CX-Ray

What CX-Ray does

CX-Ray is a privately held, San Francisco–based company founded in 2014 that positions itself around "self-awareness for today's brain-powered enterprises," language consistent with an organizational or workforce analytics product, though no product details, feature set, or technical architecture have been disclosed in the available sources. The company is led by CEO Peter Hari and operates with a small team in the 11-50 employee range.

Capital formation has been minimal: the company has raised approximately $120,000 in disclosed funding since inception, with two additional 2016 engagements recorded at $0 involving Baconsult and STRT Holding Nyrt, suggesting advisory or strategic-investor relationships rather than traditional venture funding. No pricing, customer, partnership, or go-to-market information is available, and the corporate website currently returns only a verification/loading page, leaving the business model mechanics — pricing, sales motion, customer segments, contract structure — unverifiable from public data.

The combination of a decade-long operating history, negligible outside capital, absence of disclosed commercial signals, and a non-functional public web presence makes CX-Ray difficult to characterize commercially. At minimum, the company appears to be a small, privately held entity in the enterprise self-awareness or organizational-intelligence category; any further characterization of products, revenue model, or market traction would require primary diligence beyond the input data provided.

Name

CX-Ray

Website

https://cx-ray.com

Company type

Private

Founded year

2014

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Customer Experience Analytics

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industry

Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)

Keywords

• Customer experience analytics
• Enterprise feedback platform
• Employee experience insights
• CX measurement software
• Workplace intelligence tools

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

CX-Ray provides a customer and employee experience analytics platform designed to deliver 'self-awareness for today's brain-powered enterprises.' The product enables organizations to measure, analyze, and act on experience data across customer and workforce touchpoints. It targets mid-sized and larger knowledge-driven enterprises seeking visibility into how their people and customers perceive the business.

Differentiator

Problem solved

Functional benefit

Products and services

• CX-Ray Experience Analytics Platform Software platform that delivers 'self-awareness for today's brain-powered enterprises' by capturing, measuring, and analyzing customer and employee experience signals to inform enterprise decision-making. Aimed at knowledge-driven organizations seeking systematic visibility into perception and experience data.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Zendesk: Customer service and CX platform with customer feedback, NPS, and analytics capabilities. Comparable as a broad incumbent providing CX insight as part of a wider customer engagement suite.
• HubSpot Service Hub: CRM and customer experience suite with built-in NPS, surveys, and customer feedback tools. Comparable to CX-Ray as a CX insight offering embedded in a broader platform.
• Clarabridge (now part of Qualtrics): Was a leading voice-of-customer text and sentiment analytics platform; now part of Qualtrics. Comparable as a CX analytics incumbent in the same category as CX-Ray.

Direct peers

• GetFeedback (by Bonterra): CX survey and customer feedback platform integrated with Salesforce. Comparable to CX-Ray in delivering CX insight via structured feedback collection.
• InMoment: CX intelligence and voice-of-customer platform serving enterprise customers. Comparable to CX-Ray in delivering structured CX measurement and analytics programs.
• Qualtrics: Market-leading CX analytics and experience management platform acquired by SAP. Directly comparable to CX-Ray as a CX measurement and voice-of-customer platform targeting enterprise buyers.
• Medallia: Enterprise CX and customer feedback analytics platform. Comparable to CX-Ray in offering voice-of-customer capture, journey analytics, and CX insight delivery to large organizations.
• SurveyMonkey: Survey-led customer and employee experience platform. Comparable as a feedback-collection and CX insight tool used by mid-market and enterprise teams.

Emerging players

• FullStory: Digital experience analytics platform with session replay and journey analysis. Comparable to CX-Ray in providing CX insight, but from a digital behavior rather than survey-first lens.
• Hotjar: Behavior analytics and feedback tool focused on digital experience insights via heatmaps, recordings, and on-site surveys. Comparable to CX-Ray in offering lightweight CX insight for digital experiences.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/cxrayinc
• Facebookfacebook.com/cxrayinc
• LinkedInlinkedin.com/company/4997475

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CX-Ray