What Heatable does

Heatable is a UK-based digital-first home installation platform that connects residential customers with a network of 500+ vetted local engineers for the purchase and installation of home energy and comfort systems. Founded in 2017 in Warrington by brothers Ben and Sam Price, the company began as a price-comparison marketplace for boilers and pivoted within its first year to a full-service model in which Heatable manages quoting, installer matching, and quality control. The platform is built on a custom technology stack that includes an online fixed-price quoting tool, a 3D solar roof mapping tool, a live booking calendar, and the proprietary 'Installable' app that connects engineers to jobs, processes submissions, and handles payment within 14 days.

The product portfolio has expanded well beyond boilers to include solar PV panels (LONGi Hi-MO X10 with Enphase microinverters), battery storage (Tesla Powerwall 3, Alpha ESS, SigEnergy), EV chargers (Hypervolt), air conditioning (Bosch), and air source heat pumps eligible for the £7,500 Boiler Upgrade Scheme grant. All services are sold online with fixed pricing and 0% APR finance options up to four years, with no salesperson involvement. The company holds Which? Trusted Trader accreditation (3 consecutive years, first online-only installer to achieve this), Gas Safe registration, MCS certification, RECC membership, Trustmark endorsement, NAPIT certification, and FCA authorization as a credit broker.

Heatable generates revenue primarily through installation services — markup on hardware plus installation fees — across its six product categories, supplemented by commission on finance arrangements brokered through its FCA-regulated credit panel. The go-to-market is product-led and direct-to-consumer: customers self-serve online quotes, pick fixed-price packages, and book installation dates. Marketing relies on Trustpilot review accumulation, content marketing through an extensive advice library, partnerships with Uswitch and Moneysupermarket price comparison sites, and a referral program. A specialist bank facility of over £100m has been secured specifically to provide consumer financing for renewable energy installations.

Name

Heatable

Legal name

Heatable Ltd

Website

https://heatable.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Heatable is a UK digital-first home installation platform connecting homeowners with a network of 500+ vetted local engineers for boilers, solar, battery storage, EV chargers, air conditioning, and heat pumps, using a custom-built quoting and installer management platform.

Ownership category

akta.pro rank

Product category

Home Heating and Energy Installation Services

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)

Keywords

• Boiler installation services
• Solar panel installation
• Battery storage systems
• Home energy services
• Renewable energy installation

Headquarters

HQ city

Warrington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Boiler Installation Services: Installation of gas boilers for UK homeowners. Revenue from markup on boiler units plus installation fees. Offers finance options through panel of lenders, earning commission on credit arrangements.
2. Solar PV Installation: MCS-certified solar panel and battery storage installations. Includes panels, inverters, batteries, scaffolding, rail systems, and monitoring. Revenue from product markup and installation services.
3. Battery Storage: Home battery storage systems (Tesla Powerwall, Alpha ESS, SigEnergy) installed alongside or separately from solar. 0% VAT applicable on battery installations.
4. EV Charger Installation: Installation of Hypervolt EV chargers with finance options including 0% APR and Klarna.
5. Air Conditioning Installation: Bosch premium air conditioning installation with reverse cycle heat pump technology.
6. Heat Pump Installation: Air source heat pump installations with government grant support (Boiler Upgrade Scheme £7,500).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Heatable is an online home installation platform that delivers fixed-price boiler, solar PV, battery storage, EV charger, air conditioning, and heat pump installations to UK homeowners. Customers self-serve instant quotes online without engaging salespeople, and installations are carried out by a 500+ network of vetted local engineers managed through Heatable's custom-built Installable app. The model combines product markup, installation labour, and finance commission as revenue streams.

Product overview

Heatable is an online home installation platform offering a portfolio of energy-saving solutions. The core offering centers on new boiler installations (combi, system, and regular boilers from brands including Worcester Bosch, Vaillant, and Viessmann) and solar panel systems featuring LONGi Hi-MO X10 panels with Enphase microinverters. These are complemented by battery storage solutions including Tesla Powerwall 3, Alpha ESS G3, and Sigenergy systems; EV charger installations through Hypervolt; air conditioning (Bosch systems); and heat pumps with government grant support. All services are delivered through a network of 500+ vetted engineers via Heatable's proprietary Installable app. The company positions itself as a tech-enabled platform offering fixed online pricing, next-day installations, and 0% APR financing options, with a no-salesperson approach. The platform also provides boiler finance products and the Heatable One servicing program as supporting offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• New Boiler Installation End-to-end installation and replacement of gas boilers (combi, system, and regular) from brands including Worcester Bosch, Vaillant, Viessmann, Alpha, Ideal, and Glowworm. All-inclusive installation with flue, filter, controls, warranty, and up to 4 years 0% APR finance. Priced from £1,825. For UK homeowners.
• Solar PV Installation MCS-certified solar PV system installation featuring LONGi Hi-MO X10 485W all-black panels with HPBC2.0 N-type back-contact cells, 30-year product and performance warranty, Enphase microinverters, scaffolding, rail systems, and monitoring. From £4,995, typically installed in 2-3 weeks. For UK homeowners.
• Battery Storage Installation Home battery storage installation offering Tesla Powerwall 3, Alpha ESS G3, and SigEnergy systems, installed alongside or independently of solar PV. 0% VAT applicable. 10-year minimum warranty. Installed in 4 weeks. From £2,995. For UK homeowners.
• EV Charger Installation Nationwide installation of Hypervolt Home 3 Pro EV chargers (7.4kW, Type 2) in Ultra White, Space Grey, and Ultra Black variants. 0% APR finance and Klarna payment options available. From £995, typically installed in 2 weeks. For UK homeowners.
• Air Conditioning Installation Bosch premium wall-mounted air conditioning systems with reverse cycle heat pump technology providing cooling, heating, and air purification. Range from 3.5kW single-room to 7kW large-space units. Up to 2 years 0% APR. From £2,095. For UK homeowners.
• Heat Pump Installation MCS-certified air source heat pump installations eligible for the Boiler Upgrade Scheme £7,500 non-repayable government grant. Includes mandatory heat loss survey (£200, deducted from final balance). £7,000 to £13,000 typical price, installed in 2-5 days. For UK homeowners.

