GeoZilla

What GeoZilla does

GeoZilla (legal entity GZ TECH LTD, incorporated in Cyprus with a Palo Alto operating presence) is a family safety platform launched around 2015 that operates a mobile application (iOS and Android) for real-time location sharing, emergency alerts, crash and fall detection, and driver behavior monitoring across family circles. The underlying technology fuses smartphone sensors (GPS, accelerometer, gyroscope) with a growing ecosystem of compatible IoT hardware — Apple Watch, Wear OS, Fitbit Sense, Tesla vehicles, MiniFinder GPS trackers, GEGO luggage devices, and the Waffle kids' watch — and is differentiated by proprietary ML-driven features including AutoSOS™ (real-time anomaly detection), GeoPrecise™ (location accuracy optimization), LocationPrediction (route inference), and Geo-ContextAwareness (behavioral pattern learning).

The business model is multi-pronged: a freemium consumer app with a Premium subscription at $59.99 per 3-month period; direct hardware sales of Geozilla-branded and partner-branded GPS trackers priced $60–$249 with attached service plans; and a B2B Wear API (api-docs.geozilla.com) enabling IoT and wearable OEMs to embed GeoZilla's location, geofencing, AutoSOS, and fall detection features into their own devices, with revenue derived from API integration, potential IAP marketplace revenue share, and downstream service plans. Customer segments span parents tracking children, elderly care (fall/SOS monitoring), pet owners, and vehicle owners, served through self-serve app store downloads, an owned e-commerce storefront, and OEM partnerships.

Operating scale per company disclosures includes 10M+ registered users, 1.1B+ locations and events processed monthly, 5+ years of R&D, 36.9K App Store and 412K Google Play ratings, and 30,000+ 5-star reviews on the Premium tier. The company is privately held, founder-led, with no disclosed institutional venture funding beyond approximately $1.1 million raised across three early rounds in 2015–2016, and has not publicly disclosed revenue.

Name

GeoZilla

Legal name

GZ TECH LTD

Website

https://geozilla.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

GeoZilla is a privately held family safety platform that offers a mobile app and compatible IoT devices for real-time location sharing, crash/fall detection, and driver coaching, serving consumers (families, elderly, pet owners) and licensing its ML-based Wear API to hardware OEMs.

Ownership category

akta.pro rank

Product category

Family Safety & Location Tracking Software

akta.pro primary industry

Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers) (HSAPAQAL)

akta.pro secondary industries

Mobile PERS & GPS Medical Alert Services (HSAHAHAA), Geofencing, Proximity & Location-Based Engagement Platforms (BPAMANAJ)

Keywords

• Family location tracking
• GPS safety platform
• Wearable IoT integration
• ML anomaly detection
• Personal safety alerts

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Premium Subscription: Subscription-based premium membership offering enhanced features including extended location history (14 days), advanced safety alerts, and premium support. Billed quarterly at $59.99 per 3-month period. Auto-renewal with 30-day money-back guarantee.
2. GPS Device Sales: Sale of proprietary and third-party GPS tracking devices including Geozilla GPS Tracker ($19/month subscription), MiniFinder Pico ($225), Nano ($249), Atto Pro ($215), Zepto ($140), and compatible wearables. Hardware revenue combined with ongoing service plans.
3. Wearables API Licensing: B2B revenue from licensing Geozilla's location tracking software to IoT device manufacturers via Open API. Partners embed Geozilla's technology to power their devices' location-based features without licensing fees for software integration.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

GeoZilla provides a family safety mobile application (iOS and Android) that enables real-time GPS location sharing, emergency SOS alerts, crash detection, driver coaching, and fall detection among opted-in family members. The app pairs with a curated ecosystem of compatible GPS trackers and wearables (Apple Watch, Wear OS, Fitbit Sense, Tesla, MiniFinder Pico/Nano/Atto Pro/Zepto, GEGO, and the white-labeled GeoZilla GPS Tracker from Trackimo), and also licenses its location software to IoT device manufacturers through an open Wear API.

Product overview

Geozilla is a family safety platform comprising a core mobile app (iOS/Android) for location sharing and monitoring, paired with an ecosystem of compatible GPS tracking devices and wearables. The platform offers a Wear API for hardware manufacturers to integrate devices. Core product Geozilla App provides real-time GPS location sharing, SOS alerts, crash detection, and driver coaching. Premium subscription ($59.99/3 months) extends location history to 14+ days. Compatible devices include Apple Watch, Android Wear, Fitbit Sense, Tesla vehicles (native integration), and MiniFinder GPS trackers (Pico, Nano, Atto Pro, Zepto) for personal safety, elderly monitoring, pet tracking, and vehicle tracking. The white-labeled Geozilla GPS Tracker (developed with Trackimo) adds hardware tracking for non-smartphone users.

