Necta

What Necta does

Necta Comunicação e Eventos Ltda is a privately-held Brazilian event-and-content platform company, founded in 2020 in São Paulo when it was spun out of the Sator event-production business (itself established in 2005). The company creates and operates multi-year platforms that convene public-sector decision-makers, private companies, investors, academics and civil society around three thematic pillars: smart-city development (Connected Smart Cities / CSC), public-private partnerships and infrastructure concessions (P3C), and urban mobility (Parque da Mobilidade Urbana / PMU). It monetises these platforms through sponsorship and exhibitor packages at national and regional events, paid certification courses (including an 84-hour PPPs program and a City Leaders executive program delivered with University College London), structured award programs (Prêmio Connected Smart Cities, Prêmio P3C, Prêmio PMU), the Selo CSC municipal certification tied to ISO ABNT standards, and ongoing content series such as Perspectivas e Cenários P3C and Diálogos P3C & Estadão. Underpinning delivery is a proprietary digital-event platform capable of running up to 12 simultaneous stages with up to 300 interactive speakers, virtual exhibition halls and business matchmaking — capability that was built during the 2020 COVID-19 pivot when Necta executed 418 digital events in a single year. Go-to-market is event-driven and community-led: a small listed team of roughly 17 professionals runs direct sales to government entities (municipal, state and federal), technology and infrastructure vendors, and financial institutions, supported by strategic partnerships with B3 (the Brazilian stock exchange), Banco do Nordeste, BNDES, the law firm Portugal Ribeiro & Jordão, Estadão, UCL, WRI Brasil and others to lend credibility and broaden reach. Customer-side evidence shows recurring engagement at scale: Cidade CSC 2024 drew 4,327 participants and the 2025 edition exceeded 7,000 attendees with R$1.2 billion of investment flows projected for Brazilian cities; CSC 2024 issued seals to 44 cities; PMU 2024 hosted 158 speakers and 3,231 visitors; CSC methodologies span 13 axes across hundreds of Brazilian municipalities. No external funding, M&A activity, or listed competitors are disclosed.

Name

Necta

Legal name

Necta Comunicação e Eventos Ltda

Website

https://nectainova.com.br

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Necta Comunicação e Eventos Ltda is a São Paulo-based Brazilian event and content platform company that builds and operates Connected Smart Cities, P3C (PPPs and concessions), and Parque da Mobilidade Urbana platforms, convening municipal, state and federal government buyers with technology vendors, investors, and academics through national and regional events, certifications, awards, and executive education.

Ownership category

akta.pro rank

Product category

Smart Cities and Infrastructure Events & Platforms

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• Smart cities events
• Public-private partnerships
• Urban mobility events
• Business event management
• Executive education programs

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Organization and Sponsorship: Primary revenue from organizing large-scale events (Connected Smart Cities, P3C, Parque da Mobilidade Urbana) with sponsorship packages, exhibitor fees and participant registrations. Events generate significant sponsorship revenue from companies targeting government and infrastructure sectors.
2. Educational Courses: Specialized certification courses (84-hour PPPs and Concessions course, renegotiation courses) offered at fees with live and asynchronous components.
3. Awards and Rankings Administration: Structured award programs including Prêmio Connected Smart Cities, Prêmio P3C and Prêmio PMU that recognize excellence in smart cities, PPPs and urban mobility sectors.
4. Platform and Content Services: Ongoing platforms providing content, networking and intelligence services to the smart cities and infrastructure ecosystem throughout the year.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Necta designs and operates multi-stakeholder content and event platforms — primarily Connected Smart Cities (CSC) and P3C (PPPs e Concessões) — that connect government entities, private companies, investors and professionals around smart cities, urban mobility and infrastructure. Under these platforms it sells event sponsorships and participation (Cidade CSC, Parque da Mobilidade Urbana, CSC GovTech), municipal rankings and certifications (Ranking Connected Smart Cities, Selo CSC), awards (Prêmio CSC, Prêmio P3C, Prêmio PMU), and paid executive education (City Leaders at UCL, 84-hour PPPs certification course).

Product overview

Necta is a content and event promotion company that creates platforms connecting people and transforming B2B, B2G, G2B, and G2G ecosystems. The company operates two main platform brands: Plataforma CSC (Connected Smart Cities) focused on smart city development, and P3C (PPPs e Concessões) focused on public-private partnerships and infrastructure. Under these platforms, Necta offers events (Cidade CSC, CSC GovTech, Parque da Mobilidade Urbana), research rankings (Ranking Connected Smart Cities), certifications (Selo CSC), awards (Prêmio Connected Smart Cities, Prêmio P3C, Prêmio PMU), educational courses (City Leaders at UCL, PPPs course), and content series (Perspectivas e Cenários P3C). The company specializes in digital and hybrid event formats with proprietary platforms supporting multiple simultaneous stages and interactive features.

