LevelEleven
LevelEleven is a Salesforce-native sales performance management and gamification platform that delivers scorecards, competitions, and coaching tools to mid-market and enterprise sales organizations, operating as part of the Ascent Cloud suite alongside Territory Planner and Geopointe.
- Company typePrivate
- Founded2012
- HeadquartersDetroit, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What LevelEleven does
LevelEleven is a sales performance management and gamification software platform operated by Ascent Cloud and headquartered in Detroit, Michigan. The product runs natively on Salesforce CRM data and is offered on the Salesforce AppExchange, where it maintains a 4.9-star rating. It targets mid-market and enterprise sales organizations, with named customers including Rogers Communications, 3M, Snap Finance, Convergent Science, Texas First Bank, Thomas James Homes, Dobson Fiber, and Benefit Bank Distributors across telecommunications, financial services, manufacturing, real estate, and distribution.
The platform's core technology is built around three primary modules: Performance Scorecards for daily activity and pipeline visibility, Competitions with leaderboards for behavior reinforcement, and Coaching Notes/Templates for structured manager-rep interactions. Underlying capabilities include the Goal Engine, Advanced Formula Metrics, the proprietary LevelEleven Performance Index (LPI) Score, Conversion Insights, Squads, Milestones, Badges, and an Integration Engine. The platform integrates with Salesforce, Microsoft Dynamics, HubSpot, Snowflake, Databricks, Qlik, ServiceNow, and Slack. Within the Ascent Cloud suite, LevelEleven is positioned alongside Territory Planner (territory and quota planning) and Geopointe (location intelligence), with an Insights add-on module that aggregates cross-product activity into advanced analytics and risk identification, forming a closed-loop planning-execution-coaching system.
The business model is a subscription, per-seat model with annual billing and quote-based pricing. Go-to-market combines direct enterprise field sales (demo-led) with product-led growth via the Salesforce AppExchange free trial. Distribution leverages Salesforce ecosystem partnerships and integration partnerships with Microsoft, HubSpot, Snowflake, Databricks, Qlik, ServiceNow, and Slack. LevelEleven is reported to have been deployed by 1,000+ sales teams. The company was founded in 2012, has 11-50 employees, and operates under the legal entity Ascent Cloud. As of the available data, no external funding rounds have been disclosed since 2016.
LevelEleven firmographics
Firmographics- Name
- LevelEleven
- Legal name
- Ascent Cloud
- Website
- https://leveleleven.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LevelEleven is a Salesforce-native sales performance management and gamification platform that delivers scorecards, competitions, and coaching tools to mid-market and enterprise sales organizations, operating as part of the Ascent Cloud suite alongside Territory Planner and Geopointe.
- Ownership category
- akta.pro rank
LevelEleven industry classification
Industry- Product category
- Sales Performance Management Software
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Sales Operations, Process & CRM (Pipeline/Forecasting) (EDABABAJ)
- akta.pro secondary industries
- Customer Success (Adoption, Retention & Expansion) (EDABABAG), Leadership Potential, High-Potential & Succession Assessments (BPACAMAH)
Keywords
Where LevelEleven is headquartered
LocationHeadquarters
- HQ city
- Detroit
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LevelEleven business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Licensing: LevelEleven operates on a subscription model, likely per-seat or tiered based on team size and feature access. Available via direct sales (enterprise) and Salesforce AppExchange (SMB/mid-market self-serve).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise tier with full feature access and per-seat pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
LevelEleven product offering
Product offeringCore offering
LevelEleven is a CRM-native sales performance management and gamification platform that runs on Salesforce data to help sales managers coach consistently, reinforce behaviors, and drive predictable pipeline outcomes. The platform delivers performance scorecards, time-bound competitions, badges, milestones, coaching notes/templates, and the proprietary LevelEleven Performance Index (LPI) score. It is sold as a subscription to mid-market and enterprise sales organizations via direct sales and the Salesforce AppExchange.
Product overview
Ascent Cloud offers a sales performance management suite consisting of three core products: LevelEleven, Territory Planner, and Geopointe, with an Insights add-on module. LevelEleven serves as the primary sales performance and gamification platform, helping sales managers coach consistently and drive rep behaviors to hit targets. Territory Planner handles territory and quota planning, enabling faster coverage and revenue growth. Geopointe provides location intelligence for field execution. The Insights add-on layer sits on top of all three products, aggregating activity data to deliver advanced analytics, risk identification, and data-backed decision-making. When used together, planning decisions from Territory Planner flow into field execution via Geopointe, and performance signals feed back into coaching through LevelEleven for a closed-loop sales performance system.
Differentiator
Problem solved
Functional benefit
Products and services
- LevelEleven CRM-native sales performance management and gamification software that motivates sales reps, improves coaching effectiveness, and drives predictable performance through scorecards, competitions, badges, milestones, coaching notes/templates, and data transparency. Runs on Salesforce data to help sales managers reinforce behaviors that drive pipeline and attainment. Targeted at sales managers, CROs/VP Sales, RevOps/Sales Ops, and sales enablement teams in mid-market and enterprise organizations.
Quantifiable outcome
- Users improved tracked KPIs by 67% within their first quarter, driven by consistent coaching and pacing.
- +2 more outcomes
Companies that use LevelEleven
Customer profileNamed customers8 records
Segments11 records
Ideal customer profiles2 records
LevelEleven technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature17 records
LevelEleven partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- Salesforce (AppExchange)coreLevelEleven is available on Salesforce AppExchange with a 4.9-star rating, offering native integration with Salesforce CRM. The platform runs directly on Salesforce data, enabling scorecard and competition features built on live pipeline information. Two listing IDs are referenced: a0N300000055dIBEAY and a0N300000016ZHeEAM.
