LiveUP

What LiveUP does

LiveUP is a B2B healthcare procurement, supplies, and medical textile manufacturing company headquartered in New Delhi, India, founded in 2020. It positions itself as a "preferred healthcare procurement, supplies, and medical textile manufacturing partner" serving enterprises, government organizations, NGOs, and export markets. Its publicly named customers include Indian central government bodies (DRDO, CPWD, Noida Development Authority), large corporates (Reliance, Yes Bank), and hospitality brands (Sheraton Hotels, Leela Palace).

The product portfolio spans medical equipment (Medtronic Puritan Bennett 840 ventilators, DEDAKJ portable oxygen concentrators, electronic pulse massagers), diagnostic devices (ARU Med and Livcure IR 988 infrared thermometers), hospital furniture, PPE (5-layer N95 cotton face masks, SanGate 11PC kits), sanitizers and disinfectants, and medical textiles. Notably, most catalog items are third-party manufactured and resold under LiveUP's procurement wrapper rather than developed in-house; the website discloses no proprietary technology, no certifications, and no patents.

Revenue is generated through hardware sales of medical equipment, PPE, and sanitization products, plus procurement services to enterprises, government, and NGOs. The go-to-market combines direct B2B field sales to large institutional buyers, an e-commerce-style online product catalog (liveuphealth.com), a partner/reseller recruitment program administered via a Google Forms intake, and an Instagram presence (@liveup.health) for brand awareness. Pricing is not publicly disclosed and no plan tiers exist. No headcount, revenue, funding, or management team data is available in the source material.

Name

LiveUP

Legal name

LiveUP

Website

https://liveuphealth.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

LiveUP is a New Delhi-based B2B healthcare procurement and medical supplies company serving Indian government agencies, large enterprises, and hospitality brands with medical equipment, PPE, and sanitization products across domestic and export markets.

Ownership category

akta.pro rank

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Medical Equipment Sales: Sale of medical equipment including diagnostic devices, ventilators, oxygen concentrators, thermometers, and hospital furniture to enterprises and government organizations.
2. PPE and Sanitization Products: Sale of PPE kits (retail and wholesale), masks, sanitizers, disinfectants, and safety equipment to various customer segments.
3. Medical Textile Manufacturing: Manufacturing and supply of medical textile products as part of their manufacturing partnership services.
4. Healthcare Procurement Services: Procurement services for healthcare supplies to enterprises, government, and NGOs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

LiveUP is a B2B healthcare procurement, supplies, and medical textile manufacturing company. It distributes a broad portfolio of medical equipment (oxygen concentrators, ventilators, thermometers, massagers), diagnostic devices, hospital furniture, PPE (N95 masks, PPE kits, safety goggles), and sanitizers/disinfectants to enterprises, government bodies, NGOs, and export markets. The company also operates as a manufacturing partner for medical textiles.

Product overview

LiveUP is a healthcare procurement, supplies, and medical textile manufacturing company offering a broad portfolio of medical equipment, diagnostic devices, PPE, and sanitization products. The company operates as a supplier and distributor rather than a unified software platform, providing individual products including N95 face masks, oxygen concentrators (DEDAKJ and proprietary), ventilators (Medtronic Puritan Bennett 840), infrared thermometers (ARU Med, Livcure IR 988), PPE kits (SanGate 11PC), and sanitization equipment. Product categories span Medical Equipment (ventilators, oxygen concentrators, electronic massagers), Diagnostic Devices (infrared thermometers), Hospital Furniture, PPE & Masks, and Sanitizers & Disinfectants. The offering is product-based rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• 5 Layer N95 Cotton Face Mask N95-rated cotton face mask providing respiratory protection against airborne particles, available in white and black color variants. Targeted at healthcare and general protection use.
• Oxygen Concentrator Medical-grade oxygen concentrator device that delivers concentrated oxygen to patients requiring respiratory support; available in 5 mpl and 10 mpl flow rate variants for clinical and home care settings.
• SanGate 11PC 11-piece sanitization and protective equipment kit designed for healthcare and personal protection use.
• DEDAKJ Deck Mount Portable Lightweight Oxygen Concentrator DE-2A Portable, lightweight oxygen concentrator designed for deck mounting, providing supplemental oxygen therapy with portability for clinical or home use.
• Medtronic Ventilator Puritan Bennett 840 Critical care ventilator manufactured by Medtronic for invasive and non-invasive mechanical ventilation support in hospital settings. Distributed by LiveUP to healthcare buyers.
• ARU Med Infrared Thermometer Non-contact infrared thermometer for measuring body temperature quickly and accurately without physical contact, suitable for clinical and screening environments.
• Livcure Infrared Thermometer (IR 988) Infrared thermometer model IR 988 for rapid, contact-free temperature measurement in clinical and home settings.
• Electronic Pulse Massager Electronic device providing therapeutic muscle stimulation through pulse technology for personal care and pain relief use.
• Candid Whitening Kit Teeth whitening kit for cosmetic dental care use.
• Healthcare Procurement Services Procurement services for healthcare supplies (medical equipment, PPE, sanitization products) provided to enterprises, government organizations, and NGOs, including sourcing, vendor coordination, and supply fulfillment.
• Medical Textile Manufacturing Manufacturing and supply of medical textile products as part of LiveUP's manufacturing partnership services for healthcare and PPE applications.

