What Luducrafts does

Luducrafts, s.r.o. is a Bratislava-headquartered gamification agency that helps companies solve employee engagement, onboarding, training, values introduction, and change-management challenges by applying game design, behavioral science, and design thinking. The firm delivers both digital solutions (mobile apps, web games, a SAP-integrated onboarding platform) and offline formats (board games, role-playing simulations) through a structured five-stage project lifecycle: discovery meeting, design-thinking workshops, design round, prototyping/testing, and launch support. Its core technology consists of this proprietary methodology combined with specialized product assets such as the ADAM digital onboarding platform, a behavioral-nudge mobile app for managers, and a detective-themed daily trivia game for call-centre training.

The company operates as a professional services business, generating revenue from end-to-end gamification consulting engagements and from standalone gamification workshops that also function as sales entry points. Pricing is not publicly disclosed; clients are acquired through the website's Design Brief form, direct outreach, referrals, and workshop bookings. Eleven named enterprise logos (including Microsoft, Accenture, Telekom, Slovenská sporiteľňa, Erste Bank, Jaguar Land Rover Slovakia, Innogy, VSE, and Sygic) demonstrate traction in banking, energy, telecommunications, automotive, and technology across Central and Southeastern Europe. Three named NGO partnerships (KASPIAN, Slovak Scouts, INEX Slovakia) also indicate vertical extension into volunteer recruitment.

Luducrafts is incorporated as a Slovak private limited company (s.r.o.) operating with 1–10 employees from offices in Bratislava (HQ) and Prague. There is no disclosed external funding, parent company, or M&A activity, and the firm is run by a small leadership team including founder and gamification designer Oliver Šimko. No public pricing, recurring SaaS metric, or revenue figure is disclosed; engagement economics depend on project-based consulting fees and workshop bookings, with longer-tail recurring value coming from durable deployments such as SAP-integrated onboarding platforms and ongoing training games.

Name

Luducrafts

Legal name

Luducrafts, s.r.o.

Website

https://luducrafts.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Luducrafts is a Bratislava-based gamification agency that designs game-driven solutions for corporate onboarding, training, values introduction, and change management, serving enterprise clients across Central Europe from offices in Bratislava and Prague.

Ownership category

akta.pro rank

Product category

Gamification Consulting and Corporate Training Services

NAICS

Custom Computer Programming Services (541511), Graphic Design Services (541430)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Game-Based Learning & Gamification Authoring (EDAFAHAF)

Keywords

• Gamification services
• Corporate training design
• Employee onboarding solutions
• Behavioral science consulting
• Game design agency

Headquarters

HQ city

Bratislava

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Gamification Consulting & Design Services: End-to-end professional services including discovery workshops, gamified solution design (digital or offline), prototyping, testing, and launch support. Revenue is generated through project-based engagements with enterprise and mid-market clients. Clients are acquired through direct outreach, workshops as entry points, and the design brief process.
2. Gamification Workshops: Hands-on, gamified workshops delivered to client organizations to introduce gamification principles and solve specific business challenges. Workshops are tailored to client needs and serve as both an educational offering and a sales channel for larger engagements.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Luducrafts is a gamification agency that designs and delivers custom gamified solutions — combining game design, behavioral science, and design thinking — for corporate clients. Offerings span end-to-end agency services (discovery, workshops, prototyping, testing, launch support), digital products such as the ADAM onboarding platform and manager development mobile apps, and offline products such as cooperative board games and role-playing simulations tailored to onboarding, training, recruitment, and change management challenges.

Product overview

Luducrafts is a gamification agency offering a portfolio of solutions centered on applying game design principles, behavioral science, and design thinking to solve business challenges. The core offering is their Gamification Agency Services, which follows a five-stage project lifecycle (first meeting, deep dive-in workshops, design round, testing, and launch support). Key products include the ADAM Digital Onboarding Platform (a SaaS-style platform with SAP integration for managing employee onboarding from offer acceptance through the first three months), the Gamification Workshop (an interactive training service using a proprietary board game), and the Design Brief Tool (an online self-service for framing challenges). The portfolio also includes specialized sub-products such as the Manager Development Mobile App (push notification-based daily tasks), the Detective Trivia Game (desktop notification trivia for call centers), and various custom board games for onboarding, values introduction, and recruitment (including solutions for clients like Slovenská sporiteľňa, Erste Bank, and Jaguar Land Rover).

Differentiator

Problem solved

Functional benefit

Brands

• ADAM: A digital onboarding platform developed for VSE that helps newcomers manage administrative tasks and provides real-time insights to recruiters, managers and HR business partners.

