What Bartolini e Mauri assicuratori does

Bartolini e Mauri Assicuratori S.r.l. is an Italian multi-mandate insurance agency (agenzia plurimandataria) headquartered in Torino, distributing personal, family, business, and specialty insurance products on behalf of multiple Italian insurance groups including AXA and Nobis. The firm operates eight product verticals (Arte, Casa & Famiglia, Persona & Salute, Auto storica, Auto & Motori, Business, Vita & Previdenza, Finanziaria) through a hybrid distribution model: a 60+ branch and partner-point network (Filiali e Punti B&M) across 15-18 Italian regions, an online quote platform at mondo.bartoliniemauri.com feeding consultant-led inside sales, native iOS/Android apps, and a sub-agent recruitment program ("Diventa sub agente"). Its flagship proprietary product is OLDTIMER®, a registered-trademark classic-vehicle policy (launched 1994) covering up to 25 historic vehicles in a single contract; other revenue streams include Cessione del Quinto salary-backed loans (via an undisclosed specialized partner, up to €75,000) and long-term vehicle rental intermediation with Nobis Filo Diretto/Arval.

The business model is commission-based (Provvigioni) on placed policies across motor, home, health, life, savings, business, and classic-vehicle lines; pricing is quote-driven, with limited published unit prices (e.g., Assistenza Sanitaria at €74 single / €146 family) and promotional discounts of up to 40% on RC Auto. Revenue is supplemented by affiliate/referral fees from financial-product partners and a recurring subscription-style loyalty layer (Carta Fedeltà B&M). Technology is functional rather than differentiating: the platform is a web-form and CRM-style portal rather than a proprietary AI or ML-driven engine. The firm is IVASS-supervised (RUI A000106427 since 05/03/2007), privately held, with no disclosed institutional shareholders, funding rounds, or M&A activity, and the founder/legal representative Alberto Leandro Mauri appears to remain in control.

Name

Bartolini e Mauri assicuratori

Legal name

Bartolini & Mauri Assicuratori S.r.l.

Website

https://bartoliniemauri.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Bartolini e Mauri Assicuratori is an Italian multi-mandate insurance agency (agenzia plurimandataria) headquartered in Torino, distributing personal, family, SME, and specialty insurance products across 60+ branches and partner points in Italy, with a niche specialty in historic-vehicle policies under the OLDTIMER® trademark.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

akta.pro primary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

Keywords

• Insurance brokerage services
• Multi-mandate insurance agency
• Classic car insurance
• Commercial insurance packages
• Financial advisory services

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance brokerage commissions (Provvigioni): Core revenue is generated via sales commissions on insurance contracts placed with the multiple insurance groups (Compagnie) the agency represents as a multi-mandate agent. Commission schedules are publicly published (Tab. Provvigioni RCA available on site) and IVASS-regulated via RUI (Register of Insurance Intermediaries). Revenue mix is recurring per policy, with renewals on annual policies (RC Auto, Casa, Vita, Salute, Infortuni).
2. Long-term car rental brokerage (Noleggio Lungo Termine): Revenue stream from intermediating long-term rental contracts in partnership with Nobis Filo Diretto and Arval. Customers pay a fixed monthly fee; B&M earns a placement/intermediation fee per contract. Includes both individuals and businesses.
3. Loyalty and ancillary services (Carta Fedeltà B&M): One-year, person-bound loyalty card bundling Nobis personal-protection services, dedicated Oldtimer® tariff, discounts up to 40% on Auto/Motori/Casa/Salute products, and access to loan/mortgage/quinto services. Generates retention and cross-sell, supporting recurring commission revenue.
4. Business/SME insurance intermediation (PMI e commercio): Commission-based intermediation of tailored SME insurance packages (incendio, furto, RC, tutela legale, assistenza, business interruption) sized to activity type. Modulated per risk profile.
5. Investment product commissions (PIR, PAC, Pensione): Placement commissions on Italian government-promoted Piani Individuali di Risparmio (PIR) up to €30,000/year and €150,000 cumulative, pension plans, and PAC asset accumulation plans, with Premio Unico or Premio Ricorrente structures.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Bartolini e Mauri Assicuratori S.r.l. is an Italian multi-mandate insurance agency (agenzia plurimandataria) that intermediates and advises on insurance and financial products from multiple insurance groups for individual consumers, families, professionals, and SMEs. The company distributes policies across eight product sectors (Arte, Casa & Famiglia, Persona & Salute, Auto storica, Auto & Motori, Business, Vita & Previdenza, Finanziaria) through 60+ physical branches and partner points across Italy, supplemented by an online quote engine and a sub-agent network.