Quantifiable outcome

• Save up to £840 per year on heating bills with new A-rated boiler (Energy Saving Trust)
• +4 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Uswitch & MoneysupermarketcoreGTM or Marketing Partner · 1 January 2022Partnership since 2022 driving customer referrals from major UK price comparison platforms. Increases customer acquisition through established comparison site traffic.
• Which? Trusted TraderscoreGTM or Marketing PartnerHeatable was the first and only online boiler installation business to achieve Which? Trusted Trader accreditation. This partnership provides credibility through Which?'s rigorous vetting process and consumer protection standards.
• HypervoltcoreStrategic or Co-development PartnerNationwide installation partners for Hypervolt EV chargers. Heatable is one of the UK's leading Hypervolt installers. Partnership includes exclusive product offerings and installation support.
• TeslacoreChannel Partner/ Reseller/ DistributorTesla Premium Installer status for Powerwall batteries. One of the UK's largest installers of Tesla Powerwalls. Provides access to Tesla's product ecosystem and certification requirements.
• Alpha ESScoreChannel Partner/ Reseller/ DistributorBattery storage partner offering affordable, scalable home battery systems with 10-year warranty. Systems expandable up to 60.6kWh.
• SigEnergyminorChannel Partner/ Reseller/ DistributorGroundbreaking solar battery storage systems with AI-optimised energy management, modular storage options, and EV charger integration.
• LongicoreChannel Partner/ Reseller/ DistributorExclusive supplier of LONGi Hi-MO X10 solar panels with HPBC2.0 N-type back-contact technology. 30-year warranty. 485w all-black premium panels.
• BoschcoreChannel Partner/ Reseller/ DistributorBosch premium installers for air conditioning systems. Offers Bosch 3200i (single room) and Bosch 5000M (multi-room) systems.
• Worcester BoschcoreChannel Partner/ Reseller/ DistributorMost popular boiler brand with up to 10-year guarantees. Awarded 'Which? Best Buy' status for 13 years running. Major supplier partnership.
• VaillantcoreChannel Partner/ Reseller/ DistributorPremium boiler supplier with ecoTEC Plus as most popular premium offering. German engineering with UK manufacturing.
• ViessmanncoreChannel Partner/ Reseller/ DistributorGerman boiler supplier offering up to 12-year warranties. Known for reliability and efficiency.
• Financial Services Authority (FCA)coreOthersHeatable Ltd is authorised and regulated by the FCA, FRN 805259. Credit broker offering finance from panel of lenders.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Octopus Energy: Major UK energy supplier with rapidly growing heat pump, solar, and EV charger installation arms (Octopus Home). Competes directly with Heatable on digital-first customer experience and tariff-integrated battery installations (e.g., Intelligent Flux).
• British Gas (Hive / Local Heroes): Largest UK energy supplier and home services provider with Local Heroes marketplace model for connecting homeowners to vetted installers. Strong incumbent brand with established engineer network and boiler servicing business directly competing with Heatable's core offering.
• EDF Energy: UK utility offering heat pump, solar, and EV charger installations alongside energy supply. Has substantial marketing budget and existing customer relationships that Heatable must compete against for digital-led home energy upgrades.
• E.ON Next: Major UK energy supplier with E.ON Home Solutions offering heat pumps, solar, and EV chargers. Competes for the same homeowner segment seeking integrated energy efficiency upgrades, backed by parent company balance sheet.
• Everest Home Improvements: Established UK home installations provider (windows, doors, boilers, solar). While more traditional sales-led, it represents a comparable residential home improvement installation business serving UK homeowners.
• HomeServe: Listed UK home services and repair provider with established national engineer network. While more focused on repairs/plumbing cover, it competes for the same homeowner service relationships and offers some installation services.

Emerging players

• Otovo: Norwegian-headquartered digital-first solar subscription and installation platform that has expanded into the UK market. Closely comparable technology-led marketplace model for residential solar, batteries, and EV chargers.
• Sunsure Energy: UK-focused solar installation marketplace with similar digital quoting model and focus on residential customer acquisition. Directly competes in solar PV segment with comparable fixed-price digital funnel.

Others

• Boiler Guide: UK price comparison and lead generation site for boiler installation. Operates in an adjacent space to Heatable's original v1 comparison model and drives some of the same homeowner demand via comparison channels.
• Zenith Staywarm / Calisen: UK smart meter and energy infrastructure company that has moved into residential energy services. Represents a comparable capital-backed infrastructure-led play targeting UK residential energy upgrades.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCItXgo_xQhTFQfEMphmzPwA
• LinkedInlinkedin.com/company/heatable
• Instagraminstagram.com/heatableuk
• Xx.com/heatableUK

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heatable