Castillo de Feliciana Vineyard & Winery

What Castillo de Feliciana Vineyard & Winery does

Castillo de Feliciana Vineyard & Winery is a privately held, family-owned Oregon LLC that operates a boutique estate winery on a 66-acre property in the Walla Walla Valley AVA, at 85728 Telephone Pole Rd, Milton-Freewater, OR. Founded in 2007 by Sam and Deborah Castillo, with the estate vineyard planted in 2008, the company cultivates 6.5 acres of Vitis Vinifera at 900 feet elevation — one of the lowest-elevation sites in the valley — on wind-deposited Walla Walla Silt Loam (loess) soils with precision irrigation. Its varietal program is differentiated within the Walla Walla Valley by an emphasis on Spanish and Iberian grapes (Tempranillo Clone 1 Rioja and Clone 2 Portuguese, Albariño) alongside Malbec, Cabernet Sauvignon (Clone 6), and Merlot. The winery is housed in an Andalusian-inspired facility, and the brand narrative is built around the Castillo family's Spanish heritage and a namesake Aunt Feliciana.

The company's revenue model is fully direct-to-consumer: estate-bottled wines and seasonal sangrias (Red Sangria from May–September and a limited-edition Pink Sangria each October benefiting Providence St. Mary's Cancer Center) are sold through the on-site Walla Walla Valley Tasting Room, an OrderPort-hosted online storefront shipping via UPS to permitted U.S. states, and a tiered Wine Club subscription (Salsa/Bubbles and Tango/Flamenco tiers implied). A dense calendar of ticketed social occasions — paella dinners, jazz Sundays, Noche de Banda, Miami Night, End of Summer Bash, Pink Sangria Party, and Brady Goss performances — drives tasting-room foot traffic and incremental beverage and food sales, while private events such as weddings are booked via email inquiry.

The next generation is operationally embedded: son Christopher leads winemaking after completing Enology and Viticulture certificates at Walla Walla Community College, and daughter Kara manages sales and marketing while pursuing a Wine Marketing Certificate at the Northwest Wine Academy. Reservation management runs on ExploreTock, commerce and wine club operations on OrderPort, and shipping on UPS with adult-signature delivery. No external investors, acquisitions, funding rounds, or wholesale distribution are disclosed; the company presents as a multigenerational family venture with 11–50 employees and a deliberately boutique, hospitality-led footprint.

Name

Castillo de Feliciana Vineyard & Winery

Legal name

Castillo de Feliciana Vineyard & Winery, LLC

Website

https://castillodefeliciana.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Castillo de Feliciana Vineyard & Winery is a family-owned Oregon LLC operating a boutique estate winery on a 66-acre, 6.5-acre-planted property in the Walla Walla Valley AVA, serving adult wine consumers and private event clients via an estate tasting room, OrderPort-hosted online store, tiered Wine Club subscriptions, and a calendar of ticketed cultural and charity events.

Ownership category

akta.pro rank

Product category

Estate Winery Wines

NAICS

Wineries (312130), Grape Vineyards (111332), Wineries (31213)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Production & Winemaking (AFAFAAAB)

Keywords

• Estate winery
• Walla Walla wines
• Spanish varietals
• Wine club
• Tasting room experiences

