Revel Investments

What Revel Investments does

Revel Investments is a private real estate investment company founded in 2017 and headquartered in Milwaukee, Wisconsin. The firm acquires and develops multi-family, creative office, and flex-industrial properties across Midwest markets, with a stated acquisition range of $5 million to $25 million per deal and an investment portfolio reported at more than $80 million. A defining feature of the model is that Revel co-invests its own capital alongside clients in every transaction, positioning the firm as an aligned partner rather than a third-party asset manager.

The company's product surface comprises three layers: (1) principal real estate investments, including disclosed assets such as The Broadacre Apartments (118 units, Oak Creek, WI), Six65 Brookfield Apartments (24 units, Brookfield, WI), Riverwalk Offices and Timberworks Loft Offices (Milwaukee), 2303 Wycliff Loft Offices (St. Paul, MN), and the previously held University Crossing flex-industrial property; (2) a wholly-owned Indigenous-led development sub-brand, Revel49, focused on affordable housing, sustainable development, and casino resorts; and (3) fee-based Development Services (Development For-a-Fee, Owner's Representative, Construction Management, Co-Developer) and Advisory Services (acquisition, leasing, site selection, relocation, lease evaluation).

The go-to-market is direct-to-consumer: the firm markets investment opportunities to high-net-worth individuals and institutional investors through its website, a dedicated investor portal (investors.revelinvestments.com), and direct relationship management, with no disclosed intermediated distribution. Revenue derives from a mix of investment returns, development and construction management fees, advisory fees, and asset management — though no specific revenue figures are publicly disclosed. The team is small (1–10 employees) and led by Managing Partner Collin Price (Revel49), Director of Development Eric Fors, and Director of Communications Tricia Zielinski.

Name

Revel Investments

Legal name

Revel Investments

Website

https://revelinvestments.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Revel Investments is a private Milwaukee-based real estate firm that co-invests alongside clients in Midwest multi-family, creative office, and flex-industrial properties, while also offering development and advisory services through its Revel49 sub-brand.

Ownership category

akta.pro rank

Product category

Real Estate Investment

NAICS

Portfolio Management and Investment Advice (523940), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Dealers (For Their Own Account) (6532), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)

akta.pro secondary industry

Commercial Real Estate Asset Management (BPAJAMAB)

Keywords

• Real estate investment
• Property development
• Commercial real estate
• Multi-family housing
• Real estate advisory

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Real Estate Investment Returns: Returns generated from equity investments in multi-family, creative office, and industrial properties. The company invests alongside clients, sharing in both returns and risks. Revenue derived from property appreciation, rental income, and disposition profits.
2. Development Services: Fees earned through development services including Development 'For a Fee,' Owner's Representative, Construction Management, and Co-Developer Services.
3. Asset Management: Active management through underwriting strategies, property management, and brokerage services across the portfolio.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Revel Investments is a private real estate investment company that acquires, develops, and manages multi-family residential, creative office, and flex-industrial properties in Midwest markets, investing its own capital alongside clients in each deal. The firm also provides fee-based development services (Development For a Fee, Owner's Representative, Construction Management, Co-Developer) and real estate advisory services (acquisition, leasing, consulting).

Product overview

Revel Investments is a private real estate investment company that operates a diversified portfolio of properties and offers development and advisory services. The company's product offering consists of: (1) a core real estate portfolio including multi-family residential properties (The Broadacre Apartments, Six65 Brookfield Apartments), creative office spaces (Riverwalk Offices, 2303 Wycliff Loft Offices, Timberworks Loft Offices), and flex industrial properties (University Crossing); (2) Revel49, an Indigenous-led development sub-brand focused on affordable housing and sustainable community projects; and (3) service offerings including development services (owner's representation, construction management, co-development) and advisory services (acquisition, leasing, consulting). The portfolio exceeded $80 million in value as of the most recent reporting.

Differentiator

Problem solved

Functional benefit

Brands

• Revel49: Indigenous-led and environmentally-focused real estate development company committed to elevating authentic Indigenous culture, art and perspective through built environment while solving challenges of making real estate projects feasible in today's economic environment.

Products and services

• Development Services Comprehensive development services including Development For a Fee, Owner's Representative, Construction Management, and Co-Developer Services, taking projects from initial concept through successful completion. Designed for partners and project owners seeking full-service real estate development expertise.
• Advisory Services Real estate advisory services covering acquisition services, smart leasing strategies, consulting on complex projects, relocation assistance, lease evaluations, and site selection, backed by more than 25 years of team experience. Targeted at businesses needing strategic real estate decisions.
• Co-Investment Real Estate Opportunities Real estate co-investment opportunities in multi-family, creative office, and flex-industrial properties across Midwest markets. Revel invests its own capital alongside clients in every deal, with a portfolio exceeding $80 million. Targeted at high-net-worth individuals and institutional investors.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Continental Properties: Midwest-focused multi-family and retail real estate developer headquartered in Wisconsin. Comparable to Revel on multi-family development focus, Midwest geographic concentration, and mid-market asset size profile.
• Wiegand Enterprises: Wisconsin-based commercial real estate investment and development firm with a long Midwest track record. Comparable to Revel in regional focus, integrated development-plus-investment model, and mid-market asset profile.
• Wangard Partners: Wisconsin-based real estate investment and development firm with a diversified portfolio across office, industrial, retail, and multi-family. Highly comparable to Revel on Midwest regional focus and full-service real estate platform.
• New Land Enterprises: Milwaukee-based real estate development and investment firm focused on urban infill, mixed-use, and multi-family projects in the Midwest. Directly comparable to Revel in geographic focus, project scale, and integrated development-plus-investment model.
• General Capital Group: Milwaukee-based real estate investment and development company with a multi-family and mixed-use focus in the Midwest. Comparable to Revel in geographic footprint, asset classes, and development-and-invest strategy.

Broad incumbents

• Marcus & Millichap: Large commercial real estate investment brokerage with strong multi-family, office, and industrial investment sales coverage nationwide. Overlaps with Revel's brokerage, advisory, and mid-market multi-family investment activities.
• JLL (Jones Lang LaSalle): Global commercial real estate services firm offering investment sales, asset management, and advisory across all major asset classes. Represents the broad-incumbent benchmark against which Revel's mid-market Midwest platform competes for investor capital and talent.
• Colliers International: Global commercial real estate services and investment management firm with brokerage, valuation, and advisory capabilities. Comparable to Revel across its investment advisory and brokerage services in the broader CRE services market.
• Trammell Crow Company: Major commercial real estate developer and investor with multi-family, office, and industrial development across the U.S. Represents a scaled incumbent competitor in the multi-family and creative office development space where Revel operates.

Regional players

• Ogden & Company: Milwaukee-based commercial real estate firm offering brokerage, property management, and development services. Comparable to Revel on geographic focus and full-service commercial real estate platform, though with longer operating history.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/revinvestinc
• Facebookfacebook.com/RevelInvestments
• LinkedInlinkedin.com/company/revel-investments

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revel Investments