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Sheraton HotelsminorOthersLiveUP supplies healthcare and safety products to Sheraton Hotels, though this appears to be a customer-vendor relationship rather than a formal strategic partnership.
• Leela PalaceminorOthersLiveUP supplies healthcare and safety products to Leela Palace hotel, functioning as a customer-vendor relationship.
• DRDO (Defence Research and Development Organisation)coreOthersDRDO (Research arm of Ministry of Defence) is listed as a trusted brand customer, sourcing medical equipment and healthcare supplies from LiveUP.
• CPWDcoreOthersCentral Public Works Department is listed as a trusted brand customer sourcing healthcare supplies from LiveUP.
• Noida Development AuthoritycoreOthersNoida Development Authority sources healthcare procurement services and medical supplies from LiveUP.
• ReliancecoreOthersReliance is listed as a trusted brand customer sourcing healthcare equipment and medical supplies from LiveUP.
• Yes BankcoreOthersYes Bank sources healthcare supplies and PPE products from LiveUP.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Medtronic India: India arm of a global medical device giant, supplying critical care ventilators (e.g., Puritan Bennett 840 — the same model LiveUP resells), patient monitoring, and surgical equipment.
• Poly Medicure: India-based manufacturer and exporter of medical devices, consumables, and surgical supplies. Comparable in serving Indian healthcare procurement needs and operating in export markets.
• Dräger India: Subsidiary of a German medical and safety technology firm, with strong presence in Indian hospitals for ventilators, anesthesia, and patient monitoring. Direct category competitor to LiveUP's critical care offerings.
• Philips Healthcare India: Subsidiary of a global medical technology leader selling diagnostic, patient monitoring, and respiratory equipment in India. Competes with LiveUP in ventilators, oxygen concentrators, and diagnostic devices.
• Mindray Medical India: Global manufacturer of patient monitoring, diagnostic ultrasound, and in-vitro diagnostics equipment. Competes in the diagnostic devices, monitors, and oxygen-related product categories.
• BPL Medical Technologies: Indian medical equipment manufacturer and supplier with a broad portfolio including patient monitoring, diagnostics, and imaging. Overlaps with LiveUP in the medical equipment and hospital supply categories.
• GE HealthCare India: Global medical equipment manufacturer with strong India presence in imaging, monitoring, and life-sciences equipment. Broad incumbent in the same hospital and diagnostic categories that LiveUP addresses.

Direct peers

• Hospital Equipment Manufacturing Company (HEMC): Indian manufacturer and supplier of hospital furniture, OT equipment, and medical devices. Direct competitor in the hospital furniture and medical equipment categories that LiveUP serves.
• Medikabazaar: India's largest B2B online medical equipment and supplies platform. Direct competitor to LiveUP in distributing medical devices, consumables, and hospital supplies to hospitals, clinics, and government buyers.
• Phoenix Medical Systems: India-based medical device company specializing in maternity, paediatric, and hospital equipment. Overlaps with LiveUP's 'Maternity & Paediatric' and hospital furniture product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/liveup.health
• Xx.com/LiveUP_health
• Facebookfacebook.com/liveup.healthcare

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LiveUP