Goosemoor Foodservice

What Goosemoor Foodservice does

Goosemoor Foodservice is a Devon-based, family-run wholesale foodservice supplier founded in 1957 as C.J. Dart Exeter by Colin Dart. Operating under the Dart Fresh / Goosemoor Foodservice brand, the business distributes fresh fruit and vegetables, fresh Dartmoor-sourced meat, fresh and frozen fish, chilled and dairy products, dry goods, and freshly baked breads to trade customers - restaurants, hospitals, schools - and home consumers across Devon and the South West of England. In 2022, the company was reorganised into Goosemoor Foodservice Ltd (wholesale) and Goosemoor Educatering Ltd (school catering). Educatering operates a managed in-house school catering model serving 152 primary, secondary, and independent schools, providing menu design, food sourcing, staff training, and kitchen support while schools retain ownership of their kitchens and teams.

The product portfolio combines a broad commodity range with a curated network of eight named British specialist suppliers: Dartmoor Farmers (premium beef and lamb), Severn & Wye Smokery (smoked fish), Beechridge Farm (free-range poultry), Shaldon Bakery and Exploding Bakery (Devon artisan breads and cakes), Good Game (British charcuterie), Popti Cornish Bakehouse (savoury biscuits), and Santa Maria (spices). The company has no proprietary technology platforms; trade ordering runs through the third-party Choco mobile app (live by 2024), which provides catalogue access, three-click ordering, delivery validation, multi-location team accounts, and live messenger support. No APIs, AI/ML systems, or proprietary data assets are disclosed.

Revenue is generated through two streams: transaction-based wholesale pricing negotiated per trade customer (no public pricing) and multi-year managed services contracts via Educatering. Go-to-market is sales-led, combining a direct B2B sales team reachable by phone, email, and callback, with social media (Twitter, Facebook, Instagram) and a newsletter signup. The company is privately held by the Pritchard family across three generations, with no external investors, no parent company, and no disclosed financial statements.

Name

Goosemoor Foodservice

Legal name

Goosemoor Foodservice Ltd

Website

https://goosemoor.uk

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

51–100 employees

Short description

Goosemoor Foodservice is a Devon-based wholesale foodservice supplier founded in 1957, distributing fresh produce, meat, fish, dairy, and baked goods to restaurants, hospitals, schools, and homes across South West England. Its Educatering subsidiary provides managed in-house catering to 152 schools.

Ownership category

akta.pro rank

Product category

Foodservice Distribution

NAICS

Caterers (72232)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Foodservice Cash-and-Carry (Restaurants/Caterers) (CRAHACAC)

Keywords

• Food wholesale distribution
• Fresh produce supply
• Foodservice supply
• School catering services
• Meat and vegetables wholesale

Headquarters

HQ city

Exeter

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Foodservice Wholesale: Goosemoor Foodservice generates revenue by selling a comprehensive range of food products — including fruit and vegetables, fresh meat, specialist ingredients, dry goods, chilled and dairy, frozen fish, and freshly baked breads — to trade customers such as restaurants, hospitals, and schools throughout Devon and the South West.
2. Educatering School Catering: The Educatering subsidiary provides a managed in-house school catering service to primary, secondary, and independent schools, taking responsibility for menu design, food sourcing, staff training, and kitchen support while schools own the kitchen and team.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Goosemoor Foodservice (also trading as Dart Fresh) is a regional wholesale food distributor supplying restaurants, hospitals, schools, and homes across Devon and the South West of England with a complete foodservice package covering fruit and vegetables, fresh and frozen fish, chilled and dairy, fresh Dartmoor meat, dry goods, and freshly baked breads. Through its Educatering subsidiary, it provides managed in-house school catering services including menu design, food sourcing, staff training, and kitchen support to primary, secondary, and independent schools.

Product overview

Goosemoor Foodservice operates as a unified food service platform comprising two main offerings: its core wholesale food service business (Dart Fresh/Goosemoor Foodservice) and its education-focused subsidiary (Educatering). The core product provides a complete food service package including fruit and vegetables, fresh and frozen fish, chilled and dairy, fresh Dartmoor meat, dry goods, pantry items, and freshly baked breads. The Educatering sub-brand delivers managed in-house school catering with menu design, food sourcing, staff training, and kitchen support. The company also partners with a curated network of specialist British suppliers including Dartmoor Farmers (beef and lamb), Severn & Wye Smokery (smoked fish), Popti Cornish Bakehouse (savoury biscuits), Good Game (charcuterie), Exploding Bakery, Shaldon Bakery, Beechridge Farm, and Santa Maria (spices), offering customers access to premium locally-sourced and artisanal products alongside its broad wholesale range.

Differentiator

Problem solved

Functional benefit

Brands

• Educatering: A revolutionary, values-led school food partner transforming how children eat and thrive. Provides Managed In-House catering model for schools with fresh, locally sourced meals cooked on-site daily.

Products and services

• Dart Fresh / Goosemoor Foodservice Trade Wholesale Complete wholesale food service package including fruit and vegetables, fresh and frozen fish, chilled and dairy, fresh Dartmoor meat, dry goods, and freshly baked breads, supplied to trade customers throughout Devon and the South West.
• Educatering Managed In-House School Catering Managed in-house school catering service covering menu design, food sourcing, staff training, and kitchen support for primary, secondary, and independent schools. The school retains ownership of its kitchen and team while Educatering provides fresh, locally sourced meals cooked on-site daily.

