RSL Queensland

What RSL Queensland does

RSL Queensland (legal name: Returned and Services League of Australia (Queensland Branch)) is a not-for-profit charitable organization founded in 1916 that provides a comprehensive suite of support services to current and former members of the Australian Defence Force and their families. The organization operates across three functional pillars — Care, Commemoration, and Camaraderie — delivering free core services including DVA claims and appeals advocacy, employment support (RSL Employment Program and Career Development Program), health and wellbeing programs (physical rehabilitation, psychology, mental health), housing and accommodation (including a Veteran Homelessness Program delivered in partnership with The Salvation Army), emergency financial support, and bereavement support. Service delivery occurs through six Veteran & Family Wellbeing Centres (Brisbane, Cairns, Darwin, Ipswich, Sunshine Coast, Townsville), Soldier Recovery Centres at three Queensland Defence bases, and a grassroots network of 10 Districts and approximately 230 Sub Branches serving 35,512 members across Queensland. The organization also publishes the Queensland RSL News magazine (since 1925) and acts as custodian of national commemorative events including ANZAC Day and Remembrance Day.

The underlying technology footprint is modest: a standard web platform at rslqld.org backed by Microsoft Dynamics CRM for member/sub-branch management, with martech integrations limited to Google Analytics, Facebook/Google ad conversion tracking, and PayPal for Dream Home Art Union lottery transactions. There are no proprietary AI/ML systems, mobile applications, or public APIs; digital innovation is concentrated in the recently launched RSL Be:Well and Go Beyond online learning resources.

The revenue model is dominated by the Dream Home Art Union prize home lottery (founded 1956), described as Australia's most successful prize home lottery, with secondary revenue from membership fees (35,512 members), sponsorship, and donations. All veteran-facing services are provided free of charge. The organization has deployed substantial cumulative capital: $56M+ invested in subsidiary Mates4Mates Ltd (psychological services, rehabilitation, peer-led programs), $20M+ committed to Gallipoli Medical Research since 2012 (42 research projects, 40 published studies), and a further $70M committed via the 2030 Strategy. RSL Queensland operates as a single legal entity in Queensland, Australia, with wholly-owned subsidiary Mates4Mates Ltd as a related operational entity.

Name

RSL Queensland

Legal name

Returned and Services League of Australia (Queensland Branch)

Website

https://rslqld.org

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

51–100 employees

Short description

RSL Queensland is a 109-year-old Queensland-based not-for-profit delivering free DVA claims advocacy, employment, health, housing, and commemorative services to Australian Defence Force veterans and their families via 6 Wellbeing Centres, 230 Sub Branches, and the Dream Home Art Union lottery.

Ownership category

akta.pro rank

Product category

Veteran Support Services

NAICS

Other Individual and Family Services (624190), Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Financial Assistance & Benefits Navigation Services (BPAGAEAK)

akta.pro secondary industries

Disability Services & Independent Living Support (BPAGAEAG), Disability Services & Independent Living Support (BPAGACAG)

Keywords

• Veteran support services
• Veteran advocacy
• Employment assistance
• Wellbeing programs
• Commemoration services

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Dream Home Art Union Lottery: The Dream Home Art Union is Australia's most successful prize home lottery, founded in 1956. Proceeds from every ticket sold support RSL Queensland's wide range of health and wellbeing services and programs. This is the primary funding mechanism enabling RSL Queensland to deliver its veteran support services.
2. Membership Fees: RSL Queensland generates revenue through membership fees from its Sub Branches across Queensland. The organization has 35,512 members across its network.
3. Sponsorship: RSL Queensland provides sponsorship opportunities to support veteran-focused initiatives, events and programs. Partners can sponsor events and initiatives that assist in achieving RSL Queensland's core purpose and objectives.
4. Donations: RSL Queensland accepts donations to support its welfare and commemorative activities for veterans and their families.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

RSL Queensland provides free veteran support services including DVA claims and appeals advocacy, employment placement and career development, physical and mental health and wellbeing programs, emergency housing and accommodation, financial hardship assistance, and bereavement support. Services are delivered through six Veteran & Family Wellbeing Centres across Queensland and a grassroots network of approximately 230 RSL Sub Branches, supplemented by the wholly-owned subsidiary Mates4Mates. The organisation is primarily funded through the Dream Home Art Union prize home lottery and membership fees.

Product overview

RSL Queensland is a not-for-profit veteran support organization offering a portfolio of interconnected services organized around three core pillars: Care, Commemoration, and Camaraderie. The core service portfolio includes DVA Advocacy (claims and appeals support), Employment Services (RSL Employment Program and Career Development Program), Health and Wellbeing (mental health, physical rehabilitation, psychology), Housing and Accommodation (emergency and long-term housing), Emergency Financial Support, and Bereavement Support. These services are delivered through Veteran & Family Wellbeing Centres across Queensland and via the RSL Sub Branches network of approximately 230 branches. The organization is primarily funded through Dream Home Art Union (prize home lottery founded 1956), which generates sustainable fundraising to support all services. Related organization Mates4Mates provides additional peer-led programs and therapy services. RSL Queensland also provides digital programs including RS L Be:Well and Go Beyond online learning resources. The organization operates commemorative events including ANZAC Day and Remembrance Day, and publishes Queensland RSL News magazine.

