Acuity
Acuity is a US-based outsourced accounting firm providing online bookkeeping, fractional controller, virtual CFO, and tax services to over 2,600 growth-stage entrepreneurs and SMBs, with vertical specialization in SaaS, ecommerce, agencies, medical practices, family offices, and crypto.
- Company typePrivate
- Founded2004
- HeadquartersAtlanta, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Acuity does
Acuity is a US-based outsourced accounting and financial services firm founded in 2004 and headquartered in Atlanta, Georgia, serving over 2,600 high-growth entrepreneurs and SMBs across the United States. The company delivers an integrated stack of online bookkeeping, controller oversight, tax preparation and planning, and fractional/virtual CFO services through dedicated client teams, with pricing typically ranging from $500-$3,000 per month for bookkeeping up to $3,000-$15,000 per month for CFO engagements. Its underlying delivery model combines a proprietary Financial Playbook developed over 20+ years with certified expertise across 2,000+ cloud accounting software solutions and 20+ technology partnerships (QuickBooks, Xero, Gusto, ADP, Ramp, Avalara, Bill.com, Carta, A2X, Synder, SaaSOptics, among others), enabling vertical specialization in SaaS, ecommerce (Amazon/Shopify), creative agencies, medical practices, family offices, cryptocurrency businesses, and restaurants.
Acuity operates a distributed workforce across the United States, the Philippines (via a wholly-owned representative office), St. Lucia, Argentina, and Greece, with a small headquarters at Atlanta Tech Village. Revenue mechanics are predominantly subscription-recurring for bookkeeping, controller, and CFO services, with project-based and hourly pricing available for tax and ad hoc CFO engagements; sales are consultative and quote-based, supplemented by technology partner referrals, content marketing and SEO, and an annual AcuityCon conference. In August 2021 the company acquired Catching Clouds to deepen ecommerce accounting capabilities, and in 2024-2025 it joined the Sorren network of like-minded firms, now operating as 'Acuity, Powered by Sorren,' with no disruption to existing client services.
The company is led by Kenji Kuramoto (CEO and Founder), Matthew May (Founder and VP Sales and Marketing), Patti Scharf (Chief Process Officer), and Scott Scharf (CTO and Ecommerce Practice Lead). It holds B Corp certification, operates under the Entrepreneurial Operating System (EOS), and has earned awards including Top 50 Modern Firms (2025), Community Champion (2024), Best Midsized and Large Firms to Work For (2020), and Xero Platinum Partner with Website Award Winner (2024).
Acuity firmographics
Firmographics- Name
- Acuity
- Legal name
- Acuity CFO, LLC
- Website
- https://acuity.co
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Acuity is a US-based outsourced accounting firm providing online bookkeeping, fractional controller, virtual CFO, and tax services to over 2,600 growth-stage entrepreneurs and SMBs, with vertical specialization in SaaS, ecommerce, agencies, medical practices, family offices, and crypto.
- Ownership category
- akta.pro rank
Acuity industry classification
Industry- Product category
- Accounting Services
- NAICS
- Offices of Certified Public Accountants (541211), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)
- akta.pro primary industry
- Financial Reporting & Technical Accounting Advisory (GAAP/IFRS) (BPAHABAF)
Keywords
Where Acuity is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Acuity business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Fractional CFO Services: Virtual CFO services with 25+ years of experience available on-demand for strategic financial guidance, forecasting, budgeting, and investor relations.
- Outsourced Bookkeeping: Day-to-day online bookkeeping services handling transaction recording, reconciliation, and monthly close.
- Controller Services: Fractional controller oversight for month-end close, financial reporting, and accounting system management, working 5-15 hours monthly.
- Tax Preparation and Planning: Tax compliance and strategic tax planning services including federal and state income tax preparation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Project-based CFO engagements |
| Subscription | Monthly | Outsourced Bookkeeping |
| Subscription | Monthly | Fractional Controller |
| Subscription | Monthly | Fractional CFO |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Acuity product offering
Product offeringCore offering
Acuity delivers fractional accounting, bookkeeping, controller, tax preparation, and CFO services to entrepreneurs and growth-stage companies, primarily through dedicated client accounting teams. Services are delivered remotely on subscription or pay-as-you-go terms, supported by a proprietary financial playbook and a curated cloud accounting technology stack spanning 2,000+ solutions. Specializations include ecommerce (Amazon, Shopify), SaaS, creative agencies, medical practices, family offices, and crypto businesses.
