Sound Wizard

What Sound Wizard does

Sound Wizard is an acoustical consultancy headquartered in Auroville, Tamil Nadu, India, founded in 2000 by Didier, a French sound engineer. The company specializes in turnkey design of professional and high-end acoustics and audiovisual environments, serving three primary customer segments: professional music recording studios and film post-production facilities (including marquee clients such as AR Rahman's AM Studios, Shankar Mahadevan's Lambodara Studios, Harris Jayaraj's Studio H, Annapurna Studios, and Futureworks); high-end residential entertainment spaces (home cinemas, party areas, multimedia rooms); and commercial/hospitality venues (auditoria, hotels, nightclubs, and cultural institutions such as the Bangalore International Center). The firm has completed over 100 world-class projects since inception and is credited with designing several of India's first Dolby Atmos Premier-certified facilities.

The company's core offerings are professional services delivered through three integrated workstreams: architectural acoustics consulting, audiovisual system design, and on-site room tuning, calibration, and optimization. Sound Wizard's technical work is anchored in industry-standard simulation and measurement tools — EASE 5, SoundFlow, Reflex, INSUL, and SysTune — which it both uses internally for acoustic modeling, auralization, and isolation prediction and distributes to external clients as a licensed reseller of AFMG and Marshall Day Acoustics software in the Indian market. The team is small (approximately six identified professionals, including CAD/EASE specialists, a 3D specialist, a site engineer, and administration) and combines international expertise with local execution.

Sound Wizard operates a sales-led, direct-engagement go-to-market model with quote-based pricing for bespoke engagements. Revenue is generated through three streams: (1) professional acoustic design services for studios and commercial venues, (2) residential entertainment design services, and (3) software distribution of AFMG and Marshall Day Acoustics products with support, training, and consulting. Marketing is primarily referral-driven and reputation-led, relying on a portfolio website, social media presence (Facebook, Instagram, LinkedIn), and earned media in pro-audio industry publications. The company is privately held, bootstrapped with no disclosed external funding, and operates primarily within India with claimed international project reach.

Name

Sound Wizard

Legal name

Sound Wizard

Website

https://soundwizard.net

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Sound Wizard is an India-based acoustical consultancy founded in 2000 that delivers turnkey acoustic and audiovisual system design, modeling, and calibration for professional music studios, film post-production facilities, and luxury residential entertainment spaces, while also distributing AFMG and Marshall Day acoustic simulation software.

Ownership category

akta.pro rank

Product category

Acoustical Design and Audiovisual Integration Services

NAICS

Sound Recording Studios (51224), Sound Recording Studios (512240), Other Sound Recording Industries (512290)

SIC

Services-Prepackaged Software (7372), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)

akta.pro industry

PRIMARYMPAIAJAB

Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Music Hardware & Instruments (Instruments, Pro Audio, DJ Gear)

SECONDARYCRACANAK

Studio / Pro Monitoring Headphones & Reference Speakers

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Audio & Headphones (Speakers, Earbuds, Home Audio)

SECONDARYHSACACAI

Party DJ, Music & Audio Services

Home & Personal Services/Event & Personal Concierge Services/Party & Social Event Services

Keywords

• Acoustic consultancy
• Studio design
• Audiovisual integration
• Room acoustics
• Home cinema design

Headquarters

HQ city

Villupuram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Acoustic Design Services: Turnkey design of professional acoustics environments including music recording studios, film mix stages, and commercial spaces. Services encompass acoustic design, audiovisual system design, interior design, and optimization.
2. Residential Entertainment Design: Custom design of home cinema, home theater, and residential entertainment spaces with acoustic treatment and AV system integration.
3. Software Distribution: Distribution of AFMG and Marshall Day Acoustics software with full support, training, and consulting services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sound Wizard is an acoustical consultancy that delivers turnkey design of professional and high-end acoustic and audiovisual environments. Its work spans architectural acoustics, AV system design, room tuning, calibration, and optimization for music recording studios, film mix stages, residential cinemas, and commercial venues. The firm also distributes AFMG and Marshall Day Acoustics simulation and measurement software (EASE, SoundFlow, Reflex, INSUL, SysTune) with training and support.