Differentiator

Problem solved

Functional benefit

Brands

• Geozilla Tracker: White-labeled GPS tracker launched in partnership with Trackimo, enabling users to track kids, elderly parents, pets, and valuables on the same family map.
• AutoSOS
• GeoPrecise

Products and services

• GeoZilla Family Safety App Cross-platform mobile application (iOS and Android) for individual consumers and families that delivers real-time GPS location sharing among opted-in family members, SOS and crash alerts, driver coaching, fall detection, geofencing, and extended location history with a Premium upgrade.
• GeoZilla GPS Tracker White-labeled GPS-GSM hardware tracker sold by GeoZilla via a $19/month subscription, designed for tracking family members, pets, elderly parents and valuables that do not carry a smartphone, paired with the GeoZilla app for location, geofence and SOS features.
• Tesla Vehicle Integration Native integration with Tesla vehicles (Model X, S, Y and 3) giving GeoZilla users real-time location tracking, location history, geofence alerts and battery level monitoring directly inside the GeoZilla app.

Quantifiable outcome

• 1.1 billion+ locations and events processed monthly
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability8 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• TrackimocoreStrategic or Co-development PartnerPartnership established in 2019 to launch white-labeled 'Geozilla Tracker' GPS device. Trackimo contributed hardware expertise while Geozilla provided the mobile app platform. Partnership achieved 70% month-over-month user retention and extended Geozilla's reach to users without smartphones (kids, elderly, pets).
• TeslacoreTechnology or IntegrationNative Tesla integration enabling real-time vehicle location tracking, location history, geofence alerts, and battery level monitoring. Currently supports Model X, S, Y, and 3. Future features include speeding alerts, erratic driving detection, and crash detection.
• ApplecoreTechnology or IntegrationApple Watch compatibility with Series 4 and higher enabling location sharing and geofence alerts. Earlier models receive family updates but cannot share location.
• Fitbit (Google)coreTechnology or IntegrationFitbit Sense integration with Geozilla for location tracking, SOS alerts, and Fall Detection powered by Geozilla. Available for non-EU countries. Requires Geozilla service plan.
• MiniFindercoreTechnology or IntegrationPartnership for GPS tracker devices including Pico ($225), Nano ($249), Atto Pro ($215), and Zepto ($140). Devices enable tracking of people, pets, and vehicles with two-way communication, SOS buttons, and fall detection.
• Google AdmobminorGTM or Marketing PartnerMobile advertising partnership using Admob smart segmentation. Case study reported 60% improvement in user retention through targeted messaging.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Life360: Public family location-sharing app with the closest business-model overlap to Geozilla: freemium app subscription, cross-segment family safety (kids, drivers, pets via Tile), and OEM/device partnerships. Comparable in target customer, monetisation, and core product.
• Tile (by Life360): Bluetooth/item-tracker business owned by Life360; competes directly with Geozilla's hardware-marketplace model (GEGO, MiniFinder, Trackimo) for tracking keys, luggage, and valuables. Comparable in consumer tracking IoT category.
• Jiobit: Specialised GPS tracker for kids, pets and elderly with a paired family app and subscription service. Highly comparable on product (small wearable + cellular GPS), customer segment, and subscription + hardware revenue model.
• AngelSense: GPS and assistive-technology tracker focused on children with special needs and elderly with cognitive decline, offered via subscription plus hardware. Overlaps directly with Geozilla's elderly-care use case, fall detection, and SOS alerts.
• Trackimo: GPS-GSM tracker manufacturer and platform with whom Geozilla runs a white-label partnership ('Geozilla Tracker'). Sells similar hardware for people, pets, vehicles, and operates a competing app ecosystem.
• Tractive: GPS and activity tracker for cats and dogs sold via subscription + hardware model. Comparable as a direct competitor in the pet-GPS-tracker category targeted by Geozilla (Atto Pro MiniFinder).
• Whistle (by Mars Petcare): Pet GPS and health-tracking wearable with subscription-based service. Competes with Geozilla's pet-tracker bundle and shares the consumer-IoT-for-pets subscription model.
• MiniFinder (by Caliber): GPS tracker manufacturer whose devices (Pico, Nano, Atto Pro, Zepto) are sold inside Geozilla's marketplace and also run on MiniFinder's own app. Functions both as a distribution partner and a competing platform for personal, pet, elderly, and vehicle tracking.

Broad incumbents

• Apple (Find My ecosystem): Apple's Find My network and Apple Watch integration cover family-, device-, and item-tracking natively across the iOS ecosystem. Functions as a free platform incumbent shaping the addressable market for paid family-safety apps like Geozilla.
• Google Family Link: Google's free parental-controls and location-sharing tool pre-installed on Android. Direct competitor on the parent-monitoring segment and a structural ceiling on paid conversion in that use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GeoZillaApp
• Facebookfacebook.com/GeoZillaApp
• LinkedInlinkedin.com/company/geozilla

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GeoZilla