- Microsoft DynamicssupportingLevelEleven integrates with Microsoft Dynamics for organizations using Dynamics as their CRM, enabling cross-platform performance tracking.
- HubSpotsupportingIntegration partnership enabling LevelEleven to pull data from HubSpot CRM for sales performance management.
- SnowflakesupportingData integration with Snowflake cloud data platform enabling advanced analytics and data warehouse connectivity for performance insights.
- DatabrickssupportingIntegration with Databricks for advanced analytics and machine learning capabilities on sales performance data.
- QliksupportingIntegration with Qlik business intelligence platform for enhanced data visualization and analytics capabilities.
- ServiceNowsupportingIntegration partnership with ServiceNow for workflow automation and enterprise service management connectivity.
- SlacksupportingSlack integration enables automated alerts for scorecard progress, wins, and recognition directly within Slack channels, keeping execution visible without leaving workflow tools.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
LevelEleven competitors and assessment
Company assessmentDirect peers
- Mindtickle: Mindtickle is a sales readiness and coaching platform that combines training, role-play, and performance management. It directly overlaps with LevelEleven's coaching and performance tracking capabilities, especially for enterprises seeking structured sales development programs.
- Ambition: Ambition is a direct competitor offering sales gamification, scorecards, coaching, and performance management software for sales teams. It targets a similar buyer persona (sales managers, RevOps) with comparable functionality around competitions, leaderboards, and accountability, making it a head-to-head rival to LevelEleven.
- Spinify: Spinify is a sales gamification and performance platform that delivers leaderboards, contests, and recognition, often integrated with Salesforce. It is a direct niche competitor to LevelEleven in motivating reps through gamified performance visibility.
- Hoopla (iGoSales): Hoopla is a sales gamification and performance management platform that uses competitions, leaderboards, and TV dashboards to motivate sales teams. It directly competes with LevelEleven in delivering behavioral reinforcement and performance visibility for inside sales teams.
Broad incumbents
- Gong: Gong is a revenue intelligence platform that uses conversation analytics to surface sales performance insights and coaching opportunities. It competes with LevelEleven for sales coaching budgets but differentiates through AI-driven deal intelligence rather than gamification and scorecards.
- Outreach: Outreach is a large sales engagement platform offering sequencing, pipeline management, and AI-driven deal insights, with growing investment in sales coaching and performance analytics. It competes for the same RevOps and sales leader buyers as LevelEleven, but on a much broader product surface.
- Salesloft: Salesloft is a leading sales engagement platform with workflow automation, cadence management, and increasingly sales performance/coaching features. It overlaps with LevelEleven in sales rep activity tracking and performance visibility, but operates as a much broader suite targeting the same Salesforce-centric mid-market and enterprise buyers.
- Salesforce Sales Cloud: Salesforce Sales Cloud is the underlying CRM platform on which LevelEleven runs and includes native performance dashboards, forecasts, and increasingly embedded coaching features. As the dominant ecosystem player, it represents both LevelEleven's distribution channel and its largest long-term competitive threat.
- Xactly: Xactly is an established sales performance management (SPM) platform focused on incentive compensation, territory management, and quota planning. It overlaps with LevelEleven in sales performance visibility, but is more oriented to formal compensation design rather than behavioral gamification.
Emerging players
- CaptivateIQ: CaptivateIQ is a modern sales performance management platform focused on incentive compensation and real-time commission visibility. It is an emerging SPM competitor that, like LevelEleven, targets RevOps and sales leaders, though it leads with comp management rather than gamification.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LevelEleven social profiles
Digital presenceLevelEleven financial estimates
Financial estimateRevenue estimate
Valuation estimate
LevelEleven leadership team
Management profileNumber of profiles
Profiles1 record
LevelEleven funding detail
Funding detailFunding overview
Funding rounds7 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LevelEleven M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LevelEleven
What does LevelEleven do?
LevelEleven is a CRM-native sales performance management and gamification platform that runs on Salesforce data to help sales managers coach consistently, reinforce behaviors, and drive predictable pipeline outcomes. The platform delivers performance scorecards, time-bound competitions, badges, milestones, coaching notes/templates, and the proprietary LevelEleven Performance Index (LPI) score. It is sold as a subscription to mid-market and enterprise sales organizations via direct sales and the Salesforce AppExchange.
Is LevelEleven a public or private company?
LevelEleven is a private company. It is classified as corporate owned and is currently operating.
When was LevelEleven founded?
LevelEleven was founded in 2012. It employs 11 to 50 people.
Where is LevelEleven based?
LevelEleven is headquartered in Detroit, United States, in the North America region.
How does LevelEleven make money?
One revenue line is on record: subscription Licensing.
Who are LevelEleven's main competitors?
Direct peers on record are Mindtickle, Ambition, Spinify and Hoopla (iGoSales). Broad incumbents are Gong, Outreach, Salesloft, Salesforce Sales Cloud and Xactly. CaptivateIQ is listed as an emerging player.
Does LevelEleven have an API?
No public API is recorded for LevelEleven.
What industry is LevelEleven in?
LevelEleven's product category is Sales Performance Management Software. Its primary akta.pro industry code is EDABABAJ, Sales Operations, Process & CRM (Pipeline/Forecasting), with a secondary code of EDABABAG, Customer Success (Adoption, Retention & Expansion). Its NAICS code is 611430 and its SIC code is 7372.