Crossroads Together

What Crossroads Together does

Crossroads Together is a UK registered charity (Charity No 1075268) and private limited company that delivers commissioned care services and support for unpaid carers and people with care needs. Founded in 1994 and headquartered in Congleton, Cheshire, the organisation provides a portfolio including adult carer support (CarerLinks), care in the home, young carers services (including the Young Carers in Schools programme), end-of-life care (delivered in partnership with Marie Curie in Liverpool), children's services for parent carers of disabled children, and a day service in Congleton. Following its Autumn 2022 merger with TuVida, the combined entity operates five offices across North West England, the Midlands, Herefordshire, and Shropshire, serving thousands of families with a safeguarded headcount of approximately 200 staff.

The organisation's core technology is the CarerLinks Carer Portal, a digital platform offering a Carer Directory, forums, pen pal scheme, and curated content for unpaid carers. This is complemented by the third-party Jointly app (group messaging and task management), remote monitoring hardware (fall detectors, panic buttons, PIR sensors), and signposting to remote GP and mental health services. An internal Staff Portal supports operations. Distribution is primarily through direct service delivery commissioned by local authorities and NHS bodies, supplemented by community-led outreach via the Carers Trust network.

Revenue is generated through three streams: commissioned care services from local authorities and the NHS (the primary stream, delivered on a not-for-profit basis), donations and community fundraising (events such as the Tatton Yule Yomp and Swimathon, plus JustGiving), and a recurring charity lottery launched in May 2022 offering weekly prizes of up to £25,000. The organisation is governed by a Board of Trustees, led by CEO Christine Aspin (appointed May 2022), with Fiona Bruce MP as Patron. No private equity, venture capital, or public ownership is involved.

Name

Crossroads Together

Legal name

Crossroads Care Cheshire, Manchester and Merseyside Limited

Website

https://crossroadstogether.org.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Crossroads Together is a UK registered charity providing commissioned respite care, carer support, end-of-life care, and young carers services across North West England, the Midlands, Herefordshire, and Shropshire, primarily funded by local authority and NHS commissioning.

Ownership category

akta.pro rank

Product category

Charitable Social Care Services

NAICS

Other Individual and Family Services (62419), Services for the Elderly and Persons with Disabilities (62412), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Home Health Care Services (8082)

akta.pro primary industry

Caregiver Support & Education Programs (Center-Based) (HSABANAN)

akta.pro secondary industries

Emergency / On-Demand Respite Care (HSABAGAD), Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO), Volunteer & Companion Support Services (Hospice Volunteer Programs) (HSABAFAO)

Keywords

• Carer support services
• Home care services
• Palliative end-of-life care
• Young carer programmes
• Respite care services

Headquarters

HQ city

Congleton

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Donations and Fundraising: Relies on donations and fundraising activities including events, JustGiving platform, and community fundraising initiatives
2. Registered Charity Services: Commissioned by local authorities and NHS to provide care services. Provides services on a not for profit basis.
3. Lottery: Charity lottery launched where participants could win up to £25,000 weekly

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Crossroads Together is a registered charity that delivers commissioned care services to unpaid adult carers, young carers, working carers, and people with care needs across North West England, the Midlands, and Herefordshire. Core offerings include respite and carer breaks via Care In The Home and West Street Day Service, the CarerLinks information and advice service, end-of-life palliative care delivered in partnership with Marie Curie, the Young Carers in Schools programme, Children's Services, and a digital Carer Portal providing 24/7 access to resources, directories, forums, and pen-pal support.

Product overview

Crossroads Together is a charitable care services organisation that provides a unified portfolio of services for carers and people with care needs. Following its merger with TuVida in Autumn 2022, the organisation delivers services predominantly across the North West of England including Merseyside, Greater Manchester, Cheshire West and East, and Herefordshire. The core product offering centres on the Carer Portal, a digital platform providing 24/7 access to information, a Carer Directory, Forum, Pen Pal Scheme, and online resources. Complementing the portal are CarerLinks Carer Support services providing information, advice and assessments, and Care In The Home services supporting independent living. Additional services include Young Carers Service (including Young Carers in Schools programme), Care at End of Life, West Street Day Service, Children's Services, Volunteer Services, and Working Carers Support. The organisation also operates a Staff Portal for internal use and runs a Lottery as a fundraising initiative. Technology-enabled services include Remote Monitoring and Alerts, Remote Healthcare, and Equipment to Aid Caring.

