A Plus Tree
A Plus Tree is a California-based, multi-state West Coast certified arborist services firm delivering tree care, tree health, and specialty services to residential, HOA, multifamily, commercial, municipal, and utility customers across CA, OR, and WA, supported by a proprietary ArborPlus management platform and the external Treezi SaaS offering.
- Company typePrivate
- Founded2001
- HeadquartersPleasant Hill, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What A Plus Tree does
A Plus Tree, LLC is a privately-held West Coast tree care services company founded in 2001 and headquartered in American Canyon, California, that delivers certified arborist services (pruning, removal, stump grinding, tree health care, specialty work including defensible space, WUI, and utility vegetation management) to residential, commercial/retail, HOA, multifamily, municipal, and utility customers across California, Oregon, and Washington. Operations are supported by ArborPlus, an internally-developed GIS-based tree management platform combining a digital tree inventory, work-order and crew-dispatch module, and client portal; a mobile application that uses AI-driven image recognition to identify tree species and detect defects and to record geo-tagged field data; and a network of regional service hubs in American Canyon (CA), Portland (OR), and Seattle (WA), with additional service locations in Santa Clara, San Jose, Berkeley, Vacaville, Petaluma, and Sunnyvale. Revenue is generated primarily through quote-based per-project professional services under Master Services Agreements (with $1M insurance requirements, net-15 terms, and 1% monthly interest after 45 days), supplemented by three non-service revenue lines: (1) Treezi, a B2B SaaS launched in February 2024 that licenses the ArborPlus platform externally to other tree care companies; (2) AfterPlus, a branded product line of biochar and Arbor Mulch produced from diverted wood waste, sold via the company e-commerce storefront; and (3) contract/cancellation fee revenue enforcing engagement discipline. Go-to-market is sales-led, blending direct inbound via website and a toll-free sales line (866-815-2525), locally-optimized SEO for service-area pages, content marketing (Tree Stories blog, Tree 101 Guide, Rooted in Care podcast, Dope Videos), and community/ecosystem building through Treetopia, an annual arborist training festival co-hosted with TreeStuff and California Urban Forest Council that drew 900+ attendees in 2023.
A Plus Tree firmographics
Firmographics- Name
- A Plus Tree
- Legal name
- A Plus Tree, LLC
- Website
- https://aplustree.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- A Plus Tree is a California-based, multi-state West Coast certified arborist services firm delivering tree care, tree health, and specialty services to residential, HOA, multifamily, commercial, municipal, and utility customers across CA, OR, and WA, supported by a proprietary ArborPlus management platform and the external Treezi SaaS offering.
- Ownership category
- akta.pro rank
A Plus Tree industry classification
Industry- Product category
- Arboriculture and Tree Care Services
- NAICS
- Support Activities for Forestry (115310)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Tree Pruning & Crown Management (HSAIADAA)
- akta.pro secondary industries
- Tree Health Care (Diagnosis, Treatment, Fertilization) (HSAIADAD), Tree Preservation & Construction Site Tree Protection (HSAIADAL), Cabling, Bracing & Structural Support (HSAIADAF), Arborist Consulting, Tree Risk Assessments & Appraisals (HSAIADAJ), Tree Removal & Dismantling (HSAIADAB)
Keywords
Where A Plus Tree is headquartered
LocationHeadquarters
- HQ city
- Pleasant Hill
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
A Plus Tree business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Tree Care Professional Services: Core revenue stream. Per-project and contracted services including pruning, removal, stump grinding, tree growth regulation, emergency response, and arborist consulting. Pricing is quote-based; projects are scoped and billed after on-site assessment.
- AfterPlus Product Sales: Direct sale of proprietary soil amendments and mulches, including biochar and Arbor Mulch, often bundled with or upsold alongside completed tree care services.
- Treezi Software Licensing: Recurring SaaS/licensing revenue from selling Treezi (the external version of ArborPlus) to other tree care companies for inventory management, crew scheduling, and client reporting.