Quantifiable outcome

• 75% less food waste compared to traditional contract caterers
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• ChococoreTechnology or Integration · 1 January 2024Goosemoor Foodservice partnered with Choco to offer a digital ordering platform for its trade customers. The Choco app enables customers to access the product catalogue and promotions, place orders in three clicks, receive order confirmations, validate deliveries, manage team members across multiple locations, and communicate with the Dart Fresh team via live messenger. The partnership was live by 2024 based on app store references.
• Dartmoor FarmerscoreStrategic or Co-development PartnerDartmoor Farmers supplies premium beef and lamb born, reared, and finished entirely within Dartmoor National Park. Families have been farming Dartmoor for thousands of years, with animals roaming freely on the moorland. This partnership provides Goosemoor with a signature local meat product.
• Beechridge FarmcoreStrategic or Co-development PartnerBeechridge Farm is committed to a totally free-range environment for chickens, turkeys, ducks, and geese, with birds having free run of the farm during the day. All birds are processed on-farm by a qualified slaughterman to ensure high welfare standards and stress-free processing.
• Severn & Wye SmokerycoreStrategic or Co-development PartnerSevern & Wye Smokery specialises in the finest quality fresh and smoked salmon and other smoked fish and poultry products, practising the old-fashioned art of smoking only the highest quality fish and meat. They deal directly with fishermen to ensure complete accountability and the shortest supply chain for maximum freshness.
• Exploding BakeryminorStrategic or Co-development PartnerExploding Bakery is a wholesale cake bakery founded by Tom and Oli, supplying cafes, delis, events, and more. They focus on superior cake that tastes homemade using natural ingredients, carefully sourced and handled with care. They use ground nut flours, butter, and polenta for traybakes.
• Shaldon BakeryminorStrategic or Co-development PartnerShaldon Bakery (home of the Surfing Bakers), co-founded by Simon Hacking and Stephen Morgan, uses traditional slate bed peel ovens and techniques honed over 30 years. They offer Devon-inspired artisan breads and speciality flavours including Chilli Chocolate and Jamaican Style Ketchup, with free wholesale deliveries.
• Good GameminorStrategic or Co-development PartnerGood Game has been raising the game in British charcuterie since 2013. Their mission is to make the best tasting game and cured meat in the world, using traditional artisan methods with no nitrates or nitrites where possible. They source pigs from the Powderham Estate and local Devon producers with native breed pigs.
• Popti Cornish BakehouseminorStrategic or Co-development PartnerPopti Cornish Bakehouse ('Popti' meaning 'Bakery' in Cornish) creates fine Cornish savoury biscuits in small batches using natural ingredients including butter, wheat flour, Cornish Sea Salt, and Cornish Seaweed's dulse. Launched in February 2015 with financial and mentoring support from Richard and Fionagh Harding of Norton Barton, their POPTI Savoury Thins are an award-winning range.
• Santa MariaminorStrategic or Co-development PartnerSanta Maria is a global spice and herb company with over 115 years of experience, sourcing the finest quality spices from around the world including Tellicherry Black Pepper and Oregano. Their team of spice experts travels globally to research, source, and select the highest quality spices and herbs for chefs and operators.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Caterfood: South West England-based foodservice wholesaler serving restaurants, hotels, schools, and hospitality venues. Highly comparable to Goosemoor given the regional South West overlap and similar product/customer mix.
• JJ Foodservice: UK foodservice wholesaler with a multi-category catalogue and strong digital ordering platform. Comparable to Goosemoor's Dart Fresh business on product breadth, customer mix (restaurants and caterers), and emphasis on online/app ordering tools.
• Brakes Group: A Sysco-owned foodservice wholesaler serving restaurants, healthcare, education, and hospitality across the UK. Comparable to Goosemoor in serving the same trade segments (restaurants, hospitals, schools) with a broad catalogue, but operates nationally with significantly larger scale.
• Creed Foodservice: Family-owned regional foodservice wholesaler supplying pubs, restaurants, care homes, schools, and hotels. Closely comparable to Goosemoor in being a family-run, broad-line foodservice wholesaler with a regional footprint and similar customer verticals.
• Bidfood UK: One of the UK's largest foodservice wholesalers, delivering a broad multi-category range (fresh, frozen, ambient) to restaurants, hospitals, schools, and hospitality operators. Directly comparable to Goosemoor's Dart Fresh trade wholesale arm in product breadth, customer mix, and delivery-led B2B model, but at national scale.
• Caterlink: Independent UK school caterer focused on fresh, locally sourced meals for primary and secondary schools. Highly comparable to Educatering's managed in-house model and values-led, school-focused positioning.

Broad incumbents

• Booker Wholesale: Tesco-owned cash-and-carry and foodservice wholesaler serving caterers, pubs, and small businesses across the UK. Comparable to Goosemoor as a multi-category foodservice supplier, but with much broader scale, including direct consumer/cash-and-carry retail.
• Sodexo Education: Global food and facilities management provider with a UK education catering arm serving schools and universities. Comparable to Educatering as a school catering provider, though operates a traditional outsourced contract model versus Goosemoor's managed in-house approach.
• Compass Group (Chartwells): The world's largest contract caterer, with Chartwells as its UK education division serving thousands of schools. Directly competes with Goosemoor's Educatering subsidiary for school catering contracts, but at vastly greater national scale and with a fully outsourced (rather than managed in-house) service model.
• Elior UK: UK contract caterer operating across education, healthcare, and workplace catering. Comparable to Educatering in serving school catering contracts, though with a national footprint and traditional outsourced model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/goosemoorfoods
• Facebookfacebook.com/goosemoorshop
• Instagraminstagram.com/goosemoorfood
• LinkedInlinkedin.com/company/goosemoorfood

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goosemoor Foodservice