ITAG Equipment

Name

ITAG Equipment

Legal name

ITAG Equipment

Website

https://itagequipment.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Transportation Equipment Marketplace

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Truck Trailers (3715), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Specialized Trailer & Heavy Transport Equipment Providers (SPMT, Lowboy, Multi-Axle) (TLADAGAM)

akta.pro secondary industry

Carrier Sales & Capacity Sourcing Platforms (TLAEAJAD)

Keywords

• Used semi trailers
• Heavy equipment marketplace
• Fleet management software
• Carrier rankings
• Equipment financing services

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Trailer Sales Commission: Transaction-based marketplace taking a commission on trailer sales. Buyers and sellers matched through platform; company facilitates closing.
2. Equipment Financing: Provides financing options with competitive rates; generates revenue through loan origination and interest.
3. Listing Services: Zero listing fees for sellers; revenue derived from completed transactions rather than upfront listing charges.
4. Digital File Room: Bank-grade encrypted document vault for quotes, specs, and contracts; appears to be included with account features.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

ITAG Equipment operates a used semi-trailer and heavy equipment marketplace connecting buyers to sellers across the United States, with 12 trailer types including flatbeds, drop decks, dry vans, lowboys, goosenecks, reefers, extendables, dump trailers, and Conestoga models. The platform integrates equipment financing, a Seller Portal, and free operational tools such as Fleet Command Center for fleet management, Carrier Rankings and Driver Rankings built on FMCSA data, Industry Insights for fraud investigation, a Digital File Room for secure document management, a Loads Board for shipper-carrier matching, and a multi-language AI Voice Agent.

Product overview

ITAG Equipment operates a comprehensive transportation industry marketplace platform connecting buyers to sellers, shippers to carriers, carriers to drivers, and brokers for diligence services. The platform functions as a unified ecosystem combining a trailer/equipment marketplace with operational tools including Fleet Command Center for real-time fleet management, Carrier Rankings and Driver Rankings for performance intelligence (tracking 4.4M+ carriers and drivers), Trip Planner with live fuel pricing, Finance Portal for equipment financing, Seller Portal for listing and sales management, Industry Insights for fraud detection and carrier investigation, Digital File Room for document security, and a Loads Board for direct shipper-carrier matching. The trailer inventory spans 12 types (Flatbeds, Drop Decks, Dry Vans, Lowboys, Goosenecks, Reefers, Extendables, Dump Trailers, Conestoga) across the continental US.

Differentiator

Problem solved

Functional benefit

Products and services

• Trailer Marketplace Inventory

Quantifiable outcome

• 4.4M+ carriers tracked with live FMCSA data
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Great DaneminorOthersTrailer manufacturer whose inventory appears on ITAG marketplace for sale (e.g., 2018 Great Dane Dry Van, 2024 Great Dane Dry Van)
• East ManufacturingminorOthersTrailer manufacturer with inventory on ITAG marketplace (e.g., 2019 East Conestoga Flatbed)
• ATROminorOthersTrailer manufacturer with inventory listed on ITAG (2023 ATRO Dry Van)
• XL SpecializedminorOthersLowboy trailer manufacturer with inventory on ITAG (2024 XL Specialized Lowboy)
• Wabash NationalminorOthersTrailer manufacturer with inventory listed on ITAG (2020 Wabash Dry Van)
• Utility Trailer ManufacturingminorOthersReefer trailer manufacturer with inventory on ITAG (2020 Utility Reefer with Thermo King unit)
• ManacminorOthersFlatbed trailer manufacturer with inventory on ITAG (2016 Manac Flatbed)
• FMCSAcoreTechnology or IntegrationFederal Motor Carrier Safety Administration provides public records data used for carrier rankings, industry insights, and fraud detection (4.4M+ carrier records)
• SBA PPP Loan DatacoreTechnology or IntegrationSmall Business Administration PPP loan data integrated with FMCSA records to identify fraudulent carriers and expose phantom/chameleon operations ($1B+ in PPP loans analyzed)

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MyLittleSalesman: Long-running classifieds and listing platform for trucks, trailers, and heavy equipment. Overlaps with ITAG's marketplace listing model and seller/buyer audience.
• Commercial Truck Trader: Major online classifieds marketplace for commercial trucks, trailers, and heavy equipment. Competes head-to-head with ITAG for SMB and fleet buyer/seller traffic in the used trailer segment.
• Truck Paper: Long-standing online marketplace for new and used semi-trailers, trucks, and heavy equipment listings. Directly comparable to ITAG's core trailer marketplace across dry vans, flatbeds, reefers, and lowboys.

Broad incumbents

• Ritchie Bros. Auctioneers: Large, publicly traded heavy equipment and trailer auctioneer with both physical and online marketplaces. Overlaps broadly with ITAG's marketplace and nationwide delivery model, but at much larger scale and broader equipment category.
• TQL (Total Quality Logistics): Largest US freight brokerage with carrier vetting and load matching at scale. Comparable to ITAG's carrier ranking and shipper-to-carrier loads functionalities, but operating as a broker rather than marketplace.
• IronPlanet: Online heavy equipment auction marketplace (now part of Ritchie Bros.). Comparable to ITAG for trailer and transportation equipment transactions, with deeper enterprise auction infrastructure.
• DAT Freight & Analytics: Industry-standard freight load board and analytics provider. Comparable to ITAG's Loads Board and Carrier Rankings product surfaces, with vastly larger data and institutional broker customer base.
• Samsara: Public, large-scale fleet operations platform with telematics, compliance, and fleet management. Comparable at a high level to ITAG's Fleet Command Center in serving fleet operators, though at vastly different scale and breadth.

Emerging players

• Equipmentfacts: Online auction platform for construction and transportation equipment. Comparable to ITAG's marketplace and financing integration, particularly in digital-first heavy equipment transactions.
• Fleetio: Cloud-based fleet maintenance and management software for SMB fleets. Comparable to ITAG's Fleet Command Center in targeting small-to-mid-size fleet operators with software-led operations tooling.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/itagequipment
• YouTubeyoutube.com/channel/ITAGEQUIP
• Facebookfacebook.com/ITAG.Equipment
• LinkedInlinkedin.com/company/itag-equipment

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITAG Equipment