Paragon Outdoor

Name

Paragon Outdoor

Legal name

Paragon Group USA LLC

Website

https://paragon-outdoor.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Outdoor Living Structures (Pergolas & Gazebos)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Prefabricated Metal Buildings & Components (3448)

akta.pro primary industry

Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG)

akta.pro secondary industries

Pergolas, Gazebos & Shade Structures (HSAPALAD), Pergolas, Pavilions & Hardscape Shade Structures (HSAIACAH), Sunrooms, Screen Rooms & Enclosures (HSAPALAF)

Keywords

• Outdoor pergolas
• Aluminum gazebos
• Outdoor living structures
• Patio shade solutions
• Residential outdoor products

Headquarters

HQ city

Englewood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain

Revenue model

1. Outdoor Structure Sales: One-time sale of aluminum pergolas, gazebos, and sheds to consumers. Products are sold at fixed price points with occasional promotional discounts. No recurring revenue component; each transaction is a single purchase.
2. Accessories and Replacement Parts: Sale of complementary products including LED lighting systems, walls/doors/panels, heater covers, misting kits, mosquito netting, privacy curtains, and other outdoor accessories.
3. Buy Now, Pay Later Financing: Partnership with Affirm to offer installment payment options, enabling higher ticket purchases through financing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Paragon Outdoor designs, sources, and sells premium aluminum outdoor living structures—including louvered pergolas, soft-top retractable pergolas, hardtop and soft-top gazebos, storage sheds, and bin enclosures—directly to residential homeowners through its own e-commerce website. The company emphasizes DIY-friendly installation with step-by-step instructions, customizable configurations, weather-resistant powder-coated aluminum construction, and accessories such as LED lighting, mosquito netting, misting kits, and infrared heaters to complete the outdoor living setup.

Product overview

Paragon Outdoor is an outdoor living products company specializing in aluminum pergolas, gazebos, and accessories. The product portfolio is organized into three main categories: Louvered Pergolas (premium adjustable-louver models including Signature, Suprema, Lugano, Grand Tuscan, and Icon, plus the Riviera Louver Lounge with optional privacy wall), Traditional Structures (soft-top retractable pergolas including California, Modena, and Florence, as well as hardtop gazebos including Santa Monica, Siena Screen Room, Cambridge, and Durham), and Storage Solutions (Maggiore shed and Bin Station/Duo garbage enclosures). The company also offers a comprehensive accessories line including LED lighting systems, screens/panels, pergola and gazebo accessories, mosquito netting, privacy curtains, misting kits, and patio heater products. All products feature aluminum construction with powder-coated finishes, are designed for DIY installation, and are backed by warranties ranging from 2-10 years depending on the model.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Wind Rating: 60-65 MPH for most structures
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Broad incumbents

• ShelterLogic: Broad incumbent in outdoor structures and shade, selling a wide portfolio including pergolas, gazebos, carports, and storage shelters. Overlaps with Paragon on pergola and gazebo products but with a much broader, value-oriented catalog.
• Trex (Pergola line): Broad incumbent best known for composite decking but with an expanding pergola and outdoor structure line. Competes with Paragon in premium residential outdoor living with a strong retail distribution moat and brand recognition.

Direct peers

• Backyard Discovery: Direct peer in residential outdoor structures including pergolas, gazebos, pavilions, and playsets. Targets the same DIY homeowner segment with wood and steel structures sold through major retailers and direct online.
• Cedar Summit by KidKraft: Direct peer offering cedar pergolas, gazebos, and outdoor structures targeted at DIY homeowners. Sells comparable backyard shade products at accessible price points through major retailers.
• Sunjoy: Direct peer offering gazebos, pergolas, and outdoor structures across hardtop and soft-top formats. Competes in the same residential backyard shade category as Paragon, including aluminum-framed and steel-framed gazebos sold through major retail channels.
• Palram: Manufacturer of outdoor structures including pergolas, gazebos, and patio covers using aluminum and polycarbonate panels. Overlaps with Paragon on aluminum-framed hardtop structures and accessory products sold via retail and e-commerce.
• Yardistry: Direct peer in the DIY premium pergola and gazebo category, selling cedar and aluminum outdoor structures through big-box retailers and direct online. Overlaps with Paragon on louvered/traditional pergolas, gazebos, and outdoor living accessories for residential homeowners.
• Sojag: Direct peer offering aluminum and steel hardtop gazebos, sun shelters, and pergolas for residential use. Competes head-to-head with Paragon in the hardtop gazebo category, sold through big-box retailers and direct channels.

Regional players

• Mcombs Steel & Metal Sales (Pergola fabrication): Regional fabricator of custom aluminum and steel pergolas and shade structures serving U.S. markets. Comparable to Paragon in product category but operates regionally with project-based rather than DTC e-commerce distribution.

Emerging players

• Lakeview Outdoor Designs: Emerging player in custom aluminum louvered pergolas and outdoor structures. Directly comparable to Paragon's premium louvered offering, though with a smaller product line and more limited distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Paragon-Outdoor
• Facebookfacebook.com/ParagonOutdoorcompany
• Instagraminstagram.com/paragonoutdoorcompany
• Pinterestpinterest.com/ParagonOutdoorCompany
• LinkedInlinkedin.com/company/paragon-group-usa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paragon Outdoor