Business Accounting Systems

What Business Accounting Systems does

Business Accounting Systems, PC (BAS) is a family-owned professional accounting firm headquartered in West Deptford, New Jersey (Gloucester City area), founded in 1971 by Leon A. Elwell. The firm delivers a bundled suite of recurring accounting, payroll, tax, and bookkeeping services to approximately 200+ small business clients, primarily in South Jersey, with stated capability to serve clients across all 50 U.S. states via remote delivery. Service offerings include Monthly Accounting Services, Live Payroll Services, Small Business Tax Services, Personal Tax Services, and Outsourced Bookkeeping Services, all priced under a fixed-fee model (plans starting at $129 per month) that explicitly excludes hourly billing.

The firm operates on a sales-led, direct-to-consumer GTM motion, generating leads through website contact forms, phone outreach, a structured $500-per-referral client program, and an educational content marketing engine (blog plus social channels including Facebook, LinkedIn, YouTube, and X). Underlying technology is built on Intuit QuickBooks, with the firm holding QuickBooks Certified ProAdvisor credentials; team credentials also include IRS Enrolled Agent licensure, NJCPA membership, and a Master's in Taxation held by VP L. Scott Elwell. Customer concentration is highly diversified across at least 13 SMB verticals (healthcare, professional services, consumer-facing, and trades), with no material reliance on any single client.

Operationally, BAS employs 13+ professionals and is currently led by VP L. Scott Elwell (joined 1980, assumed VP role in 1997) and Marketing Director Kim Elwell. The firm is privately held within the Elwell family, has no external funding, no parent company, and no subsidiaries. Revenue is not publicly disclosed, but client count, headcount, and recurring-fee pricing together imply annual revenue in the low single-digit millions (see revenue estimate). The business model is fundamentally a relationship-driven, subscription-recurring professional services practice rather than a technology or platform business.

Name

Business Accounting Systems

Legal name

Business Accounting Systems, PC

Website

https://bas-pc.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Business Accounting Systems is a family-owned accounting firm in South Jersey, founded in 1971, that delivers bundled monthly accounting, payroll, tax, and bookkeeping services to 200+ small business clients under a fixed-fee model using QuickBooks.

Ownership category

akta.pro rank

Product category

Accounting Services

NAICS

Offices of Certified Public Accountants (541211), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412)

akta.pro primary industry

Accounting & Bookkeeping Services (BPAHABAC)

Keywords

• Small business accounting
• Payroll processing services
• Tax preparation services
• Outsourced bookkeeping
• Monthly accounting services

Headquarters

HQ city

Gloucester City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Accounting Services: Fixed monthly fee accounting services including financial statement preparations and bank reconciliations. No hourly billing or surprise bills model.
2. Live Payroll Services: Full-service payroll handling including tax payments, filings, and year-end filings including W-2s. Recurring monthly service.
3. Business Tax Services: Business tax compliance, planning, and preparation. Business return included in monthly fee. Recurring service tied to tax year.
4. Personal Tax Services: Personal tax preparation, filing, and tax-saving strategy advisory.
5. Outsourced Bookkeeping Services: Financial information and bookkeeping services for informed business decision-making.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Business Accounting Systems (BAS) provides monthly accounting, payroll processing, tax preparation (business and personal), and outsourced bookkeeping services to small businesses under a fixed monthly fee model. The firm operates as a virtual CFO partner, delivering timely financial statements, bank reconciliations, full-service payroll with tax filings, and proactive tax planning, with no hourly billing or surprise fees.

Product overview

Business Accounting Systems (BAS) is a family-owned accounting firm that offers a suite of core professional services rather than a software product. The company provides five interconnected service offerings: Monthly Accounting Services (financial statement preparation, bank reconciliations), Live Payroll Services (processing, tax filings, W-2s), Small Business Tax Services (preparation, planning, compliance), Personal Tax Services (preparation, filing, strategy), and Outsourced Bookkeeping Services. These services are bundled under a fixed-fee model with no hourly billing, allowing small business clients to access multiple accounting functions through a single provider. The firm also offers unlimited CPA consultations as part of its monthly service packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Monthly Accounting Services Monthly recurring accounting and financial statement preparation service for small businesses, including bank reconciliations and accurate, timely financial reporting. Plans start at $129 per month with no hourly billing or surprise fees.
• Live Payroll Services Full-service payroll processing for small businesses, including tax payments, all required filings, and year-end filings such as W-2s, ensuring employees are paid accurately and on time.
• Small Business Tax Services Business tax compliance, planning, and preparation services, including liability minimization and future tax planning. The business return is included in the monthly service fee.
• Personal Tax Services Personal tax preparation, filing, and tax-saving strategy advisory for individual taxpayers, designed to make the tax process stress-free.
• Outsourced Bookkeeping Services Outsourced bookkeeping service providing transaction recording, categorization, and financial information needed for informed business decision-making.

Quantifiable outcome

• Fixed monthly fee model eliminates surprise billing
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• QuickBooks (Intuit)coreTechnology or IntegrationQuickBooks Certified ProAdvisors. The firm holds certification as QuickBooks Certified ProAdvisors, demonstrating expertise in QuickBooks accounting software implementation, support, and optimization for small business clients.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• Xendoo: Duplicate omitted.

Direct peers

• Bookkeeper360: Provides outsourced bookkeeping, payroll, and tax advisory to SMBs, overlapping BAS's bundled monthly service suite.
• inDinero: Offers accounting, tax, and CFO services to small and growing businesses, matching BAS's 'outsourced CFO' positioning and multi-service bundle.
• Xendoo: Online bookkeeping, accounting, and tax firm for small businesses on fixed monthly plans, closely mirroring BAS's fixed-fee, remote-delivery model.
• Acuity: Outsourced bookkeeping, controller, and CFO services for small businesses, overlapping BAS's virtual-CFO and monthly accounting offering.
• 1-800Accountant: National provider of bookkeeping, payroll, and tax services to small businesses on flat monthly fees, directly overlapping BAS's core offering and SMB target market.
• Bench Accounting: Tech-enabled outsourced bookkeeping and tax service for small businesses with subscription pricing, competing for the same SMB bookkeeping clients BAS serves.

Emerging players

• Paro: Marketplace connecting SMBs with fractional bookkeeping, accounting, and finance talent, intersecting BAS's outsourced accounting market.
• Pilot: Venture-backed outsourced bookkeeping, tax, and CFO services for startups and SMBs, competing on the same outsourced-finance value proposition as BAS.

Regional players

• Supporting Strategies: Franchise network of local outsourced bookkeeping and controller offices serving SMBs, comparable to BAS's regional, relationship-driven delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BASPC1971
• YouTubeyoutube.com/@businessacctsyspc9135
• Facebookfacebook.com/BusinessAccountingSystemsPC
• LinkedInlinkedin.com/company/business-accounting-systems-pc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Accounting Systems