Raw Audio

What Raw Audio does

Raw Audio is a São Paulo, Brazil-based B2B audio production studio that composes music, designs sound, and develops audio branding for advertising campaigns, films, TV series, virtual reality experiences, games, and art projects. Founded in 2006 and operating with 11-50 employees, the company functions as a tier-1 audio vendor to leading Brazilian advertising agencies — including AlmapBBDO, Africa, DAVID São Paulo, WMcCann, Artplan, Galeria, and F/Nazca Saatchi & Saatchi — and their brand clients, with a portfolio spanning 130+ major brands such as Volkswagen, Ford, GM Chevrolet, Fiat, O Boticário, Natura, Itaú, Bradesco, Banco do Brasil, Visa, McDonald's, Burger King, Coca-Cola, Guaraná Antarctica, Lacta, Skol, Stella Artois, Havaianas, iFood, Starbucks, Samsung, LG, Sony, Meta, Riachuelo, Vivo, Claro, TIM, CCXP, MTV, Snickers, M&M's, and Huggies.

The company operates a multi-product service portfolio: (1) music composition and production for ads, TV, films, and VR; (2) a specialized Virtual Reality Audio unit with dedicated hardware, software, and crew for immersive sound design; (3) Creative Music Hunting, a music licensing and discovery service sourcing established tracks, emerging artists, and archival music; (4) New Voices, a talent casting platform for singers, actors, and performers; (5) Sound Branding and Sound Intelligence, an audio identity consulting practice covering audio logos, music style guidelines, artist associations, and concert strategy; and (6) RAW Collab, a sub-brand talent aggregation hub partnering with independent artists such as Vivian Kuczynski, Alice Marcone, Sessa, Raul Misturada, and Hugo Rafael. Revenue is generated through project-based commissions quoted per engagement under a professional services model with no publicly disclosed pricing; the go-to-market is enterprise field sales direct to agencies and brands.

Raw Audio's market position is reinforced by approximately 134 industry awards across Cannes Lions (13), D&AD D&D Awards (11), Wave Festival (17), El Ojo de Iberoamérica (28), Ciclope Festival (42), and Profissionais do Ano (23), establishing it among the most awarded audio production houses in Latin America. The company is privately held, has no disclosed funding, does not publish revenue, and concentrates operations in a single São Paulo headquarters.

Name

Raw Audio

Legal name

Raw Audio

Website

https://rawaudio.com.br

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Raw Audio is a São Paulo-based B2B audio production studio creating music, sound design, and audio branding for advertising campaigns, films, TV series, and virtual reality. Founded in 2006, the firm serves major ad agencies and 130+ consumer brands across Latin America.

Ownership category

akta.pro rank

Product category

Audio Production Services

NAICS

Sound Recording Studios (51224), Other Sound Recording Industries (51229)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Audio Engineering Services (Tracking, Mixing, Mastering) (MPAIAHAD)

akta.pro secondary industries

Music Editing & Scoring Support (Conform, Stem Prep, Score-Stage Support) (MPAHAEAG), Dubbing & Voiceover Production (Casting, Recording, Lip-Sync) (MPAHAFAB)

Keywords

• Audio production services
• Music composition
• Sound design
• Sound branding
• Advertising audio

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Audio Production Services: Music composition, production, and sound design services for advertising campaigns, TV series, films, and virtual reality content. Revenue is generated through project-based commissions from advertising agencies and brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Raw Audio is an audio production studio that composes and produces original music, sound design, and audio branding for advertising campaigns, films, TV series, games, and virtual reality experiences. Its service portfolio includes custom music composition and production, a specialized VR audio production unit, music licensing and discovery, voice and talent casting, and brand audio identity development. The studio also operates RAW Collab, a talent aggregation hub that matches artists with specific project needs.