Product overview
Acuity provides an integrated suite of online accounting, bookkeeping, tax, controller, and fractional CFO services for entrepreneurs. The platform operates as a unified offering combining tactical bookkeeping, strategic financial leadership, and tax compliance. Services are delivered through a dedicated team supported by proprietary financial playbooks developed over 20 years. The product portfolio includes core services (Bookkeeping, Tax, Controller, CFO) alongside complementary offerings like Cleanup My Books and the annual AcuityCon conference. All services leverage partnerships with leading accounting software platforms (QuickBooks, Xero) and specialized tools (A2X, Avalara, Gusto) to deliver cloud-based financial management.
Differentiator
Problem solved
Functional benefit
Brands
- Catching Clouds: Ecommerce accounting services brand, particularly for Amazon and Shopify sellers, acquired through merger with Scharf Technology LLC.
Products and services
- Online Bookkeeping Services
Companies that use Acuity
Customer profileNamed customers2 records
Segments8 records
Ideal customer profiles2 records
Acuity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
Feature2 records
Acuity partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core, major, standard, flagship and minor.
- A2X for AmazoncoreAutomated accounting integration for Amazon marketplace sellers, handling sales, fees, cost of goods sold, and FBA inventory reconciliation. Key tool for serving ecommerce clients.
- Intuit QuickBookscorePrimary accounting software platform. Acuity provides QuickBooks integration and certified expertise for client bookkeeping and accounting services.
- XerocoreOnline accounting software platform. Acuity holds Platinum Partner status with Xero and won the Xero Awards Website Winner recognition in 2024.
- GustomajorPayroll, benefits, HR, and compliance platform. Acuity offers 1-month free trial and exclusive access to Gusto's care teams for referred clients.
- ADPmajorHR, talent, time management, benefits, and payroll services. Integration for clients requiring enterprise-level payroll solutions.
- RampmajorFinance automation platform for controlling spend, saving time, and simplifying busywork. Acuity partners with Ramp for expense management and financial automation.
- AvalaramajorAutomated tax compliance software for sales tax nexus management across multiple states. Essential for ecommerce clients with multi-state obligations.
- Bill.commajorDigital business payments platform with 3 million members processing over $62B annually. Integration for invoice automation and bill pay services.
- ExpensifystandardExpense management, receipt scanning, and business travel platform. Recommended for client expense reporting and reconciliation.
- CartamajorCap table, valuations, investments, and equity plan management. Critical for SaaS clients requiring investor-grade equity tracking.
- ChargeOverstandardSubscription management and invoicing platform for managing customers, invoices, and customizable billing processes.
- SyndercoreEcommerce transaction and subscription reconciliation platform. Used alongside A2X for comprehensive Shopify and multi-channel ecommerce accounting.
- VeemstandardGlobal payments platform using SWIFT, treasury, and cryptocurrency (Bitcoin). Recommended for clients with international payment needs.
- VeradystandardAudit and accounting services specifically for blockchain assets. Supports cryptocurrency business clients with crypto accounting needs.
- JiravstandardFinancial and operational data integration platform for forecasting bookings, revenues, workforce, expenses, and cash flows.
- SyftstandardFinancial reporting, dashboards, and forecasting platform used by accountants and businesses for enhanced financial analysis.
- Relay FinancialmajorBanking platform endorsed as best bank for startups. Acuity holds Silver Partner status. Recommended for early-stage companies.
- JustworksstandardAll-in-one payroll, benefits, HR, and compliance platform for small businesses. Alternative to Gusto and ADP.
- OnPaystandardOnline payroll and HR services for small businesses. Additional payroll option for clients with simpler needs.
- SaaSOpticsstandardSubscription management platform for B2B SaaS businesses. Supports SaaS clients with subscription billing and revenue tracking.
- SorrenflagshipAcuity joined forces with Sorren and 13 other like-minded firms across the country to form a larger network under the Sorren brand. This provides access to more resources, expertise, and service offerings, particularly in tax planning and tax services. Acuity operates as 'Acuity, Powered by Sorren' with no disruption to client services.