- Contract & Cancellation Fees: Contract-based service engagements with cancellation fees (minimum $150 per cancelled appointment) and payment terms (net 15, 1% per month interest accruing after 45 days), contributing ancillary revenue and enforcing contract discipline.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based per-project tree care pricing |
| Other | Pay-as-you-go | Cancellation policy: $150 minimum cancellation fee |
| Other | Pay-as-you-go | Net-15 invoicing with 1% monthly interest after 45 days |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels11 records
A Plus Tree product offering
Product offeringCore offering
A Plus Tree is a regional tree care services company that delivers certified arborist work — pruning, removal, planting, stump grinding, tree health diagnostics, emergency response, vegetation management, and arborist consulting — to residential, commercial, HOA, multifamily, municipal, and utility customers across California, Oregon, and Washington. It also sells proprietary AfterPlus soil amendments (biochar, Arbor Mulch) and licenses its internal ArborPlus tree-management platform externally as the Treezi SaaS product for other tree care companies.
Product overview
A Plus Tree operates a platform-plus-modules service architecture in the tree-care industry, combining a set of core arborist service lines (General Tree Care, Tree Health Care, Specialty Tree Care, Stump & Root Grinding) with proprietary software (Treezi) that powers internal scheduling and arborist workflows, sub-brand programs (ArborPlus membership, AfterPlus follow-up care), and physical products (Biochar, Arbor Mulch). The core services are delivered by ISA-certified arborists and supported operationally by Treezi, while ArborPlus and AfterPlus extend the offering into recurring/premium coverage and post-job follow-up respectively. Together these elements form A Plus Tree's integrated tree-care platform serving residential and commercial customers across Northern California.
Differentiator
Problem solved
Functional benefit
Brands
- ArborPlus: Proprietary tree management software platform providing real-time tracking, digital tree inventory, and management tools; developed internally beginning in 2013.
- Treezi
- AfterPlus
- CommunityPlus
Products and services
- General Tree Care
- Tree Health Care
- Specialty Tree Care
- Stump & Root Grinding
- Arborist Consulting
- Treezi Software
- AfterPlus Biochar
- Arbor Mulch
Quantifiable outcome
- 20+ years operating in the tree care industry
- +3 more outcomes
Companies that use A Plus Tree
Customer profileSegments6 records
Ideal customer profiles4 records
A Plus Tree technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
A Plus Tree partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship, core and minor.
- Tree Preservation and LandscapingflagshipAcquired by A Plus Tree in 2023 to expand operations into Oregon. Adds a complementary Oregon-based tree care team and customer base, supporting A Plus Tree's multi-state West Coast growth strategy.
- The Tree MenflagshipOregon-based tree care company acquired by A Plus Tree in 2023. Strengthens A Plus Tree's Oregon service capacity and crew base alongside the Tree Preservation and Landscaping deal.
- TreecologyflagshipWashington-state tree care company acquired by A Plus Tree in 2023, extending the company's West Coast footprint into the Puget Sound region. Complements the two Oregon acquisitions.
- TreeStuffcoreCo-host of Treetopia, the annual arborist training festival. TreeStuff supplies tree-care equipment and gear, while A Plus Tree provides operational and event hosting leadership. The partnership anchors both companies' positioning within the arborist community.
- California Urban Forest CouncilcoreCo-presenter of Treetopia, lending non-profit urban-forestry credibility and access to municipal and policy audiences alongside A Plus Tree's commercial tree-care expertise.
- Vermeer CorpcoreMajor sponsor of Treetopia. Vermeer provides equipment and sponsorship support, gaining access to the arborist customer base that A Plus Tree and TreeStuff convene at the event.
- RDO EquipmentcoreMajor sponsor of Treetopia. RDO Equipment supplies arborist and construction equipment and serves as a co-marketing partner at the festival.
- HusqvarnaminorEquipment vendor supplying electric chainsaws and other arborist tools used by A Plus Tree crews and showcased at Treetopia.
- KaskminorHelmet/safety gear supplier for arborist crews and Treetopia prize pool.
- TeufelbergerminorRope and rigging gear supplier for arborist operations and Treetopia.
- ProtosminorSafety helmet/gear supplier for arborist crews and Treetopia prizes.
- Samson RopeminorRope supplier providing gear and prize inventory for Treetopia attendees.
- ElderidminorCollaboration partner on the "Capture the Canopy" photo competition held at Treetopia, co-promoting arboriculture content to a wider audience.
