Madison Women’s Health

What Madison Women’s Health does

Madison Women's Health LLP is a privately held, women-owned OBGYN medical practice operating from a single clinic at 5801 Research Park Blvd, Suite 400, Madison, Wisconsin. Founded in 2010 by Drs. Karla Dickmeyer, Beth Wiedel, Kate Sample, and Mary Stoffel, it is positioned in its own marketing as Madison's only all-women owned and operated medical practice. The practice delivers comprehensive women's health services across the life span, including well-woman preventive care, full obstetric care (preconception through postpartum), gynecologic surgery, ultrasound (with 3D/4D capability and RDMS-certified sonographers), on-site laboratory services (CLIA-licensed), genetic counseling, and an expanded care line for non-OBGYN needs managed by a Family Medicine NP. The provider base comprises nine clinic-based clinicians (physicians and APNPs) plus two hospital-based providers (Drs. Juza and Schoenecker) who cover call. Deliveries are performed exclusively at UnityPoint Health-Meriter Hospital, and the practice participates in resident education with the University of Wisconsin School of Medicine and Public Health. Patient interactions run through Epic MyChart/MyUnityPoint (telehealth, portal, records), MedForward (online forms), and AdvancedMD/Athenahealth (billing).

The business model is a fee-for-service clinical practice built on standard insurance billing, accepting a broad payer mix that includes Medicare, BadgerCare, Anthem Blue Cross/Blue Shield, Cigna, UnitedHealthcare, Humana, Quartz, Tricare, and others, with self-pay also accommodated. The practice is SCOPE certified for outpatient safety excellence and was recognized with a 2023 Madison Magazine Best of Madison Silver award. Ancillary revenue includes Prenatal Yoga and Baby and Me Yoga classes offered via a partnership with Haumea Yoga at $85 per six-week session. Go-to-market is direct-to-consumer: patients schedule by phone, with new-patient acquisition supported by content marketing (provider-authored blog), organic social (Facebook, Instagram), Google reviews, and community philanthropy such as the Weave of Hope® initiative. The practice serves a regional Wisconsin market; telehealth extends follow-up care statewide to established patients. There is no disclosed institutional investment, no parent company, and no M&A activity.

Name

Madison Women’s Health

Legal name

Madison Women's Health LLP

Website

https://madisonwomenshealth.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Madison Women's Health is a privately held, all-women owned OBGYN practice in Madison, Wisconsin, founded in 2010. It serves women across all life stages with preventive care, obstetrics, gynecology, ultrasound, lab, and genetic counseling, with deliveries at UnityPoint Health-Meriter Hospital.

Ownership category

akta.pro rank

Product category

Women's Health / OBGYN Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

Keywords

• Obstetric gynecologic services
• Women's health care
• Pregnancy care
• Well woman exams
• Telehealth visits

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Healthcare Services - Insurance Billing: Medical services billed through insurance plans. Accepts multiple insurance providers including The Alliance, Anthem Blue Cross/Blue Shield, BadgerCare, Cigna, First Health Network, HealthEOS, Humana, Medicare, Quartz Plans, Tricare, UnitedHealthcare, Chorus Community Health Plans, WPS Health Solutions. Also accepts fee-for-service and self-pay arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Madison Women's Health is an all-women owned and operated OBGYN medical practice in Madison, Wisconsin, providing comprehensive women's healthcare including well woman exams, pregnancy care (preconception through postpartum), surgical treatments, lab services, ultrasound imaging, genetic counseling, and telehealth visits. The practice serves patients from adolescence through post-menopause, with deliveries performed at UnityPoint Health-Meriter Hospital under physician call coverage. Add-on wellness offerings include Prenatal Yoga and Baby and Me Yoga classes delivered through partnership with Haumea Yoga.

Product overview

Madison Women's Health is an all-women owned and operated OBGYN clinic in Madison, Wisconsin, offering a comprehensive portfolio of women's health services. The practice operates as a single unified healthcare practice rather than a platform-plus-modules architecture. Core services include Telehealth Virtual Visits (via My UnityPoint), Well Woman Care preventive exams, Pregnancy Care (spanning preconception through postpartum), Expanded Care Services (for non-OBGYN needs via nurse practitioner), Lab Services, Surgical Treatments (both in-office and hospital-based), Ultrasound Services (with 3D/4D capability), and Genetic Counseling. The practice also offers wellness classes including Prenatal Yoga and Baby and Me Yoga. All services are coordinated through their clinic at 5801 Research Park Blvd, with deliveries performed at UnityPoint Health-Meriter Hospital.

