Sertronics International

What Sertronics International does

Sertronics International is a Germany-headquartered, privately held electronic services company that operates across three integrated service lines: Professional Services (24/7 help desk, repair, and on-site service for broadcast and TV/IT clients, including a European service center role for Clear-Com intercom systems), Consumer Services (call center, workshop repair, in-home management, and spare parts for consumer electronics brands), and IT Services (system support, webhosting, IT helpdesk, and system administration, including a dedicated data center in Tangermünde). The company is an authorized service partner for major manufacturers such as Sony, Sharp/NEC, Clear-Com, Monacor, HME Intercom, Panasonic, Philips, Apple, and Epson, and provides after-sales service for supermarket chains' non-food range and warranty management for insurance companies. Its service delivery is supported by 150+ service technicians, 30+ years of operational experience, and a physical footprint of seven service centers across Germany and Switzerland with a 20,000 m² workshop and logistics hub in Saarlouis.

The business model is a hybrid of professional services, managed services, and e-commerce. Revenue is generated through (i) manufacturer-authorized repair and warranty workstream, (ii) enterprise IT and hosting contracts, (iii) consumer-facing repair and spare parts, and (iv) direct e-commerce retail through four owned sub-brands: BerryBase (a Raspberry Pi Certified Reseller and maker/DIY shop with 5,000+ SKUs and a Berlin retail store), tecgarden (sustainable technology), kaputt (a DIY repair platform with tutorials and price comparison), and Technik-LPE (STEM/MINT education for schools). The company also operates a wholly-owned robotics subsidiary, Roboterly GmbH, run out of the Hamburg-Tonndorf location. Sertronics is privately held with no disclosed funding history, no parent company, and group coordination headquartered in Birmenstorf, Switzerland. The company explicitly bills itself as "think global, act local," with a Europe-wide partner network supplementing its own branches, and serves a customer base that includes BBC, Airbus, DLR, and Studio Hamburg.

Name

Sertronics International

Legal name

Sertronics GmbH

Website

https://sertronics.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Sertronics International is a privately held German electronic services group providing manufacturer-authorized repair, maintenance, and after-sales support for broadcast, consumer, and IT equipment across seven locations in Germany and Switzerland, complemented by four e-commerce sub-brands and a robotics subsidiary.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Services: Repair and maintenance services for broadcast equipment, professional electronics, and IT systems including 24/7 help desk support, on-site service, and system service for TV/radio stations and professional clients
2. Consumer Services: Consumer electronics repair, spare parts management, call center operations, and in-home repair services for various consumer brands
3. IT Services: System support, IT helpdesk, webhosting, and system administration services for corporate clients
4. E-commerce Sales: Online retail of electronics products, maker/DIY components (Raspberry Pi), spare parts, repair tools, and sustainable technology products through owned web shops including BerryBase, tecgarden, and kaputt
5. After-Sales Service: Authorized after-sales service for supermarket chains covering non-food range, warranty management, and return processing

Go-to-market motion2 records

Distribution channels5 records

Marketing channels2 records

Core offering

Sertronics provides professional repair and maintenance of broadcast equipment, consumer electronics, and IT systems as an authorized service partner for major OEMs including Sony, Sharp, NEC, Clear-Com, and Monacor. The company operates 7 service locations across Germany and Switzerland with a centralized service hotline, and complements its service portfolio with e-commerce shops (BerryBase, tecgarden, kaputt, Technik-LPE) and a robotics subsidiary (Roboterly GmbH). Offerings include 24/7 help desk, on-site repair, spare parts management, IT system support, webhosting, and after-sales service for retail chains and insurance warranty programs.

Product overview

Sertronics is a comprehensive electronic services company offering professional repair and maintenance of broadcast equipment, consumer electronics, and IT systems through three core service lines (Professional Services, Consumer Services, IT Services), complemented by four e-commerce sub-brands (BerryBase, tecgarden, kaputt, Technik-LPE) and a robotics subsidiary (Roboterly GmbH). The company operates as both a service provider for major manufacturers (Sony, Sharp, NEC, Clear-Com, Monacor) and an e-commerce retailer, with BerryBase serving the maker/Raspberry Pi community as a certified reseller. The portfolio spans B2B technical services and B2C e-commerce/repair platforms.

Differentiator

Problem solved

Functional benefit

Brands

• BerryBase: The Maker Shop - an online shop for maker products, Raspberry Pi, and electronics with over 5,000 products. Raspberry Pi Certified Reseller with retail store in Berlin Adlershof.
• tecgarden
• kaputt
• Technik-LPE

Products and services

• Professional Services (Broadcast & TV) Technical expertise and certified repair services for TV and broadcasting clients, including 24/7 help desk, on-site repair, and system service. Serves as the European service center for Clear-Com intercom systems.
• Consumer Services Repair, spare parts, and after-sales services for consumer electronics, delivered through call center, in-home management, product service centers, and spare parts management operations.
• IT Services Professional IT solutions including system support, IT helpdesk, webhosting, and administration services for corporate clients. Includes 24/7 support for TV and radio stations.
• BerryBase Online Shop The Maker Shop: an e-commerce retailer specializing in Raspberry Pi and maker electronics with 5,000+ products, fast shipping from Berlin, and a retail store in Berlin Adlershof. Raspberry Pi Certified Reseller.
• tecgarden Online Shop Online shop offering sustainable, environmentally friendly technology products at low prices with guaranteed quality.
• kaputt Repair Platform Repair platform providing DIY video tutorials, step-by-step repair instructions, spare parts and repair accessories, and an independent price comparison of professional repair shops.
• Technik-LPE STEM Education Platform STEM/MINT education offering featuring innovative learning modules on robotics, mechanics, and renewable energies, supplemented by didactic consulting, online product presentation, and teacher training for schools.
• Roboterly GmbH (Robotics Solutions Subsidiary) Robotics subsidiary providing robot solutions and a service center for robot products operated from the Hamburg-Tonndorf location.

