P2 Probiotic Power

What P2 Probiotic Power does

P2 Probiotic Power is a privately held direct-to-consumer e-commerce brand operated under Eco Balanced Technologies Inc. (Pennsylvania, USA), headquartered in Warminster, PA. The company sells a portfolio of roughly 15–20 SKUs across three verticals — home cleaning (surface cleaner concentrate, clean air spray, washer cleaner additive, allergy/asthma/sinus spray), body care (skin sprays, face/hand/body wash, mouthwash, wound cleansers/treatments, digestive additive, fibrinolytic enzyme), and pet wellness (shampoo, water additive, odor/itch spray, wound cleaner/treatment) — targeting health-conscious households, pet owners, and individuals with skin, oral, or allergy concerns in the United States.

The company's underlying technology is a proprietary blend of EPA and FDA GRAS (Generally Recognized As Safe) soil-based spore probiotics, protected as US Trade Secrets. The mechanism is competitive exclusion: the probiotics compete with harmful bacteria for nutrients, starving pathogens and preventing the formation of biofilm — a microscopic protective shelter that conventional chemical and "green" cleaners cannot remove. Independent ATP (Adenosine TriPhosphate) testing by TURI Labs at the University of Massachusetts is cited as third-party validation of superior, longer-lasting cleaning performance versus bleach, disinfectants, and competing green cleaners. Formulations have been developed and tested over 12+ years, initially in livestock applications.

P2 generates revenue through one-time unit purchases and subscription/automatic delivery (30, 45, 60, or 90-day cycles) via its owned e-commerce storefront on BigCommerce. Unit prices range from $12 (travel-size skin spray) to $142.99 (Blood & Gut Health Kit), with concentrates yielding 9 gallons of usable cleaning solution from a single 12oz bottle. Marketing is content- and education-led, using SEO, social media, video, email, and on-site customer testimonials. Distribution is exclusively DTC, ships only to US addresses, and there is no disclosed retail, wholesale, B2B, or international channel. The company has not raised external funding, has no disclosed parent or institutional investors, and no management team or board information is publicly available.

Name

P2 Probiotic Power

Legal name

Eco Balanced Technologies Inc

Website

https://p2probioticpower.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

P2 Probiotic Power is a US-based DTC e-commerce brand selling proprietary soil-based probiotic home cleaners, body care, and pet wellness products directly to health-conscious consumers via its own website, with subscription delivery available.

Ownership category

akta.pro rank

Product category

Probiotic Consumer Products

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Biological Product (except Diagnostic) Manufacturing (325414)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Biological Products, (No Disgnostic Substances) (2836)

akta.pro primary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

akta.pro secondary industry

Probiotics (Strains, Spore-Formers, Synbiotic Components) (AFAJAKAE)

Keywords

• Probiotic cleaning products
• Natural home cleaners
• Pet wellness products
• Probiotic body care
• Biofilm removal solutions

Headquarters

HQ city

Fairless Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase of probiotic cleaning, body care, and pet care products through e-commerce. Products include surface cleaners, skin sprays, body wash, mouthwash, pet products, and wellness kits. Subscription/automatic delivery options available.
2. Subscription/Delivery Orders: Automatic delivery subscription model offering 30-day, 45-day, 60-day, or 90-day delivery cycles for convenient product replenishment. Customers can subscribe to regular deliveries of any product.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

P2 Probiotic Power manufactures and sells proprietary soil-based probiotic consumer products across three lines: Home Care (surface cleaners, air sprays, washer additives, allergy sprays), Body Care (skin sprays, body wash, mouthwash, wound treatments), and Pet Care (wound cleaners, odor/itch sprays, water additives, shampoos). Products use EPA & FDA GRAS spore-based probiotic blends designed to eliminate biofilm and maintain bacterial balance on surfaces, skin, oral cavities, and pets.

Product overview

P2 Probiotic Power is a soil-based probiotic product company offering three main product lines: Home Care (surface cleaners, air/home sprays, washer additives, allergy sprays), Body Care (skin sprays, body wash, mouthwash), and Pet Care (odor/itch sprays, water additives, shampoos, wound treatments). The company utilizes proprietary blends of EPA & FDA GRAS (Generally Recognized As Safe) spore-based probiotics to address biofilm removal and bacterial balance in personal environments. Products are organized into distinct categories including Home Cleaning, Body Care, Pet Wellness, and Allergy Solutions, with various sizes and refill options available.

