Benson Vineyards Estate Winery

What Benson Vineyards Estate Winery does

Benson Vineyards Estate Winery is a privately held estate winery located at 754 Winesap Ave in Manson, Washington, within the Lake Chelan Wine Valley. The winery produces wines from estate-grown grapes and is owned and operated by Scott Benson, who serves as Owner and Winemaker, supported by a small management team covering general management (Amber Boyd), sales and distribution (Tido Nuñez), and wine club operations (Tiffany Steele). The business operates entirely on a direct-to-consumer basis, with no disclosed wholesale, distributor, or third-party retail relationships.

Revenue is generated through three streams: one-time wine bottle sales via the estate tasting room and e-commerce website (with bulk discount codes of 5%, 10%, and 15% off purchases of 4, 6, and 12 bottles respectively, and a two-bottle minimum), a subscription-based Wine Club with three tiers (White, Red, Mixed) delivering 4-6 bottles three times per year in February, May, and November with member benefits including 20% discounts, complimentary tastings, and free shipping, and $20 tasting fees for a build-your-own flight of five wines, which are waived with any bottle purchase. Online shipping is available to eleven states (Arizona, California, Florida, Idaho, Montana, Minnesota, Nevada, New York, Oregon, Washington) plus Washington, D.C., subject to adult signature requirements.

The go-to-motion centers on destination hospitality: the estate tasting room operates daily with no reservation requirement, and from May through October the property runs a free weekend live music concert series featuring regional artists across Americana, country, jazz, classic rock, and folk genres. This event programming functions as a top-of-funnel customer acquisition channel that drives tasting room visits and wine purchases. Private event hosting is offered for groups and special occasions. No external institutional investors, funding rounds, acquisitions, parent companies, or pending regulatory actions are disclosed in the available data.

Name

Benson Vineyards Estate Winery

Legal name

Benson Vineyards Estate Winery

Website

https://bensonvineyards.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Benson Vineyards Estate Winery is a privately held estate winery in Manson, Washington producing wines from estate-grown grapes in the Lake Chelan Wine Valley and selling direct-to-consumer via tasting room, e-commerce, and a three-tier subscription wine club.

Ownership category

akta.pro rank

Product category

Estate Winery

NAICS

Wineries (312130), Grape Vineyards (111332)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Estate wine production
• Wine club subscriptions
• Wine tasting experiences
• Vineyard hospitality
• Direct-to-consumer wine

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct wine sales through tasting room and online e-commerce platform. Bulk purchase discounts available: 5% off 4 bottles (code: 4pack), 10% off 6 bottles (code: 6pack), 15% off 12 bottles (code: 12pack). Two bottle minimum purchase required.
2. Wine Club Membership: Recurring membership program with 3 shipments per year (February, May, November). Members receive 4-6 bottles per shipment with option to customize. Members enjoy 20% off club allotments, 20% off all other purchases, 2 complementary tastings, free glass of wine with allocation pickup, and free shipping.
3. Wine Tasting Fees: $20 tasting fee for personalized tasting of 5 wines. Fee waived with bottle purchase. Serves as customer acquisition tool driving wine sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Benson Vineyards Estate Winery is an estate winery in Manson, Washington (Lake Chelan Wine Valley) producing wines from estate-grown grapes. The winery sells wine directly through an estate tasting room and an e-commerce website shipping to 11 states plus Washington D.C., operates a recurring Wine Club membership program with three annual shipments of 4-6 bottles, and offers personalized wine tasting experiences alongside free weekend live music events.

Product overview

Benson Vineyards Estate Winery is an estate winery in Manson, Washington offering a unified portfolio of wine products and hospitality services. The core offering includes estate wines sold by the bottle with tiered discount pricing, complemented by a Wine Club subscription program with three tiers (White Wine Club, Red Wine Club, Mixed Wine Club) delivering quarterly allocations of 4-6 bottles. The winery also operates a tasting room offering build-your-own 5-wine flight tastings, and hosts a free live music concert series every weekend from May through October featuring regional artists. Private event hosting is available for group bookings. Shipping is available to select states including Arizona, California, Florida, Idaho, Montana, Minnesota, Nevada, New York, Oregon, Washington State, and Washington, D.C.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Wine Bottle Sales
• Wine Club Membership
• Wine Tasting Experience
• Live Music Concert Series
• Private Event Hosting

Quantifiable outcome

• 2 complimentary tastings when visiting
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vin Du Lac Winery: Boutique estate winery in Chelan, WA operating a tasting room with estate wines and a wine club. Directly competes for Lake Chelan tourists and DTC wine club members.
• Tsillan Cellars Estate Winery: Estate winery also located in the Lake Chelan Wine Valley of Washington, offering a tasting room, wine club, and event programming. Most directly comparable peer given shared AVA, DTC model, and concert/event-driven customer acquisition.
• Quails' Gate Winery: British Columbia estate winery with tasting room, restaurant, wine club, and event programming. Closely comparable destination-winery model pairing hospitality/events with wine club subscriptions.
• Rocky Pond Winery: Estate winery in the Lake Chelan AVA with tasting room and wine club, also offering event venue services. Comparable DTC and event-driven business model.
• Castillo de Amorosa: California estate winery combining wine production, tasting room, and event/tourism experience. Comparable destination-winery and DTC operating model with an event-led acquisition strategy.
• Willamette Valley Vineyards: Oregon estate winery with tasting room, wine club, and DTC e-commerce. Publicly traded peer with comparable vertically integrated estate-to-DTC business model.
• Karma Vineyards: Methode Champenoise sparkling wine producer in Lake Chelan, WA with tasting room and wine club. Closely comparable estate DTC winery within the same AVA.

Broad incumbents

• Woodward Canyon Winery: Established Washington State estate winery with tasting room and wine club. A larger, more recognized regional incumbent with similar DTC orientation.
• Bogle Vineyards: Family-owned California estate winery with tasting room and broad distribution. Comparable family-ownership structure and estate production, but with materially larger scale and three-tier distribution.
• Chateau Ste. Michelle: Largest and most recognized Washington State winery with extensive wholesale, retail, and DTC distribution. Dominant incumbent in the same state and grape-growing region, competing for brand awareness and shelf space.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat4 records

Key highlights5 records

Customer concentration

• Xx.com/bensonvineyards
• Facebookfacebook.com/bensonvineyard
• LinkedInlinkedin.com/company/benson-vineyards

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Benson Vineyards Estate Winery