Differentiator

Problem solved

Functional benefit

Brands

• Veteran and Family Wellbeing Centres: RSL Queensland's support services including DVA advocacy, employment support, health and wellbeing, housing, emergency financial support, and bereavement support
• RSL Be:Well and Go Beyond
• Soldier Recovery Centre

Products and services

• DVA Advocacy

Quantifiable outcome

• 7,563 veterans and families supported with health and wellbeing services
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Gallipoli Medical ResearchcoreStrategic or Co-development Partner · 1 January 2012RSL Queensland has partnered with Gallipoli Medical Research since 2012, committing over $20 million to veteran-centric research. The partnership delivers evidence-based services, continuous improvement of existing programs, education for support staff, and real-time health management strategies for veterans. 42 research projects have been delivered and 40 studies published in that time.
• The Salvation ArmycoreImplementation/ SI/ Consulting PartnerPartnership for the RSL Queensland Veteran Homelessness Program. The Salvation Army provides accommodation services for veterans experiencing chronic homelessness or rough sleeping. Clients must actively engage with The Salvation Army and comply with program requirements.
• Mates4MatescoreStrategic or Co-development PartnerMates4Mates is a related organization and is proudly part of RSL Queensland, supporting veterans and their families to reconnect and recover. Over $56 million has been invested to date, with a further $70 million committed through the 2030 Strategy. Mates4Mates provides physical rehabilitation, mental health support, and peer-led programs.
• RSL AustraliacoreStrategic or Co-development PartnerRSL Queensland works closely with RSL Australia and other RSL State Branches to foster collaboration and drive better outcomes. As part of the National Veterans' Affairs Committee (NVAC), RSL Queensland develops national policy positions to influence outcomes for veterans and families.
• Department of Veterans' Affairs (DVA)coreStrategic or Co-development PartnerRSL Queensland advocates for veterans and works closely with DVA to help shape policy and secure funding. The organization submits claims and appeals on behalf of veterans and has helped secure extended federal government funding for DVA staffing, PAMT program, Veteran Psychiatry Training Program, Veterans' Home Care and Community Nursing Program.
• State Library of QueenslandminorStrategic or Co-development PartnerPartnership to digitize past editions of Queensland RSL News magazines dating back to 1925, preserving veterans' stories and organizational history. Past editions accessible via State Library's website.
• Defence Community OrganisationminorStrategic or Co-development PartnerRSL Queensland works with Defence Community Organisation as part of its advocacy and referral network to support veterans and their families.
• Open ArmsminorStrategic or Co-development PartnerReferral partner for additional clinical support. RSL Queensland may refer clients to Open Arms for mental health services while accessing RSL programs.
• Workplace Rehabilitation ConsultantsminorImplementation/ SI/ Consulting PartnerThird-party workplace rehabilitation consultants selected by RSL Queensland to support delivery of employment services under the RSL Employment Program.
• Other Ex-Service Organisations (ESOs)minorStrategic or Co-development PartnerRSL Queensland facilitates state forums for Queensland ESOs, State Government, Defence and DVA to understand advocacy priorities, share work, and collaborate on aligning advocacy efforts. Also supported establishment of National ESO Peak Body.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bravery Trust: Australian veteran-focused charity providing financial counselling, emergency relief, and employment support. Highly comparable in financial assistance and benefits navigation services for current and ex-serving ADF members.
• Legacy Australia: Australian veteran support organisation focused on families of deceased and incapacitated veterans, providing housing, pensions advocacy, and welfare. Highly comparable mission, funding model (lotteries, donations), and target beneficiary base to RSL Queensland.
• Soldier On (Australia): Australian NGO delivering employment, psychological, and wellbeing programs to veterans and families. Comparable in service portfolio (employment, mental health, peer support) and veteran target market, though operates nationally with a younger-veteran focus.
• Mates4Mates: Wholly-owned subsidiary of RSL Queensland delivering psychological services, rehabilitation, and peer-led veteran programs. Directly comparable in service mix (mental health, physical rehabilitation, peer support) and target population.

Broad incumbents

• Wounded Warrior Project: Major US-based veteran support non-profit delivering physical/mental health programs, career transition, and advocacy. Comparable in scale, multi-service portfolio, and veteran-focused mission, though operating in the US federal veterans' system.
• Open Arms – Veterans & Families Counselling: Australian government-funded veterans' mental health service. RSL Queensland refers clients to Open Arms and partners on service delivery; highly comparable in mental health support but funded and operated by the federal government.
• Help for Heroes (UK): UK veteran support charity providing recovery, wellbeing, and employment programs. Comparable integrated service model (rehabilitation, mental health, employment) serving wounded and ex-serving military personnel.
• RSL Australia: National federation of the Returned and Services League, of which RSL Queensland is a state branch. Comparable in mission (veteran welfare, commemoration, advocacy) but operates at a national policy and coordination level rather than direct service delivery.
• The Salvation Army Australia: Partner of RSL Queensland for the Veteran Homelessness Program. Comparable in delivering emergency and social support services to vulnerable Australians, though operating as a broad social services incumbent rather than veteran-only.

Others

• Gallipoli Medical Research: Research partner of RSL Queensland since 2012, delivering veteran-centric health research. Indirect peer as an adjacent ecosystem enabler for evidence-based veteran services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/RSLQueenslandOrg
• Facebookfacebook.com/RSLQueensland
• LinkedInlinkedin.com/company/rslqueensland
• Instagraminstagram.com/rslqueensland/?hl=en
• Xx.com/RSLQueensland

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RSL Queensland