Differentiator

Problem solved

Functional benefit

Products and services

• Surface Cleaner - 12oz (All-in-One Cleaner Concentrate) Multi-purpose probiotic surface cleaner concentrate that makes 9 gallons of useable solution and cleans fruits, vegetables, and household surfaces. Targets consumers seeking natural biofilm-eliminating cleaners.
• Clean Air & Home Spray - 10oz Probiotic spray for air purification and home surface treatment, supporting bacterial balance in indoor environments.
• Washer Cleaner Additive Probiotic additive for washing machines that cleans both the washer and laundry, eliminating biofilm and odors.
• Allergy, Asthma & Sinus Spray Probiotic spray providing respiratory relief from allergies, asthma, and sinus issues; safe to spray into eyes, nose, mouth, and ears.
• Skin Spray - 10oz Probiotic skin spray for daily skin protection; treats eczema, psoriasis, acne, and minor wounds. Safe for all skin types and ages.
• Skin Spray Refill - 16oz Refill-size probiotic skin spray for continued skin protection and microbiome support.
• Soothing Skin Spray Travel-size probiotic skin spray for soothing rashes, eczema, cuts, and burns; safe for babies.
• Body Wash - 12oz Probiotic face, hand, and body wash providing complete body cleansing with skin microbiome support; pH neutral and replaces conventional soaps.
• Face Hand & Body Wash (Description) pH-neutral probiotic cleanser for face, hands, and body that maintains skin microbiome balance.
• Mouthwash - 12oz Probiotic mouthwash and toothbrush/retainer rinse for oral microbiome balance and plaque removal; food-grade and safe for babies.
• Pro-Heal Wound Cleaner 4oz Spray Human wound cleaner spray with probiotic technology for cuts and abrasions.
• Pro-Heal Wound Treatment 4oz Spray Probiotic wound treatment spray for human use supporting skin healing.
• H2O Digestive Additive Pouch with 15 Individual Packets Digestive additive for water with 15 individual packets designed for gut health support.
• Natto NSP-2 Fibrinolytic Enzyme Medical-grade fibrinolytic enzyme designed to naturally dissolve blood clots within 5–6 hours.
• Pet-Heal Wound Cleaner 4oz Spray Probiotic wound cleaner spray for pets, formulated for safe use on all animals.
• Pet-Heal Wound Treatment 4oz Spray Probiotic wound treatment spray for pets supporting the healing process.
• Pet Odor & Itch Spray Probiotic spray providing relief from pet allergies, skin issues, and hot spots while eliminating pet odors.
• Pet Water Additive Probiotic water additive supporting pet digestive health, immune function, plaque reduction, and odor control.
• Pet Shampoo Gentle probiotic pet shampoo that cleans allergens and germs safely; suitable for all pets including puppies and kittens.
• Blood & Gut Health Kit (QHP) Bonded kit combining QHP probiotic products for comprehensive blood and gut health support.

Quantifiable outcome

• Proven biofilm elimination through independent ATP testing - maintains clean surfaces longer than all other cleaners tested
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blueland: Blueland sells eco-friendly cleaning tablets and refill subscriptions direct-to-consumer. Comparable on GTM motion (DTC subscription), category (household cleaning), and brand positioning (non-toxic, sustainable) to P2's home-care line.
• Grove Collaborative: Grove Collaborative is a DTC subscription platform for eco-friendly household and personal care products. It shares P2's direct-to-consumer subscription model and natural/clean-label positioning across overlapping cleaning SKUs.
• Benefect: Benefect makes botanical, EPA-registered probiotic-based disinfectants and cleaners. It is the closest direct competitor to P2's proprietary probiotic surface-cleaner technology, serving the same eco-conscious and institutional cleaning buyer.
• Eco-Me: Eco-Me is a smaller DTC natural-cleaning brand offering plant-based household products. Comparable on product category and the natural/non-toxic positioning that overlaps with P2's home care line.
• Mother Dirt: Mother Dirt is a DTC personal care brand built on live probiotic/AOB skin microbiome technology. It is the most direct competitor to P2's body-care line in terms of probiotic technology and the same microbiome-science marketing narrative.
• Force of Nature: Force of Nature sells an on-demand electrolyzed disinfectant cleaner direct-to-consumer, positioned as a non-toxic alternative to bleach and conventional disinfectants. Comparable on category, channel, and the "no chemicals, science-backed" marketing posture to P2.
• Pet Honesty: Pet Honesty is a DTC pet wellness brand with a strong probiotic supplement lineup. Comparable on the pet probiotic category and direct-to-consumer e-commerce model to P2's Pet Care SKUs.

Broad incumbents

• Method Products: Method Products (part of SC Johnson / Ecover) is an established eco-friendly cleaning and personal care CPG brand with broad retail distribution. Comparable on category but operates as a broader incumbent with significantly larger scale than P2.
• Seventh Generation: Seventh Generation is a Unilever-owned, mass-retail eco-cleaning CPG brand. It is a broad incumbent competing for the same health-conscious household buyer with a much wider product portfolio and retail distribution than P2.
• Melaleuca: Melaleuca is a long-running multi-category eco-friendly DTC and direct-sales brand spanning cleaning, personal care, and wellness. Comparable on GTM (DTC / member-based) and the eco-safe positioning that intersects with P2's three product pillars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/p2probiotics
• YouTubeyoutube.com/p2probioticpower
• Facebookfacebook.com/P2probioticpower
• LinkedInlinkedin.com/company/p2-probiotic-power

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about P2 Probiotic Power