Bethesda Home

What Bethesda Home does

Bethesda Home, operated by the Mennonite Bethesda Society, Inc., is a 501(c)(3) not-for-profit Christian retirement community located on a single campus at 408-412 East Main in Goessel, Kansas. Founded in 1899 by Dr. Peter Richert and Mennonite community groups as the first Mennonite healthcare facility west of the Mississippi River, the organization originally operated as Bethesda Hospital and Home until the hospital closed in 1983 and the institution refocused on long-term care. The campus comprises three nursing neighborhoods (Cottonwood with 12 rooms, Willow with 15, and Sunflower with 16, totaling 51 beds), the 10-room Butterfly Lane assisted living household, independent living duplexes in the Emma Creek Meadows addition, shared commons areas, a dining room, and the Lincoln Perk coffee shop. Bethesda is Medicare and Medicaid certified and received the KDADS PEAK Person-Centered Care Home Award in 2016 and 2018.

The organization delivers a full continuum of senior care including long-term nursing, assisted living, independent living with both life-use and rental options, rehabilitation-to-home, respite and adult day care, hospice (in coordination with area agencies), IV therapy, and physical, occupational, and speech therapy. On-site staff include 24-hour licensed nurses, a social worker, physical therapists, an activity director, a dietitian, and a chaplain, supplemented by consultant physicians, pharmacists, and allied health professionals. The facility maintains an active volunteer program of 50-75 time-logging contributors and operates intergenerational programs such as Generation Bridge with local 5th graders.

Revenue is generated from monthly residential care fees across the three care tiers, supplemented by a multi-channel donation program that includes cash gifts, recurring monthly contributions ($10-$100), the Pillars of Care Guild ($1,000+/year), AmazonSmile passive contributions, and non-cash planned-giving instruments processed through Everence and Mennonite Foundation. Customer acquisition is driven entirely by community reputation, word-of-mouth from resident families, and Mennonite church networks; the organization does not employ digital marketing, sales teams, or paid acquisition channels. Leadership comprises CEO/Administrator Sara Hiebert, CFO Christina Valdois, a board of trustees chaired by Nancy Stucky, and functional directors overseeing nursing, dietary services, life enrichment, HR, and social services.

Name

Bethesda Home

Legal name

Mennonite Bethesda Society, Inc.

Website

https://bethesdahome.org

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

11–50 employees

Short description

Bethesda Home is a 501(c)(3) Christian retirement community in Goessel, Kansas, founded in 1899 by Mennonite groups. It delivers a continuum of senior care — long-term nursing, assisted living, independent living, rehabilitation, and hospice — funded by resident fees and donations.

Ownership category

akta.pro rank

Product category

Senior Care Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Faith-Based / Nonprofit Assisted Living Providers (HLADABAH)

akta.pro secondary industries

Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE), Adult Day Nursing & Chronic Disease Management Programs (HLADAIAE)

Keywords

• Senior nursing care
• Assisted living services
• Independent living community
• Long-term care facility
• Retirement community services

Headquarters

HQ city

Goessel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others, Marketing or Sales

Revenue model

1. Residential Care Fees: Monthly fees for assisted living (Butterfly Lane), long-term nursing care, and independent living duplexes. The organization offers both life use (ownership) options and monthly rental options for independent living.
2. Donations and Charitable Giving: The not-for-profit organization accepts cash/check donations, automatic withdrawals, recurring monthly gifts ($10-$100), and major donor contributions through the Pillars of Care Guild ($1,000+/year). Donations support benevolent care, nursing equipment, and capital projects.
3. AmazonSmile Donations: Amazon donates 0.5% of eligible purchases to Bethesda Home when customers select the organization through AmazonSmile program.
4. Non-Cash Donations: Accepts farm commodities, real estate, stocks, personal property, gift annuities, life insurance policies, and works with Everence and Mennonite Foundation for Charitable Remainder Trusts, Donor Advised Funds, and other planned giving vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Bethesda Home is a not-for-profit Christian retirement community in Goessel, Kansas offering a continuum of senior care services. Core offerings include long-term nursing care (Medicare/Medicaid certified), assisted living (Butterfly Lane, 10 rooms), independent living duplexes, and rehab-to-home care, supplemented by respite/adult day care, hospice, IV therapy, and physical, occupational, speech, and outpatient therapy services. The facility operates across three nursing neighborhoods (Cottonwood, Willow, Sunflower) and is staffed 24/7 by licensed nurses with on-site dietitian, social worker, activity director, and chaplain support.