Differentiator

Problem solved

Functional benefit

Products and services

• Well Woman Care Preventive annual examinations including clinical breast exams, bone density tests, contraception discussions, and screenings for women from adolescence through adulthood, with problem-oriented visits available as needed.
• Pregnancy Care Full-spectrum obstetric care including preconception counseling, prenatal visits, genetic testing, delivery at UnityPoint Health-Meriter Hospital, and postpartum follow-up for women planning or experiencing pregnancy.
• Expanded Care Services Non-OBGYN healthcare services for established patients including care for minor illnesses, dermatologic concerns, weight loss programs, and chronic health conditions such as hypertension, diabetes, asthma, anxiety, and depression, managed by Family Medicine Nurse Practitioner Stephanie Brasser, DNP.
• Lab Services Outpatient lab services including blood counts, thyroid testing, urinalysis, pregnancy tests, rapid-strep testing, lipid panels, and hemoglobin A1c testing, performed by certified technicians on-site at the Madison clinic.
• Surgical Treatments In-office and hospital surgical procedures including colposcopy, cryosurgery, D&C, hysteroscopy, LEEP, sonohysterogram, hysterectomy, endometrial ablation, and tubal ligation for gynecologic conditions.
• Ultrasound Services State-of-the-art ultrasound imaging for pregnancy and gynecological needs including 3D/4D imaging, first OB dating ultrasound, first trimester screening, and targeted 20-week anatomy screening.
• Telehealth Virtual Visits Virtual health appointments with providers via the MyUnityPoint platform, accessible on phone, computer, or tablet for established patients in Wisconsin.
• Genetic Counseling Genetic counselor services for testing options for birth defects and genetic disorders including carrier testing and prenatal genetic testing for conditions such as Down syndrome and spina bifida.
• Prenatal Yoga Classes Virtual prenatal yoga classes offered in 6-week sessions designed to prepare pregnant women for childbirth through yoga poses, meditation, and breathwork.
• Baby and Me Yoga Postpartum yoga classes for mothers with babies not yet mobile, including baby massage techniques and yoga poses with infants.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• UnityPoint Health – Meriter HospitalcoreStrategic or Co-development PartnerPrimary hospital partnership for baby deliveries. All deliveries take place at UnityPoint Health-Meriter Hospital at 202 S Park St, Madison, WI 53715. Practice physicians share call coverage at the hospital. Anatomical screening ultrasounds (20-week) performed at Meriter's Perinatal Diagnostics Center.
• University of Wisconsin School of Medicine and Public HealthcoreStrategic or Co-development PartnerUW OBGYN residents participate in patient care at Meriter Hospital under supervision. Dr. Sarah Yanke is Meriter Adjunct Faculty and has received educator awards for resident education.
• Haumea YogaminorChannel Partner/ Reseller/ DistributorPartner for prenatal yoga and Baby and Me yoga classes. Patients enroll and pay through Haumea's platform at madisonwomenshealth.com location.

Scale indicators2 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Women's Health Connecticut: Multi-site OBGYN practice network in Connecticut offering comprehensive women's health services including obstetrics, gynecology, ultrasound, and on-site labs. Closely mirrors Madison Women's Health's full-service OBGYN model but at consolidated regional scale.
• Tia: Women's health clinic chain providing integrative gynecologic, primary-care, and mental-health services with a female-provider brand. Directly comparable women's-focused care model with a more modern tech-enabled delivery format.
• Axia Women's Health: Largest US OBGYN-focused physician practice platform operating multi-state women's health clinics. Directly comparable to Madison Women's Health as a physician-owned OBGYN group practice, though at significantly larger scale across multiple states.
• Unified Women's Healthcare: National OBGYN practice management platform supporting independent women's health practices across the US. Directly comparable business model — physician-owned OBGYN groups — but operating at much greater scale with managed-care infrastructure.
• Planned Parenthood of Wisconsin: Regional nonprofit providing outpatient reproductive health, contraception, and gynecologic services in Wisconsin. Comparable outpatient women's reproductive and sexual health service scope, though operating under a different ownership/clinical model.

Broad incumbents

• SSM Health (Dean Clinic): Large regional Catholic health system operating multi-specialty clinics including OBGYN throughout Wisconsin. Overlaps with Madison Women's Health on women's preventive and obstetric care at broader geographic scale.
• UW Health (University of Wisconsin): Madison-based academic medical center with a large OBGYN department, residency program, and tertiary perinatal services. A local competitor and adjacent market participant (Madison Women's Health hosts UW OBGYN residents).
• UnityPoint Health - Meriter: Madison-based hospital system that is Madison Women's Health's primary delivery partner. Operates its own OBGYN/ women's health service line and perinatal diagnostics — a partner and partial competitor within the same regional market.
• Advocate Aurora Health: Large multi-state health system (Wisconsin-Illinois) operating women's health and OBGYN service lines across primary and specialty care. Comparable OBGYN service offering as part of a much broader integrated delivery network.

Emerging players

• Kindbody: Tech-enabled women's health and fertility clinic network with in-person and virtual services. Comparable female-focused care positioning and life-stage care philosophy but tilted toward fertility services rather than full OBGYN.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/madisonwomenshealth
• Instagraminstagram.com/madisonwomenshealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madison Women’s Health