Products and services

• Gamification Agency Services Full-service gamification consultancy offering end-to-end custom gamified solutions for enterprise and mid-market clients. Deliverables include initial consultation, design thinking workshops, gamified solution design (digital or offline), rapid prototyping, user testing, and launch support, executed through a structured five-stage project lifecycle.
• ADAM Digital Onboarding Platform Digital onboarding platform that guides new hires from offer acceptance through their first three months, delivering gamified micro-tasks, real-time progress insights to HR and managers, emotional well-being tracking, and SAP system integration.
• Gamification Workshop Hands-on, gamified workshop service where teams of 3–5 learn gamification principles through a proprietary board game and receive a gamification crash course, customizable to specific client challenges or audiences; delivered as a paid engagement and as a sales entry point.
• Manager Development Mobile App Mobile application delivering daily push-notification micro-tasks (15–30 seconds each) for managerial skill development and lean principle adoption, with progress dashboards, peer benchmarks, virtual badges, and feedback collection.
• Detective Trivia Game Desktop- and web-accessible detective-themed daily trivia game in which players solve daily cases representing customer service challenges, progress through a meta-game, and earn collectible badges — designed for continuous product knowledge refreshment in call centre and front-desk teams.
• Volunteer Recruitment Role-Playing Game Role-playing game simulation putting players in the position of a volunteer working with children for a week, incorporating competence tracking, time pressure mechanics, and real-scenario content — designed for volunteer attraction and pre-screening by youth-work NGOs.
• Custom Cooperative Board Games for Corporate Onboarding and Values Introduction Custom-designed cooperative board games simulating real workplace scenarios — such as running a bank branch or applying company values during a production shift — used by corporate clients for onboarding, training, and values introduction. Each game embeds the client's specific content and values into cooperative gameplay mechanics and requires no technology setup to deploy.

Quantifiable outcome

• 76-100% task completion rate in digital onboarding (ADAM platform)
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• KASPIANcoreStrategic or Co-development PartnerKASPIAN is one of three NGO partners in a gamified volunteer recruitment campaign. As a leader in youth work in Slovakia, KASPIAN co-developed the role-playing game design with Luducrafts to help pre-screen and recruit volunteers. The success of the campaign led to a second episode focused on project coordinator roles.
• Slovak Scouts (skauting.sk)coreStrategic or Co-development PartnerSlovak Scouts is one of three NGO partners in a gamified volunteer recruitment partnership. Luducrafts worked with the Slovak Scouts organization to design a role-playing game simulating volunteer scenarios. The game helped potential volunteers understand the challenges and benefits of youth volunteering work.
• INEX SlovakiacoreStrategic or Co-development PartnerINEX Slovakia is one of three NGO partners in the gamified volunteer recruitment partnership. The organization focuses on international voluntary service and youth work. The collaboration resulted in a gamified campaign that acquired more than 1,000 relevant email leads.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• LevelEleven: LevelEleven delivers gamified performance and sales-coaching solutions, overlapping with Luducrafts' behavioural-nudge and engagement use cases for managers and frontline teams.
• SweetRush: SweetRush is a custom learning and gamification agency that designs bespoke corporate training and engagement experiences — comparable to Luducrafts' bespoke board games, simulations, and design-thinking workshops.
• Spinify: Spinify is a SaaS gamification platform for sales, customer service, and employee performance, competing with Luducrafts in the gamified training and KPI-driven engagement space.
• Bunch: Bunch builds gamified, behavioural-science-driven products for team engagement and culture, operating in the same intersection of game design and behavioural science that Luducrafts targets. It is a direct competitor for corporate engagement and team-effectiveness budgets.
• Octalysis Group: Octalysis Group (founded by Yu-kai Chou, author of the Octalysis Framework for gamification) is a gamification strategy and design consultancy, directly comparable to Luducrafts' methodology-led, design-thinking gamification services.
• Gamification Nation: UK-based gamification agency offering design, workshops, and gamified solutions for corporate training, engagement, and marketing — directly comparable to Luducrafts' professional-services model and enterprise target customers.
• Centrical: Centrical (formerly GameEffective) provides a gamified employee engagement and performance platform for frontline and sales teams, overlapping with Luducrafts' training, onboarding, and behavioural-nudge use cases.

Emerging players

• Mambo.io: Mambo.io is a gamification platform that helps companies engage employees and customers through game mechanics, competing in adjacent gamification tooling and services to Luducrafts.

Broad incumbents

• Accordion Partners: Accordion Partners is a consulting and technology firm serving private-equity-backed and corporate clients on finance, technology, and analytics transformations, with adjacent capabilities to Luducrafts' change-management and onboarding engagements.
• Deloitte Digital (Human Capital / Learning): Deloitte's Human Capital practice includes gamification and learning-design offerings for large enterprises, competing for the same corporate training and engagement RFPs as Luducrafts, but as part of a much broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/luducrafts
• Facebookfacebook.com/luducrafts
• LinkedInlinkedin.com/company/luducrafts

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luducrafts