Treecology

What Treecology does

Treecology, Inc. is a Portland, Oregon-based professional arborist services company that delivers on-site tree care to residential and commercial property owners across the Portland Metro Area. Founded as a Licensed & Bonded contractor (C.C.B. #252525, L.C.B. #100378), the company offers a full suite of arboricultural services including tree planting, removal, pruning (using Natural Target Pruning methodology), cabling and bracing, tree risk assessment, pre-construction consulting, and Emerald Ash Borer preventative treatment via the Mectinite trunk-injection system. Its flagship differentiated offering is the Holistic Plant Health Care Program, developed with guidance from the Portland Japanese Garden, which integrates pneumatic soil decompaction, root-zone care, and compost incorporation alongside pruning to address whole-tree health rather than visible symptoms alone.

The company's service portfolio is delivered by ISA Certified Arborists dispatched directly to customer properties, with customers initiating requests via phone, email, or the company website. Treecology operates a quote-based, pay-as-you-go pricing model with no standardized tiers or recurring contracts, generating revenue per engagement from individual service jobs. Marketing and lead generation rely on the company website, Google Business Profile reviews, Facebook presence, and a network of community partnerships (Portland Japanese Garden, Friends of Trees, Hoyt Arboretum, Save Our Elms, Johnson Creek Watershed Council).

In 2025, Treecology merged with A Plus Tree, LLC, a 2001-founded progressive arborist firm operating at the same Portland address, consolidating two like-sized Portland-area tree care providers into a unified entity. The company maintains 1–10 employees, has no disclosed institutional funding or external investors, and positions itself around sustainability commitments, including planting more trees annually than it removes.

Name

Treecology

Legal name

Treecology, Inc.

Website

https://treecology.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Treecology is a Portland, Oregon-based professional arborist services company delivering on-site tree planting, pruning, removal, and holistic plant health care to residential and commercial property owners across the Portland Metro Area.

Ownership category

akta.pro rank

Product category

Arboricultural Services

NAICS

Support Activities for Forestry (1153), Support Activities for Forestry (11531)

SIC

Forestry (800)

akta.pro primary industry

Tree Pruning & Crown Management (HSAIADAA)

akta.pro secondary industries

Tree Removal & Dismantling (HSAIADAB), Tree Health Care (Diagnosis, Treatment, Fertilization) (HSAIADAD), Tree Planting & Transplanting (HSAIADAE), Cabling, Bracing & Structural Support (HSAIADAF), Arborist Consulting, Tree Risk Assessments & Appraisals (HSAIADAJ), Tree Preservation & Construction Site Tree Protection (HSAIADAL)

Keywords

• Tree care services
• Arborist consulting
• Tree pruning services
• Plant health care
• Tree removal services

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Arboricultural Services: Treecology generates revenue through professional tree care services including tree and shrub pruning, tree preservation, tree removal, tree risk assessment, cabling and bracing, tree selection and planting, consulting, and holistic plant health care. Services are delivered on-site at customer properties in the Portland Metro Area. The company operates as a Licensed & Bonded contractor (C.C.B. #252525, L.C.B. #100378).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Treecology is a professional arborist company providing on-site tree care services in the Portland Metro Area, including tree planting, removal, pruning, holistic plant health care, cabling and bracing, tree risk assessment, pre-construction consulting, Emerald Ash Borer treatment, and general tree consulting. The company emphasizes a science-based approach that prioritizes preservation, soil and root health, and tree retention whenever feasible.

Product overview

Treecology is a professional arborist company offering a comprehensive suite of tree care services as a unified service portfolio. The core offerings include Tree Planting, Tree Removal, Tree Pruning, and Holistic Plant Health Care, supplemented by specialized services such as Cabling and Bracing, Tree Risk Assessment, Pre-Construction Consulting, Tree Consulting, and Emerald Ash Borer Treatment. The company employs ISA Certified Arborists and emphasizes sustainable, whole-tree approaches to tree care that address both visible (pruning) and invisible (roots and soil) aspects of tree health.

Differentiator

Problem solved

Functional benefit

Products and services

• Tree Planting Professional tree planting services for property owners in the Portland Metro Area, with a stated commitment to planting more trees than the company removes.
• Tree Removal Removal of trees that pose risk or cannot otherwise be saved, performed by ISA Certified Arborists serving residential and commercial clients.
• Tree Pruning Tree pruning services performed using the Natural Target Pruning method for residential and commercial property owners.
• Holistic Plant Health Care A science-based tree care program that considers the entire ecosystem—soil, roots, and overall plant health—developed with guidance from the Portland Japanese Garden.
• Cabling and Bracing Structural support services for trees with structural weaknesses, intended to reduce the risk of failure.
• Tree Risk Assessment Evaluation of trees for potential hazards and risks, conducted by ISA Certified Arborists.
• Pre-Construction Consulting Arborist consulting provided prior to construction projects to address tree preservation and site planning considerations.
• Emerald Ash Borer Treatment Treatment services using the Mectinite Tree Injection system to protect ash trees from Emerald Ash Borer infestation.
• Tree Consulting General consulting services delivered by ISA Certified Arborists to advise property owners on tree-related decisions.

