Simply tera's

What Simply tera's does

Simply tera's is a privately held US whey protein brand operated by The Carrington Tea Company, LLC, a subsidiary within the Carrington Farms family of natural foods companies (Carrington Farms founded 1999; Simply tera's brand launched 2019). The company sells a focused portfolio of clean-label whey protein powders across four core lines — USDA Organic Whey, Pure Whey (hormone-free, non-organic), Lactose Free Organic Whey, and Goat Whey — all containing complete amino acid profiles (all 18 amino acids) and 20–22g of protein per serving.

The underlying technology is cold-pressed cross-flow microfiltration (CFM) using ceramic filters, an ultrafiltration methodology that isolates protein and removes fat and lactose without chemicals, with subsequent spray-drying to preserve protein integrity. Sourcing is restricted to small family-owned dairy farms in Wisconsin and the midwestern US, with cows pasture-raised and free of rBGH/rBST. Products are packaged in 100% recyclable canisters made with post-consumer recycled plastic.

Revenue is generated through four streams: direct e-commerce via simplyteras.com (Shopify-powered with SealSubscriptions for recurring orders), third-party marketplaces (Amazon, iHerb, Lucky Vitamin, Pharmaca, Thrive Market, Vitacost, Azure Standard), a wholesale program for retailers, and physical retail through a store-locator network. Pricing is premium-tier ($24.99–$44.99 per 12–24oz container) with a Subscribe & Save loyalty program that escalates from a 10% to 15% discount after the fourth renewal. The target customer base consists of health-conscious fitness consumers, lactose-intolerant buyers, organic/natural-food enthusiasts, and home cooks, all served exclusively within the US market.

Name

Simply tera's

Legal name

The Carrington Tea Company, LLC

Website

https://simplyteras.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Simply tera's is a US-based whey protein brand under Carrington Farms that sells cold-pressed, clean-label organic and hormone-free whey powders direct-to-consumer, via marketplaces, and through wholesale to health-conscious fitness, lactose-intolerant, and organic-food consumers.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Dairy Product Manufacturing (3115), Dry, Condensed, and Evaporated Dairy Product Manufacturing (311514)

SIC

Dairy Products (2020)

akta.pro primary industry

Whey Concentration & Protein Ingredient Manufacturing (WPC/WPI, Native Whey) (AFAHAGAB)

akta.pro secondary industries

Dairy Protein Ingredients (Whey, Casein/Caseinates, Milk Protein Concentrates/Isolates) (AFAJAHAC), Whey-Based Nutrition & Functional Blends (Sports, Medical, Infant/Young Child Premixes) (AFAHAGAI)

Keywords

• Organic whey protein
• Nutritional supplements
• Protein powders
• Lactose-free protein
• Clean-label supplements

Headquarters

HQ city

Closter

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Revenue from selling whey protein powder products directly through e-commerce website and retail stores. One-time purchase model with subscription option offering 10% discount.
2. Subscription/Recurring Revenue: Subscribe & Save program with 10% initial discount, increasing to 15% discount after 4th payment on all renewals. Delivered monthly, bi-monthly, or quarterly based on customer preference.
3. Wholesale Distribution: Wholesale program for retailers to carry Simply Tera's products in physical retail locations.
4. Marketplace Sales: Sales through third-party online marketplaces including Amazon, iHerb, Lucky Vitamin, Pharmaca, Thrive Market, Vitacost, and Azure Standard.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Simply Tera's manufactures and sells cold-pressed whey protein powders across four product lines (Organic, Lactose Free Organic, Pure, and Goat Whey), each formulated with 4–5 clean ingredients and a complete amino acid profile. Products are sourced from grass-fed, pasture-raised cows on small family farms in Wisconsin and processed using cross-flow microfiltration with ceramic filters to preserve protein quality without chemicals. The brand sells direct-to-consumer through its own e-commerce site and subscriptions, with additional distribution through Amazon, specialty health retailers, and physical retail stores across the United States.

Product overview

Simply tera's is a family of whey protein powders marketed under the Carrington Farms umbrella. The product portfolio consists of three distinct protein lines: Organic Whey Protein (USDA certified, grass-fed, pasture-raised, with 4 clean ingredients), Pure Whey Protein (hormone-free, more affordable non-organic option), and Lactose Free Organic Whey Protein (organic formula with added lactase enzyme). All products are complete proteins containing all 18 amino acids including 9 essential amino acids, sourced from small family farms in the U.S.A. The company also offers Goat Whey Protein for consumers with cow's milk sensitivities. Products feature sustainable packaging made from recycled materials including post-consumer recycled plastic (PCR).

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Whey Protein USDA certified organic whey protein sourced from grass-fed, pasture-raised cows on small family farms. Available in Bourbon Vanilla, Dark Chocolate, and Plain Unsweetened flavors. Contains 19-21g complete protein per serving with all 18 amino acids and only 4 clean ingredients.
• Lactose Free Organic Whey Protein Organic whey protein with natural lactase enzyme added to break down lactose for consumers with lactose intolerance. Sourced from grass-fed, pasture-raised organic cows. Contains 20g complete protein per serving.
• Pure Whey Protein Whey protein from grass-fed, pasture-raised cows that is hormone-free (rBGH/rBST-free) but not certified organic. Available in Bourbon Vanilla, Dark Chocolate, and Plain Unsweetened flavors in both 12oz and 24oz sizes. Contains 20-22g complete protein per serving.
• Goat Whey Protein Whey protein derived from goat milk, which has a chemical composition similar to human milk and may be more tolerable for individuals with dairy sensitivities. Mainly pasture-grazed with grain supplemented during milking season. Not certified organic due to lack of organic goat farms in the region.

Quantifiable outcome

• 95% of customers rate products 4-5 stars on Shopper Approved platform
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Carrington FarmscoreStrategic or Co-development PartnerSimply Tera's is a brand under the Carrington Farms family, a natural foods company on a mission since 1999 to help people Eat Better, Feel Better, and Live Better. Simply Tera's is operated by The Carrington Tea Company, LLC. The brands share distribution channels, complementary product lines, and community outreach through the Carrington Cares program. Simply Tera's protein powders are cross-promoted with Carrington Farms products like coconut oil, matcha powder, chia seeds, and ghee in recipes.
• AmazonmajorChannel Partner/ Reseller/ DistributorOfficial Amazon storefront and reseller for Simply Tera's products. Provides marketplace distribution and access to Prime shipping for customers.
• MOSA (Midwest Organic Services Association)coreOthersThird-party organic certifying agency that oversees and certifies Simply Tera's organic product line compliance with USDA National Organic Program guidelines.
• OK Kosher Certification OrganizationcoreOthersCertifying organization that provides Kosher certification for all Simply Tera's products.
• iHerb, Lucky Vitamin, Pharmaca, Thrive Market, Vitacost, Azure StandardminorChannel Partner/ Reseller/ DistributorOnline health and natural food retailers that carry Simply Tera's products, expanding market reach beyond direct e-commerce.
• Shopper ApprovedminorOthersThird-party review platform hosting customer reviews for Simply Tera's products. Company maintains 4.8-star rating from 1,231 reviews through this platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/simplyteras
• Instagraminstagram.com/simplyteras
• Pinterestpinterest.com/teraswhey
• Xx.com/simplyteras

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simply tera's