ESAG

IT After-Sales Field Servicesesag.ch

ESAG AG is a Switzerland-based after-sales service provider founded in 1970 that delivers installation, repair, 24/7 support, and warranty management for manufacturers and enterprise customers. It operates as an authorized service center for OEMs including LG, Sharp NEC, Hisense, TCL, Huawei, iiyama, and Lenovo, and is part of the Sertronics group.

Company typePrivate
Founded1970
HeadquartersWädenswil, Switzerland
Headcount51–100
GTM typeB2B
OfferingServices

What ESAG does

ESAG AG is a Switzerland-based after-sales service provider founded in 1970 and headquartered in Zürich-Altstetten. The company delivers professional and managed services, including installation and rollout, 24/7 multilingual technical support hotline (German, French, Italian, English), on-site repair with response times up to 4 hours, warranty extensions up to 5 years, remote maintenance, and certified device refurbishment. Its primary customer segment is manufacturers of information, telecommunications, and entertainment technology, for which ESAG assumes full on-site after-sales responsibility, including acquisition support and long-term investment protection. Secondary segments include system integrators and retailers (e.g., Ex Libris), franchise and corporate organizations (e.g., McDonald's Schweiz), hospitals, and international organizations operating in Switzerland.

The company's technology stack centers on a service management and field operations platform featuring an internal ticketing system integrated with real-time online repair status tracking accessible to customers. An Online Tracking System allows enterprise customers to monitor repair progress, while a customer satisfaction survey tool feeds service-quality feedback. Remote maintenance is delivered via secure connections, enabling proactive error detection without requiring on-site dispatch. ESAG is an authorized service center partner for seven OEMs (LG, Sharp NEC, Hisense, TCL, Huawei, iiyama, and Lenovo), which requires brand-specific certifications and direct manufacturer coordination. The company operates a nationwide Switzerland-wide technician network that constitutes its primary distribution moat.

ESAG generates revenue through three primary streams: (1) after-sales professional services (installation projects, rollouts, on-site repairs, and maintenance), (2) managed services contracts with multi-year terms including warranty extensions, preventive maintenance, spare parts management, and 24/7 hotline access, and (3) refurbishment services encompassing certified data erasure, cleaning, testing, and remarketing or disposal. Pricing is quote-based and tailored to individual customer requirements with defined SLAs and response time tiers; contracts are typically multi-year. The company is privately held, part of the Sertronics group, and led by CEO Achim Kübert and Deputy CEO Damiano Randazzo. Revenue is not publicly disclosed, and no external funding, M&A activity, or ownership changes are documented in available sources.

ESAG firmographics

Firmographics

Name: ESAG
Legal name: ESAG AG
Website: https://esag.ch
Company type: Private
Founded year: 1970
Operating status: Operating
Headcount range: 51–100 employees
Short description: ESAG AG is a Switzerland-based after-sales service provider founded in 1970 that delivers installation, repair, 24/7 support, and warranty management for manufacturers and enterprise customers. It operates as an authorized service center for OEMs including LG, Sharp NEC, Hisense, TCL, Huawei, iiyama, and Lenovo, and is part of the Sertronics group.
Ownership category
akta.pro rank

ESAG industry classification

Industry

Product category: IT After-Sales Field Services
NAICS: Electronic and Precision Equipment Repair and Maintenance (8112)
SIC: Services-Facilities Support Management Services (8744)
akta.pro primary industry: IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF)
akta.pro secondary industry: IT Asset Disposition (ITAD) Services (Data-Bearing Asset Handling) (BPALAIAA)

Keywords

After-sales IT services
On-site device repair
Warranty maintenance contracts
IT installation rollout
Device refurbishment services

Where ESAG is headquartered

Location

Headquarters

HQ city: Wädenswil
HQ country: Switzerland
HQ region: Europe

Offices1 record

Markets served

ESAG business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Others

Revenue model

After-Sales Professional Services: Revenue generated from installation projects, rollouts, on-site repairs, and maintenance services provided to manufacturers and enterprise customers. Services are delivered with clearly defined response times and service level agreements.
Managed Services Contracts: Ongoing maintenance agreements and warranty extensions providing recurring revenue. Includes 24/7 support hotline, preventive maintenance, and spare parts management for contract customers.
Support Hotline Services: Multilingual technical support (German, French, Italian, English) available 24/7 for contract partners, including escalation management.
Refurbishment Services: Professional device restoration including certified data deletion, cleaning, testing, and remarketing or disposal.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Custom service contracts based on customer requirements

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

ESAG product offering

Product offering

Core offering

ESAG AG provides after-sales IT services for manufacturers of information, telecommunications, and entertainment technology, as well as for system integrators, retailers, franchise operators, hospitals, and international organizations operating in Switzerland. Its core offerings include installation and rollout projects, a 24/7 multilingual support hotline, on-site repairs with guaranteed response times of up to 4 hours, warranty extensions and preventive maintenance contracts, remote maintenance, and certified device refurbishment. Services are backed by defined SLAs, an online tracking system, and a nationwide certified technician network.

Product overview

ESAG is an IT service and after-sales service provider offering a unified portfolio of service modules designed for manufacturers, system integrators, retailers, and organizations. The core offering consists of Installation & Rollout, Support-Hotline (24/7), On-Site Repair, Warranty Extension & Maintenance, Remote Maintenance, and Refurbishment services, supported by an Online Tracking System and Customer Satisfaction Survey tool. ESAG operates as an authorized service center partner for brands including LG, Sharp NEC, Hisense, TCL, Huawei, iiyama, and Lenovo, providing certified repair services throughout Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

Installation & Rollout

Quantifiable outcome

24/7 support availability for contract partners
+2 more outcomes

Companies that use ESAG

Customer profile

Named customers9 records

Segments4 records

Ideal customer profiles3 records

ESAG technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

ESAG partnerships and signals

Strategic signal

Partnerships

Eight partnerships are on record, tiered parent and core.

