PARKING PAY
- Company typePrivate
- Founded2016
- HeadquartersNagoya, Japan
- Headcount—
- GTM typeB2B and B2C
- OfferingSoftware
What PARKING PAY does
PARKING PAY is a Japanese smartphone-based parking payment and marketplace platform operated by PARKING PAY Inc. (also associated with Seed Co., Ltd.), headquartered in Nagoya, Aichi Prefecture. The platform connects drivers seeking parking with parking lot operators and individual landowners offering spaces, supporting search, entry/exit, and cashless settlement within a single iOS/Android app. It accepts credit cards, Rakuten Pay, PayPay, and LINE Pay, and claims the No. 1 position in Japan for number of parking locations supporting cashless payment among competing apps.
The product line is organized into five layered offerings under one app: PARKING PAY Share (sharing-economy private-lot rentals), PARKING PAY HUB (hourly time-based parking), PARKING PAY TP (prepaid ticket parking), 駐車ホーダイ (a monthly unlimited subscription), and PARKING PAY BUSINESS / PortiaPAY (an operator-facing solution for parking lot managers). The underlying technology centers on GPS-enabled lot matching and standard mobile payment rails, with no documented AI/ML components, public API, or developer SDK.
PARKING PAY monetizes primarily through transaction fees on parking payments processed through the app, with location-specific pricing set by individual operators. The go-to-market is product-led growth: consumers self-serve via app stores, while owners and operators are acquired directly through the company's website portal. As of mid-2026 the platform has surpassed 500,000 registered users and celebrated its 10th anniversary in March 2026. The company is privately held, founder-led under CEO Yoshikawa Yukitaka, and has not disclosed external institutional funding.
PARKING PAY firmographics
Firmographics- Name
- PARKING PAY
- Legal name
- PARKING PAY Inc.
- Website
- https://smart-parking.jp
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Ownership category
- akta.pro rank
PARKING PAY industry classification
Industry- Product category
- Mobile Parking Payment Software
- NAICS
- Parking Lots and Garages (812930), Parking Lots and Garages (81293)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Parking & Toll Payment/Reservation Platforms (BPAMAIAL)
- akta.pro secondary industries
- Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC), Shared Parking & Marketplace Platforms (B2B/B2C Space Sharing, Aggregators) (TLAJAIAH), Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt) (TLAJAIAE)
Keywords
Where PARKING PAY is headquartered
LocationHeadquarters
- HQ city
- Nagoya
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
PARKING PAY business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Parking Transaction Fees: Revenue generated from processing parking payments through the app. Users pay for parking via the app and the company takes a transaction fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Location-specific pricing varies by parking facility |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
PARKING PAY product offering
Product offeringCore offering
PARKING PAY is a Japanese smartphone-based parking payment app that lets drivers search for available parking, complete entry/exit, and pay parking fees via cashless methods (credit card, Rakuten Pay, PayPay, LINE Pay). It connects vacant parking spaces — including privately owned spaces listed by individuals, conventional hourly lots, and prepaid-ticket facilities — with drivers, and offers a subscription plan and a business-facing operator management solution.
Product overview
PARKING PAY is a parking payment platform offering three distinct service types: PARKING PAY Share (sharing economy model for private parking), PARKING PAY HUB (time-based hourly parking), and PARKING PAY TP (prepaid ticket parking). The platform is supplemented by a subscription service called 駐車ホーダイ (Parking Hodai) for unlimited parking access and a business solution called PARKING PAY BUSINESS (PortiaPAY) for parking operators. The company claims the No. 1 position in Japan for number of parking locations covered.
Differentiator
Problem solved
Functional benefit
Brands
- PARKING PAY シェア (Share): Sharing-style parking service where private parking spaces can be shared with other users.
- PARKING PAY HUB (Hub)
- PARKING PAY TP (TP)
- PARKING PAY BUSINESS (PortiaPAY)
- 駐車ホーダイ (Chūshā Hodai)
Products and services
- PARKING PAY (パーキングペイ) Japan's No. 1 cashless parking payment app that connects vacant parking spaces with drivers through matching, search and payment; supports credit card, Rakuten Pay, PayPay and LINE Pay, and offers PARKING PAY-exclusive discounts and coupons.
- PARKING PAY シェア (Share) Sharing-style parking service that lets private parking space owners share their unused parking spots with drivers seeking parking on a per-use basis.
- PARKING PAY HUB (ハブ) Time-based hourly parking service for standard parking lots, allowing drivers to rent parking by the hour via the PARKING PAY app.
- PARKING PAY TP Prepaid ticket-style parking service where users purchase tickets in advance and redeem them when parking at participating lots.