- USANORTH811 (811)coreUtility-location coordination partner: A Plus Tree works with 811 to mark utilities before excavation, removals, and stump grinding to ensure crew and community safety.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
A Plus Tree competitors and assessment
Company assessmentDirect peers
- Nelson Tree Service: Regional tree care and vegetation management company serving utilities and municipalities with similar pruning, removal, and right-of-way services.
- Monster Tree Service: National franchise-based tree care operator with multi-state coverage and a comparable mix of pruning, removal, and plant-health services targeting residential and commercial customers.
- Bartlett Tree Experts: One of the largest U.S. tree care service companies, with a similar ISA-certified arborist-led model serving residential, commercial, and municipal customers across multiple regions.
- SavATree: National tree, lawn, and plant health care services company with a similar multi-service arborist model and geographic spread across the U.S.; closest scaled analog to A Plus Tree's combined service and product offering.
- Wright Tree Service: Multi-state utility vegetation management and tree care operator serving electric cooperatives and municipalities; comparable in customer mix (utilities, municipalities) and West Coast-adjacent operations.
Emerging players
- SingleOps: Field-service and business management SaaS built specifically for the green industry (lawn care, tree care, landscaping); the closest direct software peer to A Plus Tree's Treezi platform.
Broad incumbents
- BrightView Holdings: Largest U.S. commercial landscaping services company; tree care is one of several service lines, providing a broader incumbent benchmark for tree-care segment economics at scale.
- The Davey Tree Expert Company: Largest U.S. tree care and utility vegetation management firm, operating a national network of service centers and an in-house tree-inventory software platform (Tree Plotter) that overlaps directly with ArborPlus/Treezi.
- Asplundh Tree Expert: National utility-focused vegetation management and tree care services company, directly comparable to A Plus Tree's utility segment work and the largest scale competitor in line-clearance pruning.
Regional players
- Lucas Tree Experts: Multi-state regional tree care and utility line-clearance operator in the Northeast U.S.; comparable service model and customer mix, but operates in a different geography from A Plus Tree's West Coast footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
A Plus Tree social profiles
Digital presenceA Plus Tree financial estimates
Financial estimateRevenue estimate
Valuation estimate
A Plus Tree leadership team
Management profileNumber of profiles
Profiles4 records
A Plus Tree subsidiaries and ownership
Company hierarchySubsidiaries3 records
A Plus Tree funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A Plus Tree M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A Plus Tree
What does A Plus Tree do?
A Plus Tree is a regional tree care services company that delivers certified arborist work — pruning, removal, planting, stump grinding, tree health diagnostics, emergency response, vegetation management, and arborist consulting — to residential, commercial, HOA, multifamily, municipal, and utility customers across California, Oregon, and Washington. It also sells proprietary AfterPlus soil amendments (biochar, Arbor Mulch) and licenses its internal ArborPlus tree-management platform externally as the Treezi SaaS product for other tree care companies.
Is A Plus Tree a public or private company?
A Plus Tree is a private company. It is classified as unknown and is currently operating.
When was A Plus Tree founded?
A Plus Tree was founded in 2001. It employs 51 to 100 people.
Where is A Plus Tree based?
A Plus Tree is headquartered in Pleasant Hill, United States, in the North America region.
How does A Plus Tree make money?
Four revenue lines are on record. Tree Care Professional Services are the primary driver. The others are afterPlus Product Sales, treezi Software Licensing and contract & Cancellation Fees.
Who are A Plus Tree's main competitors?
Direct peers on record are Nelson Tree Service, Monster Tree Service, Bartlett Tree Experts, SavATree and Wright Tree Service. SingleOps is listed as an emerging player. Broad incumbents are BrightView Holdings, The Davey Tree Expert Company and Asplundh Tree Expert. Lucas Tree Experts is listed as a regional player.
Does A Plus Tree have an API?
No public API is recorded for A Plus Tree.
What industry is A Plus Tree in?
A Plus Tree's product category is Arboriculture and Tree Care Services. Its primary akta.pro industry code is HSAIADAA, Tree Pruning & Crown Management, with a secondary code of HSAIADAD, Tree Health Care (Diagnosis, Treatment, Fertilization). Its NAICS code is 115310 and its SIC code is 700.