MACRO
MACRO Distribuidora Eléctrica is a 35+ year-old Mexican authorized distributor based in Querétaro, supplying LED lighting, generators, cables, medium voltage equipment, and power quality products from leading OEMs to industrial, commercial, construction, and data center customers nationwide.
- Company typePrivate
- Founded1991
- HeadquartersEl Marques, Mexico
- Headcount51–100
- GTM typeB2B
- OfferingServices
What MACRO does
MACRO Distribuidora Eléctrica MRJ S.A. de C.V. is a Mexican electrical distribution company headquartered in El Marqués, Querétaro, with 35+ years of continuous operation and a headcount of 51-100 employees. The company distributes LED lighting, power generators, medium voltage equipment, cables, electroducts, and power quality solutions, supported by an inventory of more than 10,000 SKUs and nationwide delivery across Mexico. It operates both a physical store in Querétaro and an online store ("tienda") with Mercado Pago-integrated payments.
MACRO firmographics
Firmographics- Name
- MACRO
- Legal name
- MACRO DISTRIBUIDORA ELÉCTRICA MRJ S.A. DE C.V.
- Website
- https://macro-mrj.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MACRO Distribuidora Eléctrica is a 35+ year-old Mexican authorized distributor based in Querétaro, supplying LED lighting, generators, cables, medium voltage equipment, and power quality products from leading OEMs to industrial, commercial, construction, and data center customers nationwide.
- Ownership category
- akta.pro rank
MACRO industry classification
Industry- Product category
- Electrical Equipment Distribution
- NAICS
- Electrical Equipment Manufacturing (33531), Electrical Equipment, Appliance, and Component Manufacturing (335), Relay and Industrial Control Manufacturing (335314)
- SIC
- Miscellaneous Electrical Machinery, Equipment & Supplies (3690), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electrical Industrial Apparatus (3620)
- akta.pro primary industry
- Specialty Power Systems MRO (Generators, Compressors, Pumps, Welders) (TLAKAHAJ)
- akta.pro secondary industry
- Grid Interconnection, Power Quality & Electrical Infrastructure Service (Transformers, Switchgear) (TLAKAMAM)
Keywords
Where MACRO is headquartered
LocationHeadquarters
- HQ city
- El Marques
- HQ country
- Mexico
- HQ region
- Latin America
Offices2 records
Markets served
MACRO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Electrical Materials Sales: One-time sales of electrical materials including LED luminaires, power generators, medium voltage equipment, specialized cables, and industrial electrification components to construction companies, industrial facilities, government entities, and installers
- Professional Services: Engineering and consulting services including lighting design projects, emergency plant maintenance, industrial advisory (Industry 4.0, Código Red compliance), and technical training
- Turnkey Electrical Projects: Complete electrical project execution from supply of materials to installation and commissioning for critical infrastructure projects
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing for lighting and electrical equipment |
| Other | Multi-year contract | Project-based quotation for integrated solutions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
MACRO product offering
Product offeringCore offering
MACRO Distribuidora Eléctrica MRJ is an authorized Mexican distributor of specialized electrical materials, supplying more than 10,000 SKUs across LED luminaires (industrial, roadway, office, exterior, commercial/residential), power generators (15 kW to 3.2 MW), medium voltage equipment (1–36 kV), specialized cables, industrial electrification components, electroduct/busway systems, and power quality solutions. The company complements its product distribution with engineering, lighting design, emergency plant maintenance, industrial advisory (Industry 4.0, Código Red CRE compliance), and product training services, executing turnkey electrical projects for industrial, construction, government, and data center customers throughout Mexico.