Product overview

Bethesda Home is a not-for-profit Christian retirement community offering a continuum of senior care services. The core product portfolio consists of Long-term Nursing Care (Medicare/Medicaid certified), Assisted Living (Butterfly Lane with 10 rooms), Independent Living Duplexes, and Rehab to Home Care. Supporting services include Respite/Adult Day Care, Hospice Care, IV Therapy, and comprehensive Therapy Services (Physical, Occupational, Speech, and Outpatient). Amenities include the Lincoln Perk Coffee Shop and various community spaces. The organization also processes donations through cash, non-cash, and recurring gift programs including the Pillars of Care Guild.

Differentiator

Problem solved

Functional benefit

Products and services

• Long-term Nursing Care Medicare and Medicaid certified HCFA facility providing 24-hour licensed nursing services, medical director oversight, and comprehensive physical, spiritual, and emotional well-being support for residents across Cottonwood, Willow, and Sunflower nursing neighborhoods.
• Rehab to Home Care Intensive therapy program providing 5-day-a-week therapy combined with 24-hour nursing services to assist patients transitioning from hospital to home and helping them return to active lifestyles.
• Assisted Living (Butterfly Lane) Assisted living neighborhood offering 10 homey rooms with kitchenettes and private bathrooms, communal living areas, and access to a butterfly garden, providing security and independence at an affordable monthly rate.
• Independent Living Duplexes Active village lifestyle in 2-bedroom duplexes (1,150-1,900 sq. ft.) with options for 1 or 2-car garages and 1½ or 2½ baths, with priority access to assisted living and nursing care within the same campus.
• Respite Care / Adult Day Care Daytime care services providing respite for primary caregivers while helping mentally and physically impaired adults maintain independence and socialize in a supportive environment.
• Hospice Care End-of-life care provided through area agencies in partnership with Bethesda staff, offering medical care and support to terminally ill residents and families addressing physical, emotional, spiritual, and social needs.
• Therapy Services Comprehensive therapy offerings including Physical Therapy, Occupational Therapy, Speech Language Therapy, and Outpatient Therapy to maximize independence and function for residents and community clients.
• IV Therapy Intravenous therapy services where trained staff administer injection of fluids or drugs into general circulation via venipuncture as part of clinical nursing care.
• Lincoln Perk Coffee Shop On-site coffee shop offering espresso specialties, non-coffee alternatives, smoothies, and pastries, open to the public with free WiFi as a campus amenity.

Quantifiable outcome

• 50-75 volunteers contribute $15,000-20,000 annually in additional budget for resident needs

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• AmazonSmileminorGTM or Marketing PartnerAmazonSmile donates 0.5% of eligible purchases to Bethesda Home when customers select the organization as their charitable beneficiary through smile.amazon.com.
• Area Hospice AgenciesminorStrategic or Co-development PartnerHospice care is available through area agencies. Hospice staff work in concert with Bethesda staff to provide medical care to terminally ill residents and their families.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Wesley Towers: Faith-affiliated nonprofit senior living and healthcare provider in Hutchinson, Kansas, offering independent living, assisted living, and skilled nursing. Comparable due to similar continuum model and regional Kansas footprint.
• Pleasant View Home: Faith-affiliated nonprofit senior care community in Inman, Kansas, providing assisted living and skilled nursing. Comparable in scale, faith-based ownership, and Kansas rural service area.
• Pine Village Retirement Community: Mennonite retirement community in Moundridge, Kansas, providing independent living, assisted living, and skilled nursing. Comparable in faith-based nonprofit ownership, Kansas location, and similar continuum-of-care positioning.
• Schowalter Villa: Mennonite-affiliated retirement community in Hesston, Kansas, offering independent living, assisted living, and nursing care. Highly comparable due to shared faith-based nonprofit structure, geographic proximity, and similar continuum-of-care model.
• Sunset Home: Faith-based nonprofit senior care facility in Concordia, Kansas, offering nursing and assisted living services. Comparable due to small-scale, faith-affiliated nonprofit model serving rural Kansas.

Broad incumbents

• National Church Residences: Faith-based nonprofit provider of senior housing and healthcare services nationwide. Comparable in faith-affiliated, nonprofit senior services model, though at a much larger scale and broader geographic footprint.
• The Evangelical Lutheran Good Samaritan Society: Large faith-based nonprofit senior care operator across the U.S. providing independent living, assisted living, and skilled nursing. Comparable in mission and service mix, but operates at significantly greater scale and geographic breadth.
• Christian Horizons: Faith-based nonprofit organization offering senior living and care across multiple states. Comparable in mission and resident services, though operates more communities and broader geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bethesdaKS
• Facebookfacebook.com/bethesdahomeKS
• LinkedInlinkedin.com/company/bethesda-home

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bethesda Home