Quantifiable outcome

• Treatments have proven up to 99.9% effective for Emerald Ash Borer prevention when applied before the pest infests trees
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Johnson Creek Watershed CouncilminorStrategic or Co-development Partner · 1 January 2019Treecology supports the Johnson Creek Watershed Council through donations and volunteering. The company was awarded the Riffle Award in 2019 for their partnership efforts in supporting local water conservation and environmental initiatives in the Portland area.
• Portland Japanese GardencoreStrategic or Co-development PartnerTreecology collaborated with the Japanese Garden to develop their Holistic Plant Health Care Program. The Japanese Garden serves as a mentor organization providing guidance on pruning techniques and holistic approaches to plant care that incorporate calmness and mindfulness into arboricultural practices.
• Friends of TreesminorStrategic or Co-development PartnerTreecology partners with Friends of Trees, a nonprofit organization greening Portland since 1989. The companies co-sponsored a World Record Tree Hug event in 2015 and collaborate on urban greening initiatives.
• Hoyt ArboretumminorOthersHoyt Arboretum in Portland is recognized as a 'tree wonderland' that informs Treecology's approach to tree care and education. The relationship is informal, with Treecology referencing the arboretum as a resource for tree knowledge.
• Save Our ElmsminorStrategic or Co-development PartnerTreecology supports Save Our Elms, an all-volunteer nonprofit dedicated to preservation of street trees in Portland, Oregon. The partnership aligns with Treecology's urban forest canopy protection mission.
• Wetlands ConservancyminorStrategic or Co-development PartnerTreecology supports the Wetlands Conservancy through environmental initiatives, working to conserve significant wetlands near Portland.
• Mission GreenminorStrategic or Co-development PartnerTreecology supports Mission Green, a tree canopy science organization working to promote global tree conservation under scientist Meg Lowman's leadership.
• PGE Clean Wind Power ProgramminorOthersTreecology supports PGE's Clean Wind Power program as part of their sustainability initiatives to minimize their ecological footprint and support renewable energy.
• A Plus TreecoreStrategic or Co-development PartnerTreecology and A Plus Tree have merged to form a unified company. A Plus Tree was founded in 2001 by Jeremy Tibbets and has evolved into a progressive company leveraging technology, culture, and purpose to inspire tree care professionals. The merger combines Treecology's Portland presence and professional arborist services with A Plus Tree's progressive approach to create a stronger combined entity dedicated to sustainability, innovation, and customer satisfaction.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Davey Tree Expert Company: Long-established national tree care and forestry services firm offering residential and commercial arborist services including pruning, removal, plant health care, and consulting. Directly comparable service mix to Treecology, but operating at significantly larger scale with utility-line-clearing as a major business line.
• SavATree: National arborist and lawn care company providing tree and shrub care, plant health care, and consulting services to residential and commercial clients. Highly comparable to Treecology's holistic plant health care model and ISA-certified approach, with broader geographic reach and franchise-style operations.
• Bartlett Tree Experts: One of the largest arborist services companies in North America, offering pruning, removal, plant health care, and consulting across residential and commercial markets. Directly comparable to Treecology in service portfolio, with the key difference being national scale and corporate resources versus Treecology's local Portland-only footprint.
• Asplundh Tree Expert Company: Major national tree care and utility vegetation management contractor providing pruning, removal, and right-of-way clearing for utilities, municipalities, and commercial clients. Comparable service capabilities to Treecology, but with a much larger commercial/utility mix and a different scale profile.

Direct peers

• Monster Tree Service: Franchise-based tree care company providing pruning, removal, plant health care, and consulting through locally-owned branches. Directly comparable to Treecology in core services and target customer (residential/commercial property owners), with the franchise model giving it stronger digital marketing and standardized customer acquisition than a single-location independent.
• Swingle Tree & Lawn Care: Regional arborist and lawn care company serving the Denver/Front Range area with pruning, plant health care, pest treatments, and consulting. Closely comparable to Treecology in service mix and holistic-care philosophy, though operating in a different region.

Emerging players

• Friends of Trees: Portland-based nonprofit that plants and cares for urban trees across the metro area. Already a Treecology partner, but adjacent in market positioning — it competes for the same "urban canopy" narrative and serves some overlapping residential and municipal customers.

Others

• City of Portland Urban Forestry (PP&R): Municipal urban forestry program that regulates tree removal permits, conducts risk assessments, and provides planting guidance for Portland street and park trees. Not a direct competitor for paid residential work, but sets regulatory parameters and competes for municipal contract dollars that an arborist firm might otherwise pursue.

Regional players

• ArborPro Tree Service: Local Portland-area tree care company offering pruning, removal, and arborist services to residential and commercial clients in the same metro as Treecology. Direct head-to-head competitor on local search and review-driven customer acquisition.
• Mr. Tree, Inc. Portland-based tree service company providing pruning, removal, and arborist services to residential and commercial customers in the same metro as Treecology. Direct local competitor competing on Google reviews and word-of-mouth in the Portland Metro Area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TreecologyTreeCare

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treecology