Friendzy Limited

What Friendzy Limited does

Friendzy Limited is a private, founder-led software development company founded in 2018 and headquartered in Nicosia, Cyprus, with a development center in Belarus and a London office. The company builds and operates two consumer mobile applications distributed globally through the iOS App Store and Google Play Store: My Family, a real-time family GPS location tracker with smart arrival/departure alerts and a private family map; and Toppy, an animated image application that uses Apple TrueDepth face tracking, CoreML, Neural Networks, and Augmented Reality to animate pet photos and synchronize them with the user's facial expressions. Both products run on a Google Firebase backend (Database, Crash Reporting, Cloud Messaging, Firestore) and are supported by OneSignal for push notifications and Facebook Analytics as an optional integration.

The business model is a consumer freemium with auto-renewing monthly premium subscriptions for both apps, alongside a reserved right to display in-app advertising. The free tiers are heavily constrained (one Circle, one Place alert, one-day location history for My Family; basic Toppy features), while paid tiers unlock unlimited circles and alerts, extended location history, invisible mode scheduling, and advanced pet photo editing. Distribution is product-led and self-serve via the app stores, targeting families (for My Family) and individual pet owners and casual creators (for Toppy) on a horizontal segmentation basis. The company has not disclosed revenue, funding, or ownership composition in available source materials, and appears to operate as a small (1–10 employee) bootstrapped studio under co-founders Yury Mehov (CEO), Denis Kondratovich (CBD), and Oleg Saveliev (CTO).

Name

Friendzy Limited

Legal name

Friendzy Limited

Website

https://friendzy.tech

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Friendzy Limited is a Cyprus-based, founder-led mobile software studio operating two global freemium consumer apps: My Family, a family GPS location tracker, and Toppy, an AR face-tracking app that animates pet photos. It serves families and individual pet owners via the iOS and Google Play app stores.

Ownership category

akta.pro rank

Product category

Consumer Mobile Applications

akta.pro primary industry

Parental Controls, Content Filtering & Family Digital Safety for Smart Homes (HSAHAJAG)

akta.pro secondary industry

Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers) (HSAPAQAL)

Keywords

• Family location tracking
• Pet animation apps
• Mobile application development
• Gps family safety
• Consumer entertainment apps

Headquarters

HQ city

Nicosia

HQ country

Cyprus

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Subscription - Friendzy: Paid subscription service offering unlimited Circles, unlimited Place alerts, 2-week location history, and invisible mode scheduling. Revenue collected in advance; no refunds offered. Free trial available that auto-renews to paid subscription.
2. Premium Subscription - Toppy: Paid subscription service for Toppy app enabling users to add photos of pets and edit them. Subscription payable in advance with no refunds.
3. Advertising: Company reserves the right to display advertisements in applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Friendzy Limited develops and distributes two consumer mobile applications: My Family, a real-time GPS family location tracker that displays family members on a private map and sends smart arrival/departure alerts for designated places; and Toppy, an animated image app that brings pet photos to life using face-tracking technology, masks, and voice modification. Both apps are offered under a freemium model with premium monthly subscriptions unlocking unlimited features.

Product overview

Friendzy Limited offers two consumer mobile applications: My Family is a family location-sharing and safety app enabling real-time GPS tracking on a private map with smart arrival/departure alerts, while Toppy is an entertainment app that animates pet photos to appear talking and alive using face-tracking technology. Both apps offer freemium models with premium subscription tiers unlocking additional features.

Differentiator

Problem solved

Functional benefit

Brands

• My Family: Family location tracker and GPS locator application that allows viewing realtime location maps of family members with smart arrival alerts
• Toppy

Products and services

• My Family Real-time location tracker and GPS locator for families that displays family members' locations on a private map, sends smart alerts when loved ones arrive at or leave designated places (home, school, or custom locations), and offers a premium tier with unlimited place alerts and extended location history.
• Toppy Animated image app that brings pet photos to life by animating them to talk, sing, and move while mimicking the owner's facial expressions; users can add photos from camera or gallery, record sounds, add masks, and change voice characteristics.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Google FirebasecoreTechnology or IntegrationFirebase serves as the primary backend infrastructure for Friendzy applications, including Firebase Database, Crash Reporting, Cloud Messaging, and Firestore for data storage and user management. User data is stored and protected by Google Inc.
• Apple (TrueDepth API)coreTechnology or IntegrationApple TrueDepth API is used in Toppy app for face tracking to enable realistic pet animation by tracking facial expressions. The API information does not leave the user's device and is only used locally to provide user features.

Scale indicators2 records

Expansion highlights4 records

Direct peers

• iSharing: Family GPS location sharing app offering real-time tracking, place alerts, and a freemium subscription model closely comparable to My Family's feature set and target audience of parents and caregivers.
• Sygic Family Locator: Family GPS tracker from Sygic offering real-time location, place alerts, and family-circle features on iOS and Android. Closely mirrors My Family's feature set and self-serve PLG distribution through app stores.
• Familonet: Family location tracker offering real-time GPS and place alerts similar to My Family. Particularly strong in European markets, making it a relevant regional peer given Friendzy's Cyprus-registered, EMEA-focused footprint.
• GeoZilla: Family locator and location-sharing app with a freemium subscription model targeting parents and caregivers, comparable to My Family in core use cases, monetization, and target customer profile.
• Outfit7 (Talking Tom & Friends): Developer of Talking Tom and other talking-pet entertainment apps with global freemium subscription monetization and AR/face-tracking features; the most direct scaled competitor to Toppy's animated pet entertainment category.
• Glympse: Real-time location-sharing app targeting families and groups with temporary share links and place alerts. Overlaps with My Family's core GPS tracking and smart-alert functionality on both iOS and Android.
• Life360: The dominant public-company competitor in family location and safety apps; offers real-time GPS tracking, place alerts, and subscription premium tiers targeting the same families Friendzy's My Family serves.

Emerging players

• Snap (Snapchat): Owns the former Zenly location-sharing technology and offers AR camera filters (including pet lenses) that overlap with Toppy's animated pet content. A major platform risk for both Friendzy products given Snap's distribution scale.

Broad incumbents

• Google Family Link: Android's built-in parental controls and family location features. A free platform-native alternative that competes directly with My Family on Android and across Chromebook and Google account ecosystems.
• Apple Find My: Apple's pre-installed family and device location service across iOS, iPadOS, and macOS. A free platform-native substitute that benefits from default distribution and ongoing feature expansion, directly competing with My Family on iOS.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/friendzyLTD
• LinkedInlinkedin.com/company/friendzyltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Friendzy Limited