Anketolog
Anketolog is a Russian SaaS survey and market research platform offering a self-serve survey constructor, a proprietary 354,000-respondent panel, on-premise AnketologBOX deployment, and a research marketplace, serving 2,000+ corporate clients across Russia and CIS.
- Company typePrivate
- Founded2010
- HeadquartersMoscow, Russia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Anketolog does
Anketolog is a Russian online survey and market research SaaS platform founded in 2010 and headquartered in Novosibirsk, operating as OOO "Institut Obshchestvennogo Mneniya Anketolog." The company serves corporate clients, marketing teams, HR departments, individual researchers, and educational institutions across Russia and CIS countries, with a stated base of more than 2,000 corporate customers including enterprise names such as EY, Rostelecom, Marriott, Unilever, NLMK, and Russian Railways.
The core product is a cloud-based survey constructor supporting 23 question types, logical rules, question randomization, A/B testing, quota management, and 120+ ready-made templates, with results exportable to PDF, Word, Excel, and SPSS. The platform's central differentiator is a proprietary panel of 354,000 active respondents in Russia and CIS, used to fulfill paid survey campaigns with demographic targeting. The portfolio is extended by AnketologBOX (an on-premise deployment with 21 question types for clients requiring local data residency), a Research Marketplace selling pre-packaged reports, a Test Constructor for scored assessments, a dedicated NPS/eNPS measurement service, and a REST API for third-party integrations. The platform is ISO 20252:2019 certified and registered with Roskomnadzor as a personal data operator.
Anketolog operates a hybrid go-to-market combining a freemium self-serve SaaS front end with dedicated enterprise field sales for panel campaigns, professional research services, and on-premise deployments. Revenue streams include subscription tiers (free to paid monthly/annual plans), usage-based panel campaign fees (average check ~38,000 rubles), professional services, marketplace one-time report purchases, and AnketologBOX licensing. Distribution is primarily digital — SEO, a VK presence, an editorial IOM blog, a help center, and two-sided referral programs — supplemented by direct account management for enterprise clients.
Anketolog firmographics
Firmographics- Name
- Anketolog
- Legal name
- Obshchestvo s ogranichennoy otvetstvennostyu «Institut Obshchestvennogo Mneniya Anketolog»
- Website
- https://anketolog.ru
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Anketolog is a Russian SaaS survey and market research platform offering a self-serve survey constructor, a proprietary 354,000-respondent panel, on-premise AnketologBOX deployment, and a research marketplace, serving 2,000+ corporate clients across Russia and CIS.
- Ownership category
- akta.pro rank
Anketolog industry classification
Industry- Product category
- Online Survey & Market Research Software
- NAICS
- Marketing Research and Public Opinion Polling (541910), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Exploration & Ad-Hoc Query Tools (HDAEAMAL)
Keywords
Where Anketolog is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
Anketolog business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Survey Platform Subscription: Subscription-based access to survey creation platform with tiered pricing plans (Basic, Professional, Corporate). Includes templates, question types, and distribution features. Cost from 0 rubles (free tier) to paid plans.
- Respondent Panel Campaigns: Fee per completed survey response from the 354,000+ respondent panel. Clients specify target audience demographics and pay per completed interview. Average check 38,000 rubles per campaign.
- Professional Services: Full-service research offerings including questionnaire design, data collection, statistical analysis, and report preparation. Average customer check 3,300 rubles for service packages.
- Research Marketplace: E-commerce platform selling pre-packaged market research reports across categories (food, cosmetics, retail, healthcare, etc.).
- AnketologBOX License: On-premise enterprise survey platform sold as perpetual or subscription license for organizations requiring data hosting on their own infrastructure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic survey creation and limited responses |
| Subscription | Monthly | Paid plans with advanced features, higher limits, and professional support |
| Subscription | Annual | Enterprise tier with full features, corporate account management, and custom pricing |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Anketolog product offering
Product offeringCore offering
Anketolog provides a cloud-based online survey creation and data collection platform (SaaS), complemented by its own proprietary online respondent panel of 354,000 active participants in Russia and CIS countries. The platform enables self-service survey building with 23 question types, advanced logic rules, 120+ templates, and multi-channel distribution, and is supplemented by full-service market research offerings, a research report marketplace, and an on-premise enterprise deployment option (AnketologBOX).
Product overview
Anketolog is a Russian online survey and market research platform offering a SaaS-based product portfolio centered on three core offerings: the Конструктор анкет (Survey Constructor) - an online survey builder with 23 question types, logical rules, and 120+ templates; the Онлайн-панель респондентов (Online Respondent Panel) - a proprietary panel of 354,000 active respondents for survey campaigns; and АнкетологБОКС (AnketologBOX) - an on-premise deployment version for organizations requiring local data storage. The ecosystem is complemented by the Магазин исследований (Research Store) for pre-packaged market reports, Информационный ресурс (Information Resource) for editorial research content, Конструктор тестов (Test Constructor) for formal assessments, and Маркетинговые исследования (Marketing Research Services) for full-service research engagements. The platform supports result export in PDF, Word, Excel, and SPSS formats, integrates with Yandex Disk, Yandex.Metrika, and Roistat, and is certified to ISO 20252:2019 standard.
Differentiator
Problem solved
Functional benefit
Brands
- АнкетологБОКС (AnketologBOX): On-premise survey platform for creating surveys and conducting polls on the client's own server.
