What SirReel Studio Services does

SirReel Studio Services is a privately held production rental company founded in 1996 that supplies film, television, commercial, and live event productions with vehicles, equipment, studio facilities, and reusable standing sets. The company is headquartered in Sun Valley, California (Los Angeles area) and operates additional locations in Salt Lake City, Utah and Park City, Utah, providing coverage of two major US production hubs. Its service mix spans four interlocking categories: specialty production vehicles (including pre-loaded cube trucks and solar-powered units such as the Camera Cube Truck and DLUX Restroom Trailer), production equipment rentals, sound stage and studio facilities (including Lankershim Studios with LED/Volume capability and Lima Studios), and a library of permanent standing sets (Hospital, Police Station, Morgue, Jail) that can be redressed and reused across productions.

The proprietary pre-loaded cube truck concept — production gear pre-racked and inventoried inside a cube truck so that crews can drive on and shoot with minimal setup — is a notable technical differentiator, complemented by solar-power integration on the Camera Cube Truck and DLUX Restroom Trailer. The standing sets function as long-lived, amortized rental inventory rather than one-off builds, and the LED Volume addition at Lankershim Studios extends the offering into virtual production and in-camera VFX workflows. The product surface is predominantly physical-asset based with no software, data, or AI layer described in the available material.

Commercially, SirReel operates as a B2B rental business with sales conducted via phone-based inside sales rather than a self-service e-commerce channel. Pricing follows standard production rental conventions (daily/weekly rental rates with usage-based surcharges), and the customer base spans episodic television, feature film, commercials, and live events. Dani Novoa serves as Chief Operating Officer. The company has not publicly disclosed ownership structure, funding history, headcount, or revenue figures.

Name

SirReel Studio Services

Legal name

SirReel Studios Services

Website

https://sirreel.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

SirReel Studio Services is a privately held production rental company, founded in 1996 and based in Sun Valley, California, with operations in Salt Lake City and Park City, Utah, supplying vehicles, equipment, studios, and reusable standing sets to film, television, commercial, and live event productions.

Ownership category

akta.pro rank

Product category

Production Equipment Rental

NAICS

Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249)

SIC

Services-Allied To Motion Picture Production (7819), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Unit Basecamp, Parking & Logistics Services (MPADAIAJ)

akta.pro secondary industries

Soundstage & Stage Rental (Film/TV) (MPADAIAA), Utility/Service Body Trucks (Service Bodies/Tool Trucks) Leasing & Rental (TLABAEAE)

Keywords

• Production equipment rental
• Film production vehicles
• Studio stage rental
• Grip and lighting rental
• Pre-loaded cube trucks

Headquarters

HQ city

Sun Valley

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Rentals: Daily rental of production vehicles including trucks, cargo vans, passenger vans, and specialty vehicles. Rates vary by vehicle type.
2. Equipment Rentals: Daily rental of production equipment including grip packages (1-ton, 3-ton, 5-ton), lighting and electric, communications gear, production supplies, and safe sets.
3. Studio Rentals: Rental of studio stages including Lankershim Studios (LED/volume studio, white CYC), Utah Film Studios (large stages with support space), and SirReel Standing Sets (pre-built hospital, police station, morgue sets).
4. Client Lounges: Portable, stylish client lounge setups rented daily (Solo $400/day, Standard $250/day, Standard II $250/day).
5. Communications Rentals: Daily rental of radios, surveillance kits, headsets, mobile internet MiFi devices, bullhorns, boom boxes, anchor speakers, and microphones.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

SirReel Studio Services is a production rental company providing daily rentals of vehicles, equipment, and studios to film, television, and commercial productions. The company operates physical rental yards in Los Angeles (Sun Valley) and Utah (Salt Lake City/Park City) and delivers a one-stop catalog covering cube trucks, cargo vans, passenger vans, video vans, restroom trailers, grip and lighting equipment, communications gear, production supplies, and pre-built standing sets. The company invented pre-loaded cube trucks that arrive loaded and ready for production.

