Cape Assist

Name

Cape Assist

Legal name

Cape Assist

Website

https://capeassist.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Substance Abuse Prevention and Recovery Services

NAICS

Individual and Family Services (6241), Social Assistance (624), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

akta.pro secondary industry

Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM)

Keywords

• Substance abuse prevention
• Addiction recovery services
• Mental health training
• Family counseling programs
• Community wellness services

Headquarters

HQ city

Wildwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Cape Assist accepts charitable donations through PayPal and hosts annual fundraising events including the Endless Summer Benefit and Trees of Hope lighting ceremony.
2. Government Grants and Funding: Funded by The Governor's Council on Substance Use Disorder, NJ Division of Mental Health and Addiction Services, Cape May County Municipal Alliances, and other government sources.
3. Trees of Hope Merchandise: Sale of commemorative items including ornaments ($30-$75), trees ($150), and sponsorship packages ($500-$5,000) for annual Trees of Hope event.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cape Assist provides free, evidence-based substance misuse prevention and treatment services to residents and workers of Cape May County, NJ. Its offerings include one-on-one and group counseling, recovery case management, tobacco cessation (Quit Center), mental health and suicide prevention training (MHFA, QPR), juvenile diversion programs, family strengthening workshops, and alcohol service training for businesses. Services are delivered in-person at its Wildwood headquarters and virtually via Zoom, supported by government grants, donations, and community partnerships.

Product overview

Cape Assist is a nonprofit organization dedicated to preventing and treating substance misuse and related issues in Cape May County, NJ. The organization operates a multi-faceted service platform organized around Prevention Services and Recovery Services, offering evidence-based programs, educational workshops, counseling, and community outreach. The core programs include the Cape May County Quit Center (tobacco cessation), Recovery Services (substance use counseling and support), Mental Health First Aid Training (Youth, Teen, and Adult variants), TIPS Training (alcohol service responsibility), QPR Training (suicide prevention), Military Strengthening Families Program, and the IMPACT 6 juvenile diversion program. Additional offerings span youth development programs (K.A.R.E., SHE SPEAKS POWER, Coastal Preparatory Recovery High School), family support programs, school and community prevention programs, business workplace programs, and memorial events such as Trees of Hope. The organization serves diverse populations including youth, adults, seniors, military families, and employers across Cape May County through in-person and virtual formats.

Differentiator

Problem solved

Functional benefit

Brands

• Teen Mental Health First Aid (tMHFA): Evidence-based training program designed to teach high school students (ages 14-18) how to support a friend or peer facing a mental health challenge or crisis.
• Youth Mental Health First Aid (YMHFA)
• Adult Mental Health First Aid (MHFA)
• IMPACT 6
• Strengthening Families Program (SFP)
• Military Strengthening Families Program (MSFP)
• TIPS (Training for Intervention ProcedureS)
• We Check for 21

Products and services

• Cape May County Quit Center

Quantifiable outcome

• Every dollar spent on effective prevention programs can save up to $10 in costs related to health care, law enforcement, and social services
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Cape May County Municipal AlliancescoreStrategic or Co-development PartnerLocal coalition providing funding and support for community-based prevention initiatives through the We Check for 21 program.
• Cape May County Board of County CommissionerscoreStrategic or Co-development PartnerCounty government body cooperating on the We Check for 21 initiative to prevent underage drinking.
• Cape May County Prosecutor's OfficecoreStrategic or Co-development PartnerLaw enforcement partnership for the We Check for 21 program to promote responsible alcohol service.
• Cape May County Chief's of Police AssociationcoreStrategic or Co-development PartnerAssociation of local police departments cooperating on the We Check for 21 initiative.
• Cape May County Alcoholic Beverage LicenseescoreStrategic or Co-development PartnerLocal bars, restaurants, and liquor stores participating in We Check for 21 training program.
• Cooper Cape Regional HospitalminorStrategic or Co-development PartnerLocal hospital providing healthcare collaboration and community wellness support as agency sponsor.
• Jones Tree FarmminorGTM or Marketing PartnerLocal business sponsoring the Trees of Hope event with festive decorations.
• Avalon LionsminorGTM or Marketing PartnerService organization providing sponsorship support as part of agency sponsors program.
• Vasil ID Training LLCminorImplementation/ SI/ Consulting PartnerExpert provider of ID fraud training services featured at We Check for 21 training events.
• Futures Without ViolencecoreStrategic or Co-development PartnerNational nonprofit that developed the Coaching Boys Into Men (CBIM) program and supports its worldwide implementation.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Others

• SAMHSA (Substance Abuse and Mental Health Services Administration): Federal agency that channels block grants and program funding to organizations like Cape Assist — not a competitor, but the upstream funder and policy setter whose funding decisions materially shape Cape Assist's operating environment.

Emerging players

• Boulder Care: A digitally delivered addiction treatment provider — represents the emerging telehealth/digital modality for the same client population Cape Assist serves in person, signaling a potential channel-shift threat or partnership opportunity.

Broad incumbents

• Community Anti-Drug Coalitions of America (CADCA): The national membership organization for community anti-drug coalitions; Cape Assist operates essentially as a CADCA-style county coalition (We Check for 21 functions as a community coalition), making this an upstream peer.
• Partnership to End Addiction: National nonprofit operating the Drugfree.org helpline, family resources, and prevention programs — broader geographic scope but overlapping mission in substance misuse prevention, family support, and youth-targeted education.
• NCADD (National Council on Alcoholism and Drug Dependence): National advocacy and affiliate-network organization focused on alcoholism and drug dependence — shares Cape Assist's core substance-use mission and prevention-education orientation at a much larger national scale.
• Mental Health Association of New Jersey: Statewide NJ umbrella organization providing advocacy, training, and direct mental health and substance use services — broader scope and scale than Cape Assist but a directly adjacent NJ peer in the prevention and mental health training space.

Regional players

• Family Service Association of Bucks County: A PA-based nonprofit social services agency delivering family counseling, youth prevention, and community education — comparable operating model and program mix to Cape Assist but serving a Pennsylvania catchment rather than NJ.

Direct peers

• Prevention Links: A New Jersey-based nonprofit delivering substance abuse prevention, mental health, and family support services through evidence-based curricula — same operating model, same NJ funder ecosystem, and overlapping program types.
• Atlantic Prevention Resources: A county-level substance misuse prevention nonprofit based in Atlantic County, NJ, delivering evidence-based prevention curricula, mental health training, and youth programs — directly comparable to Cape Assist's model on the adjacent NJ shoreline.
• Preferred Behavioral Health Group: A NJ-licensed behavioral health provider offering outpatient counseling, prevention programming, and recovery services across multiple NJ counties — comparable in service portfolio and NJ public-funding reliance, though at much larger scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/capeassist
• YouTubeyoutube.com/@capeassist6062
• Facebookfacebook.com/capeassist
• LinkedInlinkedin.com/company/cape-assist
• Instagraminstagram.com/capeassist

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cape Assist