The Heating Hub

What The Heating Hub does

The Heating Hub (legally The Heating Portal Limited, Company Number 10855784) is a UK-based independent consumer advisory and information platform focused on domestic heating decarbonization. Founded in 2017 and operating nationwide from the UK, the company serves UK homeowners — both those with existing gas boilers seeking efficiency improvements and those considering a transition to heat pumps or other renewables — by providing impartial, manufacturer-agnostic advice free from installer commercial conflicts. Its product set spans free content (e-books, boiler guides and reviews, calculators, controls guides, campaign material) and paid advisory services including Hero Support and the Warmur Passport, a tiered home assessment priced from £400 to £790 ex VAT depending on property size.

The company's core technology and methodology are anchored in the proprietary Healthy Heating Standard — the UK's first higher installation standard for boilers and heat pumps — developed to address an industry-wide failure rate where, per company research, 99% of condensing boilers are not set up to achieve their A-rated efficiency. Through its Warmur partnership, the company has added 3D home scanning, room-by-room heat loss calculations, and energy simulation tools to underpin its advisory assessments. Delivery is completed through the Elite Installer Network, a curated referral channel of the top 1% of UK heating engineers vetted against the Healthy Heating Standard.

The business model combines a content-led top-of-funnel (free e-book, articles, calculators and tools) with fee-based advisory services and installer referral economics. Go-to-market is multi-channel: direct 1-2-1 advisory for mid-market property owners, self-serve digital resources and free consultations via the Warmur Passport, and referral-based delivery through the Elite Installer Network. The company has no disclosed funding rounds and operates with 1-10 employees. In a recent strategic move, The Heating Hub merged with Warmur to combine independent advisory with data-driven home assessment tooling, positioning the combined entity for a broader home-energy proposition beyond heating alone.

Name

The Heating Hub

Legal name

The Heating Portal Limited

Website

https://theheatinghub.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The Heating Hub is a UK-based independent advisory platform that helps homeowners decarbonize home heating by providing impartial advice on boilers, heat pumps, and energy efficiency, supported by a proprietary Healthy Heating Standard and a curated Elite Installer Network.

Ownership category

akta.pro rank

Product category

Domestic Heating Advisory

akta.pro primary industry

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)

akta.pro secondary industries

Heat Pump & Smart HVAC Controller Integration (HSAOANAD), Heat Pump Repair & Maintenance (HSAOAHAD), Tankless Water Heater Installation & Service (HSAOACAB)

Keywords

• Domestic heating advisory
• Heat pump assessment
• Boiler installation advice
• Heating system design
• Home energy efficiency

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Warmur Passport Advisory Services: Fee-based professional advisory service providing comprehensive heat pump home assessments and system design. Customers pay for property assessments that include 3D scanning, heat loss calculations, and detailed recommendations.
2. E-book Distribution: Free e-book on new boiler installations distributed via email in exchange for contact information. Serves as lead generation for advisory services.
3. Installer Referrals: Referral arrangement with Elite Installer Network members. Installers pay for referrals from the platform or the service monetizes through the advisory service fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Heating Hub is an independent UK consumer advisory service for domestic home heating. Its core paid offering is the Warmur Passport (also called Heat Pump Passport), a comprehensive home heating assessment that includes a 3D home scan, room-by-room heat loss calculations, heat pump specification and system design, and referral into its Elite Installer Network. The company complements these paid assessments with extensive free impartial content (boiler guides, reviews, calculators, e-book) and a proprietary Healthy Heating Standard that governs installation quality across its vetted installer network.

Product overview

The Heating Hub is an independent consumer advice platform and advisory service for home heating in the UK. The core offering consists of Hero Support (a managed installation advisory service), the Heat Pump Passport (3D scan and heat loss assessment), and the Warmur Passport (sister company service for heat pump assessment). These are supported by the Elite Installer Network of vetted engineers and the proprietary Healthy Heating Standard for quality assurance. The company provides extensive free content including boiler guides and reviews, heating controls guides, boiler size calculators, installation cost guides, and boiler cover comparisons. The business model combines free educational content with fee-based advisory and assessment services (ranging from £400-£790 ex VAT for Home Energy Reports).

