Diversity in Promotions

What Diversity in Promotions does

Diversity in Promotions, Inc. (DIP) is a privately held, Dallas-based full-service procurement firm founded in 1998 that operates a two-sided marketplace connecting Fortune 1000 corporations with minority and women-owned business enterprises (MBE/WMBE). The company delivers strategic sourcing services including supplier identification, quote management, contract development, and compliance support, helping corporations diversify their supply base and helping MBE/WMBE suppliers transition from government contracting into private-sector opportunities. DIP maintains a curated network of over 5,000 MBE/WMBE supplier relationships across non-traditional industries and deploys Relationship Managers across the U.S. to facilitate enterprise introductions. Named enterprise clients include Volkswagen, Toyota, General Motors, Victoria's Secret PINK, Adidas, Converse, Alliance Bernstein, and Walgreens.

The company's core technology is a proprietary multi-layer Strategic Source Planning Platform that combines supplier identification, due diligence support, and execution of organic growth strategies, positioned by the company as integrating with minority development councils, corporations, financial institutions, and trade organizations. DIP also operates a Contract Management Platform referenced in the April 2021 Principal Solar partnership announcement. The firm has expanded beyond procurement into an Athlete & Entertainer Division offering brand development and transition advisory, leveraging leadership connections to former NBA players including Tracy McGrady, Antonio Davis, and Butch Carter.

DIP generates revenue through professional services on a quote-based model tailored to client scope, with two primary streams: Strategic Sourcing and Procurement Consulting, and Diversity Program Management. The firm has no disclosed funding, is not publicly traded, and reports no acquisition, IPO, or restructuring activity. Leadership includes Founder, CEO, and Board Chairman Rodney Woods; Co-Founder and Managing Partner Tracy McGrady; and Managing Partners Shaun Hawkins (former Eli Lilly executive) and Vasantha Madasu (former Alcatel-Lucent technology consultant), supported by a CMO, VP of Business Development, and an advisory bench drawn from Fortune 500, municipal, and athletic backgrounds.

Name

Diversity in Promotions

Legal name

Diversity in Promotions, Inc.

Website

https://diversityinpromotions.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Diversity in Promotions is a Dallas-based procurement firm that connects Fortune 1000 corporations with a network of 5,000+ minority and women-owned business suppliers, delivering strategic sourcing, contract management, and diversity program consulting services.

Ownership category

akta.pro rank

Product category

Diversity Procurement Consulting

akta.pro primary industry

Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)

Keywords

• Strategic procurement services
• Supplier diversity solutions
• MBE WMBE sourcing
• Diversity program management
• Contract management consulting

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Strategic Sourcing and Procurement Consulting: DIP provides strategic sourcing services including supplier identification, quote management, contract development, and compliance support for corporations seeking to diversify their supply base.
2. Diversity Program Management: Services helping corporations implement and manage diversity procurement programs, supplier outreach, and contract compliance with minority development councils and MBE/WMBE suppliers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Diversity in Promotions (DIP) is a Dallas-based full-service procurement firm that provides strategic source planning, quote and supplier sourcing, contract management, and supplier diversity program consulting. The firm connects Fortune 1000 corporations with over 5,000 MBE/WMBE suppliers, conducting due diligence on potential suppliers and helping diverse businesses scale into private-sector procurement.

Product overview

Diversity in Promotions (DIP) is a consulting/services firm rather than a traditional software company. Its core offerings consist of Strategic Procurement Services (strategic source planning, supplier quotes, and contract management), a Multi-Layer Business Identification Platform for due diligence and growth opportunity evaluation, and Supplier Diversity Solutions. These services work together to help corporations diversify their supply base, identify M/WBE suppliers, and connect with new target industries. The company leverages relationships with over 5,000 MBE/WMBE suppliers and Fortune 1000 companies to deliver procurement opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Procurement Services

Quantifiable outcome

• Affordable, user-friendly solutions that help cut processing and supply costs
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Principal SolarcoreStrategic or Co-development Partner · 9 April 2021DIP entered into a strategic partnership with Principal Solar, Inc. (OTC Pink: PSWW), a strategic investor in organizations and technologies supporting next-generation opportunities in traditional, renewable, and clean energy sectors. DIP is expected to assist Principal Solar in identifying and capitalizing on potential procurement opportunities through their contract management platform and diverse supplier relationships.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• SAP Ariba: SAP's procurement and supplier-management suite used by most Fortune 1000 buyers. Broad incumbent with growing native capabilities in supplier diversity and ESG sourcing.
• GEP: Procurement software and consulting firm serving global enterprises. Broader incumbent providing strategic sourcing and managed services that overlap with DIP's offerings.
• Coupa Software: Large enterprise procurement and spend-management platform now including native supplier-diversity features. Broader incumbent whose suite could subsume parts of DIP's workflow.
• Proxima: Procurement-focused advisory firm helping corporates reduce spend and improve sourcing outcomes. Adjacent consulting competitor in strategic procurement for large enterprises.

Emerging players

• EcoVadis: Sustainability ratings platform expanding into supplier-diversity and ESG scoring. Emerging peer intersecting with DIP on the corporate-side data and supplier intelligence layer.
• Syndio: Workforce D&I analytics and pay-equity platform used by large enterprises. Emerging peer addressing the broader DEI operational category but on the HR-not-procurement side.
• RangeMe: Online platform connecting diverse and emerging brands with retail buyers. Emerging peer in supplier-discovery and product-sourcing, intersecting with DIP on the supplier-introduction side.

Direct peers

• B2Gnow: Compliance and tracking software for supplier-diversity, DBE, and contract-compliance programs at corporations and government agencies. Direct peer in operationalizing diversity procurement at scale.
• Supplier.io: Software platform purpose-built for managing supplier diversity programs at large enterprises. Closest direct comparable to DIP's supplier-diversity offering, though more software-led and less services-led.
• Tealbook: Supplier intelligence platform that provides enriched supplier data, including diversity attributes, to procurement teams. Direct competitor in tech-enabled sourcing for diverse and small suppliers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC_C7uAOAH9RMzZs-CKCZ62w
• LinkedInlinkedin.com/company/diversity-in-promotions-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diversity in Promotions