Product overview
MACRO Distribuidora Electrica MRJ is a Mexican electrical distribution company with over 35 years of experience supplying specialized electrical materials and developing projects for industry, government, and critical infrastructure. Its product portfolio consists primarily of LED lighting luminaires and electrical distribution equipment sold through an e-commerce platform, complemented by engineering and advisory services. The lighting product line spans multiple categories: industrial luminaires (Metalux APVT Select, Metalux SNLED Lensed, Metalux EZBY, Metalux UHBS2, Metalux UHBS1218, Metalux SPHB, Metalux Vaporite Led, VT4 LED, HBLED, Essential LED Waterproof, HighBay P, EG-TURM, CAM series), office luminaires (FP Panel, PANEL D/1, Linear Hanging LED, PANEL LED hanging fixtures), exterior/area luminaires (Lumasport, Night Falcon, Axcent, LED Flood, Tango G4, EG-Wallpack, EG-BP RGB washers), roadway/street luminaires (VERDEON, PREVAIL, LEXINGTON LED, Road Focus Nano/RF, Ledvance Sky, Ledvance Solar Streetlight, EG-AIO, STP 100Q-FT, LED Street Light ZD226, Solar Lantern), commercial/residential luminaires (downlights, courtesy lights, recessed floor lights), emergency lighting (Sure-Lites All-pro APC7RGSAL, Sure-Lites SEL17, Sure-Lites EBPLED, Sure-Lites APEL, Syl Safe, SYL-SECURE), and electrical equipment (power generators 15kW–3.2MW, medium voltage solutions 1–36kV, specialized cables, industrial electrification components, electroduct/busway systems 1,000V–24kV, and power quality equipment including UPS and voltage regulators). Brand families include Metalux, HALO, Sure-Lites, DIALIGHT, ENERGAIN, and REGENT. Services include turnkey lighting projects, emergency plant maintenance, industrial advisory (Industry 4.0 IoT and Codigo Red CRE compliance), and product training. The company holds no API, AI capabilities, or third-party certifications beyond the product-level compliance listings of its distributed brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Roadway and Street Lighting Products LED roadway and street lighting luminaires including VERDEON, PREVAIL, LEXINGTON LED, Road Focus Nano, Road Focus RF, Ledvance Sky, Ledvance Solar Streetlight, EG-AIO All-In-One, STP 100Q-FT, LED Street Light ZD226, Solar Lantern, and Larv Roadway for urban and highway illumination applications.
- Industrial Luminaires Industrial LED luminaires including VT4 LED, HBLED high-efficiency, obstruction lights, LED linear fixtures, LED high/low bay lights, Essential LED Waterproof, HighBay P, EG-TURM, CAM series, Tower Light RHBT, Syl Safe emergency fixtures, SYL-SECURE floodlights, and LED emergency signs for industrial environments.
- Office Lighting Products LED office luminaires including FP Panel, PANEL D/1 1200 36W, Linear Hanging LED 20W, and PANEL LED 85CM 25W hanging fixtures for commercial office environments.
- Exterior and Area Lighting Products Exterior and area LED luminaires including Lumasport, Night Falcon, Axcent, LED Flood, Tango G4 sports floodlight, EG-Wallpack 80W, EG-BP RGB color-changing washers, EG-EP recessed fixtures, and solar reflector options.
- Commercial and Residential Lighting Products LED commercial and residential luminaires including downlights (12W surface-mount), courtesy lights, and recessed floor/ground LED luminaires for interior accent and ambient applications.
- Power Generators Power generators including gasoline, diesel, natural gas, and LPG models ranging from 15 kW to 3.2 MW for industrial, commercial, and residential backup power applications.
- Medium Voltage Solutions Medium voltage electrical solutions (1–36 kV) including overhead and underground distribution lines for public works, industrial parks, industrial developments, hospitals, offices, and commercial centers.
- Specialized Cables Specialized electrical conductors including control, instrumentation, and power cables in low, medium, and high voltage, available in copper and aluminum alloy for power transmission, distribution, residential/commercial, infrastructure, and industrial applications.
- Industrial Electrification Products Industrial electrification components including dimmers, motion sensors, receptacles, plugs and connectors, modular centers, load centers, switches, and motor control centers for construction applications.
- Electroduct (Busway) Systems Medium and low-voltage electroduct/busway systems with voltage ranges from 1,000V to 24kV and current capacities from 16A to 7,500A for industrial/commercial interiors and exteriors (IP54–IP68), featuring harmonic and audio filters.
- Power Quality Solutions Power quality equipment including UPS (Uninterruptible Power Supply), voltage surge suppressors, and voltage regulators to normalize electrical supply and extend connected equipment life.
