Friendzy Limited
Friendzy Limited is a Cyprus-based, founder-led mobile software studio operating two global freemium consumer apps: My Family, a family GPS location tracker, and Toppy, an AR face-tracking app that animates pet photos. It serves families and individual pet owners via the iOS and Google Play app stores.
- Company typePrivate
- Founded2018
- HeadquartersNicosia, Cyprus
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Friendzy Limited does
Friendzy Limited is a private, founder-led software development company founded in 2018 and headquartered in Nicosia, Cyprus, with a development center in Belarus and a London office. The company builds and operates two consumer mobile applications distributed globally through the iOS App Store and Google Play Store: My Family, a real-time family GPS location tracker with smart arrival/departure alerts and a private family map; and Toppy, an animated image application that uses Apple TrueDepth face tracking, CoreML, Neural Networks, and Augmented Reality to animate pet photos and synchronize them with the user's facial expressions. Both products run on a Google Firebase backend (Database, Crash Reporting, Cloud Messaging, Firestore) and are supported by OneSignal for push notifications and Facebook Analytics as an optional integration.
The business model is a consumer freemium with auto-renewing monthly premium subscriptions for both apps, alongside a reserved right to display in-app advertising. The free tiers are heavily constrained (one Circle, one Place alert, one-day location history for My Family; basic Toppy features), while paid tiers unlock unlimited circles and alerts, extended location history, invisible mode scheduling, and advanced pet photo editing. Distribution is product-led and self-serve via the app stores, targeting families (for My Family) and individual pet owners and casual creators (for Toppy) on a horizontal segmentation basis. The company has not disclosed revenue, funding, or ownership composition in available source materials, and appears to operate as a small (1–10 employee) bootstrapped studio under co-founders Yury Mehov (CEO), Denis Kondratovich (CBD), and Oleg Saveliev (CTO).
Friendzy Limited firmographics
Firmographics- Name
- Friendzy Limited
- Legal name
- Friendzy Limited
- Website
- https://friendzy.tech
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Friendzy Limited is a Cyprus-based, founder-led mobile software studio operating two global freemium consumer apps: My Family, a family GPS location tracker, and Toppy, an AR face-tracking app that animates pet photos. It serves families and individual pet owners via the iOS and Google Play app stores.
- Ownership category
- akta.pro rank
Friendzy Limited industry classification
Industry- Product category
- Consumer Mobile Applications
- akta.pro primary industry
- Parental Controls, Content Filtering & Family Digital Safety for Smart Homes (HSAHAJAG)
- akta.pro secondary industry
- Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers) (HSAPAQAL)
Keywords
Where Friendzy Limited is headquartered
LocationHeadquarters
- HQ city
- Nicosia
- HQ country
- Cyprus
- HQ region
- Europe
Offices3 records
Markets served
Friendzy Limited business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Premium Subscription - Friendzy: Paid subscription service offering unlimited Circles, unlimited Place alerts, 2-week location history, and invisible mode scheduling. Revenue collected in advance; no refunds offered. Free trial available that auto-renews to paid subscription.
- Premium Subscription - Toppy: Paid subscription service for Toppy app enabling users to add photos of pets and edit them. Subscription payable in advance with no refunds.
- Advertising: Company reserves the right to display advertisements in applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Friendzy Free Version |
| Subscription | Monthly | Friendzy Premium Subscription |
| Freemium | Others | Toppy Free Version |
| Subscription | Monthly | Toppy Premium Subscription |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Friendzy Limited product offering
Product offeringCore offering
Friendzy Limited develops and distributes two consumer mobile applications: My Family, a real-time GPS family location tracker that displays family members on a private map and sends smart arrival/departure alerts for designated places; and Toppy, an animated image app that brings pet photos to life using face-tracking technology, masks, and voice modification. Both apps are offered under a freemium model with premium monthly subscriptions unlocking unlimited features.
Product overview
Friendzy Limited offers two consumer mobile applications: My Family is a family location-sharing and safety app enabling real-time GPS tracking on a private map with smart arrival/departure alerts, while Toppy is an entertainment app that animates pet photos to appear talking and alive using face-tracking technology. Both apps offer freemium models with premium subscription tiers unlocking additional features.
Differentiator
Problem solved
Functional benefit
Brands
- My Family: Family location tracker and GPS locator application that allows viewing realtime location maps of family members with smart arrival alerts
- Toppy
Products and services
- My Family Real-time location tracker and GPS locator for families that displays family members' locations on a private map, sends smart alerts when loved ones arrive at or leave designated places (home, school, or custom locations), and offers a premium tier with unlimited place alerts and extended location history.
