Mechtric
- Company typePrivate
- Founded1964
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
Mechtric firmographics
Firmographics- Name
- Mechtric
- Legal name
- Mechtric Pty Ltd
- Website
- https://mechtric.com.au
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Mechtric industry classification
Industry- Product category
- Industrial Electrical & Automation Distribution
- NAICS
- Electrical Equipment Manufacturing (33531), Electrical Equipment Manufacturing (3353), Other General Purpose Machinery Manufacturing (3339), Relay and Industrial Control Manufacturing (335314), Motor and Generator Manufacturing (335312)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Electrical Industrial Apparatus (3620), Industrial Instruments For Measurement, Display, And Control (3823), Motors & Generators (3621)
- akta.pro primary industry
- Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)
Keywords
Where Mechtric is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Mechtric business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Distribution: Revenue generated through distribution and resale of industrial electrical and automation products including motor controls, VSDs, PLCs, power distribution equipment, sensors, motors, and related components. Products are sourced from multiple global manufacturers and sold to industrial customers across Australia.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing for industrial components |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Mechtric product offering
Product offeringCore offering
Mechtric distributes more than 10,000 industrial electrical and automation products across Australia through an owned B2B e-commerce platform, five physical branches, and a regional distributor network. Products are sourced from global manufacturers and span motor control and drives, power distribution and protection, automation, control and signalling, energy management, power quality, networking and communication, enclosures and climate control, timers and control relays, field switching and sensing, termination and wiring, electric motors and gearboxes, and safety products. The company also provides pre- and post-sales technical support to industrial customers.
Product overview
Mechtric is an industrial electrical and automation products distributor offering over 10,000+ engineering products across 13 product categories. The portfolio is organized around core automation and electrical distribution offerings including Motor Control & Drives (contactors, soft starters, VFDs/VSDs, motor protection), Power Distribution & Protection (circuit breakers, surge protection, switching devices), Automation (PLCs, HMIs, servo systems, industrial PCs, encoders), Control & Signalling (pushbuttons, warning devices, hazardous area products), Energy Management (meters, current transformers), Power Quality (battery chargers, generator controllers, power factor correction), Networking & Communication (cloud monitoring, edge gateways, SCADA), Enclosures & Climate Control, Timers & Control Relays, Field Switching & Sensing (proximity sensors, photoelectric sensors), Termination & Wiring (busbar systems, cable glands, DIN rail), Electric Motors & Gearboxes, and Safety products. The company distributes products from brands including Delta, Lovato Electric, E2S, Sirena, Clifford & Snell, ELCO Automation, Degson, Siti, EAE, Data Sensing, Ravioli, Teknomega, and Novaris. Mechtric operates as a multi-brand distributor serving Australian industry since 1964.
Differentiator
Problem solved
Functional benefit
Products and services
- Motor Control & Drives
Quantifiable outcome
- Reduce downtime through local technical support and inventory
- +2 more outcomes
Companies that use Mechtric
Customer profileSegments8 records
Ideal customer profiles3 records
Mechtric technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mechtric partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and major.
- Delta ElectronicscoreDelta is a key brand partner supplying variable speed drives, PLCs, HMIs, industrial PCs, servo systems, and power supplies. Mechtric distributes Delta's automation products including the VP3000 Series VSDs and AS Series PLCs.
- Lovato ElectriccoreLovato Electric provides motor protection circuit breakers, soft starters, contactors, changeover switches, power meters, energy meters, and PLCs. Mechtric distributes the complete Lovato Electric product range in Australia.
- ELCO AutomationcoreELCO Automation supplies industrial sensors including inductive, capacitive, ultrasonic, and photoelectric sensors for detection, positioning and process control applications.
- Teknomega (Tekno Mega)coreTeknomega supplies flexible copper braided links (J-Link Plus) for electrical connections from 125A to 630A. Products are engineered in Italy and have received DNV certification.
- E2SmajorE2S supplies hazardous area warning devices including alarm horn sounders, beacons, and manual call points certified for explosion-proof applications (ATEX, IECEx, UL).
- SirenamajorSirena provides industrial signalling devices including beacons, sounders, and sounder-beacon combinations for audible and visual alerts in industrial applications.
- Clifford & SnellmajorClifford & Snell supplies audible and visual signalling devices including beacons, sounders, and combination units for industrial and hazardous area applications.
- EAEmajorEAE supplies electrical enclosures including sheet metal, stainless steel, modular and floor-standing enclosures for industrial applications.
- DegsonmajorDegson provides terminal blocks, rail-mount terminals, push-in terminals, and wiring solutions for industrial electrical connections.