Differentiator

Problem solved

Functional benefit

Brands

• OLDTIMER®: Registered-trademark historic vehicle insurance product allowing up to 25 vintage vehicles to be insured under a single policy. Designed by Bartolini & Mauri in 1994.
• OLD CARS Art
• Carta Fedeltà Bartolini & Mauri

Products and services

• OLDTIMER® Classic/Historic Vehicle Insurance Registered-trademark historic vehicle insurance allowing up to 25 vintage vehicles to be insured in a single contract with annual validity and mid-year modification flexibility. Targeted at classic car owners, collectors, and historical vehicle clubs.
• RC Auto (Motor Liability Insurance) Mandatory auto liability (RCA) cover plus 18 modular optional guarantees (Rinuncia alla rivalsa, Kasko, Collisione, Furto, Incendio, Atti vandalici, etc.) for private vehicle owners. Supports CU14, cambio compagnia, Bersani, multi-vehicle types (Auto, Moto, Autocarro/Furgoni).
• Youngtimer Vehicle Insurance Tariffa agevolata (preferential tariff) RC Auto policy for vehicles aged 10 to 20 years, offering reduced cover terms suited for older but not-yet-historic vehicles.
• Casa & Famiglia (Home and Family Insurance) Home and household insurance package covering dwelling liability, contents, and family-member risks, including RC Capofamiglia (household liability with worldwide coverage for private life and pet ownership). Quote-based pricing by housing type (Appartamento, Villa, Villa a schiera), surface area and CAP.
• Assistenza Sanitaria (Health Assistance) 24/7 access to medical specialists and in-home healthcare services (infermiere, fisioterapista, baby sitter, pet sitter). Flat-rate premiums: €74 for 1 insured person, €146 for 2 to 5 insured persons; annual or semi-annual payment. Coverage cap of €2,500 consumable for up to 3 claims/year on in-home services.
• Vita & Previdenza (Life, Pension and Savings) Life and pension products including TCM (Temporanea Caso Morte), Critical Illness, Long Term Care, PIP (Piani Individuali Pensionistici), PAC asset accumulation plans, and PIR (Piani Individuali di Risparmio) up to €30,000/year and €150,000 cumulative. Includes 19% IRPEF tax deduction on Vita premiums (capped at €530/year for TCM, €1,291/year for Long Term Care).
• PMI e Commercio (SME Insurance Packages) Tailored insurance packages for SMEs and commercial activities including incendio, furto, RC, business interruption, tutela legale, assistenza, employee cover, plus Catastrofali mandatory cover from 31/03/2025. Modulated per risk profile.
• RC Professionale (Professional Liability) Professional liability cover for free professionals including specific cover for doctors (RC Professionale Medici) under Claims Made regime with retroattività and postuma options. Can be combined with Studi e uffici package.
• Tutela Legale (Legal Protection) Legal-expenses cover reimbursing legal and expert fees with free choice of lawyer in civil, penal and administrative proceedings up to cassation, for companies, societies, non-profits, sports associations and parishes. Covers administrators, statutory auditors, teachers, principals and corporate vehicle fleets.
• Noleggio Lungo Termine / Noleggio Operativo (Long-Term Rental) Long-term vehicle rental as an alternative to purchase, with monthly fixed costs and bundled services. Available to both individuals and businesses via Nobis Filo Diretto and Arval partnership. The Noleggio Operativo variant addresses companies' need for instrumental goods.
• Cessione del Quinto (Salary/Pension-Backed Loan) Salary/pension-backed personal loan up to €75,000, with fixed rate, fixed instalment (max 1/5 of monthly net salary/pension), terms up to 10 years. No accessory guarantees required. Available to Italian private-sector employees, public-sector employees, and pensioners via a specialized partner.
• Polizza Eventi Catastrofali (Mandatory Catastrophic Events Cover) Mandatory insurance coverage for damages from catastrophic events (floods, earthquakes, landslides) for Italian-domiciled enterprises, introduced by Legge di Bilancio 2024 and effective 31 March 2025.
• OLD CARS Art (Historic Vehicle Art Cover) All-risks "a stima accettata" (agreed-value) insurance for historic vehicles treated as art objects, covering fire, theft, natural events, accidents and vandalism including transport and exhibition coverage.
• Polizza Viaggi (Travel Insurance) Travel insurance with a 20% discount promotion, providing cover for travellers during trips. Marketed via form-based quote requests.
• Oldtimer® Extra (Extended Historic Vehicle Cover) Extended-coverage historic vehicle insurance with "extraordinary" guarantees, complementing the core OLDTIMER® product.
• Carta Fedeltà B&M (Loyalty Card) Annual, person-bound loyalty card bundling Nobis personal-protection services, dedicated Oldtimer® tariff, up to 40% discounts on Auto & Motori / Casa & Famiglia / Persona & Salute products, advisory in previdenza/protezione/risparmio, facilitated access to loans/mortgages/cessione del quinto, and prima assistenza legale.