Headquarters

HQ city

Milton Freewater

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Winery-direct wine sales (tasting room and online): One-time and recurring purchases of estate wines through the on-site Walla Walla Valley tasting room and an OrderPort-hosted online storefront; bottles and tasting pours available with adult-signature shipping within permitted U.S. states.
2. Wine Club subscriptions: Recurring wine club memberships with tiered benefits (Salsa/Bubbles and Tango/Flamenco tiers inferred from event pricing), exclusive offers, and scheduled shipments; cancellation requires at least two weeks' notice before the next shipment.
3. Sangria by-the-glass and growler sales: Seasonal sangria sales (Red May–September, Pink in October) available by the glass for on-premise consumption and by ½-gallon growler to-go; October Pink Sangria proceeds go to the Providence St. Mary Foundation for breast cancer.
4. Event ticketing and private event hosting: Ticketed social occasions (paella dinners, jazz Sundays, Banda/Miami Nights, End of Summer Bash, Pink Sangria Party) plus private events such as weddings hosted at the estate; revenue from cover charges, ticket sales, and event-day food/beverage purchases.
5. Private event / wedding venue rental: Hosting of private events such as weddings and social occasions at the Walla Walla estate, booked via email inquiry with the winery.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Castillo de Feliciana is a family-owned estate winery that grows Vitis Vinifera on 6.5 acres of a 66-acre property in the Walla Walla Valley AVA at 900 feet elevation, producing boutique red and white wines from Spanish/Iberian varietals (Tempranillo Rioja and Portuguese clones, Cabernet Sauvignon, Malbec, Merlot, and Albariño) plus house-made seasonal sangrias. Wines are sold directly to adult consumers through an estate tasting room in Milton-Freewater, Oregon, an online store, and a tiered wine club, while the estate also hosts a calendar of ticketed cultural events and private functions such as weddings.

Product overview

Castillo de Feliciana Vineyard & Winery operates a single unified estate winery offering rather than a platform-plus-modules architecture. Its core offering consists of estate-grown wines (red and white varietals) produced from the 6.5-acre vineyard on its 66-acre Walla Walla Valley estate, complemented by two seasonal sangrias (Red Sangria in May–September and the limited-edition Pink Sangria in October) sold by the glass and by ½-gallon growler. These pours are experienced at the on-site Walla Walla Valley Tasting Room and through the Wine Club subscription, which ships wine directly to members via OrderPort. The tasting room also hosts the Tasting Room Event Series (jazz nights, banda nights, Miami Night, Paella Dinner, End of Summer Bash, Pink Sangria Party) and books Private Events & Social Occasions such as weddings. Ordering, wine club management, and reservations are technically enabled through integrations with OrderPort (commerce) and ExploreTock (reservations).

Differentiator

Problem solved

Functional benefit

Brands

• Castillo de Feliciana Sangria: House-made seasonal sangria program including Red Sangria (May–September) and limited-edition Pink Sangria (October), with proceeds of the Pink Sangria supporting Providence St. Mary's Cancer Center.

Products and services

• Estate-Grown Wines (Current Releases) Bottled wines produced from the estate vineyard in the Walla Walla Valley AVA, including red varietals (Tempranillo, Cabernet Sauvignon, Malbec, Merlot) and a white varietal (Albariño). Sold by the bottle through the on-site tasting room and the OrderPort online store.
• Red Sangria House-made sangria produced mid-May through September and sold by the glass for on-premise enjoyment and by ½-gallon growler to-go at the Walla Walla Valley Tasting Room.
• Pink Sangria (Limited Edition) Special limited-edition pink sangria released each October for Breast Cancer Awareness Month, with part of proceeds benefiting Providence St. Mary's Foundation for breast cancer research, prevention, and treatment.
• Wine Club Subscription Subscription wine club with membership tiers (Salsa/Bubbles, Tango/Flamenco) that delivers exclusive wine releases, member discounts, and event access to subscribers; requires two weeks' cancellation notice before the next scheduled shipment with no refunds once billing is processed.
• Walla Walla Valley Tasting Room Experience Reservation-based on-premise tasting experience at the estate (85728 Telephone Pole Rd, Milton-Freewater, OR) offering wine flights, glass pours, bottle purchases, and seasonal sangria by the glass or ½-gallon growler, with reservations managed through ExploreTock and strongly recommended during peak seasons.
• Private Events and Weddings Bookable private events and social occasions at the Andalusian-inspired estate, including weddings and corporate gatherings, coordinated through [email protected].
• Tasting Room Event Series Recurring and seasonal ticketed and cover-charge events hosted at the Walla Walla Valley Tasting Room, including Sunday on Jazz (Directors Jazz Quartet), Noche de Banda with Banda Perla Azteca, Miami Night, Paella Dinner, Brady Goss piano performance, the End of Summer Bash, and the Pink Sangria Party.