- SitimajorSiti supplies electric motors and gearboxes including three-phase motors, single-phase motors, brake motors, and various gearbox types.
- Data SensingmajorData Sensing provides industrial sensing technologies for reliable detection and process control across automation applications.
- RaviolimajorRavioli supplies control and signalling devices including operator control devices and industrial signalling equipment.
- Drive SystemsmajorDrive Systems supplies motors and gearboxes for industrial automation applications.
- ELKO EPmajorELKO EP supplies electronic relays, timers, wireless control, and IoT solutions. The partnership focuses on smart timing solutions and control relay products.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Mechtric competitors and assessment
Company assessmentEmerging players
- AutomationDirect: US-based direct-to-customer automation components retailer (PLCs, VSDs, HMIs, sensors) shipping into Australia. Competes with Mechtric on price and convenience in the automation category but lacks Australian local presence and branch support.
Direct peers
- Rexel Australia: Australian arm of global electrical distribution giant Rexel, offering cables, lighting, solar, and industrial electrical products. Comparable as a multi-branch B2B electrical distributor, though with broader consumer and contractor focus than Mechtric's industrial concentration.
- element14 (Farnell): Global electronics and industrial distributor (part of Avnet) serving Australian customers with automation, sensors, and components. Overlaps significantly with Mechtric's field switching/sensing and automation categories.
- Crompton Controls: Australian industrial controls and automation distributor specializing in relays, timers, sensors, and motor protection. Closely comparable product set to Mechtric's control, signalling, and timers categories.
- NHP Electrical Engineering Products: Australia's leading specialist industrial electrical distributor, offering motor control, power distribution, automation, and switching products. Direct head-to-head competitor to Mechtric across the same Australian customer base, with deeper ties to Rockwell/Allen-Bradley.
- RS Components Australia: Global catalog distributor of industrial electrical, automation, and electronic components with Australian operations. Competes on breadth of SKU and digital experience; comparable to Mechtric in product categories but with much stronger e-commerce maturity.
- Control Logic: Australian industrial automation distributor specializing in PLCs, HMIs, motion control, and SCADA products. Closely comparable to Mechtric's automation category, serving the same manufacturing, mining, and infrastructure verticals.
Broad incumbents
- Siemens Australia: Global industrial automation manufacturer and channel owner that sells directly and through distributors including NHP. Competes with Mechtric at the brand level in PLCs, VSDs, and motor control, while also shaping Mechtric's competitive landscape as a supplier of adjacent technologies.
- Schneider Electric Australia: Global energy management and automation manufacturer with direct sales and distribution channels in Australia. Competes with Mechtric across power distribution, motor control, and energy management while also being a potential supplier partner.
- Würth Australia: Global industrial supplies distributor with Australian operations focused on fasteners, tools, and electrical consumables. Broader than Mechtric but overlaps in electrical supplies and serves similar industrial customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Mechtric social profiles
Digital presenceMechtric financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mechtric leadership team
Management profileNumber of profiles
Mechtric funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mechtric M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mechtric
What does Mechtric do?
Mechtric distributes more than 10,000 industrial electrical and automation products across Australia through an owned B2B e-commerce platform, five physical branches, and a regional distributor network. Products are sourced from global manufacturers and span motor control and drives, power distribution and protection, automation, control and signalling, energy management, power quality, networking and communication, enclosures and climate control, timers and control relays, field switching and sensing, termination and wiring, electric motors and gearboxes, and safety products. The company also provides pre- and post-sales technical support to industrial customers.
Is Mechtric a public or private company?
Mechtric is a private company. It is classified as family owned and is currently operating.
When was Mechtric founded?
Mechtric was founded in 1964. It employs 11 to 50 people.
Where is Mechtric based?
Mechtric is headquartered in Perth, Australia, in the Oceania region.
How does Mechtric make money?
One revenue line is on record: product Distribution.
Who are Mechtric's main competitors?
AutomationDirect is listed as an emerging player. Direct peers are Rexel Australia, element14 (Farnell), Crompton Controls, NHP Electrical Engineering Products, RS Components Australia and Control Logic. Broad incumbents are Siemens Australia, Schneider Electric Australia and Würth Australia.
Does Mechtric have an API?
No public API is recorded for Mechtric.
What industry is Mechtric in?
Mechtric's product category is Industrial Electrical & Automation Distribution. Its primary akta.pro industry code is CRAEAEAH, Automotive, Tools & Industrial Supplies (B2B). Its NAICS code is 33531 and its SIC code is 5084.