Differentiator

Problem solved

Functional benefit

Brands

• CarerLinks Carer Support: Carer support service providing information, advice and support to help improve carers physical and mental well-being.
• Carer Portal

Products and services

• CarerLinks Carer Support Information, advice and support service to help improve unpaid adult carers' physical and mental well-being, including CarerLinks advisors, Carer's Assessments, and links to external services.
• Care In The Home Home and community support services supporting individuals to live as independently as possible in their own homes, including personal care, respite for family carers, and practical assistance.
• Carer Portal Digital platform for carers providing 24/7 access to information, resources, support services, and community features including a Carer Directory, Forum, Pen Pal Scheme, and online content curated by CarerLinks advisors.
• Care at End of Life (STARS) Palliative care service in partnership with Marie Curie enabling individuals with life-limiting illness to die at home, with a dedicated team providing physical and emotional support to patients and families in Liverpool.
• Young Carers Service Support services for young carers under 18 including time away from caring, peer support groups, day trips, school engagement, and involvement in national initiatives such as Young Carers Action Day.
• Young Carers in Schools (YCiS) England-wide programme developed with Carers Trust and The Children's Society that helps schools identify and support young carers through awards celebrating good practice and dedicated project workers.
• West Street Day Service Day service located in Congleton providing support for people who may be lonely or isolated, offering activities, companionship, and respite for unpaid carers.
• Children's Services Home and community support services for parent carers and for children and young people with disabilities.
• Working Carers Support Support services for carers who work, including guidance on flexible working, benefits advice, health and wellbeing, and balancing caring responsibilities with employment.
• Charity Lottery Weekly lottery launched in May 2022 with a top prize of up to £25,000, operated as a fundraising initiative to support Crossroads Together's charitable services.

Quantifiable outcome

• 70% of people wish to die at home - End of Life service enables this preference
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• TuVidacoreStrategic or Co-development Partner · 1 January 2022Merger between Crossroads Together and TuVida confirmed in Autumn 2022. The two organizations joined forces to provide care nationwide. Crossroads Together provides services predominantly across the North West of England while TuVida extends reach. The merger created a larger organization safeguarding jobs and enabling expansion.
• Marie CuriecoreStrategic or Co-development PartnerIn Liverpool, Crossroads Together works in partnership with Marie Curie to deliver the STARS End of Life service. STARS provides quality personal care and psychological support for patients estimated in their last 3 months of life, promoting continuity of care, dignity, and appropriate advice for patients, families and carers.
• Carers TrustcoreStrategic or Co-development PartnerCrossroads Together is a Network Partner of Carers Trust which has a strong national presence with regard to influencing national policy and direction. Carers Trust is a UK-wide charity supporting carers.
• Carers Forum (Carers Link Up)minorOthersOnline forum for unpaid carers' voices to be represented, valued and involved ensuring support services are carer focused. Carers can participate in virtual sessions with upcoming dates published for forum meetings.
• Young Carers AlliancecoreStrategic or Co-development PartnerCrossroads Together is a member of the Young Carers Alliance which aims to improve the identification, assessment, and support of young carers and young adult carers and ensure their voices are heard and acted upon.
• Carers Trust and The Children's Society (YCiS)coreStrategic or Co-development PartnerPartnership with Carers Trust and The Children's Society for Young Carers in Schools (YCiS) program. YCiS is an England-wide initiative helping schools identify and support young carers through awards celebrating good practice.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Macmillan Cancer Support: National UK charity supporting people affected by cancer, including end of life and family carer support. Overlaps with Crossroads Together's end of life and family support work in the Cheshire/Merseyside region where both organisations maintain local presence.
• Carers Trust: UK-wide charity network of which Crossroads Together is a Network Partner. Provides national policy influence, training, and a shared identity for local carer support organisations, with overlapping service lines including information, advice, and breaks for unpaid carers.
• Carers UK: National membership charity for unpaid carers offering information, advice, advocacy, and an online forum. Operates across the UK with broader reach than Crossroads Together, but with less direct service delivery — comparable mission and overlapping digital resources.
• Marie Curie: UK charity providing end of life care and support, partnered with Crossroads Together in Liverpool to deliver the STARS End of Life service. Directly comparable in palliative and end of life care delivery, with national scale and broader hospice infrastructure.
• Age UK: National charity for older people offering information, advice, and local services including some home care and carer support. Operates a federated model similar in spirit to Crossroads Together's regional offices, with comparable target population and service mix.
• Sue Ryder: UK charity providing palliative, neurological, and bereavement care through hospices and community services. Shares Crossroads Together's end of life home care focus and carer support mission, with larger hospice-based infrastructure and national reach.

Direct peers

• Bluebird Care: National UK home care franchise providing personal care, respite, and live-in care services to adults in their own homes. Directly competes with Crossroads Together's Care In The Home offering, with similar commissioned service models but for-profit ownership and franchise-driven scale.
• TuVida: Parent/merger partner and the most directly comparable organisation, providing the same carer support and home care services across the Midlands, Herefordshire, and other English regions. Combined with Crossroads Together in Autumn 2022 to form a nationwide entity.
• Helping Hands Home Care: UK home care provider delivering personal care, respite, and specialist condition-led support (including dementia and end of life care) across multiple regions. Closely overlaps with Crossroads Together's Care In The Home and End of Life services, with a more commercial operating model.

Emerging players

• The Children's Society: National children's charity co-delivering the Young Carers in Schools (YCiS) programme with Carers Trust and Crossroads Together. Directly comparable in the young carer support segment, with broader youth services portfolio and national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/xroadstogether
• YouTubeyoutube.com/channel/UCBAOO92WK1T_cCAzsvy252w
• Facebookfacebook.com/xroadstogether
• Instagraminstagram.com/xroadstogether
• LinkedInlinkedin.com/company/crossroads-together

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crossroads Together