Product overview

Sound Wizard offers a comprehensive portfolio of turnkey acoustic and audiovisual design services, specializing in professional environments (music recording studios, film mix stages, editing suites) and residential spaces (home cinemas, entertainment areas). The company's core offerings are architectural acoustics consulting, AV system design, and room tuning/calibration/optimization services. Sound Wizard also distributes specialized third-party acoustic simulation and measurement software tools — EASE 5, SoundFlow, Reflex, INSUL, and SysTune — which are integral to their design process and offered with full support to clients. Together, these software tools enable modeling, simulation, auralization, and measurement capabilities that complement the company's consulting services.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Acoustic Design Services Turnkey design solutions for professional audio environments including music recording studios, film mix stages, and editing suites, integrating architectural acoustics, AV system design, and interior design. Targeted at professional studio operators, film production facilities, and post-production houses.
• Residential Acoustic Design Services Custom acoustic and AV design for home cinemas, lounges, party areas, and multimedia spaces, including immersive audio formats like Dolby Atmos and Auro 3D. Targeted at luxury homeowners and high-end residential projects.
• Architectural Acoustics Consulting Specialist architectural acoustics consulting addressing sound quality, room acoustics, sound isolation, interior design, and optimal acoustic response modeling using EASE software. Targeted at commercial venues, auditoriums, hospitality venues, and studios.
• Audio Visual System Design Independent AV system design consulting and optimization for complex technical media requirements, multi-functional spaces, and computer-controlled sound and video systems. Targeted at studios, commercial venues, and high-end residential clients.
• Room Tuning, Calibration and Optimization System optimization involving acoustic measurement and analysis, plus tuning of speaker level, crossover, time, phase, gain structure, equalization, and protection settings for optimal audio performance. Targeted at studios and venues post-installation.
• EASE 5 Industry-standard architectural acoustical modeling, simulation, and auralization software distributed by Sound Wizard. Supported by approximately 140 major loudspeaker manufacturers and used for designing and verifying acoustic environments.
• SoundFlow Simulation software for calculating the absorption, reflection, and transmission of sound by multi-layer structures. Enables modeling of wall, floor, and ceiling structures by specifying layer materials and thickness.
• Reflex Two-dimensional acoustics simulation software that models the reflection, diffusion, and scattering of a sound wave incident upon custom-defined geometrical structures.
• INSUL Software for predicting sound isolation performance of walls, floors, roofs, ceilings, and windows; assesses impact sound and rain noise and estimates Transmission Loss (TL), Impact Sound (Ln), Weighted Sound Reduction Index (STC or Rw), and Impact Rating (IIC/LnTw).
• SysTune Audio measurement software capable of measuring and processing full-length impulse responses in real time, with features tailored to speed up technician workflows during calibration and tuning.

Quantifiable outcome

• Over 100 world-class projects completed since 2000
• +2 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and flagship.

• AFMGcoreTechnology or IntegrationSound Wizard distributes all AFMG software including EASE 5, SoundFlow, Reflex, INSUL, and SysTune. EASE 5 is recognized worldwide as the standard in architectural acoustical modeling, simulation, and auralization with approximately 140 major loudspeaker manufacturers supporting its database.
• Marshall Day AcousticscoreTechnology or IntegrationSound Wizard distributes Marshall Day Acoustics software and provides full support for these tools alongside AFMG products.
• Real ImageflagshipStrategic or Co-development PartnerInfrastructure collaboration for Annapurna Studios project - India's first Greenfield Dolby Atmos Premier Sound Mixing Theatre, built in Banjara Hills, Hyderabad.
• DolbycoreTechnology or IntegrationCollaboration for Dolby Atmos Premier Studio certification and technical requirements for advanced audio formats including Dolby Atmos, Dolby Atmos HE, and Auro 3D.
• Studio 440 (Los Angeles)flagshipStrategic or Co-development PartnerActive collaboration with Studio 440 from Los Angeles for AM Studios (AR Rahman) project, helping complete the project within nine months.
• Meyer SoundcoreTechnology or IntegrationRajkamal Studios features Meyer Sound cinema loudspeaker system including five Acheron 80 screen channel loudspeakers, 37 HMS-10 surrounds, four X-800C front subwoofers, and two 500-HP rear subwoofers, with DSP managed by Galileo loudspeaker management system.
• Adam AudiocoreTechnology or IntegrationFutureworks Dolby Atmos HE installation uses Adam A8X monitors for L-C-R channels and Adam A7Xs for surrounds and overhead channels.
• ATC (Acoustic Technology)coreTechnology or IntegrationSalt House Studio features ATC SCM200 ASL Pro as main monitors, demonstrating high-end equipment integration.
• Barefoot SoundcoreTechnology or IntegrationSalt House Studio includes Barefoot Sound Micromain27 Gen2 near field monitors.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Arup Acoustics: Global engineering firm's acoustics practice, serving studios, auditoria, and large-scale building projects. Competes with Sound Wizard on larger commercial and cultural institution work.
• Marshall Day Acoustics: International acoustics consultancy that also develops the INSUL sound-isolation software distributed by Sound Wizard. Comparable in design services and a strategic partner via software distribution.
• Shen Milsom & Wilke (SM&W): Acoustics, AV, and technology design consultancy serving corporate, cultural, and broadcast clients. Overlaps with Sound Wizard's commercial/hospitality segment.
• Kirkegaard Associates: Established US acoustics consultancy covering studios, performance venues, and architectural projects. Broader portfolio but overlapping capability for Sound Wizard's professional and cultural institution segments.

Direct peers

• WSDG (Walters-Storyk Design Group): Global leader in architectural acoustics and AV system design for recording studios, post-production facilities, and high-end residential projects. Closely comparable to Sound Wizard in scope (turnkey design, immersive audio expertise, elite clientele).
• Northward Acoustics: Acoustics and AV design consultancy serving recording studios, post-production, and immersive audio facilities. Closely matches Sound Wizard's profile and target markets.
• Pilchner Schoustal International: Acoustics and AV design firm with deep studio and post-production expertise. Comparable in offering bespoke architectural acoustics for professional music and film environments.
• Russ Berger Design Group: US-based acoustics consultancy specializing in recording studios, mastering rooms, and residential theaters. Direct competitor in the boutique pro-audio design market.
• JHS-acoustics: UK-based acoustic design consultancy focused on music recording and post-production studios. Comparable boutique studio-design practice serving elite clientele.

Others

• AFMG (Ahnert Feistel Media Group): Developer of EASE, SoundFlow, Reflex, and SysTune software distributed by Sound Wizard in India. An enabling technology partner rather than a design competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/wix
• Facebookfacebook.com/SoundWizard.net
• LinkedInlinkedin.com/company/sound-wizard
• Instagraminstagram.com/soundwizard

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sound Wizard