- 駐車ホーダイ (Chūshajō Hodai / Unlimited Parking Subscription) Subscription plan offering unlimited use of participating parking locations for a fixed monthly fee through the PARKING PAY app.
- PARKING PAY BUSINESS (PortiaPAY) Business-oriented parking management solution for commercial parking lot operators and property owners, supporting onboarding, customer acquisition and operations of paid parking.
Quantifiable outcome
- 500,000+ users achieved as of June 2026
Companies that use PARKING PAY
Customer profileSegments2 records
Ideal customer profiles2 records
PARKING PAY technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
PARKING PAY partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
PARKING PAY competitors and assessment
Company assessmentRegional players
- ParkBee: European digital parking platform that converts underutilized parking into bookable inventory, with mobile app-driven access. Comparable in offering drivers cashless access and operators digital management tools.
- JustPark: UK-based parking marketplace connecting drivers with privately owned and commercial parking spaces. Directly comparable marketplace and sharing-economy mechanics to PARKING PAY Share, though serving a different geography.
- SpotHero: North American digital parking reservation and payment marketplace. Comparable business model (driver-side marketplace + operator-side management) though operating in a different geography from PARKING PAY's Japan-only footprint.
Broad incumbents
- Park24: Japan's largest parking operator with Times24 and Times Car services, controlling extensive owned and managed parking inventory. A broad incumbent that increasingly competes in cashless payment and digital parking experiences.
- 三井のリパーク (Mitsui Repark): Parking brand of Mitsui Real Estate, operating a nationwide network of coin and cashless parking lots. Comparable as an incumbent with growing digital payment penetration overlapping PARKING PAY's addressable locations.
- Nippon Parking Development (Repark): One of Japan's largest parking operators (Repark brand), managing thousands of parking facilities nationwide. Comparable as an incumbent operator increasingly integrating cashless and digital payment options.
- Times24: Operating arm of Park24's Times parking network across Japan, providing unattended coin and credit-card parking facilities. Comparable as a major incumbent parking provider with cashless payment capabilities.
Emerging players
- Yahoo!カーナビ (Yahoo! Navi / PayPay Parking): Yahoo Japan's navigation and mapping app increasingly integrating cashless parking search and PayPay-based payment. An emerging player that leverages massive Japanese traffic and PayPay payment reach to overlap PARKING PAY's discovery and payment flows.
Direct peers
- akippa: Japanese peer-to-peer and operator parking marketplace that connects private landholders with drivers seeking parking. Operates in the same sharing-style cashless parking category as PARKING PAY and is consistently named alongside it in Japanese tech media.
- 軒先パーキング (Nokisaki Parking): Japan-focused sharing-economy parking platform enabling individuals and businesses to list unused space. Closely comparable to PARKING PAY Share's peer-to-peer parking model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
PARKING PAY social profiles
Digital presencePARKING PAY financial estimates
Financial estimateRevenue estimate
Valuation estimate
PARKING PAY leadership team
Management profileNumber of profiles
Profiles1 record
PARKING PAY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PARKING PAY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PARKING PAY
What does PARKING PAY do?
PARKING PAY is a Japanese smartphone-based parking payment app that lets drivers search for available parking, complete entry/exit, and pay parking fees via cashless methods (credit card, Rakuten Pay, PayPay, LINE Pay). It connects vacant parking spaces — including privately owned spaces listed by individuals, conventional hourly lots, and prepaid-ticket facilities — with drivers, and offers a subscription plan and a business-facing operator management solution.
Is PARKING PAY a public or private company?
PARKING PAY is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PARKING PAY founded?
PARKING PAY was founded in 2016.
Where is PARKING PAY based?
PARKING PAY is headquartered in Nagoya, Japan, in the Asia region.
How does PARKING PAY make money?
One revenue line is on record: parking Transaction Fees.
Who are PARKING PAY's main competitors?
Regional players on record are ParkBee, JustPark and SpotHero. Broad incumbents are Park24, 三井のリパーク (Mitsui Repark), Nippon Parking Development (Repark) and Times24. Yahoo!カーナビ (Yahoo! Navi / PayPay Parking) is listed as an emerging player. Direct peers are akippa and 軒先パーキング (Nokisaki Parking).
Does PARKING PAY have an API?
No public API is recorded for PARKING PAY.
What industry is PARKING PAY in?
PARKING PAY's product category is Mobile Parking Payment Software. Its primary akta.pro industry code is BPAMAIAL, Parking & Toll Payment/Reservation Platforms, with a secondary code of TLAJAIAC, Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics). Its NAICS code is 812930 and its SIC code is 7500.