benefit

Brands

• ASPRECAM: Associação de Prevenção e Combate ao Câncer Mamamiga - the parent nonprofit organization and legal entity
• REDEC
• Kits Mamamiga

Products and services

• Curso Agente Mamamiga de Prevenção

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• RocheminorGTM or Marketing PartnerPharmaceutical company partnership supporting breast cancer prevention and awareness campaigns. Listed among Mamamiga partners on the website.
• AstraZenecaminorGTM or Marketing PartnerPharmaceutical company partnership supporting breast cancer awareness and prevention initiatives. Listed among Mamamiga partners.
• VarianminorStrategic or Co-development PartnerMedical technology company focused on cancer treatment solutions. Partnership supports breast cancer care ecosystem.
• Daiichi SankyominorGTM or Marketing PartnerPharmaceutical company listed as partner supporting Mamamiga prevention programs.
• RBDSminorGTM or Marketing PartnerPartner organization supporting breast cancer prevention and awareness campaigns.
• ASPRECAMcoreStrategic or Co-development PartnerAssociation for the Prevention and Combat of Breast Cancer - the founding organization behind Mamamiga. Non-profit entity established in 1984, responsible for methodology development and program certification.
• REDECcoreStrategic or Co-development PartnerRede de Educação - Brazilian education institution that co-develops and delivers the Mamamiga courses through its AVA e-learning platform. Responsible for certification and content production.
• Grupo ZelominorGTM or Marketing PartnerCorporate partner supporting Mamamiga prevention initiatives.
• Instituto GescminorGTM or Marketing PartnerInstitutional partner listed among Mamamiga supporters.
• Sicoob CopjusminorOthersCredit union cooperative supporting Mamamiga programs.
• MartinsminorGTM or Marketing PartnerCorporate partner supporting breast cancer prevention campaigns.
• CAA VanguardaminorGTM or Marketing PartnerInstitutional partner in the Mamamiga network.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Avon Foundation for Women: Large global foundation funding breast cancer screening and awareness initiatives across multiple countries — broader incumbent with comparable breast cancer prevention mission but global rather than community-clinic focus.

Direct peers

• National Breast Cancer Foundation: US non-profit providing breast cancer education, early detection programs, and patient navigation services — a direct functional peer to Mamamiga's prevention and active search programming.
• Breast Cancer Research Foundation (BCRF): Global breast cancer research and awareness non-profit — comparable mission space as Mamamiga, with a focus on funding research, education, and patient support rather than operating prevention programs directly.
• Susan G. Komen: The largest US-based breast cancer non-profit, focused on awareness, screening, and patient navigation — directly comparable to Mamamiga's prevention, education, and community-agent training mission.
• Breast Cancer Now: UK-based breast cancer charity combining research funding with patient support and education programs — overlapping Mamamiga's combination of awareness, training, and patient psychosocial support.
• Know Your Lemons Foundation: Global breast health education non-profit that produces visual and tactile educational materials for breast cancer early detection — closely aligned with Mamamiga's tactile Modelo Didático and self-examination education approach.
• Prevent Cancer Foundation: US-based non-profit focused on cancer prevention and early detection across multiple cancer types, with education and community outreach programs analogous to Mamamiga's ACS training and community active search efforts.

Regional players

• Laço Rosa: Brazilian breast cancer awareness and support organization — comparable regional peer operating in Brazil's breast cancer awareness and patient navigation ecosystem.
• FEMAMA: Brazilian federation of breast cancer patient organizations focused on policy advocacy and awareness in Brazil — regional peer to Mamamiga's domestic prevention and patient support programs.

Emerging players

• Gaumard Scientific: Manufacturer of medical and clinical simulation models including breast examination trainers — an emerging peer in the medical simulation hardware space where Mamamiga holds its patented Modelo Didático.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCcA1CbYCilulm8Qq0HRy5Xg
• Facebookfacebook.com/mamamiga
• LinkedInlinkedin.com/company/mamamiga
• Instagraminstagram.com/mamamigapelavida

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mamamiga