- Lighting Design and Engineering Services Professional lighting projects including photometric calculations, LED efficiency studies, NOM-025-STPS-2008 compliance verification, and turnkey solutions from design through installation for industrial, commercial, and urban roadway applications.
- Emergency Plant Maintenance Services Preventive and corrective maintenance for emergency generator plants including mechanical and electrical component inspection, recommended every 250 hours of use or annually, to reduce failures and extend equipment life.
- Industrial Advisory Services (Industry 4.0 and Codigo Red Compliance) Industrial advisory covering Industry 4.0 turnkey projects using IoT and energy efficiency devices for energy savings and operational monitoring, and Código Red compliance advisory to avoid penalties from the Comisión Reguladora de Energía (CRE).
- Product Training and Capacitation Services Product training programs conducted jointly with suppliers covering electrical products, market options, and technical comparisons to help customers select optimal solutions for their projects.
- Turnkey Electrical Projects Complete electrical project execution from supply of materials to installation and commissioning for critical infrastructure projects, delivered on a project-based, multi-year contract basis.
Quantifiable outcome
- Up to 70% energy savings with LED lighting solutions
- +2 more outcomes
Companies that use MACRO
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles5 records
MACRO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
MACRO partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core.
- HubbellcoreAuthorized distributor of Hubbell electrical and lighting products including wiring devices, lighting controls, and industrial electrical equipment
- ABBcoreAuthorized distributor of ABB products including medium voltage equipment, low voltage control systems, and automation solutions for industrial applications
- EatoncoreAuthorized distributor of Eaton electrical, hydraulic, and aerospace products including power quality solutions and lighting controls
- Schneider ElectriccoreAuthorized distributor of Schneider Electric products including Square D brand circuit breakers, panelboards, and industrial automation equipment
- Cooper Lighting SolutionscoreAuthorized distributor of Cooper Lighting industrial and commercial LED luminaires, including Metalux, Sure-Lites, and Halo brands
- LevitoncoreAuthorized distributor of Leviton wiring devices, lighting controls, and network connectivity solutions
- BeghellicoreAuthorized distributor of Beghelli emergency lighting, LED luminaires, and solar lighting solutions
- DialightcoreAuthorized distributor of Dialight industrial LED lighting including high bay, linear, and hazardous location luminaires
- General Cable (Nexans)coreAuthorized distributor of General Cable/Nexans electrical cables including power, control, and specialized conductors for industrial applications
- CondumexcoreAuthorized distributor of Condumex cables and conductors including low, medium, and high voltage products for transmission and distribution
- ProleccoreAuthorized distributor of Prolec electrical transformers and medium voltage equipment
- ViakoncoreAuthorized distributor of Viakon cables and conductors for industrial and commercial applications
- KobrexcoreAuthorized distributor of Kobrex cables and conductors including medium voltage and specialized cable solutions
- TecnolitecoreAuthorized distributor of Tecnolite residential and commercial LED lighting products
- IlumiledscoreAuthorized distributor of Ilumileds LED lighting solutions for industrial and commercial applications
- ENERGAINcoreAuthorized distributor of ENERGAIN LED floodlights, high bay lights, and outdoor lighting products with up to 90% energy savings
- IndustroniccoreAuthorized distributor of Industronic UPS systems, voltage regulators, and power conditioning equipment
- BticinocoreAuthorized distributor of Bticino residential and commercial wiring devices and electrical accessories
- Philips (Signify)coreAuthorized distributor of Philips LED road lighting and Signify professional lighting solutions
- Lumiance (Signify)coreAuthorized distributor of Lumiance LED street lighting and urban illumination products
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
MACRO competitors and assessment
Company assessmentDirect peers
- Consolidated Electrical Distributors (CED): US-based electrical distribution company with 500+ locations serving contractors, industrial, and commercial customers. CED's product portfolio and value-added services (lighting design, project management) closely mirror MACRO's distribution-plus-services model.
- RS Components: Global high-service distributor of electrical, electronic, and industrial components owned by Electrocomponents plc. RS Components is comparable to MACRO through its e-commerce-led distribution model, broad product catalog, and MRO customer focus.