Sertronics GroupparentOthersESAG is part of the Sertronics group, a larger organization providing technical services and after-sales support across multiple markets.
LGcoreStrategic or Co-development PartnerAuthorized service center partner for LG displays and consumer electronics products. ESAG provides after-sales support, repairs, and warranty services for LG products in Switzerland.
Sharp NECcoreStrategic or Co-development PartnerAuthorized service center for Sharp NEC displays and projectors. Provides certified repair and support services for Sharp NEC products.
HisensecoreStrategic or Co-development PartnerService partner for Hisense TV and display solutions, providing authorized repair and support services.
TCLcoreStrategic or Co-development PartnerService partner for TCL TV and display solutions, providing authorized repair and support services.
HuaweicoreStrategic or Co-development PartnerAuthorized service center partner for Huawei products, providing repair and technical support services.
iiyamacoreStrategic or Co-development PartnerAuthorized service center for iiyama display products, providing certified repair services.
LenovocoreStrategic or Co-development PartnerAuthorized service center partner for Lenovo technology products, providing repair and support services.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

ESAG competitors and assessment

Company assessment

Broad incumbents

Compucom: North American managed IT services and field engineering provider supporting multi-vendor hardware lifecycles for enterprise customers. Comparable to ESAG because it delivers on-site break-fix, IMAC, and managed workplace services across distributed sites, mirroring ESAG's technician-network model at a much larger scale.
Computacenter: European-headquartered IT infrastructure services provider with managed services, field engineering, and workplace support. Comparable to ESAG because it delivers multi-vendor hardware installation, maintenance, and on-site break-fix services to enterprise customers across multiple European geographies.
Bechtle AG: One of the largest IT service providers in the DACH region with system-house operations and managed services across enterprise IT. Comparable to ESAG because it sells installation, maintenance, and managed services to enterprise and public-sector customers with similar multi-vendor hardware support capabilities.
TD SYNNEX: Global IT distribution and services conglomerate with significant Swiss presence through acquired distributors. Comparable to ESAG because it bundles distribution with deployment, configuration, and lifecycle services for OEM partners and resellers, addressing the same after-sales value chain.

Emerging players

Reconome: European IT refurbishment and ITAD provider serving enterprise and OEM customers with circular-IT services. Comparable to ESAG because it competes in the same circular-IT value chain—certified data erasure, refurbishment, and resale—targeting similar enterprise sustainability-driven customers.
Foxway: Nordic-headquartered circular IT specialist focused on device buyback, refurbishment, remarketing, and ITAD across Europe. Comparable to ESAG because it overlaps directly with ESAG's refurbishment line of business (certified data deletion, cleaning, testing, remarketing), and competes for the same OEM and enterprise circular-IT contracts.

Others

Lenovo Switzerland: One of ESAG's authorized OEM principals operating its own Swiss service infrastructure. Comparable because Lenovo also offers installation, warranty, and repair services in Switzerland, sometimes through partners like ESAG and sometimes directly, creating direct and indirect competitive overlap.
LG Electronics Switzerland: Authorized OEM whose consumer electronics and displays ESAG services. Comparable because LG operates its own authorized service network alongside ESAG and could in-source more of the work currently outsourced, making it both a customer and a potential competitor.

Direct peers

ALSO Group: Switzerland-headquartered IT distribution and services group offering logistics, configuration, and a growing services arm for resellers and OEMs. Comparable to ESAG because it serves the same Swiss channel customers (retailers, system integrators, resellers) with installation, configuration, and after-sales support services.
Sertronics Group: Parent organization providing technical after-sales services across multiple European markets. Directly comparable because it operates the same after-sales service model for IT and electronics manufacturers and shares customer relationships and operational capabilities with ESAG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

ESAG financial estimates

Financial estimate

Revenue estimate

Valuation estimate

ESAG leadership team

Management profile

Number of profiles

Profiles2 records

ESAG funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

ESAG M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ESAG

What does ESAG do?

Is ESAG a public or private company?

ESAG is a private company. It is classified as corporate owned and is currently operating.

When was ESAG founded?

ESAG was founded in 1970. It employs 51 to 100 people.

Where is ESAG based?

ESAG is headquartered in Wädenswil, Switzerland, in the Europe region.

How does ESAG make money?

Four revenue lines are on record. After-Sales Professional Services are the primary driver. The others are managed Services Contracts, support Hotline Services and refurbishment Services.

Who are ESAG's main competitors?

Broad incumbents on record are Compucom, Computacenter, Bechtle AG and TD SYNNEX. Emerging players are Reconome and Foxway. Others are Lenovo Switzerland and LG Electronics Switzerland. Direct peers are ALSO Group and Sertronics Group.

Does ESAG have an API?

No public API is recorded for ESAG.

What industry is ESAG in?

ESAG's product category is IT After-Sales Field Services. Its primary akta.pro industry code is BPAEAOAF, IT Asset Lifecycle Services (Procure-to-Retire), with a secondary code of BPALAIAA, IT Asset Disposition (ITAD) Services (Data-Bearing Asset Handling). Its NAICS code is 8112 and its SIC code is 8744.