- Grow Resources (St. Lucia)minorPartnership arrangement for employment of staff in St. Lucia. Part of Acuity's distributed workforce strategy across multiple countries.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Acuity competitors and assessment
Company assessmentDirect peers
- Bench Accounting: Bench provides online bookkeeping and accounting software for small businesses. Acuity explicitly markets itself as a Bench alternative, making them a directly competing modern bookkeeping service targeting similar SMB and small business customers.
- Bookkeeper360: Bookkeeper360 provides cloud-based bookkeeping, controller, and CFO services for small businesses. They share Acuity's model of outsourced accounting teams with Xero/QuickBooks expertise targeting growth-stage SMBs.
- Pilot: Pilot is a venture-backed online bookkeeping and CFO services firm focused on startups and SMBs. Acuity's own website explicitly positions itself as an alternative to Pilot, indicating they compete head-to-head for the same fractional accounting buyer.
- 1-800Accountant: 1-800Accountant is a national virtual accounting firm providing bookkeeping, tax, and advisory services to small businesses and entrepreneurs. They compete in the same SMB accounting services category with similar subscription-based service tiers.
- Kruze Consulting: Kruze Consulting is a CPA and accounting firm specializing in venture-backed startups, offering bookkeeping, tax, and CFO services. They overlap directly with Acuity's SaaS and high-growth startup segments with comparable fractional CFO and bookkeeping offerings.
Emerging players
- CFO Share: CFO Share provides fractional CFO services to growth-stage businesses. They overlap with Acuity's fractional CFO offering but typically specialize in the CFO layer rather than full-stack bookkeeping.
- Ignites (Founders CPA): Founders-focused CPA firms serve venture-backed startups with bookkeeping, tax, and CFO support. They overlap with Acuity's SaaS startup niche but typically operate at smaller scale and earlier stages.
Others
- Xero: Xero is a cloud accounting software platform and Acuity's Platinum Partner. While Xero is a software provider rather than services firm, they share the same target customer and Acuity's positioning as a Xero-certified expert bookkeeper is core to their GTM.
- Relay Financial: Relay Financial is a banking platform and Acuity technology partner that serves the same startup and SMB customer base. While not a direct competitor, they share target customers and operate a co-marketing referral partnership.
Broad incumbents
- BDO USA: BDO is a top-tier global accounting and advisory firm serving SMBs and growth-stage businesses. They compete with Acuity for clients as they scale beyond the SMB threshold into mid-market accounting and CFO advisory needs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Acuity social profiles
Digital presenceAcuity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Acuity leadership team
Management profileNumber of profiles
Profiles4 records
Acuity subsidiaries and ownership
Company hierarchySubsidiaries2 records
Acuity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Acuity M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Acuity
What does Acuity do?
Acuity delivers fractional accounting, bookkeeping, controller, tax preparation, and CFO services to entrepreneurs and growth-stage companies, primarily through dedicated client accounting teams. Services are delivered remotely on subscription or pay-as-you-go terms, supported by a proprietary financial playbook and a curated cloud accounting technology stack spanning 2,000+ solutions. Specializations include ecommerce (Amazon, Shopify), SaaS, creative agencies, medical practices, family offices, and crypto businesses.
Is Acuity a public or private company?
Acuity is a private company. It is classified as corporate owned and is currently operating.
When was Acuity founded?
Acuity was founded in 2004. It employs 51 to 100 people.
Where is Acuity based?
Acuity is headquartered in Atlanta, United States, in the North America region.
How does Acuity make money?
Four revenue lines are on record. Fractional CFO Services are the primary driver. The others are outsourced Bookkeeping, controller Services and tax Preparation and Planning.
Who are Acuity's main competitors?
Direct peers on record are Bench Accounting, Bookkeeper360, Pilot, 1-800Accountant and Kruze Consulting. Emerging players are CFO Share and Ignites (Founders CPA). Others are Xero and Relay Financial. BDO USA is listed as a broad incumbent.
Does Acuity have an API?
No public API is recorded for Acuity.
What industry is Acuity in?
Acuity's product category is Accounting Services. Its primary akta.pro industry code is BPAHABAF, Financial Reporting & Technical Accounting Advisory (GAAP/IFRS). Its NAICS code is 541211.