- Graybar: One of North America's largest employee-owned electrical, communications, and data networking distributors. Graybar's product breadth (lighting, power distribution, controls) and mix of industrial, construction, and government customers directly parallels MACRO's positioning.
- Wesco International: US-based Fortune 500 electrical, communications, and utility distribution company. Wesco is a direct comparable given its focus on electrical MRO products, data center customers (overlap with MACRO's EQUINIX relationship), and integrated supply chain services.
- Rexel: Paris-listed global electrical distributor with operations across Europe, North America, and Asia-Pacific including Mexico. Rexel directly mirrors MACRO's model of distributing electrical products and solutions to industrial, commercial, and residential customers with value-added services.
- Sonepar: Global leader in B2B electrical distribution operating across 40+ countries including Mexico. Sonepar is a direct comparable to MACRO as both serve electrical contractors, industrial customers, and infrastructure projects with similar product portfolios (cables, lighting, MV/LV equipment) from the same global brand partners.
- Heilind Electronics: Largest distributor of interconnect products in North America with a broad electrical and electronic component portfolio. Heilind is comparable to MACRO in its authorized-distributor model serving industrial and infrastructure customers.
Broad incumbents
- Arrow Electronics: Global broad-line distributor of electronic components and enterprise computing solutions serving industrial and commercial customers. While broader in electronics than MACRO, Arrow's value-added distribution model and supplier relationships inform industry benchmarks.
- Anixter International (now part of Wesco): Now operating under Wesco, Anixter was a major global distributor of electrical, electronic, and communications products. It serves as a broader-incumbent comparable given its wider product breadth and enterprise focus versus MACRO's concentrated Mexican industrial base.
Regional players
- Grupo IUSA: Mexican manufacturer and distributor of electrical products including cables, conduits, wiring devices, and lighting. Grupo IUSA is a direct regional peer as one of the largest Mexican electrical products companies with similar end-markets and distribution channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MACRO social profiles
Digital presenceMACRO compliance and trust
Trust signalCompliance48 records
MACRO financial estimates
Financial estimateRevenue estimate
Valuation estimate
MACRO leadership team
Management profileNumber of profiles
MACRO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MACRO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MACRO
What does MACRO do?
MACRO Distribuidora Eléctrica MRJ is an authorized Mexican distributor of specialized electrical materials, supplying more than 10,000 SKUs across LED luminaires (industrial, roadway, office, exterior, commercial/residential), power generators (15 kW to 3.2 MW), medium voltage equipment (1–36 kV), specialized cables, industrial electrification components, electroduct/busway systems, and power quality solutions. The company complements its product distribution with engineering, lighting design, emergency plant maintenance, industrial advisory (Industry 4.0, Código Red CRE compliance), and product training services, executing turnkey electrical projects for industrial, construction, government, and data center customers throughout Mexico.
Is MACRO a public or private company?
MACRO is a private company. It is classified as unknown and is currently operating.
When was MACRO founded?
MACRO was founded in 1991. It employs 51 to 100 people.
Where is MACRO based?
MACRO is headquartered in El Marques, Mexico, in the Latin America region.
How does MACRO make money?
Three revenue lines are on record. Electrical Materials Sales are the primary driver. The others are professional Services and turnkey Electrical Projects.
Who are MACRO's main competitors?
Direct peers on record are Consolidated Electrical Distributors (CED), RS Components, Graybar, Wesco International, Rexel, Sonepar and Heilind Electronics. Broad incumbents are Arrow Electronics and Anixter International (now part of Wesco). Grupo IUSA is listed as a regional player.
Does MACRO have an API?
No public API is recorded for MACRO.
What industry is MACRO in?
MACRO's product category is Electrical Equipment Distribution. Its primary akta.pro industry code is TLAKAHAJ, Specialty Power Systems MRO (Generators, Compressors, Pumps, Welders), with a secondary code of TLAKAMAM, Grid Interconnection, Power Quality & Electrical Infrastructure Service (Transformers, Switchgear). Its NAICS code is 33531 and its SIC code is 3690.