Differentiator

Problem solved

Functional benefit

Brands

• Healthy Heating Standard: The UK's first higher efficiency and installation standard for boilers and heat pumps, ensuring systems are correctly designed and set up to achieve optimal efficiency and longevity.
• Elite Installer Network
• Warmur Passport
• Heating Heroes

Products and services

• Heat Pump Passport (Hero Support) Step-by-step heat pump home assessment service for UK homeowners, comprising a 3D home scan, room-by-room heat loss calculations, heat pump specification and system design, and referral into the Elite Installer Network. Priced from £400 ex. VAT depending on property size.
• Warmur Passport Independent Heat Pump home assessment and system design service delivered through sister company Warmur, providing homeowners with clarity on the heat pump equipment they would need and the cost of installation. Includes a free 15-minute initial consultation and a paid comprehensive assessment.
• Elite Installer Network A curated referral network of the top 1% of UK heating installers/engineers who work to the company's higher Healthy Heating installation standard and can correctly set up condensing boilers and heat pumps for optimal efficiency. The Heating Hub refers customers into this network after advisory assessments.
• Healthy Heating Standard Proprietary higher installation standard developed by The Heating Hub to ensure boilers and heat pumps are correctly designed and set up for optimum efficiency and longevity, addressing the industry skills gap and underpinning the Elite Installer Network.

Quantifiable outcome

• 99% of new condensing boilers do not achieve A-rated efficiency in homes due to installation failures
• +5 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• WarmurcoreStrategic or Co-development PartnerThe Heating Hub has merged with Warmur, combining independent heating advice with Warmur's digital tools and data-driven home assessment capabilities. The partnership enables the company to offer the Warmur Passport service including 3D home scanning, heat loss calculations, and smart system design tools. Together they provide both expert human guidance and digital tools for homeowners transitioning to heat pumps.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Warmur: UK home energy assessment platform offering data-led home energy reports and heat pump design tools. Now merged with The Heating Hub, but a comparable peer as a digital home assessment and decarbonisation advisory.
• Hometree: UK home services provider covering heating, plumbing, and home cover. Comparable as a UK-focused consumer brand in domestic heating services with strong content and customer-experience positioning.
• Boiler Guide: UK consumer advisory and comparison site for boilers, providing independent content, cost guides, and installer matching. Directly comparable to The Heating Hub's impartial-content-plus-installer-referral model.
• Heatable: Online boiler retailer with content-led customer education, boiler quotes, and installation services in the UK. Comparable as a content-rich, digital-first heating advisory and installation intermediary targeting the same homeowner segments.
• GreenMatch: UK renewables comparison platform helping homeowners compare heat pumps, solar, and other low-carbon heating options. Comparable as an independent advisory layer connecting consumers to vetted installers during the energy transition.

Broad incumbents

• Worcester Bosch: Leading UK boiler and heating manufacturer with a large accredited installer network (Wave) and consumer education content. Comparable as a broad incumbent shaping UK installer training and consumer expectations in heating.
• EDF: UK energy supplier and heat pump installer offering consumer-facing content and turnkey heat pump solutions. Comparable as a broad incumbent with overlapping decarbonisation messaging and installation services.
• British Gas: UK's largest domestic heating services provider offering boiler installation, servicing, and increasingly heat pumps. Comparable as an incumbent with an installed base of customers, installer workforce, and brand presence overlapping The Heating Hub's audience.
• Baxi: One of the UK's largest boiler manufacturers with installer networks and consumer-facing content. Comparable as a broad incumbent whose installer relationships and brand content compete for the same homeowner attention.
• Octopus Energy: Major UK energy supplier with a rapidly growing heat pump installation, advisory, and 'Cosy' home decarbonisation offering. Comparable as a large incumbent pursuing the same homeowner heat-pump transition with far greater resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/theheatinghub
• Facebookfacebook.com/theheatinghub

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Heating Hub