Product overview

SirReel Studio Services is a film and television production equipment rental company providing comprehensive production support. Their portfolio includes: (1) Production Vehicles - cube trucks (Super Cube Truck, Camera Cube Truck), cargo vans (Super Cargo Van with/without lift gate), passenger vans (14-pass standard/mid-roof, Captain's Van), specialty vehicles (ProScout Video Van, Popvan mobile office, DLUX restroom trailer, Stakebed); (2) Studio Spaces - SirReel Standing Sets (pre-built Hospital, Police Station, Morgue sets), Lankershim LED/Volume Studio (40'x40' white cyc), and Utah Film Studios (15,000sqft Stage 1 with office space); (3) Equipment Rentals - lighting & electric, grip packages (1/3/5 ton), production supplies, communications equipment (radios, mobile internet), and Safe Sets; (4) Client Services - portable lounge setups (SOLO, Standard, Standard II). The company operates rental locations in Los Angeles (Sun Valley) and Salt Lake City/Utah (Park City), serving productions since 1996.

Differentiator

Problem solved

Functional benefit

Products and services

• Popvan Mobile Office Mobile office vehicle rental for production crews, providing a workstation environment on set with WiFi, climate control, 110V and USB power, and an exterior awning. Built on Mercedes Sprinter vans. Daily rental.
• Super Cargo Van Standard cargo van rental for production equipment transport. 20' vehicle length, 8'5" height/clearance, 5'7" interior box height. Daily rental at $150/day.
• Super Cargo Van with Lift Gate Cargo van rental with studio lift gate for heavy equipment loading. Ford Transit chassis with Palfinger or Tommy lift gate models supporting up to 1300lbs. 22'2" vehicle length. Daily rental at $170/day.
• Super Cube Truck Production cube truck rental with 17' box and 3' attic on Ford F550 chassis, 5' lift gate with 2200lb capacity. 30' vehicle length, 8' interior box height. Daily rental at $200/day. Used as the SirReel pre-loaded cube truck format.
• Solar-Powered Camera Cube Truck Solar-powered camera cube truck rental for camera department operations. Features shelving, hardwood flooring, LED lighting, air conditioning, side entry door, and solar-powered 110V outlets and battery charging.
• DLUX Solar Restroom Trailer Solar-powered restroom trailer rental with all-gender facilities. 16' trailer length. Includes (1) all-gender restroom and (1) all-gender restroom with urinal. Solar panel and charging system power 12V systems completely.
• ProScout Video Van Fully equipped video van rental built on Mercedes Sprinter chassis. HD monitors, VTR inputs, WiFi hotspot, USB and 110V outlets, automatic side entry door, rear storage, central heat and air. Seats 13 passengers plus driver. Daily rental at $550/day.
• Stakebed Truck Flatbed stakebed truck rental on Ford F550 chassis with 16' deck and stakes for equipment transport.
• 14-Passenger Passenger Van (Standard & Mid-Roof) Passenger van rental seating 14 with sliding side door and running board entry steps; Mid-Roof variant offers additional headroom. Ford Transit chassis. Standard variant at $220/day.
• Captain's Van (Tow-Capable Passenger Van) 12-passenger tow-capable passenger van rental (Transpo brand) with tow hitch for towing equipment behind the van.
• Lankershim LED/Volume Studio LED/volume studio rental in Sun Valley, CA with 40'x40' white CYC stage and gridded stage area (82'x57'x17', 4,674 sqft). Ideal for large photo shoots, commercials, podcasts, and music videos.
• Utah Film Studios (Park City) Large studio stage rental in Park City, Utah at 4001 Kearbs Blvd. Stage 1 is 100'x150' (15,000 sqft) with 6,000 sqft of office space and 35' to the grid. Suitable for live events, set builds, vehicle commercials, TV shows, and film production.
• SirReel Standing Sets Pre-built, pre-lit, pre-dressed standing set rentals for TV shows, film shoots, and commercial productions. Available sets include Hospital, Police Station, Jail, and Morgue. Includes Gridded Sets (143'x57', 8,151 sqft) and Black Box (40'x50'x17', 2,000 sqft).
• Production Supplies Daily rental of production supplies covering basecamps basics, climate controls, craft services and catering, dollies and carts, effects, ladders, power and lights, safety and traffic, tables and chairs, tents and accessories, tools and cleaning supplies, vehicle outfitting, expendables, wardrobe and makeup, PPE, and health and safety supplies.
• Lighting & Electric Equipment Daily rental of lighting and electrical equipment including LED lighting, tungsten lighting, and distro packages for film, TV, and commercial productions.
• Grip Package Rentals (1-Ton, 3-Ton, 5-Ton) Daily rental of grip equipment packages in three sizes (1-ton, 3-ton, 5-ton) for lighting support and rigging on productions.
• Communications Equipment Rentals Daily rental of production communication equipment including Motorola CP200 radios (from $10/day), surveillance kits, headsets, hand mics, Verizon and AT&T MiFi 4G mobile internet ($99/day), bullhorns, boom boxes, and microphones.
• Safe Sets Daily rental of health and safety equipment including face masks, body protection, sanitization, and disinfectant supplies for productions operating safety-compliant sets.
• Client Lounge Rentals (SOLO, Standard, Standard II) Portable client lounge rental for production sets in three tiers: SOLO ($400/day), Standard ($250/day), and Standard II ($250/day). Used to provide clients, talent, and crew a comfortable on-set lounge area.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Cinequipt: Camera, lighting, and grip rental house based in Minneapolis serving the Upper Midwest film/TV market. Comparable as a regional production equipment rental peer with similar specialty offerings, but operating in a different geography than SirReel's LA/Utah footprint.

