Just Mad

What Just Mad does

Just Mad is a boutique product strategy and design consultancy founded in 2016, registered in Romania as Kraftist Collective SRL and operating from Cluj-Napoca with an Australian office presence in Windsor, Victoria. The firm specializes in Design Sprint workshops, product strategy consulting, and growth/UX design interventions, delivered through a workshop-based methodology grounded in Design Thinking and business strategy frameworks. Its service catalog spans three core offerings (Product Strategy Consulting, Growth Design Services, Design Sprint Workshops) and an array of add-on modules including Problem Deep-Dives, Innovation and Digital Transformation Programs, AI Opportunity Explorations, OKR and North Star definition workshops, and an ongoing design/advisory retainer.

The company serves a mix of visionary startups, mid-market businesses, and large enterprise clients across SaaS, EdTech, GovTech, Finance, Healthcare, Retail/D2C, and Real Estate, with named enterprise engagements including Miro, Personio, UiPath, Amplitude, SAP, PwC, DBS, Freeletics, ClassDojo, Productboard, and Hala. Revenue is generated through two streams: project-based consulting (engagements from 2 to 12 weeks) and recurring retainer arrangements lasting months to 2–3 years, with 70% of new projects sourced via referrals and 45 workshops delivered in the last reported year.

Beyond its consulting core, Just Mad operates a sub-brand called Stem — described as a biomedical research funding platform with its own product pages and Seed/Growth/Innovate pricing tiers — which represents a deliberate diversification move into productized offerings. Go-to-market is direct and field-led (introductory calls followed by discovery workshops and proposals within 48 hours), supplemented by content marketing via case studies, community/event facilitation, and conference speaking. No institutional funding, patents, certifications, or awards are disclosed, and headcount sits in the 1–10 range, consistent with a small, founder-led boutique.

Name

Just Mad

Legal name

Kraftist Collective SRL

Website

https://justmad.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Just Mad is a boutique product strategy and design consultancy founded in 2016, specializing in Design Sprint workshops, growth design interventions, and product strategy consulting for startups, mid-market firms, and enterprise clients across SaaS, EdTech, healthcare, and other verticals.

Ownership category

akta.pro rank

Product category

Product Strategy Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

UX, Design Thinking & Customer Research for PMs (EDABAHAK)

akta.pro secondary industry

Performance Management & OKRs (BPACAPAF)

Keywords

• Product strategy consulting
• Design sprint workshops
• Growth design services
• UX consulting
• Digital product design

Headquarters

HQ city

Cluj-napoca

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting and Advisory Services: One-off project-based consulting for specific challenges, including Design Sprints and Strategy Alignment sessions. Projects range from 2 weeks (simple UX intervention) to 12 weeks (extensive product strategy calibration).
2. Retainer Services: Ongoing design and advisory support under retainer format. Most clients start with one-off projects then continue for a few months, up to 2-3 years.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Just Mad is a product strategy and UX design consultancy that helps teams navigate uncertainty, transform customer experiences, and make decisions that drive growth. Its core offerings are Product Strategy Consulting, Growth Design Services, and Design Sprint Workshops, supported by an Ongoing Design and Advisory Retainer. Engagements range from one-off projects of 2–12 weeks to multi-year retainer arrangements for startups, mid-market, and enterprise clients.

Product overview

Just Mad is a consulting firm operating as a Product and UX intervention unit that offers a unified suite of strategy, design, and workshop services. The core offering consists of Product Strategy Consulting, Growth Design Services, and Design Sprint Workshops, which can be enhanced with specialized modules including Problem Deep-Dives, Innovation and Digital Transformation Programs, AI Opportunity Explorations, and Product Metrics Identification. Clients can also access specific workshop formats such as Strategic Alignment, North Star Definition, OKR Planning, and Lightning Ideation. For ongoing needs, the company offers a retainer-based design and advisory service. The company primarily serves SaaS, EdTech, GovTech, Finance, Healthcare, Retail, D2C, and Real Estate sectors, and partners with visionary startups, enterprise companies, and organizations in between.

Differentiator

Problem solved

Functional benefit

Brands

• Stem: Product/service sub-brand referenced across pricing pages, landing pages, and product pages. Stem appears to be a separate product offering or sub-brand under the Just Mad parent entity, with pricing tiers (Seed, Growth, Innovate) and dedicated product pages.

Quantifiable outcome

• 120+ completed projects
• +4 more outcomes

Named customers4 records

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• AJ&Smart: Berlin-headquartered Design Sprint specialist agency that popularized Sprint workshops for enterprise teams. Direct competitor to Just Mad's core Design Sprint and product strategy offering, with similar boutique positioning and global client base.
• Koto Studio: Brand and digital product studio offering strategy, design, and innovation services. Comparable to Just Mad in size and positioning, serving similar startup-to-enterprise clients with growth and product design interventions.
• Design Sprint Master: Consultancy offering Design Sprint facilitation, training, and workshops — directly comparable to Just Mad's core methodology. Targets similar enterprise and startup clients seeking rapid validation and product strategy support.
• ustwo: Digital product studio offering strategy, design, and engineering services for product development. Comparable to Just Mad in serving SaaS and enterprise clients with growth design and product intervention services, though with in-house engineering capabilities.
• New Haircut: Boutique product strategy and design consultancy offering Design Sprints, product discovery, and innovation workshops. Closely comparable to Just Mad in methodology, scale, and target client profile.

Broad incumbents

• IDEO: Pioneering global design consultancy offering strategy, UX, and innovation services. Overlaps with Just Mad's design thinking, product strategy, and digital transformation offerings but operates at vastly larger scale with broader service portfolio.
• Accenture Song: Accenture's experience design and marketing services arm (formerly Fjord). Competes for enterprise product strategy and design mandates at large scale, often displacing boutique firms once engagements grow beyond workshop scope.
• Thoughtworks: Global technology consultancy focused on software engineering, product strategy, and digital transformation. Comparable to Just Mad in product strategy and innovation work, but with deep engineering implementation capabilities Just Mad lacks.
• Frog Design: Global design and innovation consultancy (now part of Capgemini Engineering) offering product strategy, design, and digital transformation. Overlaps significantly with Just Mad's offering but at enterprise scale with deeper engineering integration.
• Deloitte Digital: Big Four digital consulting arm offering digital transformation, product strategy, and UX services. Competes with Just Mad for enterprise digital transformation mandates, with the advantage of scale, procurement relationships, and full-stack delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@justmad4318
• LinkedInlinkedin.com/company/justmadco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Mad