Differentiator

Problem solved

Functional benefit

Products and services

• Plataforma CSC (Connected Smart Cities) Multi-dimensional platform that accelerates smart city development by connecting public sector, private sector, academia and civil society through events, rankings, certifications and knowledge sharing; sold via enterprise sponsorship and participation packages.
• P3C (PPPs e Concessões)

Quantifiable outcome

• Connected Smart Cities 2024: 4,327+ participants, 235 speakers, 50 sponsors/exhibitors, 7,000m² area
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• B3coreStrategic or Co-development PartnerB3 (stock exchange) is a co-realizer of the P3C event focused on PPPs and infrastructure investments in Brazil. B3's involvement provides credibility to the platform and connects it with financial market participants.
• Portugal Ribeiro & Jordão AdvogadoscoreStrategic or Co-development PartnerLeading law firm specializing in infrastructure, PPPs and concessions serves as co-realizer of P3C, providing legal expertise and content development for the platform.
• EstadãocoreStrategic or Co-development PartnerMajor Brazilian newspaper co-realizes P3C and provides Diálogos P3C & Estadão interview series, bringing significant media reach and journalistic credibility to the platform.
• Urucuia: Inteligência em Mobilidade UrbanacoreStrategic or Co-development PartnerCurates the Prêmio Parque da Mobilidade Urbana (PMU Award) and provides mobility expertise. Led by Sérgio Avelleda, co-founder of the mobility consultancy.
• Neurônio – Ativação de Negócios e CausascoreStrategic or Co-development PartnerPartnership for Prêmio Connected Smart Cities, providing business activation and cause-related marketing expertise for the award program.
• Radar PPPminorStrategic or Co-development PartnerStrategic data partner for Perspectivas e Cenários P3C weekly talks, providing structured PPP market indicators and analysis for the content series.
• Líderes do BrasilminorGTM or Marketing PartnerPartner in CSC GovTech regional events, helping to connect government and technology solution providers.
• EXXAScoreStrategic or Co-development PartnerDevelops the Selo CSC: Ecossistemas de Inovação (Innovation Ecosystems Seal) in partnership with CSC platform, providing assessment methodology for municipal innovation maturity.
• Spin – Soluções Públicas InteligentescoreStrategic or Co-development PartnerPartnership for Selo CSC: Cidades Inteligentes (Smart Cities Seal), providing public sector technology solutions expertise for municipal assessment.
• SPIn and ScipopuliscoreStrategic or Co-development PartnerCollaborate on Ranking Connected Smart Cities methodology, aligning with ISO ABNT standards (37120, 37122, 37123) and providing data visualization through Plancity platform.
• University College London (UCL)coreStrategic or Co-development PartnerPartner for City Leaders executive education program held at UCL in London, providing international academic credential and study experience for Brazilian public managers.
• WRI Brasil - World Resources InstituteminorStrategic or Co-development PartnerWRI promotes the 'Ruas Completas' (Complete Streets) interactive action at PMU events, bringing international urban development expertise to the mobility platform.
• Mobilidade EstadãominorGTM or Marketing PartnerPartnership with Grupo Estado's mobility vertical provides content distribution to millions of readers interested in urban mobility topics, extending reach of Connected Smart Cities platform.
• FAPDF - Fundação de Apoio à Pesquisa do Distrito FederalminorStrategic or Co-development PartnerResearch foundation supports PMU Regional events in Brasília, providing local government connections and innovation development resources.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Informa: Global B2B events, exhibitions, and intelligence company operating across multiple verticals including infrastructure, technology, and public sector events worldwide. A broad incumbent comparable to Necta's overall event organization, sponsorship, and content business model - though Informa's portfolio spans many verticals beyond smart cities and PPPs, and operates at vastly greater scale.
• Deutsche Messe (Hannover Messe): Global trade fair organizer best known for Hannover Messe industrial fair, with significant operations in Latin America and infrastructure/mobility verticals. Broad incumbent peer to Necta's large-scale B2B event organization model, though Deutsche Messe operates across many industrial sectors beyond smart cities and PPPs.
• Reed Exhibitions: Division of RELX, organizing B2B exhibitions and conferences globally across infrastructure, technology, and public sector verticals. Broad incumbent peer to Necta in operating large-scale B2B/B2G events with sponsorship and exhibitor monetization, though Reed Exhibitions covers a much wider portfolio of industries and geographies.

Direct peers

• LIDE Brasil: Brazilian business leadership organization founded by Luiz Fernando Furlan, convening C-suite executives and government leaders through events, forums, and content. Comparable to Necta in operating a membership-driven B2B/B2G event platform in Brazil that connects private-sector executives with public-sector authorities around economic and infrastructure themes.
• HSM Group: Brazilian business content and event platform organizing HSM Expo, HSM Summit and other executive education events targeting business leaders and government decision-makers in Brazil. Directly comparable to Necta's GTM motion of building communities through large-scale events, content series, and certification programs aimed at executives and public sector decision-makers in Latin America.
• Smart City Expo World Congress: Organized by Fira de Barcelona, Smart City Expo World Congress is the global flagship smart cities event, hosting thousands of city leaders, technology providers, and investors annually. Directly comparable to Necta's Connected Smart Cities platform in customer base (mayors, urban planners, smart city vendors), content (urban innovation, mobility, infrastructure), and business model (B2B/B2G conference with sponsorships, exhibitions, and awards). Necta has scaled the equivalent model for the Latin American market.

Emerging players

• MundoGEO: Brazilian media and events company focused on geospatial technology, drones, smart cities, and urban mobility, organizing events such as MundoGEO Connect. An emerging player in the same Brazilian smart cities and mobility ecosystem as Necta, with overlapping audiences in city halls, technology vendors, and infrastructure professionals but smaller scale and narrower focus on geospatial.
• Bett Brasil: Brazilian edition of the global Bett education technology event, organized by Hyve Group, connecting EdTech vendors, government education authorities, and schools in Brazil. An emerging player in the Brazilian B2G/B2B event space with overlapping GTM mechanics (government engagement, content, sponsorship model) though serving the education sector rather than smart cities or PPPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/csc.plataforma
• Xx.com/nectainova

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Necta