Quantifiable outcome

• 100k+ repairs completed
• +1 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• SonycoreChannel Partner/ Reseller/ DistributorAuthorized service partner providing repair, maintenance, and warranty services for Sony professional products, consumer electronics, medical equipment, printers, projectors, and professional broadcast equipment. Sony service center located in Berlin (for Vinten/Sachtler tripods) and Hannover (for Medical, Printer, Beamer, Professional products).
• Sharp/NECcoreChannel Partner/ Reseller/ DistributorAuthorized service partner for Sharp and NEC displays and projectors. On-site repairs (InHome) planned and carried out at Hamburg-Tonndorf location for Sharp and NEC products.
• Clear-ComcoreChannel Partner/ Reseller/ DistributorEuropean service center for Clear-Com intercom systems. Professional service centre providing repair and support for Clear-Com products as part of broadcast and professional services.
• MonacorcoreChannel Partner/ Reseller/ DistributorAuthorized service partner for Monacor products. Professional Service Center at Hamburg-Tonndorf location supports Monacor equipment.
• HME IntercomcoreChannel Partner/ Reseller/ DistributorAuthorized service partner for HME Intercom products supported at the Professional Service Center in Hamburg-Tonndorf.
• VintenminorChannel Partner/ Reseller/ DistributorProfessional service centre for Vinten tripods located in Berlin alongside Sony service operations.
• SachtlerminorChannel Partner/ Reseller/ DistributorProfessional service centre for Sachtler tripods located in Berlin alongside Sony service operations.
• Fuji instaxminorChannel Partner/ Reseller/ DistributorSpecialized repair center for Fuji instax cameras and printers operating at Hannover location.
• Supermarket Chains (Retail Partners)coreChannel Partner/ Reseller/ DistributorAuthorized service partner for major supermarket chains providing after-sales service for the entire non-food range. Saarlouis location handles all related services with service hotline processing up to 350,000 enquiries annually in seven languages.
• Insurance Companies (Warranty Partners)minorChannel Partner/ Reseller/ DistributorHannover location handles warranty extensions and warranty management for insurance companies as part of consumer services.
• Roboterly GmbHminorStrategic or Co-development PartnerSubsidiary company specializing in robot solutions. Service center for robot solutions operated at Hamburg-Tonndorf location.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Conrad Electronic: Large European electronic components and DIY retailer operating both online and via physical stores. Comparable to BerryBase's e-commerce and retail store model and shares the maker/electronics hobbyist customer segment.
• SVA System Vertrieb Alexander: German IT system integrator and managed-services provider serving enterprise clients with system support, datacenter, and hosting services. Comparable to Sertronics' IT Services segment (helpdesk, webhosting, system administration) and DACH enterprise customer base.
• Pollin Electronic: German electronics retailer specializing in components, hobbyist electronics, and spare parts via online and catalog channels. Comparable to BerryBase's e-commerce electronics retail model and German consumer market.
• Reichelt Elektronik: Major German e-commerce distributor of electronic components, Raspberry Pi, and maker/DIY products. Directly comparable to Sertronics' BerryBase brand for product overlap, customer base (makers and hobbyists), and German market positioning.

Broad incumbents

• CANCOM SE: Leading German IT service provider offering managed services, cloud, and system support to enterprise clients. Comparable to Sertronics' IT/system support and IT helpdesk offerings and overlapping enterprise customer base in Germany.
• Allgeier SE: German IT services group with technology, managed services, and consulting offerings across enterprise customers. Comparable to Sertronics' IT services portfolio and enterprise systems support capabilities.
• Bechtle AG: One of Europe's largest IT service providers and resellers with extensive IT managed services, system integration, and support offerings across Germany, Austria, and Switzerland. Comparable to Sertronics' IT Services segment and shared DACH market footprint.
• NTT Data Deutschland: Global IT services and consulting provider with substantial German operations covering system integration, IT support, and managed services. Comparable to the IT Services segment and overlapping enterprise customers in Germany.
• uBreakiFix (Asurion): Largest consumer electronics repair franchise in North America, handling smartphone, tablet, and device repairs under authorized OEM partnerships. Comparable to Sertronics' Consumer Services segment and authorized-service-partner model, albeit at much larger scale.

Emerging players

• iFixit: Leading open-source repair community platform offering teardowns, tutorials, and parts/tools — directly comparable to Sertronics' kaputt.de brand (DIY repair content, spare parts, and repair-shop comparison).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sertronics-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sertronics International