Quantifiable outcome

• 6.5 acres of estate vineyard yielding Tempranillo, Cabernet Sauvignon, Malbec, Merlot, and Albariño planted on Walla Walla Silt Loam soils.
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered major charitable / brand partnership, core operations and operational vendor.

• Providence St. Mary's Cancer Center / Providence St. Mary Foundationmajor charitable / brand partnershipGTM or Marketing PartnerCharitable partnership under which part of the proceeds from the limited-edition Pink Sangria (released annually in October) are donated to Providence St. Mary's Cancer Center in Walla Walla to help with mammograms and other breast cancer costs; co-branded via the annual Pink Sangria Party fundraiser.
• OrderPortcore operationsTechnology or IntegrationOrderPort powers the winery's online sales and wine-club infrastructure, hosting castillodefeliciana.orderport.net for current releases, wine club sign-up and member login, merchandise/ticket sales, and order management.
• ExploreTockcore operationsTechnology or IntegrationReservation platform used to manage tasting-room and event bookings at the Walla Walla Valley Tasting Room; 'Walla Walla Valley Tasting Room' reservations are taken via exploretock.com/castillodefelicianawallawallaestatewinery.
• UPSoperational vendorOthersShipping carrier used for outbound wine orders; ships Monday through Friday, generally no weekend delivery, and may delay shipments in cases of extreme heat or cold to preserve wine quality.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Abeja: Family-rooted Walla Walla Valley estate winery with an on-property tasting room, inn, and estate-grown wines. Comparable as a hospitality-led estate producer combining tasting room, wine club, and on-site guest experience.
• Cayuse Vineyards: Biodynamic estate winery in the Walla Walla Valley AVA with a focused, allocation-driven portfolio and on-site hospitality. Comparable as a small-scale, terroir-driven Walla Walla estate producer with loyal mailing-list/wine-club demand.
• Leonetti Cellar: Pioneering family-owned Walla Walla Valley estate winery with a strong mailing list and limited DTC distribution. Comparable as a small, allocation-driven Walla Walla AVA producer with family ownership and premium positioning.
• Amavi Cellars: Walla Walla Valley estate winery with a focus on estate-grown Rhône- and Bordeaux-style wines and a tasting room. Comparable as a small AVA estate producer with DTC and wine-club distribution.
• Woodward Canyon Winery: Family-owned Walla Walla Valley estate winery founded in 1981 with estate vineyards and a tasting room in Lowden, WA. Comparable as a long-tenured, family-operated Walla Walla estate winery with estate-grown wines and DTC tasting-room sales.
• Sleight of Hand Cellars: Small Walla Walla Valley winery with a tasting room and wine-club-driven DTC model. Comparable in scale and go-to-market as a boutique estate producer selling primarily through tasting room and allocations.
• Walla Walla Vintners: Family-owned Walla Walla Valley winery with estate vineyards, a tasting room, and DTC focus. Directly comparable as a small, family-run Walla Walla AVA producer with estate-grown wines and tasting-room sales.
• L'Ecole No. 41: Historic family-rooted Walla Walla Valley estate winery with a tasting room in Lowden, WA, focused on estate and Columbia Valley wines. Directly comparable as a multigenerational Walla Walla AVA producer with tasting room DTC and wine club distribution.
• Saviah Cellars: Family-owned Walla Walla Valley winery with estate vineyards and a tasting room in Walla Walla. Comparable as a small, family-operated AVA estate producer competing on terroir differentiation and DTC.
• Forgeron Cellars: Boutique Walla Walla Valley winery with a downtown Walla Walla tasting room and DTC-focused distribution. Comparable as a small Walla Walla AVA producer leaning on tasting-room experience and wine-club sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CastillodeFeliciana
• Instagraminstagram.com/castillodefeliciana
• Xx.com/castillode
• LinkedInlinkedin.com/company/castillo-de-feliciana-vineyard-and-winery-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Castillo de Feliciana Vineyard & Winery