Product overview

Raw Audio is an audio production company offering a unified suite of services centered on music composition, sound design, and audio branding for advertising, film, TV, games, and virtual reality. Its core offerings include Music Composition and Production, Virtual Reality Audio, Creative Music Hunting (music licensing), New Voices (talent casting), and Sound Branding and Sound Intelligence. The company also operates RAW Collab, a talent aggregation hub featuring artists like Vivian Kuczynski, Alice Marcone, Sessa, Raul Misturada, and Hugo Rafael. The portfolio spans advertising campaigns, films, TV content, games, VR experiences, and art projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Music Composition and Production Professional music composition and sound production services for advertising campaigns, TV series, films, and virtual reality experiences. Delivered by an award-winning team of composers and producers to advertising agencies and major consumer brands.
• Virtual Reality Audio Specialized VR audio production offering with a dedicated unit, specialized crew, and best-in-class hardware and software to create precise sound design and original soundtracks for virtual reality experiences. Targeted at brands and agencies exploring VR brand experiences and immersive content.
• Creative Music Hunting Music licensing and discovery service that sources well-known tracks, new band discoveries, and rare archival music for film and advertising projects. Designed for agencies and brands needing the perfect soundtrack for a creative brief.
• New Voices Talent casting and voice discovery service that searches for new voices, singers, actors, and performers to add personality to advertisements, films, radio spots, and TV series. Used by agencies and brands to source distinctive vocal talent for campaigns.
• Sound Branding and Sound Intelligence Audio branding consulting service that defines a company's full audio identity, including audio logos, music style guidelines, artist associations, and concert strategies, to strengthen brand value and identity. Targeted at brands seeking an ownable sonic identity beyond individual campaigns.
• RAW Collab A creative talent hub operated by Raw Audio that aggregates professional artists and musicians with diverse perspectives and lets clients choose partners for specific audio projects. Featured artists include Vivian Kuczynski, Alice Marcone, Sessa, Raul Misturada, Hugo Rafael, and Betinha Magalhães.

Named customers39 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Raw CollabcoreOthersRaw Collab is a hub of creativity in audio created by Raw Audio. It aggregates professional artists and talents with different perspectives to provide creative musical expressions. Partners include Vivian Kuczynski (singer/composer/producer), Alice Marcone (singer-songwriter/actress/screenwriter), Sessa (composer/guitarist/producer), Raul Misturada (artist/producer), Hugo Rafael (producer/singer/multi-instrumentalist), and Guarda Roupa – Betinha Magalhães (costume designer).

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Antfood: São Paulo-based music and sound design studio for advertising, film, and digital media. Closest Brazilian head-to-head competitor to Raw Audio, with overlapping agency client base and similar awards-driven positioning.
• Squeak E. Clean Studios: Music and sound design studio focused on advertising, film, and TV. Direct peer in the music-for-ads category with similar agency-led GTM.
• JSM Music: Music production company serving agencies and brands with commercial scores and sound design. Comparable offering, model, and end-market to Raw Audio.
• MassiveMusic: Global audio branding and music-for-ads agency (now part of Sony Music) that produces sonic identities, scores, and sound design for major brands. Directly comparable to Raw Audio in offering mix and target customer (global brand advertisers and top creative agencies).
• Hummingbird Music & Sound: Original music, sound design, and audio branding studio serving ad agencies and brands. Comparable model, scale, and customer segment to Raw Audio.
• Stimmüng: Music and sound design studio producing scores, soundtracks, and sonic identities for advertising and film/TV. Directly comparable services, customer base, and award-driven positioning.
• Made Music Studio: Sound branding and original music agency for global brands. Directly comparable to Raw Audio's Sound Branding and Sound Intelligence practice and overall music-for-ads service.
• Elias Arts: Long-established US music and sound design company producing scores and sonic branding for advertising and film. Closely comparable services and customer set to Raw Audio.
• Amber Music: UK-based music and sound design studio for commercials, film, and TV. Comparable offering and customer profile (global agencies and brands) to Raw Audio.
• Boombox Studios: Music and audio post-production studio producing original scores, sound design, and sonic branding for advertising. Direct peer on services and agency customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/rawaudiobr
• Facebookfacebook.com/rawaudiobr
• Instagraminstagram.com/rawaudiobr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raw Audio