Products and services
- Survey Constructor (Конструктор анкет) Online survey builder with 23 question types, logical rules, 120+ templates, A/B testing, multi-channel distribution (links, widgets, social media, email), and result export in PDF, Word, Excel, and SPSS. Multi-language support (Russian, English, Kazakh).
- Online Respondent Panel (Онлайн-панель респондентов) Proprietary panel of 354,000 active respondents in Russia and CIS countries for conducting survey campaigns with demographic targeting, quota management, and quality controls. Clients pay per completed interview.
- AnketologBOX (АнкетологБОКС) On-premise survey platform installed on customer's own server with 21 question types, internal logic configuration, customizable appearance, and local data storage for enhanced security and compliance.
- Research Store (Магазин исследований) Pre-packaged market research reports and consumer studies across categories including food, cosmetics, electronics, retail, automotive, and healthcare, available for immediate purchase.
- Marketing Research Services (Маркетинговые исследования) Full-service research engagements including questionnaire development, data collection via online panel, statistical analysis, and report preparation with actionable recommendations. Average customer check 3,300 rubles for service packages.
- NPS and eNPS Research (Исследование NPS и eNPS) Net Promoter Score measurement service with automatic index calculation, supporting both customer (NPS) and employee (eNPS) loyalty measurement.
Quantifiable outcome
- Survey response collection cycle is very short due to large panel
- +2 more outcomes
Companies that use Anketolog
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles4 records
Anketolog technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature7 records
Anketolog partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights5 records
Anketolog competitors and assessment
Company assessmentBroad incumbents
- Typeform: Global conversational survey/form platform with strong product-led growth and integrations. Comparable as a SaaS survey builder for SMBs and enterprises, with broader international reach and AI features Anketolog lacks.
- Qualtrics: SAP-owned experience management platform spanning CX, EX, and market research with deep enterprise analytics. Comparable to Anketolog's enterprise NPS, employee, and customer research offerings at the high end of the market.
- SurveyMonkey: Long-established global online survey platform with paid plans, templates, and an Audience panel. Closely comparable self-serve and enterprise survey product, with substantially larger resources and a global audience panel.
- Google Forms: Free form/survey builder bundled with Google Workspace. Competes with Anketolog's free tier for basic surveys; broader incumbent with global reach but limited data sovereignty and no owned Russian respondent panel.
Direct peers
- Alchemer (formerly SurveyGizmo): Enterprise-grade survey and feedback platform with API access, integrations, and panel management features. Directly comparable to Anketolog's enterprise/Corporate tier offering for CRM-integrated CX research.
- Testograf: Russian online survey and questionnaire platform offering constructor, templates, and paid subscription plans. Closely comparable Russian-market direct competitor with overlapping SMB and HR research use cases.
- Jotform: Online form builder with 10,000+ templates, payment integrations, and HIPAA/GDPR compliance options. Comparable to Anketolog's survey constructor with similar PLG freemium pricing and SMB/mid-market targeting.
- Yandex Forms: Yandex's free online form and survey builder tightly integrated with the Yandex ecosystem (Disk, Metrika). Directly comparable to Anketolog's self-serve survey constructor for Russian SMB and individual users, with a comparable Russian-data-sovereignty profile.
Regional players
- Online Market Intelligence (OMI): Russian full-service market research agency operating online panels and consumer research operations. Comparable to Anketolog's professional research services arm within the same Russian market.
- Romir (Ромир): Long-standing Russian market research holding with proprietary consumer panel (Romir Scanning Panel) and syndicated studies. Comparable in Russian panel ownership, syndicated reports, and full-service research, competing for the same enterprise research budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Anketolog social profiles
Digital presenceAnketolog compliance and trust
Trust signalCompliance2 records
Anketolog financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anketolog leadership team
Management profileNumber of profiles
Anketolog funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anketolog M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anketolog
What does Anketolog do?
Anketolog provides a cloud-based online survey creation and data collection platform (SaaS), complemented by its own proprietary online respondent panel of 354,000 active participants in Russia and CIS countries. The platform enables self-service survey building with 23 question types, advanced logic rules, 120+ templates, and multi-channel distribution, and is supplemented by full-service market research offerings, a research report marketplace, and an on-premise enterprise deployment option (AnketologBOX).
Is Anketolog a public or private company?
Anketolog is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Anketolog founded?
Anketolog was founded in 2010. It employs 11 to 50 people.
Where is Anketolog based?
Anketolog is headquartered in Moscow, Russia, in the Europe region.
How does Anketolog make money?
Five revenue lines are on record. Survey Platform Subscription is the primary driver. The others are respondent Panel Campaigns, professional Services, research Marketplace and anketologBOX License.
Who are Anketolog's main competitors?
Broad incumbents on record are Typeform, Qualtrics, SurveyMonkey and Google Forms. Direct peers are Alchemer (formerly SurveyGizmo), Testograf, Jotform and Yandex Forms. Regional players are Online Market Intelligence (OMI) and Romir (Ромир).
Does Anketolog have an API?
Yes. REST API for developers. Documentation available at apiv2.anketolog.ru. Supports integration with external survey panels via redirects (completion, disqualification, quota statuses). Developer documentation is at apiv2.anketolog.ru.
What industry is Anketolog in?
Anketolog's product category is Online Survey & Market Research Software. Its primary akta.pro industry code is HDAEAMAL, Data Exploration & Ad-Hoc Query Tools. Its NAICS code is 541910 and its SIC code is 7372.