Direct peers

• Keslow Camera: Specialty camera, lens, and equipment rental house serving film, television, and commercial productions. Directly comparable as a film/TV rental peer with a similar premium-service positioning, though Keslow focuses primarily on camera packages rather than vehicles, basecamps, and standing sets.
• Hand Held Films: Camera, lens, and accessory rental house for film and television productions. Directly comparable as a film/TV equipment rental peer with a similar specialty-rental model, though focused on camera packages rather than basecamp vehicles and standing sets.
• Quixote Studios: Provider of turnkey studio and production office space across LA, Atlanta, and other production hubs. Directly comparable on the studio-rental portion of SirReel's business (Lankershim, Utah Film Studios, Standing Sets) but without the vehicle and equipment rental overlay.
• Otto Nemenz: Hollywood-based camera and production equipment rental house specializing in high-end cinematography packages. Directly comparable as a film/TV rental peer serving the same production buyer, with a narrower product focus (cameras/lenses) versus SirReel's broader vehicles-and-basecamp model.
• Cinelease: Major provider of lighting, grip, and generator rental services for film, TV, and live events. Directly comparable as a production rental peer for lighting/grip equipment, with broader national reach and a generator fleet that overlaps SirReel's portable power offerings.
• Hollywood Rentals: Long-established LA-based production equipment and vehicle rental company serving Hollywood productions. Directly comparable as a same-geography vehicle-and-equipment rental peer with overlapping customer base and similar phone/email-based ordering conventions.

Broad incumbents

• Warner Bros. Studio Facilities: Operates studio stages, production offices, and basecamp facilities on the Warner Bros. lot for external productions. Broad incumbent comparable on SirReel's studio and standing-set rentals, but with the scale, prestige, and lot-anchored infrastructure of a major studio campus.
• Sunbelt Rentals: One of the largest equipment rental companies in North America, serving construction, industrial, and entertainment customers including film/TV basecamps. Broad incumbent with overlapping fleet-rental offerings, but operates at vastly greater scale and is not specialized in production.
• Panavision: Industry-leading provider of camera, lighting, and production equipment rental for film and television. Highly comparable as a long-tenured production rental specialist serving the same film/TV customer base, but with a global footprint, deeper camera/lens inventory, and integrated digital booking that SirReel lacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sirreelstudios
• Facebookfacebook.com/sirreelstudio
• Instagraminstagram.com/sirreelstudios
• LinkedInlinkedin.com/company/sirreel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SirReel Studio Services