Quantifiable outcome

• Up to 40% discount on RC Auto premium for drivers with no claims in last 5 years
• +7 more outcomes

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered flagship (long-term rental product offer), core (fleet supplier for long-term rental), core (underwriter of the oldtimer® product and personal-protection services), core (one of the principal insurance groups represented under the multi-mandate model), minor (referenced as a third-party welfare insurance provider) and core (the channel that extends the agency footprint across italy).

• Nobis Filo Direttoflagship (long-term rental product offer)Strategic or Co-development PartnerNobis Filo Diretto is the primary partner for the Noleggio a Lungo Termine (long-term car rental) offer marketed by Bartolini & Mauri. The product is offered as an alternative to vehicle purchase, with monthly fixed costs and bundled services. Operationalised via Arval for the actual fleet.
• Arvalcore (fleet supplier for long-term rental)Strategic or Co-development PartnerArval is the fleet/mobility partner named in the long-term rental offer, in collaboration with Nobis Filo Diretto. B&M markets the offer and provides the customer-facing point of contact; Arval provides the vehicles and fleet management.
• Nobis (Nobis Assicurazioni)core (underwriter of the oldtimer® product and personal-protection services)OEM/ Whitelabel/ Licensing PartnerNobis is the insurance underwriter for the OLDTIMER® classic-car product (DIP Nobis in the Oldtimer quotator disclosures) and supplies the personal-protection services bundled in the Carta Fedeltà B&M (Nobis Assistenza Salute, "Set informativo Assistenza Salute"). Operates the 24/7/365 claim Central Operativa (800.894123, +39.039.9890.702 from abroad).
• AXA (referenced in homepage vita quotator link "axa-tariffa")core (one of the principal insurance groups represented under the multi-mandate model)Strategic or Co-development PartnerAXA appears to be one of the represented insurance groups ("Compagnie assicurative") referenced by the homepage vita-quote link "FAI LA TUA QUOTAZIONE … axa-tariffa". Multi-mandate agency model: B&M intermediates AXA products.
• Commercial partner for corporate welfare insurance (undisclosed name)minor (referenced as a third-party welfare insurance provider)Strategic or Co-development PartnerThrough commercial partners, B&M proposes a 10-combination fixed-premium corporate welfare insurance contract protecting SME employees/collaborators and their families from health costs related to accident or illness, available as first-risk or supplementary to category funds (CCNL).
• Sub-agent network (Sub-agenti — Caprino Giorgio, Scrigna Alessandro, Montemezzo Federico & Nebbiolo Mauro, ICLA snc, Service for you di Puglisi Michele & C. sas, Battaglia Erika, Scola Carlotta, RGC Rent Insurance, Giraldo Mattia, etc.)core (the channel that extends the agency footprint across italy)Channel Partner/ Reseller/ DistributorNetwork of named sub-agents and Punti B&M partner points distributed across 15+ Italian regions. Each is an IVASS-registered insurance intermediary (with RUI numbers) operating under B&M's multi-mandate agency. The "Diventa sub agente" recruitment page invites new sub-agents.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Reale Mutua: Italian mutual insurer with a multi-line agency distribution network; competes for the same northern-Italian retail and SME customer base as B&M.
• Allianz Italia: Major Italian insurer operating a multi-channel distribution model (agents, brokers, bancassurance, digital). Comparable to B&M as a broad-line competitor across personal and SME segments.
• Generali Italia: Largest Italian insurer and one of the 'compagnie assicurative' represented in B&M's multi-mandate portfolio. Competes indirectly as both a represented underwriter and a rival distribution channel.
• Vittoria Assicurazioni: Italian insurer with a predominantly agency-based distribution model and a strong footprint in northern Italy, overlapping with B&M's core Piedmont/Turin home turf.
• Sara Assicurazioni: Italian insurer with a strong captive-agency distribution network, historically linked to ACI. Competes with B&M as an alternative distribution model in the Italian personal-lines market.
• UnipolSai Assicurazioni: One of the largest Italian insurance groups with an extensive agency/broker network. Competes with B&M across motor, home, life and SME lines and dwarfs it in underwriting scale.

Direct peers

• Facile.it: Italy's largest insurance aggregator and price-comparison platform. Directly competes with Bartolini e Mauri for online auto, home and life quote flows, bypassing the traditional multi-mandate agency layer.
• Segugio.it: Italian insurance and financial-products comparator covering motor, home, life and loan products. Competes with B&M for the same Italian retail customer in the price-comparison funnel.
• Prima Assicurazioni: Italy-focused digital insurer and aggregator specialising in RC Auto. Disintermediates traditional agencies like B&M by offering a fully online auto-purchase experience.

Regional players

• Itas Mutua: Italian mutual insurer historically anchored in Trentino with a growing nationwide agency footprint. Adjacent comparable as another multi-line agency-distributed Italian insurer of similar scale to B&M.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bartoliniemauri
• LinkedInlinkedin.com/company/bartoliniemauri
• Instagraminstagram.com/bartoliniemauriassicuratori/?hl=it

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bartolini e Mauri assicuratori