Reall.PK
Reall.PK is a Pakistani real estate marketplace that connects property buyers, sellers, agents, and developers across 100+ cities, offering search, listings, and marketing services via web and mobile apps.
- Company typePrivate
- Founded2020
- HeadquartersRawalpindi, Pakistan
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Reall.PK does
Reall.PK, operated by Reall Technologies (Private) Limited, is a Pakistani digital real estate marketplace headquartered in Rawalpindi and founded in 2020. The platform connects property buyers, sellers, agents, and developers across more than 100 cities, towns, and regions in Pakistan, covering houses, plots, apartments, commercial properties, and agricultural land. Core product functionality includes city- and size-based filtering, a search-on-map interface, a property comparison tool, social login via Google, and multi-currency display in PKR, USD, EUR, GBP, CAD, AUD, and AED. Native iOS and Android applications extend the platform beyond the web.
The business operates a horizontal, product-led go-to-market model targeting individual property buyers and sellers as primary segments, with real estate agents and developers as secondary segments. Reall.PK monetizes through a freemium structure: free basic listings supplemented by paid featured and priority placements on a recurring basis, plus professional services for developers in the form of Projects Marketing and Digital Marketing. The underlying technology is a standard web portal with mobile applications, without disclosed AI/ML capabilities, proprietary data assets, or third-party integrations beyond Google authentication.
The company is privately held, self-funded (no disclosed funding rounds, investors, or acquisitions), and operates with a small team of 11-50 employees. There are no disclosed management team members, partnerships, regulatory actions, or certifications, and no published revenue, GMV, or user metrics, which limits external visibility into commercial traction and financial scale.
Reall.PK firmographics
Firmographics- Name
- Reall.PK
- Legal name
- Reall Technologies (Private) Limited
- Website
- https://reall.pk
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reall.PK is a Pakistani real estate marketplace that connects property buyers, sellers, agents, and developers across 100+ cities, offering search, listings, and marketing services via web and mobile apps.
- Ownership category
- akta.pro rank
Reall.PK industry classification
Industry- Product category
- Online Real Estate Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
- akta.pro secondary industry
- Real Estate Public-Private Partnership (PPP) & Infrastructure-Adjacent Real Estate Advisory (BPAJANAL)
Keywords
Where Reall.PK is headquartered
LocationHeadquarters
- HQ city
- Rawalpindi
- HQ country
- Pakistan
- HQ region
- Asia
Offices1 record
Markets served
Reall.PK business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Property Listing Fees: Users can add listings for properties for sale and rent. The platform likely charges listing fees or featured listing fees for premium visibility.
- Projects Marketing Services: Marketing services for real estate projects including residential and commercial developments
- Digital Marketing Services: Social media marketing and digital marketing services offered to property developers and agents
- Featured/ Priority Listings: Priority placement and featured property listings for increased visibility
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free basic listings available for property sellers and buyers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Reall.PK product offering
Product offeringCore offering
Reall.PK is a web- and mobile-based real estate marketplace that enables property buyers and sellers across Pakistan to search, list, and explore houses, plots, apartments, and commercial properties. It also offers projects marketing and digital marketing services for real estate developers and agents, supported by native iOS and Android applications and an interactive map-based search.
Product overview
Reall.PK is a real estate portal developed by Reall Technologies (Private) Limited, operating as a unified platform for property search, listing, and marketing across Pakistan. The core product is the Reall.PK Real Estate Portal, supported by three value-added services: Projects Marketing, Digital Marketing, and Listing Services. The platform also offers dedicated mobile applications for iOS and Android, and a Search on Map feature for location-based property discovery.
Differentiator
Problem solved
Functional benefit
Products and services
- Reall.PK Real Estate Portal
Quantifiable outcome
- Comprehensive coverage across Pakistan with listings in 100+ cities and regions
Companies that use Reall.PK
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Reall.PK technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Reall.PK partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Reall.PK competitors and assessment
Company assessmentDirect peers
- Zameen.com: Pakistan's largest real estate portal, backed by Emerging Markets Property Group. Directly competes with Reall.PK on residential, commercial, and rental listings across the same cities, and operates a similar project-marketing and agency tools stack.
- Graana.com: Pakistani real estate portal offering property search, listings, and project marketing across major Pakistani cities. Overlaps directly with Reall.PK on residential, commercial, and rental inventory in the same geography.
- OLX Pakistan: General horizontal classifieds platform in Pakistan with a strong real estate category. Competes for the same self-serve property listings and buyers, and represents a credible free alternative to dedicated real estate portals.
Regional players
- Housing.com: Indian real estate portal offering map-based search, listings, and developer project pages. Comparable product feature set to Reall.PK (map search, comparison, mobile apps) and serves the South Asian residential buyer persona.
- MagicBricks: Indian property portal with listing, search, and developer marketing offerings. Direct product analog to Reall.PK in the broader South Asian market, with established paid listing and featured property monetization.
- 99acres: Indian real estate portal covering residential, commercial, and rental inventory with project marketing tools. Comparable portal-and-services model to Reall.PK, though operating at much larger scale in India.
- Bayut: Leading property portal in the UAE/MENA operated by the same parent group as Zameen.com. Operates the same listing-plus-project-marketing model as Reall.PK but in a different geography; useful as a regional template for portal scaling.
- Property Finder: Leading property portal in the UAE/MENA region, comparable in its core listing-plus-marketing-services model. Useful regional benchmark for portal monetization mix even though geography differs.
Broad incumbents
- Zillow: Global large-scale real estate platform offering search, listings, and agent tools. Broader incumbent analog with overlapping portal functionality (map search, comparison, mobile apps) but at vastly different scale and geography.
- Rightmove: UK's largest property portal. Comparable portal business model (listing fees, featured listings, agent subscriptions) and serves as a benchmark for how a regional real estate portal can scale into a dominant marketplace.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Reall.PK social profiles
Digital presenceReall.PK financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reall.PK leadership team
Management profileNumber of profiles
Reall.PK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reall.PK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reall.PK
What does Reall.PK do?
Reall.PK is a web- and mobile-based real estate marketplace that enables property buyers and sellers across Pakistan to search, list, and explore houses, plots, apartments, and commercial properties. It also offers projects marketing and digital marketing services for real estate developers and agents, supported by native iOS and Android applications and an interactive map-based search.
Is Reall.PK a public or private company?
Reall.PK is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reall.PK founded?
Reall.PK was founded in 2020. It employs 11 to 50 people.
Where is Reall.PK based?
Reall.PK is headquartered in Rawalpindi, Pakistan, in the Asia region.
How does Reall.PK make money?
Four revenue lines are on record. Property Listing Fees are the primary driver. The others are projects Marketing Services, digital Marketing Services and featured/ Priority Listings.
Who are Reall.PK's main competitors?
Direct peers on record are Zameen.com, Graana.com and OLX Pakistan. Regional players are Housing.com, MagicBricks, 99acres, Bayut and Property Finder. Broad incumbents are Zillow and Rightmove.
Does Reall.PK have an API?
No public API is recorded for Reall.PK.
What industry is Reall.PK in?
Reall.PK's product category is Online Real Estate Marketplace. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell), with a secondary code of BPAJANAL, Real Estate Public-Private Partnership (PPP) & Infrastructure-Adjacent Real Estate Advisory. Its NAICS code is 53121 and its SIC code is 6531.