- Toppy Animated image app that brings pet photos to life by animating them to talk, sing, and move while mimicking the owner's facial expressions; users can add photos from camera or gallery, record sounds, add masks, and change voice characteristics.
Companies that use Friendzy Limited
Customer profileSegments3 records
Ideal customer profiles2 records
Friendzy Limited technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability3 records
Feature4 records
Friendzy Limited partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Google FirebasecoreFirebase serves as the primary backend infrastructure for Friendzy applications, including Firebase Database, Crash Reporting, Cloud Messaging, and Firestore for data storage and user management. User data is stored and protected by Google Inc.
- Apple (TrueDepth API)coreApple TrueDepth API is used in Toppy app for face tracking to enable realistic pet animation by tracking facial expressions. The API information does not leave the user's device and is only used locally to provide user features.
Scale indicators2 records
Expansion highlights4 records
Friendzy Limited competitors and assessment
Company assessmentDirect peers
- iSharing: Family GPS location sharing app offering real-time tracking, place alerts, and a freemium subscription model closely comparable to My Family's feature set and target audience of parents and caregivers.
- Sygic Family Locator: Family GPS tracker from Sygic offering real-time location, place alerts, and family-circle features on iOS and Android. Closely mirrors My Family's feature set and self-serve PLG distribution through app stores.
- Familonet: Family location tracker offering real-time GPS and place alerts similar to My Family. Particularly strong in European markets, making it a relevant regional peer given Friendzy's Cyprus-registered, EMEA-focused footprint.
- GeoZilla: Family locator and location-sharing app with a freemium subscription model targeting parents and caregivers, comparable to My Family in core use cases, monetization, and target customer profile.
- Outfit7 (Talking Tom & Friends): Developer of Talking Tom and other talking-pet entertainment apps with global freemium subscription monetization and AR/face-tracking features; the most direct scaled competitor to Toppy's animated pet entertainment category.
- Glympse: Real-time location-sharing app targeting families and groups with temporary share links and place alerts. Overlaps with My Family's core GPS tracking and smart-alert functionality on both iOS and Android.
- Life360: The dominant public-company competitor in family location and safety apps; offers real-time GPS tracking, place alerts, and subscription premium tiers targeting the same families Friendzy's My Family serves.
Emerging players
- Snap (Snapchat): Owns the former Zenly location-sharing technology and offers AR camera filters (including pet lenses) that overlap with Toppy's animated pet content. A major platform risk for both Friendzy products given Snap's distribution scale.
Broad incumbents
- Google Family Link: Android's built-in parental controls and family location features. A free platform-native alternative that competes directly with My Family on Android and across Chromebook and Google account ecosystems.
- Apple Find My: Apple's pre-installed family and device location service across iOS, iPadOS, and macOS. A free platform-native substitute that benefits from default distribution and ongoing feature expansion, directly competing with My Family on iOS.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Friendzy Limited social profiles
Digital presenceFriendzy Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Friendzy Limited leadership team
Management profileNumber of profiles
Profiles3 records
Friendzy Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Friendzy Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Friendzy Limited
What does Friendzy Limited do?
Friendzy Limited develops and distributes two consumer mobile applications: My Family, a real-time GPS family location tracker that displays family members on a private map and sends smart arrival/departure alerts for designated places; and Toppy, an animated image app that brings pet photos to life using face-tracking technology, masks, and voice modification. Both apps are offered under a freemium model with premium monthly subscriptions unlocking unlimited features.
Is Friendzy Limited a public or private company?
Friendzy Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Friendzy Limited founded?
Friendzy Limited was founded in 2018. It employs 1 to 10 people.
Where is Friendzy Limited based?
Friendzy Limited is headquartered in Nicosia, Cyprus, in the Europe region.
How does Friendzy Limited make money?
Three revenue lines are on record. Premium Subscription - Friendzy is the primary driver. The others are premium Subscription - Toppy and advertising.
Who are Friendzy Limited's main competitors?
Direct peers on record are iSharing, Sygic Family Locator, Familonet, GeoZilla, Outfit7 (Talking Tom & Friends), Glympse and Life360. Snap (Snapchat) is listed as an emerging player. Broad incumbents are Google Family Link and Apple Find My.
Does Friendzy Limited have an API?
No public API is recorded for Friendzy Limited.
What industry is Friendzy Limited in?
Friendzy Limited's product category is Consumer Mobile Applications. Its primary akta.pro industry code is HSAHAJAG, Parental Controls, Content Filtering & Family Digital Safety for Smart Homes, with a secondary code of HSAPAQAL, Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers).